The Rick Schwartz Domain Name and Traffic Blog: RicksBlog.com – Home of The Domain King®

Morning Folks!!

Business to me is about benchmarks and time lines. You set goals and then you set the time line to meet those goals. During the time line there are certain benchmarks you should hit in between and that is the key to everything. I like running slightly ahead of benchmarks. I like getting to appointments early. It's just in my DNA.

Passion is also in my DNA and as I look around I find it hard to imagine living in a world where one had NO passions. Life was just gray. Mediocre. Nothing special. Passing time.

Now there is a line where passion crosses to something else that is not so good. So you gotta be careful passion does not turn into crazy nut job. :-) But what does an army of passion look like when not mixed with mediocrity?

Success is nothing more than climbing the same mountain via different paths. You already know you can climb the mountain. But with each new climb there are new challenges and preparation is always the key as I explained in this post.

The mood of the industry is shifting and being passive is not always an option. Timing to me will always be the single biggest key. Timing, time lines, benchmarks, goals and I still LOVE Mondays!!

Each Monday is the start of a new set of benchmarks. New time lines. New goals for the week and the bigger goals that have long been set.

In the past 100 days we have changed the conversation and direction. In the next 100 days we are going to change the course of domaining history. While the army of naysayers will grow louder, stronger and wider, we will demonstrate why we are so confident in what we are about to undertake and achieve. Thousands of competing motives will try and drown out and torpedo what we are trying to do. But with each nay will be a motive linked because no real domainer is rooting against us. Domainers will rejoice as we start announcing deals. Others will become threatened.

So the question to ask as we hit another Monday is who has the most to lose in a JointVentures.com success?? Certainly not domainers. But who? Who would invest so much energy trying to discredit something that 5 others companies so far have followed our lead with?

JointVentures.com and leasing domains is a huge threat to some. What would our success do to the domain industry? It's a question many are asking because they see the writing on the wall. What happens when the very best domains are leased? The domainer is a winner because he is making much more and it is steady income. The lessee is a winner because he increased is odds dramatically in terms of a success and standing out among their competition. So where will all the noise that is to come trying to discredit domain leasing be coming from?

Have a GREAT Day!

Rick Schwartz

Morning Folks!!

I want to thank the 120 different domainers that we represent with the following 304 domain names as well as 100 of my own. So this is the list we go to market with in 2013. I decided to put in in REVERSE alphabetical order. I like change!

We fought hard to arm ourselves with the best domains available that we believe fit our leasing model. We know this won't be easy, simple or fast. But each day we will press on until our goals are met. That means by the end of 2013 we should have built a head of steam and there will be no doubt how serious we have been these past few months.

It's not for me to release the names of the domainers involved. But I can tell you there are many familiar names and we really appreciate that you have decided to run with us.

You 120 are the ONLY folks we answer to from this day forward. Each of you know what we are up against. Each of you know this won't be easy. Each of you know that Danny and I will work TIRELESSLY on your behalf as well as ours to find the highest and best use of each domain below.

I think that is the one thing nobody questions. Some toss the word 'tirelessly' around. But I think we have demonstrated what that means when aimed at domainers just to get the following list possible.

Now we take that same energy and MORE on the road in the other direction! Aimed at end users that think big, dream big and have the track record and ability to see what we see. Pretty simple. For every 9999 that don't get it. ONE, gets it!

Now I have not told you everything. In time I will tell you a promise I made Danny later this year. Nothing happens overnight but in the months ahead we will demonstrate just how far we have all traveled from 'Base Camp' in October.

I am sure Danny will be making one more statement or two before we go off and do what we plan. Yes, there really is a plan. Don't underestimate Danny Welsh. In TIME you folks will all understand what I mean and together we are going to change OUR own destiny. Why? Because this is what we believe and our job is to explain why we do with the evidence we have. And of course because it is a win-win situation for all and when you demonstrate that FACT, the rest is pretty easy. Know why? NEED, WANT, DESIRE. And then when you add DOLLARS to the end of that equation, that my friends is called a GRANDSLAM.COM!

Rick Schwartz
Have a GREAT Day!
JointVentures.com

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Morning Folks!!

By now you are all getting to know Danny Welsh and why after all these years he would be my 'Orville'. I talked about Wilbur and Orville a number of times over the years. I always said that Orville would find me. And so here we are. We are at the gateway of the bridge to a 20 year vision that I have maintained every minute since 1995 like a Sentry Dog on Guard Duty. Sometimes with a growl. And if taunted will bite.

I saw something so vivid and clear back then that when I look at the picture now, I just get chills. I wrote my thoughts every day and every step of the way so that the historical evidence would be intact for anyone to see. To follow. To understand and embrace. Or not. But it is here and there and everywhere with 18 years of writings in public arenas in a way that I knew one day would serve me well when we finally reached the point we are reaching now.

Just like a song writer composes songs I composed my thoughts each and every day. Why? I've been very lucky in life but I don't like being accused of being lucky when I work hard at my hobby. Have been out there busting my ass since I am 16. Who knows the difference between true talent and bullshit.

Go back to 1996 and ask Joe Holler, Serge, Ron Levi and dozens more. The folks on Ynot, Netpond, Oprano. The folks on my chatboard and the folks like you reading my words right now and since 2007 right here. As much as I write for you, and I do, I also am writing for all those folks that are 18 years behind. They can have a full understanding right here and then go on to so many other resources to fill in the blanks and gaps.'

But make no mistake about it. What I envisioned then is unfolding now. How can I tell? At this point you just have to know that I would not mess around with something this big and this important. I am not out to make a fool of myself in front of you. I am out to open the flood gates of the possible. I will prove and demonstrate exactly what I am talking about. We are working on things that are big because we think big and we truly understand the depth and value of a great domain.

And you ask what if I am wrong? Well that's an easy one, I will try until I am right. But I am not wrong and I have already demonstrated what a multi-dimensional lease or sale looks like several times. It IS the future. It was the future 18 years ago. But most students don't graduate college until they are 21 or 22 or more. This INDUSTRY is about to graduate. The Internet is about to graduate and so are the inhabitants.

Anyone paying attention knows that in 60 days JointVentures.com has changed the direction and destiny of the industry. Fear is now hope and optimism. Folks see we have a plan and we will stick to it.

Lastly, thank you all for your submissions. Unlike the auctions, I was sent some FANTASTIC domain names. Not all leasing material. But I feel we were honest with those that sent us domains and I think as we go forward we can demonstrate what the keys are in making one domain leaseable and one domain saleable but not leaseable.

As you know by now Danny is a man of very few words. ok, neither of us are exactly men of few words. But sometimes big ideas take a while to give a complete tour of because of all the different elements and moving parts. But words can move mountains. Ideas can move the world. Leasing has moved the domain industry and the proof just keeps coming.

We get to enjoy a few more days with you. Because on February 1st, everything changes and we go to work. This phase is now on cruise control. And while I know you don't have the time to read each post right now, you will have the ability to come here and read a little bit each day. I believe if you do, you will see what we see,

If your domains are not lease quality, then start chasing domains that are. Some of my very best domains are just not lease candidates. I am hoping as we release the entire list on Friday, February 1st that you will have a better understanding of what we are looking for and why.

Below are all of Danny's great posts. There will be 4 more added to this page as the week progresses and I release his last 4 posts right here on RicksBlog.com. These posts are done and ready to go. Wish I could post them all right now. But they contain real thought provoking content. Words, thoughts and ideas that on one hand challenge you and on the other show you another path.

