ENOUGH! Just Cuz A Domain with a Keyword Sells Does Not increase the value of your Domain!

Morning Folks!!

I am so sick of domainers running around trying to sell any domain or register any domain that has a keyword in it from a recent domain sale. Talk about chasing shiny objects!!

Domain sales to end-users will rarely spawn similar sales! The reason is there was a specific use. Just because a company buys one domain in a sector does not mean they want to buy any others. They don't!! Nor does it mean that your domain has any more value than it did yesterday.

Domains are unique. Sales are unique. Need is unique. Their purpose is unique. Stop wasting your time trying to duplicate unique! I am not going to buy your domain just cuz it has a keyword of a recent sale or is in the same sector.

In the last 1000 emails from desperate domainers, do you know how many I bought?? ZERO!! Stupid, worthless names with a keyword that does not even match the other words. So stop wasting your time sending me crap. I am no longer even answering these emails. (Not that I ever did)

And if you spam me on Twitter, I am no longer going to remain silent. Besides blocking you, I am now calling out your pigeon shit domains so everyone knows it's pigeon shit. Worthless crap that can only be sold to a domainer dumber and less experienced than the current owner!

If you buy a domain and someone can't build their dream on it, don't buy it. PASS!!

Let's be clear, it isn't that domainers can't afford good domains, most domainers would not know a good domain if it smacked them upside the head. They pick and register worthless CRAP and the first thing they try to do is sell their worthless crap!

There is a tried and true path to successful domaining. It's not hard when you have the right mindset. If you have to drop domains because you can't afford to carry them, that's the definition of a wrong mindset.

If you are methodical and follow a simple path that works, you will grow your business and be able to afford better and better quality domains.

If you are flipping crap for $100, $250 and $500, we are in a different business. In real estate you have mobile home flippers and Real Estate agents. They are far from the same. Flippers are far from being sophisticated. A real estate agent can flip a mobile home, a mobile home flipper would be way over their heads trying to sell mansions.

Domaining is not a business to simply make a living. Domaining is not a business to be a schlepper. Domaining is about taking advantage of great opportunities! Being able to see and seize those opportunities. Even part-time and passively.

Do I buy domains every day? Hell no! Why? Because there are not enough valuable domains that will come to market on any given day. I can go weeks or months without buying. But when I see a domain I like, I am on it.

This year I have bought 3 domains so far. Probably the first .net I have ever bought on the open market, Watching.net $310. I like Friendseeker.com so I grabbed it for $1099. And I liked Cult.tv and paid $5605. It's rare for me to buy a non .com. But I like it because it follows the rules I set below.

Do I have to explain those names? Will people misspell them? Will they easily forget them? Will they be able to tell others? Can content be matched to that domain that is intuitive? Is that content profitable? Is there a market fo that content? Is it confusing? That's a lot of filters but a domain that I buy MUST meet ALL those standards and more! If I am doing it, why aren't you?? That's the path to success. To find domains that have the ability to be a successful business. And I focus on domains that have face-value. That has obvious value and uses. That has 1 and 2 words. WORDS!! WORDS!!

Domains are about WORDS! DH26Homesforsale.com has no value no matter what some SEO guru tells you! WORDS!!

I never look to sell. I simply look to add to and round out my portfolio. The sales will come!!!!!!!!!!! Do your job and sales will come. If you buy crap, wtf do you expect??

If you are struggling, those are the filters that will help you. That will guide you. That will make you money! And those that try and minimize those attributes have portfolios of Pigeon Shit! I don't know a single SUCCESSFUL domainer that ignores those points. But I know tens of thousands or more that do and they are all BROKE!! They drop domains to pay for the others. That's a failure. That should never happen. This is from poor budgeting and picking piss poor names that mean NOTHING!!

I take strong positions on things and that ruffles the feathers of folks with different agendas. You are domain investors, you should never be the victim of the agenda of someone trying to profit off you! Don't be used! I have nothing to sell you, but I am happy to share what I have learned in 25+ years as a successful domain name investor and a serial entrepreneur for 50 years! I look at things differently. Success requires that!

If you are on a limited budget, DO BETTER by learning about the attributes of a valuable domain name!!! GOOD LUCK TO ALL!

Rick Schwartz

16 thoughts on “ENOUGH! Just Cuz A Domain with a Keyword Sells Does Not increase the value of your Domain!

