I will judge each gTLD on their own merits. And while there is a lot of stupid things being said, we have to know that there is more than one dance happening and for more than one audience. Domainers, Investors and the end-user. (Just kidding about the end-user) :-)
So in the case of .Club here are my thoughts:
1. They know this has nothing to do with .com or any other extension.
2. They are not saying silly and stupid things.
3. They understand the challenge they have in front of them even if their numbers may be a tad optimistic.
4. They see their place and role in the FABRIC of the Internet and domains without trying to weaken the other material. (When some others have to lower themselves and resort to "Dot com is dead" they are trying to weaken the very ship in which they sail on and look so silly and pathetic when they do so) Just tell me your benefits and that is what the .club guys do and they may not become big investment quality domains but I am certain they will establish themselves in the fabric and have a viable business.
5. I can think of many words and names to put left of the dot that actually make sense.
Compare that to .Horse. One is much more limited than the other. That is why 75% of ALL the gTLD's are not going to survive. There are simply not enough strings to make it viable after assuming the end-user is going to jump on that .Horse. Equal extensions?? I don't think so. .Horse does not get out of the gate for me. Are we not supposed to compare and weigh each of these against each other NOT .com?? That is their CRAP and it is CRAP. They have to compete against the other gTLD's and that is where they really crap out.
Now I am not blowing smoke. I told this directly to Jeff from .Club back in October and I did that several times. Want to know why?? We both asked "Where are the other guys?" .Club guys know it won't be easy. It really is a challenge. They are PREPARED for that challenge and many others are not. They can make a coherent case for why some folks would use a .club. It may or may not happen. But they know what their job is and they take it seriously. They even hired Berkens and Cahn so they understand the trail ahead is going to be a battle and are going in with their eyes wide open and I give them props for that!!
On the other hand the trash talk hurts everyone except those with a big bag of smoke. I am really shocked that the tone has taken on this direction before the business even starts. I talk one on one to fellow domainers and they too are stunned and can't get over how dumb they are starting to look. Check out these thoughts and maybe you will see what I mean. Talks about domainers being "Resistant to change" and other condescending and arrogant comments aimed at professional domainers. Just DUMB!
I am all for expansion. Not a threat. Won't hurt anyone reading this. I love it. But I think there is a lot of self-doubt these days. Why? Maybe you and I asked questions they never even thought of. And maybe they have no answers for valid questions so they need smoke and other schemes to pull off what may be impossible for most to pull off. It's that simple. Emotion is driving them and reality is squarely in their way and the closer they get to that reality the more they lash out. The timing and delays has only made things worse.
A domain is only a domain until there is a destination and a business there. Winners and losers will be defined by those that do that not the other way around. Pick any extension you like and want. Knock your socks off. All I know is any company that has had any degree of success off of a non .com eventually seeks the .com because they need it to continue to grow their companies.
And each company will do what they need to grow their own company. So if the domain and extension is good for his/her company, he will embrace. If not, he won't. Most customers might say "We already have our domain name" and that is the start and the end of the conversation that no gtld operator will be involved in or privy to. They won't be there making their case. Most will dismiss out of hand and be done with it never to give it another thought in their lifetime. That's reality.
And 1000 others will compete against all existing extensions and they will have whatever importance the public gives them. Period.
And by the way, the minute they bring up search or Google as a basis and a reason, that is even weaker than .mobi's reason. Google is like an answer to everything. Bull! Buy the damn traffic!! Everyone is so geared to fake out the system to get free traffic they forgot the real way is to buy it and pay for it and make money with it and then buy more.
Is it nice to get a Google listing? Yep! Well I am telling you it is RELEVANCE on a subject that will get you there. The domain is not for Google. The domain is for the consumer. The domain is for ease of advertising. The domain is for easy word of mouth. Some folks have it so entangled they can't see straight any more.
It's so transparent. Like sitting out in front of Google yelling pick me!! pick me!!! Stop faking out search and build a site that has something of value to offer or a product to sell and ADVERTISE! Use any vehicle you want. The domain either tells a story or is a brand or is identifiable or is unique or is special in some other regard that lets you stand out. If a gTLD helps them do that, they will embrace, if not......
So fellas, not all extensions are equal. Some are more equal than others. The .club guy made his case and it held water. Now that is good for them. They will register more than enough domains to be profitable and viable as a registry. It still has the hurdle of being investment quality and that happens in time as demand grows or not. Perception. Value. The X factor. All types of variables. They don't tell me that their baby is going to be 7FT tall and break all basketball records and led the NBA in scoring for 6 straight years. I mean what these others are doing is even sillier than that.
To me there is no gTLD's. There are 1000 extensions that have no relation and we all know that .web is the only extension that is really being taken seriously by domainers as a whole for those that even think there is something over here. Why? Because it is generic, it makes sense and it could be very widespread. If this was a horse race, .web would win before most others are out of the gate. The margins of imaginary pre-registrations tell the predictable story. Just verify's what we know. .Web is the one to watch. It will either prop up .net or sweep .net into 3rd place in that 10-20 year horizon some are speaking of.
If .web were out there would be much more interest. There is little oxygen right now for all these folks. Little interest. Little quality. I will buy .web when it arrives. Maybe. Depending. But I see mass viability and acceptance. It is a NATURAL FIT and not forced. Does not mean you make money right away. Could be a sub cousin to .net or .org or could be a monster. That is the #1 threat for the new gTLD's. .Web. .Period.
I look at all the extensions and I want to hear their case. I just am sick of swallowing their bullshit. Tell me the benefits ONLY. If you have to resort to attack and BS you lose. Game over. Tell me how many strings you have with an extension. Tell me all the stuff you forgot to ask and don't even know but can preach the oceans of .Com parting for some .whatever!
Yesterday we debated .link. The debate is still going. Point, counterpoint. Let's pick the subject apart and then each will decide. I said I thought it was the strongest gTLD I know about of his. There were a wide range of views. I like hearing all the arguments and those scared to argue have to spew.
I want to thank Frank for having that lively debate yesterday over here. We are all looking for answers. We all want to make money. But the first rule of making money, is not losing money and that is for each to explain. Why their investments are safe and why they will grow. That burden is not on any domainer. It is on each registry to make a coherent case. We will accept or reject based on what we see and business basics. Let's see what is listed on DNJournal in 2014 and 2015. We know from history that at the 1 and 2 year anniversay and renewal cycles there are massive amounts of domains that can be had for $20 and $30. Wheel barrel filled with keywords with no value and no demand.
Did anyone pick up my .mobi drops? My .co drops? Does anyone care?