Like almost all domainers we did not start out as domainers. Most had an earlier profession. Lawyer, stock broker, bankers, salesman, doctors, pilots, accountants, etc. We all come from different backgrounds and folks that is what truly gives us as a community great strength.

In the weeks ahead I will share some secrets with you. Things behind the scenes. Things that Danny and I disagreed on and how we found resolution. The obstacles and challenges. Maybe the tenants have not started moving in yet but the frame of the structure is up and to me personally, THIS was a bigger challenge than what lay ahead. Truly what I believe. Getting to THIS POINT was the challenge.

Now Danny won't agree with me here because he has a huge task in front of him. But I will even tell my partner Danny Welsh right here in public that when he looks back he will see that the largest part of moving mountains has already been done. The mechanism while not fully in place is planned out.

What I am saying is just getting to this point was a tremendous undertaking. It was real WORK! But this is when the fun begins. At least for me. I enjoy the art of negotiation. I can duel in any setting or arena. I can fight to the death or I can fight for the common win. I walk away from bad negotiations and some will never even start.

It gets a whole lot easier once both sides articulate what is important to them. I just start with one set of premises. They want to increase sales. They want to improve their bottom line. They want to expand their business base. They want to get more qualified folks to their site. They want to beat their numbers from last month and last year. They want to out maneuver their competition. They would much rather bury that competition all together but they will settle for something that shakes things up a bit. These are common to all businesses.

Now it is time to go to market! We will be releasing our final list for 2013 within the next couple of days and the show begins!

#1 http://www.ricksblog.com/2013/01/billionaire-domainer-club-is-coming-what-will-2035s-billionaire-have-done-in-2013.html

#2 http://www.ricksblog.com/2013/01/valuating-domains-based-on-ppc-earnings-is-lazy-thinking.html

#3 http://www.ricksblog.com/2013/01/well-lets-just-sell-the-land-all-this-drilling-for-oil-selling-and-logistics-is-too-much-work.html

#4 http://www.ricksblog.com/2013/01/questions-and-answers-a-real-email-with-great-qustions-answered-here.html

#5 http://www.ricksblog.com/2013/01/overcoming-the-objection-come-on-guys-you-will-be-not-be-able-to-lease-more-than-5-10-domains.html

#6 http://www.ricksblog.com/2013/01/the-price-paid-to-hire-babe-ruth-vs-alex-rodriguezs-salaryand-who-owns-the-league-of-a-business-full.html

#7 http://www.ricksblog.com/2013/01/danny-welsh-my-first-impression-of-rick-was-a-brash-cursing-big-mouthed-dick-sitting-atop-a-mountain.html

#8 http://www.ricksblog.com/2013/01/beautiful-woman-looking-for-a-good-man-with-a-fat-wallet.html

#9 http://www.ricksblog.com/2013/01/its-obvious-once-you-see-it-but-many-dont-see-the-way-forward-in-front-of-their-face-daily-for-years.html

#10 http://www.ricksblog.com/2013/01/many-domainers-say-their-options-are-sell-park-or-develop-please-dont-make-me-laugh.html

#11 http://www.ricksblog.com/2013/01/godaddy-flying-high-with-businessjetco.html

#12 http://www.ricksblog.com/2013/01/a-good-business-can-work-hard-and-smart-to-become-great-with-any-domain-name-but-a-great-domain-name.html

#13 http://www.ricksblog.com/2013/01/preparation-is-the-key-to-success.html

Have a GREAT Day!

Rick Schwartz

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The Last Time I Worked in December was 1995. Year 18 Starts TODAY!

Morning Folks!!

A Good Business Can Work Hard
and Smart to Become Great with ANY Domain Name but a Great Domain Name can
Transform a Good Business to GREAT…Instantly

By Danny Welsh

The highest and best use of a Category.com domain name is either a
hungry growth-oriented company that is qualified and passionate with big ideas
and big ambitions to grow into a category leader (think: Melville Candy now owning Candy.com) OR an established
company looking to increase their dominance online leveraging existing
products, services, and relationships in the “category” of that business just
doing more sales online (think: Bank of
America now operating Loans.com)…

And either of those companies already had a “domain name” matching
their company they could have done just fine with…so why does Bank of America
with its established brand want Loans.com so bad they pay big $$$ for it? Why
does a company in business for decades suddenly want to change its branding to
Candy.com as the very FIRST move in wanting to increase market share?

It’s easy to realize once you realize, but until you do…people wonder,
is it really THAT valuable to operate a business using Category.com?

Yes…it IS.

But Category.com the branding
tool isn’t for the most part in most industry categories being used for that
young, hungry company that wants to be in the Inc 500. And Category.com the asset isn’t for the most part in most
industry categories being leveraged by that established company that is already
part of the Fortune 500.

How do I know this? Because all you need to do is type in a dozen
examples off the top of your head for www.PRODUCT.com or www.SERVICE.com and
you’ll find a few websites that obviously belong to a REAL business selling
REAL products to REAL people, and a few that obviously…don’t.

If you look over the available domain names on JointVentures.com you’ll
see ASSETS with only a fraction of the fantastic opportunity packaged within
them for making SALES being exploited…one nickel at a time earning income through
a monetization strategy called “domain parking”.

And all the rest of the benefits that causes a Bank of America earn
millions with a Loans.com or Melville Candy company earn millions with a
Candy.com is so far being SQUANDERED in the case of the shrinking number of
listings available each month from the month previously on JointVentures.com,
as each of those assets is in the hands of someone who does NOT have a
“Category” business.

The questions people ask is WHY aren’t the owners DOING anything constructive
with that crappy website filled with nothing but pay-per-click links on
DOMAINIWANTTOBUY.com?

There are many reasons. But it all comes back to supply and demand,
need and want, opportunity and probability. And an incredible story of risk and
ridicule on the part of 500 or so entrepreneurial people 20 years ago…that in
the coming decades I believe will provide Harvard Case studies for a century or
more in MBA classes.

If you’re reading this blog,
increasingly you found it because you want to buy one of those scarce generic
.com domain names, only now you’re realizing maybe you waited too long
and you simply can’t afford to make the investment to acquire the ONE domain
name you want MOST for your business without forking over more money than you’re
yet sure that branding tool or asset is worth…

And
you’re hesitating…wondering if the .com you want that is available for
$8000/quarterto LEASE is truly THAT much better than
the .net available for $8.99 to BUY.

You’re afraid to make a mistake, either way. Am I right?

I can’t blame you. You see, I was there not long ago when I stumbled
onto this very blog in 2010 with my eye on one of those domain names to use in
my own business.

Of course, if the PRICE is justified we business owners will invest the
money to acquire an asset that makes us more money…but IS IT really justified?
Is it really possible that something could sell for $100 twenty years ago and
the guy who owns it in 2013 and wants $10,000,000 this year OR $10,000 per
month is not simply full of shit?

Welcome to my world, my new friend. The world of eRealEstate, where a
www.Clothes.com is an asset that trades hands for millions of dollars between a
small company that gets bought by a larger company even when it hasn’t even yet
been USED properly, while a www.Clothes.crap ain’t worth…well…crap.

Come in a little closer
because we don’t want your competitors to hear this explosive information that
you’re going to be reading about in Inc, Fortune, Forbes and Entrepreneur
Magazine VERY SOON.