  1. Shamil

    This is understandable, but what is surprising is that for the last 2 months in a row, they started buying domains with one key word like for example News.me.uk last month for £ 99 at DAN.com, and in this store.es for € 3,500 also on DAN.com is a good trend! and I hope that will continue to be so. Amen

  2. gene

    “If you buy a domain and someone can’t build their dream on it, don’t buy it. PASS!!”

    That should be the SOLE criterion for any domain name bought or held: Can someone build their dream [FILL IN THE BLANK] on it?

    Well said, Rick.

  3. domain guy

    The amount of energy, time and effort you spend trying to educate domainers is unbelievable! Your are the the most generous Hebrew I have seen in the last 35 years. I have never, ever seen an educated Hebrew waste their time trying to educate the masses…A lot of wasted effort on your part? Rick you have said more than enough. Many times over the last 20 years. I really don’t think domainers even realize or appreciate all the effort and energy you spend for the domain industry. P.S what about part 2 when you first bought ur domains? 36 million for property.com? A unique asset now that home.com, homes.com and realestate.com are all gone forever….

    1. Jeff Schneider

      Hello domain guy,
      Rick Schwartz, has always taught through example or experiential Wisdom gained in his 25 year. He is a Legacy Domainer who is willing to share his knowledge. Not because Rick is an angel but because his knowledge once released to the domaining community, will be a powerful driver of increased valuations Especially for (.com EPA’s) JAS

      Gratefully, Jeff Schneider (CONTACT GROUP)

  4. steve

    Wouldn’t it be super if someone could build a domain appraisal technology, with thousands of data sets, and using AI, and with similar sales, such as:

    superodds.com 2.2 million USD

    bestodds.com 3.6 million
    bettingodds.com 487 K

    ubet.com 1.1 million

    gobet.com 850K
    ebet.com 1,350,000

  5. John

    People SHOULD plainly tell people when their domains are worthless time, money and life wasting crap. But not in a spirit of anger or browbeating, rather in a spirit of compassion and good will. It’s sad to see when some people put such effort into domains that are so often so clearly clueless and worthless and likely to make things even worse for them.

    If you don’t do it honestly, however, if you try to be predatory about it, rather than being completely honest from your perspective, then know there are consequences even if it seems and you think you get a way with it for a time, and know this:

    “The eyes of the Lord are in every place,
    Watching the evil and the good.” – Proverbs 15:3, NASB

    1. John

      PS, that doesn’t mean it’s wrong to buy low when you can – buy only as long as you do it honestly. If you do it through lying, deceit, fraud and chicanery, then as for thinking you got away with it while laughing all the way to the bank, that needs to be rethought.

  6. NickD

    what about Hall0fShame.com i sale for cheap its great name only 1 digit, u pay only 5$ cuz u good man

    I get those kind of emails all the time, never purchased a thing.

  7. Anita Walker

    Oh Rick does have loads of compassion and it shows in how he has openly shared his knowledge all along. It’s just not his style to mollycoddle anyone especially those who do not understand domaining even when there is so much knowledge sharing. I have always been grateful for his direct no-BS talk which quickened my learning. Before investing your hard earned money you need to put on the “pigeon shit monocle” and examine if you can break even with at least a 50X return on a domain you buy. Yes, break even! Only after many 50X sales will you start making a profit in domaining IMHO. Even starting domain investors can pick the right names and scale up only after learning what worked through their learning curve mistakes. You don’t learn, you will burn! Consistency and patient research is a must. Even being careful we can make mistakes, holding to them is folly. After your first 100 crazy domain purchases you have no newbie excuse ;)

  8. Jeff Schneider

    Hello Rick,
    We search for (.com EPA’s) that have (Grounded Creative Sizzle) 2 Word (.com EPA’s) or 1 Word (.com EPA’s) These Two areas of focus lead the way to Success. JAS 2/11/2021

    Gratefully, Jeff Schneider (CONTACT GROUP) We don’t Follow, We Create

    1. Jeff Schneider

      Hello Rick,
      You know Rick, Knowone can commodity Hedge Cryptos, they are well disguised Trojan Horses.As we have said now for years, Beware Cryptos. JAS 2/11/2021

      Gratefully, Jeff Schneider (CONTACT GROUP) We don’t Follow, We Create

  9. David Yang

    I do think the domainers won’t try to negotiate with the buyers because you will lose your profit if the buyer sends you an offer who is much lower than your expectation.


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