Purchase of Punchbowl.com between Punchbowl Software Inc. and “Domain King” Rick Schwartz

Domain name Punchbowl.com sold by legendary “Domain King”


Purchase and acquisition transaction of Punchbowl.com
between Punchbowl Software Inc. and “Domain King” Rick Schwartz

Framingham, Mass., July 19, 2010 –Punchbowl Software, Inc. today announced the
acquisition of the web domain Punchbowl.com from legendary domainer Rick
Schwartz. Punchbowl Software Inc. develops web applications for start to finish
party planning. Terms of the agreement were not disclosed.

With Punchbowl.com, the
company plans to re-launch the domain as a leading consumer site for party and
event planning. With new technology and a new look, the party planning site
will be ready to launch in time for the holiday season of 2010. At
Punchbowl.com, consumers will be able to plan a party from start to finish. The service will offer unique features including the innovative “Date Decider”
which enables users to find the best calendar date for their event, beautiful
Save the Dates and digital invitations, photo and video sharing after the event
and other services that will help consumers throw an unforgettable celebration.

“A punchbowl is the center
of any great party,” said Matt Douglas, CEO, Punchbowl Software. “The acquisition of Punchbowl.com will allow us reach new customers and expand our
growing customer base.”

Rick Schwartz, aka the “Domain
King,” is one of the early domain pioneers. Domains he has sold include
iReport.com to CNN for $750,000, Candy.com to G&J Holdings, LLC for $3
million plus dividends, and Men.com for $1.3 million back in 2004.

“During my domain career,
I’ve sought prime, recognizable domain names that were easy to spell, easy to
remember and could be developed into a major brand in their respective
industry” said Rick Schwartz. “I
was the first to see the intrinsic value in Punchbowl.com and knew that it
could be developed into a huge brand in the social expressions and celebrations
industry. I’m thrilled that Punchbowl Software will now develop the domain to
its full potential.”

The party planning industry
is ripe for a new entrant to provide a service for party hosts. Whether it’s a
mom planning a birthday party for her five year old daughter, a friend planning
a baby shower, a family planning their annual reunion, or the company Christmas
party, everyone has multiple reasons to plan a party every year. As the
industry moves from traditional offline sources to online, the market will
consolidate. A new brand will emerge – Punchbowl.com – that will define this
new industry.

Stay tuned for frequent
updates and milestones for the new Punchbowl.com. While you can visit the Web
site in its current appearance, the complete re-launch and re-branding will not
be official until sometime this fall.

“Working with Rick Schwartz
on this domain name acquisition has demonstrated to me that he’s not only a
visionary in the domain industry, but he’s a savvy businessman who understands
how to extract the most value from the Internet” said Matt Douglas, CEO,
Punchbowl Software. “I couldn’t be
happier to be the new owner of Punchbowl.com.”

About eRealEstate.com

Schwartz, aka “Domain King” and “Webfather,” is the CEO, President and
Cofounder of T.R.A.F.F.I.C. found at TargetedTraffic.com-- the premiere domain
conference for the domain industry. It is both the oldest and largest and
attracts over 500 of the top professionals in the industry in what was a by
invitation only event until 2009 and now open to all. As one of the early
domain pioneers dating back to 1995, Rick has a knack for predicting big trends
and getting it right. He may have been the first to recognize the value of
“type in” traffic which is now commonly referred to as “direct navigation” --
the most potent and targeted traffic on the net. Rick has a prime portfolio of some
7000 one and two word domains, and is considered by many to be among the
leading experts on domain names, traffic, Web site flow and valuation. www.eRealestate.com & www.RicksBlog.com



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