The CEO at your competitor’s company is too busy chasing sales when
you’ve just stumbled onto what may very well be the most powerful way to
ATTRACT SALES that the 20^th century wasn’t yet ready to realize,
that even 5 years ago most companies on Main Street America still had no clue
about…

But that a small group of 500
very smart men and women called “domain investors” realized 20 years ago and
‘bet the farm’ for 20 years that one day you’d be right here, right now,
reading this and saying “What do you
mean, what I want to buy and am offering cash money for is NOT for sale?”.

So slow down, settle in, and get educated by your future business
partners (that’s us).

Your small and already successful business can become INSTANTLY more
successful if you make the RIGHT.com choice, and/or your start-up idea you’re
passionate about bootstrapping into a commercial success can be INSTANTLY
railroaded into a mistake that will cost you for years if you make the
www.wrong.choice

Are you following me?

Allow me a small history lesson, news
you will probably be SHOCKED to learn but that not a single investigative
reporter on the planet can refute.

Just about 500 men and women who had a VISION for the
FUTURE in 1994 that many people thought were CRAZY now own most of the PREMIUM land
under which the “developments” on the Internet are built…

And they own most of this .com “internet real estate”
OUTRIGHT.

One of them is named Rick Schwartz, a man many people are bitter
towards, calling him a “greedy cyber squatter” or a “lucky bastard” or simply
and eloquently quite often a “Fucking Jew Asshole” .

Please forgive my language here, but it’s true. We could show you
HUNDREDS if not THOUSANDS of emails that have come to Rick Schwartz alone
UNSOLICITED offering to BUY his internet real estate and when for 18 years he’s
told people it’s not for sale…they scream bloody murder and call him every name
in the book. Does screaming “So and so is a bad person” make that person a bad
person? Of course not!

(Multiply that by 500 and you’re getting an idea of the world these
people live in daily, people who own the very BEST of .com domain names like
those available exclusively through JointVentures.com… and maybe you’ll get an
idea why they don’t many times even have enough TIME IN THE DAY to respond to
all of the “I’ll offer you $xxxx for Product.com” emails some well-meaning
folks like you and me—and some nuts too—send them when you were ATTRACTED to
their retail location on the internet hoping to use the same location to
ATTRACT your future customers.

Rick Schwartz…

“greedy cyber squatter”?

“lucky
bastard”?

“Fucking
Jew Asshole”?

I don’t think so. This is the same very giving man who has
successively become my eRealEstate landlord from whom I lease a domain name I
would have preferred to buy, who has become a mentor, and now a partner to me
with JointVentures.com.

If you’ll allow me to, I’ll show you how Rick Schwartz the “domainer”
can be generous AND selfish at the same time, but at no time is he simply lucky
or has he done anything wrong.

Rick
Schwartz and the other 500 VISIONARIES like him have been looking for YEARS for
the way to FAIRLY make the most of their so-called “luck” to invest every dollar they could get their hands on one $100 bet after another to register .com generic domain names HOPING, THINKING,
PREDICTING, and finally KNOWING that years later you’d be right here, right now wanting to BUY for $xxx,xxx what’s
simply not for sale…

They’ve been looking for YEARS for ways to offer the market the
profitable use of an asset that they were called crazy to risk 1/1000 of that
amount to buy that you’re trying to give them today only to be told your offer
is simply too low.

And they are NOT the “bad guys”,
really they are not.

How can this be, when they have what you want and won’t let you have
it?

It’s because they were the underdogs 20 years ago that beat the
Goliaths to the punch, who saw what the internet would look like and predicted
how human nature would cause things to evolve…

Before there was a Google
even to search the internet these 500 visionaries were investing in “.com”.

Before everybody was
Twittering all over your Facebook, these smart people made a BET that
has turned into an investment in that which has become the most widely used
IDEA in the history of mankind in little more than 20 years.

Before there was a
Godaddy.com running commercials showing you how “easy” it is to get
your “cheap” domain name to use for a website and email in minutes, they
labored through a painful and time-consuming process to register domain names
$100 at a time and paid for them by MAIL.

They BOUGHT ALL OF THE LAND
WORTH OWNING UNDER THE INTERNET…and they did it one investment at a time to
build a portfolio of .com “domain names” 20 years before you even knew you’d want
a website for your business, or that when you DID want one…that if you wanted
the very best location for your online store it would need to be built on that
LAND they owned— or alternative land that was inferior in so many ways.

Now here we are today in 2013.

I have convinced 100 of the most successful visionary domain name
owners in the world to give ME an opportunity to give YOU an opportunity.

To allow me to marry a great domain name with a good business that
wants to become GREAT…or a GREAT business that wants to keep any good business
in their niche category from using this tool to knock them off in the future as
that competitor who’s small now becomes GREAT.

Cue the music for the story about FTD and 1-800-Flowers anyone?

It’s the same horse race that happened with vanity phone numbers, only
bigger stakes.

Here’s what I told
them: “Mr. Domain Owner: You can offer deserving small companies an affordable
chance to build a great business and brand on the great generic premium .com
domain name and take a nice cut, or big companies an affordable opportunity to
lease the domain name they’d have bought if it were sale at a price you’d
accept while it continues to go up in value every year even though you do
nothing. And both sides can be protected
in case of success OR failure with all terms fully spelled out going into the
deal.”

They said YES.

And as we roll through 2013, a record number of companies doing
creative deals to get the ONE domain name that can change their business for
the better forever are saying YES too.

ATTRACTION is a powerful thing, is it not?

Danny Welsh
JointVentures.com

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Morning Folks!!

If you want to succeed you need to prepare. Preparing usually takes a LOT longer than the actual goal or the actual hunt. Olympians prepare for years for a 50 yard sprint. A race lasting seconds and they prepare for YEARS!! WHY??? Because they want to succeed!

Danny and I WANT TO SUCCEED!!!!

So what you have been seeing is preparation. Not only for the hunted, but for the hunter. You! Understanding why leasing is to your benefit whether you do it via JointVentures.com, yourself or the DOZENS of others that will be offering a leasing service or option.

The entire industry is moving to a lease model because it has been around for a very long time and it works! Ask any top tier domainer. They ALL have leases or have had leases. I have not met any saying they never leased a domain. We are just bringing the model out into the open in a big way. Educating domainers is the first part of all this. So folks can see what we see and why we see it and why NOW??

This is the loading the truck stage to go to market. This is how we prepare not only the end user but the domainer. Maybe it helps folks pick better domains.

Next Friday we will release our entire 2013 domain leasing collection. We do many things each and every day to prepare and move things forward. While others go home we still work. While others sleep we still work. We accomplish many things each day. But we also pace ourselves. So we are 1 full week ahead of schedule. That allows us to prepare on other fronts and do it early.

Each day we accomplish hundreds of tasks. Interview people. We are building a complete infrastructure. But we both need time off and breaks and other outlets.

Domainers are reading this but more importantly end users are coming here more and more each and every day. I bet some will even begin to identify themselves in the months and years ahead. There is nothing I would not say here that I would not say to an end user. That's the definition of transparency.

I have no problem letting a customer know I paid $100 for a domain he will lease for $1000/month. Why? Because who cares?? If that is their focus we won't be doing business anyway. I want smart people that want a domain for their own self interest. That's why it is a winner for all.

So while some may see this as a waste of our time I can tell you it is part of our preparations. It is part of our plan. This is my soapbox and I will tell you that the crowds HERE will grow as folks look for REAL ANSWERS based on a REAL HISTORY. End users ARE reading this. End users are contacting us every day now. We are priming the pump. THIS is how you make something from nothing.

So sit back and watch the 'dance' we are going to do that is going to change the destiny of HUNDREDS and then THOUSANDS! In the next 90 days we will demonstrate what we intend to do. We are building something. It may not be the way you build things, but you are sure as hell going to see how *I* build things.

First you gather the ammo materials. Then you load the ammo into a case. Then you put it in the delivery mechanism. Then you carefully aim. Then you aim some more. Then you pull the trigger. The deed happens in a split second. The prep is what it is all about. Getting it in the right order is what it is all about. Soon all will see what it is all about.

So be patient as we take you on this journey with us. We will all roll into Las Vegas knowing our destiny is owned by US once again!!

Have a GREAT Day!

Rick Schwartz

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Morning Folks!!

First of all submissions are now closed. But this is just a sample of a response to a domainer that will also translate to an end user and sheds some light on who Danny is. Starting Feb 1, Next Friday, our focus is on end users. Actually that process has already begun. But PLEASE, no more domain submissions for 2013. They are now closed.

'Come on Guys! You Will be Not be Able to Lease More than 5-10 Domains.'

Some actually believe that so let's kill that myth right here and right now and tell you our EXACT plan for leasing hundreds of domain names.

So please forgive me for saying so but some folks are interpreting what we're doing through an 'inventory' and 'commodity' standpoint and not a 'unique asset' standpoint. We have said NO to 50,000 domain names submitted by folks like you in the last 6 weeks. We said yes to less than 300 BECAUSE they are unique ideas that have value far above a cash-only sale.
Let me be clear: we're not doing crap a domain sales broker would do. Not to dog those guys, everyone needs to put food on their table. But we're so outside the box there IS no box. This is a fresh approach and it is working for Rick Schwartz. We are telling our clients to price UP, not down. Price UP and JUSTIFY. It's how the Rolex of the world gets $xx,xxx when I can get a $2 watch at Kmart in 5 minutes.
Rick asked me to share the vision and some of our early results with his friends and expand in 2013, and if so he'd bring the domainer clients and we'd split profits we make for his friends. I told him it'd take time to scale up thru March but yeah, we can do 400 for the community instead of 100 for Rick Schwartz. Simple as that.
You want one example of how we're DIFFERENT? Look at JontVentures.com itself. A 200 page BOOK formatted as a website and the average deal with an end user we do spends HOURS consuming every scrap of information on that site educating themselves on why it is a GOOD decision to pay Rick Schwartz $xxx+ monthly for something he has $x,xxx invested into and 20 years of patience. The people that want the BEST generic .com domain names don't need to be sold.They need to understand, and justify. For starters, we make their due diligence FUN to READ, and with every sentence they read they get sold better than a salesperson on the phone could ever cold call.
Who wrote it? Me or Rick? It has his name on it and his face on it. Does it matter to the guy who wants GENERIC.com who authored that book? Does it matter to the guy who OWNS Generic.com right now and wants to use it? Not really. It's a tool, and one of only 7 tools in mine and Rick's toolbox and the community of domainers has only seen 1. Does it matter that this was an actual letter from Danny to a customer with a concern.
So yes, I get why you are hesitant to give Rick Schwartz and someone you don't know a one year exclusive listing without knowing more of the plan. That's cool. Just because everyone wants to trust Rick Schwartz, doesn't make it wrong for YOU to trust but verify.
If I were saying Rick and I were 100% confident that we could in one year or two years make a deal happen for this domain or that domain I'd be skeptical too. Not to mention the 50,000 commodity domains any company copying us in 'domain leasing' is going to put on their website. That is not our game.
Please look thru my responses to you. I said in essence about the 2 domains of yours 'they are valuable no doubt'...But I said 'I have no idea YET how I'd market those 2 domain names to make sure someone who'd be happy to lease your property at the amount you're asking would even find out the domain name was AVAILABLE. But we can see what we can do on those ones that still have obvious NOUN.com and ADJECTIVE.com value' (paraphrasing).
Compare that with THIS...
I don't need to CHASE the guy who wants to buy a generic product name like your ******.com from you. I also don't need to SELL him on why he wants it because he already does want it.
My role is to attract him and others LIKE him all at once, and tell each it's not for sale for cash and tell them what deal one of them CAN have to operate ******.com and get all of it's benefits...if he moves faster than his competitor.
Want to know how to make more Candy.com deals happen? You give the driver at a company that COVETS GENERIC.com a way to GET THE DOMAIN and not worry that down the line they'll look foolish. You present one GENERIC.com success story after another. You make JointVentures.com and what we are doing so newsworthy that it's in Entrepreneur magazine and Forbes not as an advertiser...but as an editorial. You put a price on your car for sale in the newspaper and everyone that is interested and calls you tell individually to show up at the only time you can show them the car, which is Friday at 5pm, and when they show up they see it's more DESIRABLE and there is built-in URGENCY to buy that car now.
How are we different #3? There LOTS of ways to do ACTIVE SALES stuff ain't nobody in this somewhat PASSIVE industry of domainers first and entrepreneurs second haven't tried...all designed to sell a UNIQUE ASSET for what it is instead of waiting for someone to come along as an interested buyer and 'sell themselves' on why they should give that domain name owner $5 MIL. That's what so many of the top domain name owners do because it's all they have time for! LOL I mean seriously, when has Rick Schwartz ever TRIED to sell a domain name actively? I think he sent an email to Hershey's once about Candy.com. Gimme a break. It's a different world entirely when you give that opportunity to a SALES GUY recruited and trained by me and Rick Schwartz and he has ONE domain name to do a 7 figure deal for this year and he gets $50K+ residuals forever for that one deal.
How are we different? Example 4 of how we are DIFFERENT: How would I attract and sell the deal for one of your domain names, specifically. Let's say *********?
An www.jointventures.com/******.com custom pitch page gets designed for only that ONE guy who would do a Candy.com style deal if it's presented to him, a $xx,xxx yearly lease with a $x,xxx,xxx contractual buyout if he likes it and you keep the domain name if he fails to live up to the contract. I tell that guy even at $x,xxx,xxx today ******.com is NOT for sale, unless a small x% equity share or royalty comes with the cash.
That would take me half a day if that to customize the words of a simple pitch like that. I used to charge $2000/day for copywriting services. I hate to toot my own horn pal but sometimes ain't nobody else gonna toot it for you, so when people DO, I 'save' that info. I share some of it on ThanksDannyWelsh.com. Billionaires, senators, people on TV, best selling authors, thought leaders of all types. This is my network. These are people that know me and could explain why the domain industry just got a nice deal that I quit real estate and freelance copywriting/marketing consulting both in 2012 because I found something more profitable. Leasing eRealEstate WITH my skills of marketing and copywriting.
Long story short...and I've reached a length of this response that no doubt Rick will use this as another blog Q & A but damnit pal I really want you to hear my passion come through. And if need be I share with you why you should hire ME to be your sales guy for 2 domains this year and back ME as I am in turned backed up by RICK.
I have created copy responsible for tens of millions of dollars in sales at price-points from $x to $xx,xxx. Now I give that talent free to Rick, who is now my partner, and will do the same for our other clients. Why? Because now I get to use the SAME talent God blessed me with and that I've worked my ass off to become among the best in the world with...to sell a JET instead of a JEEP. To sell an unique IDEA worth millions of dollars instead of a commodity product that costs $10.
The margins are bigger, more opportunity for everyone. I have told all of my other clients in 2013 I cannot help them, and that they should have made me a partner when I asked. Rick did and I will love him for it forever unless he screws me. Copyrighting is three things: medium, message, market. Hit all 3 and you have a sale. One sale at $10,000,000 or a million sales at $10 each, the fundamentals are the same.
I am experienced with both, and my talent is better used selling unique assets. That is what this is about, as 3 years from now we look at whether Rick accomplishes his 20 year goal of an income stream from 100 different companies upon which he is the landlord of their eRealEstate, whether in a lease, sale with ongoing royalties, or other JV deal. Each agrees to a creative deal for GENERIC.com because they see the value, and that the alternatives are no good.
It's not about domaining anymore.
It's about SALES.
So that happens when you sign as a client. Then you get our Fast Start instructions so you know how/where to send inquiries as they come in. Simultaneous to that custom pitch page for each of your domains we list, I give MY network the domain names we are listing and offer them a 5% sub-broker opportunity. I let them know they might just get paid for LIFE for a 5 minute conversation with a high-level connection in their Rolodex that may not be in mine, and a personal referral to an interested party.
I ask them to look over the list. I ask these people who are CONNECTORS...
'Which CRM Software company do you know that would LOVE to stop paying Google Adwords so much money to advertise for 'CRM Software' keywords at $x.xx per click...and would love to use CRMSoftware.com?'
and 'Who do you know that would see the value in paying monthly to be the only law firm in the world that communicate with their real estate law clients from @RealEstateLaw.com?'
and 'Which hungry young guy do you know that is growth-oriented and would be excited to read about the success stories of a Bobbleheads.com or AmericanFlags.com style success where a guy with drive can shake up a lazy industry, be perceived as a market leader from the day you open the doors, and get paid huge money when the IMPROVED eREALESTATE ASSET you just increased the value for wants to be ACQUIRED by one of the lazy companies that should have been smart enough to buy the land alone when it was for sale?'
That's phase 1 of marketing. Custom pitch page, and sub-brokers, starting with MY network.
If that ONE guy for ******.com for instance gets attracted from a type-in inquiry link on your domain name itself, or by my connectors, we need do nothing further but turn him over to Rick for him to negotiate on your behalf.
Congrats to us all four! WIN-WIN-WIN-WIN. Including the end user, as he is KEY.
If NOT, we roll into phase 2 for the next 90 days.
And we get a little deeper into implementing OUR unique plan you either realize by now I've fully thought through...or not.
Either way, it's not about domains and it's not about domainers. So least you think this argument is one I'm making to YOU, it's beyond that. In full transparency I can say every single one of these words to the end user, and Rick has a track record of telling the buyer inquiry with little money and no vision NO as many times as it takes.
My job is just getting him more and better qualified people to say NO to...until that one person comes along with an offer you (our client) and Rick (your negotiator) simply cannot refuse.
A diamond is a diamond is a diamond.
It's beyond 'domaining' what we're doing. It's about business and sales and increasing profits with JointVentures. It's about ONE best operator for the best domain names in the world, and the domain name owner stays in the deal with a small ongoing royalty % for generations while a shopping mall gets built on their land they already made a nice profit selling.
Rick and I can't guarantee we can bring both parties together within 12 months for a deal like that for 50,000 domains like those we've had to say no to when submitted by some really great people.
We can't guarantee it for the 5,000+ domains Rick owns.
We can't guarantee it for 500 domains, either.
But every success we have will make the next easier.
And we're listing a total of 400 this year, counting 100 of Rick's, and that is til 1/31. After that you will not hear from us as a 'domainer.'
My friend, Sorry but you're not seeing the full picture. What just happened in the last 6 weeks tossing dynamite in the domain pond can and WILL be duplicated in pond after pond after pond, industry after industry after industry..
Each one like a BOULDER tossed in with a MESSAGE about a million dollar opportunity for GENERIC.com (from me) delivered through a MEDIUM (GENERIC.com itself to start) to the MARKET that will be most likely to take action on the message's offer.
Game, set, MATCH a great domain name with a great business and a greater deal that's WIN-WIN for all parties.
And folks will watch these deals happen again and again in the next 2 years from in the game...or on the sidelines.
I hope my passion has come through and you say 'YES' to doing business on one or two of your prime properties. The GENERIC.com like ******.com can be done, and I'll make it a priority that it DOES get done.
I've given you more of my ideas than I planned to at this time. Maybe because you remind me of my long-time best friend, who is the most gifted negotiator I've ever met. He always sells me on doing stuff using a 'takeaway' like he's not interested. And every time I get sucked in to convince him why I'm right, while I'm busy putting together the argument on why, he's already thought ten steps ahead to how he can turn me being right to his advantage. LOL if so, you're sneaky man!
Point is...You'll see more of the full picture in February. So will everyone, and it appears we'll be building this with tens of thousands watching our every move. Following Rick the leader. That's cool.
Just know that with Rick Schwartz backing me, everyone can copy us in the small things they can 'see' and it will NOT be a threat to us.
Everything we do can be copied except what makes Rick Schwartz the Domain King and what makes Danny Welsh...who I am.
There's no zero sum game in 2013-2015 with 'domain leasing', but there's gonna be a HELL of a lot of ZEROES with JointVentures.
Really hope you want to give the ol roulette wheel a spin with us, too.
Warmly,
Danny Welsh

Have GREAT day!

Rick Schwartz

Morning Folks!!

Someday I hope to relay an incredible story to you.

But today let me tell you what I have learned these last 8 weeks.

When I receive domans for the T.R.A.F.F.I.C. auction, MOST are overpriced. More than that, MOST are really crappy domains with no value that I have to wade through until my eyes bleed. Not all. But it is pretty incredible when domainers want to clear out their closets.

On the otherhand, with the submissions to JointVentures.com, the domains are much higher quality and domainers are UNDERVALUING their assets. It's incredible how the owner of the domain sees it as being worth a TINY fraction of what I see the value being.

Ask around. I don't think I have tried to have anyone lower a monthly rate. On the other hand there have been folks that are not understanding the gems they hold and what the true market value is. And at the end of the day that is a good thing because it leaves enough room to have everyone come away a winner. The ned user MUST be the single biggest winner in every equation for the del to fly.

And let me be be very clear. These rates are still pocket change to their true value and their true potential and the next few years will show that. Domains and their need/want/desire will eventually catch up to the Park Avenue Rents, the South Beach record Condo sales and big flawless diamonds. And when that happens, it will overtake all 3. Why? Because the domain has the POWER to obtain all those other things with the business and cash flow. Those other things can not.

So as we go through the next 2-3 years domains will have not only broken through the ground, not only being expanded 100 fold, not only being covered by every media outlet, but someday soon will be and maybe already is, one of the most desireable assets in the world.

I remember when I registered my actual name and folks thought I was insane. And I looked back their way and asked how they could not see something as simple as that?? I bet each had a name shared with thousands of others. Tens of thousands. Hundredes of thousands. Maybe even millions or more. I said every baby born should get their name or think of a name that is available as it would server that kid well for a lifetime and that was one of the greatest gifts they could give them. Before you even think about starting that college fund.

AdamShannon.com.......Dean, I still hold that for your son who must be getting to the point in his life where that domain could become very useful. Regstered in 1998. That would make him 15 sometime this year. Maybe a great graduation gift for him soon. A life changing gift that I have saved for you and him and only for you guys for all these years.

Did you know that just 10 years ago the brick and mortar folks, the media and anyone else that saw themselves as threatened by the internet tried to kill the internet. Bury it alive. It was called a 'Fad'. They did EVERYTHING in their power to bring the net down and they LOST!! They lost and some have failed to compete. Some can get back in the ring to fight another day and some are out for the count. (Boarders) Many more coming.

The domain is not everything. Really. But it is the FIRST decision a company makes and that is a foundational decision that most take very lightly and like to rush through without proper thought, discussion or understanding of ANY and ALL pitfalls related to it. That is the thing they seem to skip over that sometimes comes back to bite them in the ass.

So here we all stand all these 10-15 years later. Let's stop for a moment. Let's look back. Let's review where we have been and how long each step of te way took and how long and how big the next steps will be. When you do that and you see the transformation at every level in every corner of the world with bilions more still to come, your jaw should just drop. In basically the first 20 years of this medium, life as we know it changed more than at ANY 20 year period in the history of mankind.

Think about that and what it means and represents and then you will understand what the next 20 years will look like. And no, the world does not revolve around domains. But that is the vehicle we have all chosen and it has been life changing for thousands of folks. More to come. Many more. They will have their own 'Vehicles' and they will come in many forms. Plus nobody is stuck with one vehicle or one dance or one anything if they don't want to be.

Matter of fact, MOST domainers that I know have multiple businesses outside the domain industry, domaining and on and off the net. But the focus is where it is the most lucrative and for most of you reading this it has been domains. Electronic real estate. eRealestate.com.

My education in physical real estate came via the virtual real estate parallel. An exact and more powerful parallel. Nobody saw it then......EVERYBODY will in the years ahead. We have crossed over the hump of all this. The tough haul climbing the mountain and the peak is within reach and easier to get to than the hike we just took.

More and more folks will see what we see and that is a great thing and our asset class someday will be #1 in the world. It's happening faster than you can see it. Just remember one thing. An overnight success takes 20 years to achieve.

Your GREAT domains will COMMAND more than mall lease rent in the near future. Why? Because your GREAT domain can provide them with 10x the business their stores can at 1/10 the cost. That's for starters. The point here is you can operate like you own a broken down, unmaintained strip center or you can operate like you own the hottest mall on earth. Which mind and head do you want to go forward with? Because as time proves me right once again........

Look. If you want to sell your unique assets for less then they are worth, that's your decision. A decision you just may regret someday. But at least LEARN how to value a domain through the eye of the end user. Through the eye of somebody with passion that is looking for a break. Through the eyes of a couple of Twenty Somethings from New England that struck a deal with me for Candy.com that is transforming all of our lives. So maybe the Hershey's of the world saw no value. But the ones that want to be the NEXT Hershey's DO see it.

In each and every industry there are leaders and there are guys that want to make their mark. The domain name married with a solid business plan is the formula that works the most effectively and economically and expansion is unlimited. It's the basis of a big success that has the fewest leaks and will catch the most air. And in a new business, ANY AIR is vital to getting it to lift off the ground.

I never had the luxury years ago to go through lists of expired domains or domains for sale. They did not come to be for several years later. I had to think and explore each and every one of them. And when I would think and explore I would try to imagine myself using that single domain to change my destiny in any particular industry. If that was the only domain I owned and I put all my effort into it, could I make money and a good living? That was my standard back then. Before so may tools available now and it is still the standard today.

Have a GREAT Day!

Rick Schwartz

Related articles

This GREAT Domain Name May be Available for Joint Ventures or Lease. Click here to inquire.

Domain Name Submissions for JointVentures.com Coming to a Close for 2013

The Domain Space Has Never Been Hotter! I'll Prove it RIGHT NOW!

Morning Folks!!

My JointVentures.com partner Danny
Welsh has got something to share today about the incongruity of the salary of
Babe Ruth versus the minimumleague salary today, and the maximum money
paid to the top guys in the majors today. Who was the better baseball player?
Does it matter? What’s it have to do with valuating the BEST domain names?
Every time YOU fill the stadium with people, how much are you paid? This was
one of the first posts Danny wrote but we’ve saved it for today, for a reason I
think will become clear soon enough.

Rick Schwartz

By Danny Welsh:

The PRICE paid to hire Babe Ruth vs Alex Rodriguez’s salary…and who owns the LEAGUE of a business full of players online?

My mentor Rick Schwartz has taught me that baseball salaries
over time are a great analogy to point to for valuing domain names, just like
Babe Ruth famously pointed into the stands predicting a home run shot. What
does it mean that in 2013 the *average*
salary per player in MLB is $3,200,000 US Dollars-- compared to the
highest annual salary EVER earned by the Great Bambino himself, the MVP of
his age in the 1930s, at $84,000 per year?

Can we chalk it up to “inflation”? Nope. Sorry, but if you
use this lens to explain the value of your best domain names that “inflation”
statement will be a weak answer that weak and/or dishonest people with an
agenda will resort to in attempting to refute YOUR assertion that the times
have changed not only in baseball but in all kinds of commerce as the world has
EVOLVED.

Today I’d like to talk more about how TRUE VALUE is
intrinsic, while “price” is variable with the times and how things unfold. Yes,
it’s the same line you’ve heard from me throughout this series of guest blog
posts Rick has allowed me to make— the truth savvy investors see shown again
and again through a different lens, and if my job is done properly with
each lens shown the bright and blinding truth Rick revealed to me will grow
more magnified as more and more folks in the domain universe “get it” and see
what Rick Schwartz saw long before I was a blip on the radar coming along to
simply articulate these truths we both see maybe a little better than he can.

In my inaugural guest post on RicksBlog I said I’d be
posting in the future to answer this question:

“When exactly in the
maturation of premium dot com category domain name values are we currently
experiencing in 2013 along the scale paralleled by premier baseball player
salaries, Babe Ruth's earning less than $1,000,000 over his entire
1914-1935 career or the $30,000,000 in salary paid for Alex Rodriguez in 2012
alone?”

You see, if we ignore the internet and “domain names” and
just look at the lens of commerce through the lens of just ONE
category/industry, is the BUSINESS of
“Baseball” more or less profitable in 2013 than in 1995? That was when
many of the best generic commercial and social domain names such as
Baseball.com for example were first hand registered by who I feel are some very
smart visionary entrepreneurs.

In case you missed the $250,000,000 contracts paid for a
single player, the “salary cap” attempts of some sports to create parity among
a rich ball-team owners’ game, the World Series ratings and TV commercials
bonanzas, billions and billions in merchandising and endorsements, or the 60,000
person baseball stadiums costing up to $1.5 BILLION to build according to
MLB.com (Yankees)…

That was a rhetorical question.

Of COURSE, the business of baseball
has become more profitable over the years.

The Chicago Cubs play in a stadium built in 1912, costing
$250,000. I love that stadium! Wrigley Field is the past history of baseball
wrapped up in all its splendor and tradition.

But the future of baseball as a business is more and more
going to be about merging tradition with MONEY. Money flows downhill to VALUE,
no matter what people want or believe. How many multiples is it from that $250K
1912 Chicago stadium to the $1,500,000,000 2012 New York Yankees stadium?

Let me do the math for you, since it’s probably really early
in the morning when Rick will be posting this blog post for everyone to read. J

The 2012 investment in a stadium was
6000x the 1912 investment in a stadium.

And those are BOTH buildings meant to accomplish the same
things…give people a place to SIT while they consume a company’s products.

There’s yet another “lens” through which you can see the
true value of a top-tier generic category-defining dot com domain name property
like Baseball.com, as an EXAMPLE.

The most valuable domain names like that one for the most part aren't
in the game at 2012’s Yankee Stadium. They're 'parked' in the lot
outside the stadium, selling hot dogs every day to passersby drawn by just the
HINT that a ball-game they want to see might be going on inside.

I’m not knocking domain parking as a way to make money.
Really, I’m not.

Many times these category-killer domain names make a LOT of
money, just as Rick’s Porno.com has made $1,000,000+ per year without effort or
work, parked and selling nickel-a-pop peep shows by the click to passersby that
more often than not will never come again.

(no pun intended)

But even with 7 figure earnings possible on the higher ends
of the spectrum for a single domain name…and with many other $xxx,xxx to
$xx,xxx,xxx VALUE domain names earning
$xxx-$xxx,xxx per year or whatever …STILL nobody I know thinks domain parking
is the BEST MONETIZATION strategy for a great domain name like that, do they?

Nope.

Just like nobody who gets “inside” after visiting a parked
domain thinks they got their ‘money’s worth’, even spending NOTHING as they
click-and-go elsewhere to find what they were looking for, do they?

We all KNOW that a truly great domain name DESERVES
something BETTER.

Truly great domain
names deserve to be
IN THE GAME and not in the parking lot.

So you witness the search for real, solid solutions by Rick
and others among “the 500” for many years.

The first innings of this game are over. The middle innings
are ending.

We’re in the 7^th inning stretch of a 20 year plan
and a ball-game Rick Schwartz predicted how it would end…20 years ago, right
there in his virtual living room before the first strike-out of “.whatever” (of
which there will be MANY more in the coming years, littering the stadium of
business like discarded popcorn boxes filled with kernels of popcorn that were
sold and never POPPED).

So far as I can tell, the biggest “curve ball” Rick swung at
personally and missed was the .mobi fiasco…and he admitted that mistake when so
many self-promoters never tell you the bad, only the good. Personally, I like
that in a guy I’m doing business with. Don’t you?

TIMING IS KEY TO HIT THE FASTBALL OUT OF THE PARK.

A number of people
in the domain community have seen what Rick and I are doing with
JointVentures.com and have brought up this company or that company that has
“tried” domain leasing and failed. Others have been and will continue
to jump into the domain leasing game as we shake the bushes and demonstrate
deals (don’t be surprised to learn many of the domain investors the smaller
players all look up to have been doing this quietly for YEARS).

There may be many variables for the companies that FAILED to
“represent” domain leasing as brokers or 3^rd party platforms, and
specific companies could have a most
important factor each for why they failed.
The biggest GENERAL reason if you ask me would be TIMING.

Same reason it doesn’t matter who was the BETTER player,
Babe Ruth or Alex Rodriguez.

It’s not comparing apples to apples, even when BOTH played
in the BIG APPLE of New York City.

Timing is what determined the difference in price of each player’s
salary, not the value of the player.

Hell, Rick himself fought an uphill battle early on trying
to get mainstream business owners to see the value of premium generic domains
in the 1990s. No one listened except for the adult entertainment people, and
Rick made them a lot of money.

The commercial business owners were being told by their
“webmaster” that a 10 digit numerical IP address was a perfectly good online
address for a website, and by their “advertising agency” that branding was more
important than sales.

Today, more and more they
know differently.

And they COVET what
“the 500” have, those of you who like Rick had the foresight to grab
Baseball.com level generic category-defining domain names before companies in
the mainstream had a clue.

They also COVET the best domain properties owned by select
other smart domain name owners—myself included-- to a significantly lesser
degree at THIS TIME-- but the next couple years TIMING and the movements made
in the market by “the 500” are pivotal in whether the end user businessman of
the future pays FULL VALUE to get what they covet ala Alex Rodriguez’s
salary…or “today’s price” in between Babe Ruth and that time in the future when
people will look back and say with disbelief “Baseball.com made HOW little
money per year?”

Rick and I predict that in the next 3 years these companies—
both established companies looking to increase their presence online and small
start-ups looking to get an edge over the competition— will continue striking
out with “.whatever” domains and we believe that it’ll become obvious VERY
quick that .com is here to stay and .whatever is the minor leagues for any REAL
business with REAL ambition.

Others will end up choosing to play only in the minor
leagues using made up words as their business name online, using hyphens and
numbers and modifiers like “My”, “The” ETC ETC cutesy little attempts to get
around the guy “sitting on the home-plate” of the very BEST generic domain name
they’d have and want if money was no object.

Many will build companies (and have) on domains they’ll want to
“truncate” and trade-up from a lead-off hitter to a CLEANUP BATTER.

Many will dislike the guy they see as blocking anyone from a
grand slam score without paying what they feel is an exorbitant sales cost to
get past…

But it only takes ONE
PLAYER IN EACH LEAGUE to see what we see, one business in each niche that knows
the true value of NICHE.com, and soon every great domain name that deserves to
be a part of a great business CAN be the MVP of a great business.

So long as that guy sitting on home-plate where
he knew everyone would want to be one day sets up a toll-booth instead of a
cash register because he REALIZES that one day he’ll be recognized as a
visionary business leader and not a “cyber squatter”.

So go ahead, we invite all businesses looking to do big
things online with either big ideas and talents OR big resources to point to
the fences and “call your shot”.

Hit a homerun, start-ups!

Hit a grand slam, established companies!

The more you win, the more we win.

Rick Schwartz and the 500 domain name league owners will be
waiting patiently at home-plate where the crowds are going to be showing up
daily no matter what else may happen in the next couple years.

Meet you there!

Danny Welsh
JointVentures.com

Evening Folks!!

This line that I authored and started using about a year ago is popping up over parked pages everywhere. In just a few weeks domainers have turned the corner and taken back their destiny. Whether you use it in conjunction with JointVentures.com or not, I will predict it will be on over 1 MILLION parked pages in the next few WEEKS! Maybe more! Why? Because it is powerful and it works.

Stop selling your best assets. Sell the crap and take those dollars and find leaseable domain names. The future really is here. If you owned a building in Times Square would you rush to sell or would you lease and have income for the rest of your life?

Have a Great Evening!

Rick Schwartz

Morning Folks!!

My partner with JointVentures.com is busy working on our next phase for 2013, but has provided me with a few guest blog posts in a series he’s written to help folks get to know who he is and why I specifically chose him to help spearhead the next phase in my 20 year plan. This one is about the value in the pumping of oil and distributing it versus the selling of land with oil included. Here’s what I know in my gut...not a single one of us among “the 500” will live long enough to unlock the FULL value of what we own. I’ll let Danny explain what we both see in his words that smooth out some of my rough edges.

Rick Schwartz

By Danny Welsh

Parking domains is not the greatest way to tap the oil well, but it’s the best of what domain investors have had easily available for a number of years to unlock the value of the oil pumping up through gushers on their property (while leaving OCEANS of the most valuable oil deep down beneath the earth…out of reach).

No matter how many parties these domain parking companies throw for their customers, though… Rick Schwartz and I both believe that parking income is going to become the lowest common denominator for monetizing a great domain name as things evolve and the Net matures and mainstream business catches on to the sales potential of pairing a great domain with a great business.

No matter how pretty and ȕber-technical the platforms are that these domain sales churn-mills have created for domain owners to use, here is our position loud and clear and on the record for the record.

Any cash-only sale in the next few years for the BEST .com domain names
WILL prove to be a short-term gain giving up the possibility for
ongoing income…and even generational wealth.

Domain parking to me is the equivalent of a horny guy asking 25 women in a row 'Wanna have sex?' until finding one that will ‘double-click his mouse’.

It works to get a result— I can speak from experience in my early 20s ;) — but it ain't the best way to go about dating…much less starting a long-term relationship.

That said, I do agree with many that the best easily-implemented (and scaled) monetization solution for the next couple years may very well be parking companies owned and run by domainers, that cut the fat and negotiate pricing per click direct with the Google or Yahoo upstream providers of the world.

That's Frank Schilling's model with InternetTraffic.com and there's no surprise Rick Schwartz as well as many of 'the 500' have made the smart decision to become Frank's customers.

But what about after that next couple years?

Is domain parking alone as a monetization model for the rest of your life all you want for the very best of your premium dot com domain assets?

Are you content to sell the little bit of oil that bubbles up without effort from your oil well, and get paid in dribs and drabs while an OCEAN of VALUABLE CRUDE OIL lies beneath the surface on your land?

If so, roll the dice and hope the parking model continues that long!

(a little birdie with a big mouth tells me that parking earnings are off
90% from highs right now…and the BIG $$$ SQUEEZE is on for folks
that have bloated portfolios focusing on quantity, not quality)

Is selling your best premium dot com assets for today’s 6 or 7 figure price offered to you when you KNOW in your gut that their VALUE will continue going up all you want?

If you don’t think domain parking alone is the best solution for your best domain names, and you don’t want to sell your BEST properties for cash alone…you're probably right now like Rick himself has been in the last few years-- diligently searching for a new formula to unlock MUCH more of your property's value than parking income.

And if one cannot be found, maybe even like Rick have been tinkering with the idea of even creating that formula yourself.

In my inaugural guest post on RicksBlog I said I’d be posting in the future to answer this question:

How much difference is there between selling the oil for distribution, and retaining the land with the mineral assets versus selling the land itself and letting someone else have the produce of the wells drilled for oil? What are the parallels of the richest oil fields with the very best internet properties owned by domain name owners?

From what I can tell other than RICK SCHWARTZ it is RARE that a company agrees to buy a domain name (or an “oil well” in this analogy) with ongoing royalty income to the previous domain name owner.

There are LOTS of reasons for that,
but it ain't the VALUE of the oil well.

Billionaire ‘wildcatter’ oil man J. Paul Getty could explain it if he were still alive.

That's the guy known now for saying IIRC 'If you can physically count your money, you don't yet have a billion dollars.' The guy who in 1966’s Guiness Book of World Records was named the world’s richest man…that guy.

Early in his career, Getty saw the same thing in the parallel of oil companies: the longer-term, big-money, residual profits in the pumping of oil and distributing it for sale by the barrel (the deal J. Paul Getty wanted) versus the short-term, small-money, one-time profits in selling of land with oil included (the deal the oil buyers wanted).

He had to FIGHT to sell the oil he found by the barrel because the biggest players among oil buyers only wanted to buy the LAND and cut him out from residuals.

They SUCCEEDED in cutting out many other entrepreneurial ‘wildcatters’ that took the same risks Getty did and did the same work Getty did to FIND and TAP the same kind of oil wells. Gave ‘em a check and sent them on their way, to go on to make ROI’s unheard-of in history.

But not J. Paul Getty, oh no.

This guy had vision (and balls).

The man who would go on to become the richest man in the world was WEEKS from losing everything with billions of barrels of oil stockpiled in warehouses he could barely afford the lease payments on even while borrowing every dime he could get... facing a powerful group of companies that were offering to buy his land and oil wells but who REFUSED to pay per barrel for the oil the wells on those lands were producing.

But he didn't bow to the pressure to sell his assets without ongoing income.
“No, the land is not for sale”, Getty said. “Oil only”
[paraphrased]

You want to see a dozen Pure Domainers among the “500” on the Forbes billionaires list down the road? You want to have a chance for the mainstream business world to catch up and realize just how valuable these oil wells owned by top generic domain investors are (as they are realizing more and more by the DAY). You want to position yourself and your family for generational wealth?

It’s the same formula Getty used I believe, and it ain’t reinventing the wheel. It’s just looking at history and how things unfold, and assigning a value to what you own…refusing to accept less no matter how great the pressure gets.

(And you ain’t seen NOTHING yet if you think the pressure to sell at today’s price is great right now. Wait ‘til the media gets ahold of what is happening with this growing trend of domain name owners refusing to sell their best .com properties for cash only. The first mainstream stories in 2013 will NOT be pretty. They will paint domain investors as greedy. Scavengers. Squatters. Assholes. Inhibitors of progress. Infringers. Every name in the book.)

This year we’ll share many more deals completed using the formula for unlocking ongoing 'forever' value with royalties that was CREATED FOR RICK SCHWARTZ BY RICK SCHWARTZ that now others too can use and share in— IF their domains are of top-shelf quality, and they too want a part of the 'forever' vision for earnings as a great domain name becomes part of a GREAT business run by a passionate and qualified end user company.

But our deals are only part of the equation. The real power lies in the community of the 500, and that small number of domain name owners beyond that fortunate 500 that have one or more domain names that are valuable enough as of RIGHT NOW to be leased to the right company for 100x parking income.

You want to really shake things up among the big oil buyers?

Imagine thousands of the most premium category-defining domain names in the world, all owned by independent companies, and for each “How much is this domain to buy?” inquiry, the reply is: “Not for sale, lease only!”

Pair that resolve with a firm stance not to accept any sale (at any amount) for your best domain name properties that does not include at least some ongoing royalty revenue or other income. Pair that with a string of growing Candy.com success stories that will show that we are proposing a WIN-WIN, and not taking advantage of any company, and that will make the media back off and change their tune that will be calling domain investors “greedy”.One day they will call you VISIONARIES, just like they do the Getty’s of the world. Even Frank talks of Getty from his post nearly 3 years ago.

So let the oil flow downhill, where it’s going, for now. Sell the trickle of oil that comes up in your wells with no effort via domain parking. Keep the income coming in, without any interruption. So will Rick Schwartz for the next few years, with few exceptions for different crazy marketing tests I talk him into. :) That’s fine.

But do this too for the next 3 years and we believe you cannot lose: Tell the companies that want to buy your oil well itself that it’s not for sale in a cash-only transaction. Tell them you KNOW how big the OCEANS of oil are underneath. Tell them you MUST share in the upside with a fair ongoing income once the well is worked to bring that ocean of salable oil to the surface.

Whether you’re part of our 300 with JointVentures.com or not this year, the game is the same.

Now is not the time to fold. It’s time to double down on the bet you already made.

Channel your inner wildcatter.

Because, to quote the man Getty: “The meek may inherit the earth, but not its mineral rights”.