10 of Rick’s Domains. What Price would YOU Sell them for if they were Yours?

Morning Folks!!

So let's play a little game today. I am going to list 10 domains. You tell me what price you would sell it for if you owned it and why if you like to expand.

  1. TopSecret.com

  2. Unemployed.com

  3. Boardroom.com

  4. FaceFind.com

  5. Stud.com

  6. Queen.com

  7. Homemade.com

  8. iFlirt.com

  9. SXW.com

  10. SmartGlasses.com

Thanks for your participation. Should be fun!

Rick Schwartz

Genius Domainers Showing Rick How to Make MONEY!

Morning Folks!!

I am always wrong. Just listen to the guys making less money. Working much harder to make less. My formula works whether it is 1995 or 2025. Just like real estate in 1995 0r 2025. But when you play the wrong game and you don't play smart, you make less money and work much harder and are probably stressed out all the time.

I work on CRUISE CONTROL!! You don't!

Cruise Control did not start with me and domains, it started with me and Furniture when I was 20. I had a choice, play in a fast paced industry like clothing that changes about every 2 days or go into something much slower and possibly just as rewarding and maybe more so.

I work on cruise control on everything I do and everything I ever will do.

What does Cruise Control look like?

I am early for every appointment or reservation. I never run late. Why? I PLAN! I plan my time well. I estimate well. I allow for unforeseen glitches. I have lots of time because I manage my time well. I am efficient. But I also wake up at 5AM. My days are 16 hours long whether I am working or not. They are intertwined.

Ever see a sign for luxury condo that says opening in Fall 2018 and it is now Fall 2018 and they are just starting to break ground? That's because of POOR ANTICIPATION!! Poor planning. Poor time management. Poor everything! They think "efficiency" is an apartment.

What I am saying is 90% of domaining has to do with your personal and business HABITS. 90% of any success or failure will resort to that. Maybe even higher. It's more important than the size of your wallet. The size of your brain and how it controls you or you control it.

Success is about Human Nature. Failure is about Human Nature. Human Nature is about habits and reactions. Knee Jerk reactions. Repeating the same mistakes and never learning but arguing more and more ferociously as their frustration and anger builds. How many times do you have to see the same behavior to know their reactions before they even know how they are going to react? That's because they are predictable. That means Poker ain't their calling either. Everyone knows but them!

I approached domains KNOWING it would be 20 YEARS! Domainers today play a bad game. If I played their game, I would be broke and nobody would have ever heard of me. But please keep teaching ME how to make LESS just like YOU! Thanks, but no thanks!!

Those that have understood what I have been saying over the years and employed it have done well. Those that argue, enjoy winning the argument. I don't care. I am on cruise control. Always have been and chance are you never will be. You win.

If you are behind the 8 ball, get in front of it. It's never too late to change a bad habit. Selling too cheap is a HORRIBLE habit. But that is on YOU, not ME. I am simply pointing out the difference. If you can't maintain your portfolio, maybe you need another source of income or a job until you do. Better than pulling your pants down and losing opportunity because you are not on CRUISE CONTROL!

Ask yourself REAL questions. How many domains can you afford to carry? The annual costs are VERY LOW! Cheap! 100 domains is $850/year. $17,000 for 20 years. 1000 domains, $8500/year or $170,000 over 20 years.

There may be an initial investment to get the domain. But again, don't bite off more than you can chew. I started my portfolio with 18 names. That was it! At $100 each.

Stay away from fad domains. Buy domains with meaning that will pass the test of time. Buy an array of different type domains. Never go to heavy on a single key word. Go wide, not deep. None of us are smart enough to know how it all unfolds. So that is why I always went wide. Covered as many sectors as possible.

Meaning is important and more so than length. WeBuyUglyHouses.com. Their billboard and commercials are everywhere. 4 words. Who cares?? It's memorable and marketable.

Are you a mule? Mules sell to other domainers. Mules do the hard work so people like ME can buy from them on the cheap. So are you a domainer (thoroughbred) or a mule?? Unfortunately most are simply mules and mules are not very smart. However the smartest mule will make much more than the dumbest and laziest mule. But why be a mule to begin with? Why work at Denny's when you can get a job at Capitol Grill and make 10x more and have more dignity and live better?

There are many in Real Estate making millions every year. There are many more that make NOTHING!! NEVER make a sale. The difference has NOTHING to do with the real estate or the market. It has to do with the 10 inches between their ears and the habits they bring with them. I would wager that the majority of licensed real estate agents have sold less than 5 properties in their life. Of those, many sold ZERO. Is it the market or is it THEM????? What do you think they say?? DUH!

Rick Schwartz

Domainers are Clueless about Value of LLL.com Domains

Evening Folks!!

I am sure some domainers sold NNN.com domain for $1000, $5000, $25,000 or even $50,000. At each and every level, those domainers left BIG MONEY on the table. They were in a rush to sell. What else is new? I started pricing my NNN.com at $100k ++ back before it ever hit $5k. I watched them climb from nothing to $1 Million and some for even more.

As usual domainers sell way too cheap because they are clueless to the market and what is coming and the true value of a specific domain to a business or to businesses.

LLL.com domains are following the same path. But they are more important and have more value. There just has been no frenzy yet.

3 letter domains are selling for around $25k-37k. Way too cheap!! 1/10 of what the prices should be and probably will be in the not too distant future. LLL.com domains are worth a MINIMUM $100k! Any less is weak. Selling too cheap. A unique asset to fill a unique need of something very specific and you pull your pants down??!! WEAK!

Now it may not apply to qxz or some other variables that have few exact matches, but it does apply to a large swath of LLL.com domains. Like anything else, you need to do your homework. You need to do your research.

The difference between a $35k LLL.com domain and a $350k LLL.com domain is the seller! There are only a few variables. The sellers price and the buyers price. The sellers circumstance and the size of the buyers wallet. Then it's a game of chicken and a test of wills.

When an end user buys an LLL.com domain for $35k, they laugh all the way to the bank. Domainers continue to leave fortunes on the table because of their impatience. Play the game the right way and your inventory will be intact and your wallet will be a lot fatter! I will sell one LLL.com domain for $350,000 and others will show me how to sell 15 of them for $350,000. They do know how to sell more! But they make less and work a lot harder with more risk.

Every time I see an LLL.com sale for these prices I simply shake my head. Stop giving away diamonds for chump change folks! Desperate sellers getting desperate prices! You will regret in the years ahead.

Rick Schwartz


Rick Adds $642,000 to the Teem.com Sale!!

Morning Folks!!

I was surprised to learn that Teem.com was acquired a couple weeks ago. My 1.5% of the company was liquidated. I had no say. I was very disappointed until a few minutes ago when I opened THIS email!!


Dear Virtual Dates, Inc.,

A payment is now being made to the Teem Technologies, Inc. securityholders. Your payment of $642,751.92 has been processed via the ACH instructions you provided to SRS Acquiom. Please note, ACH payments can take 1-3 business days to settle.

If you have any questions, please do not hesitate to contact us via email at support@srsacquiom.com or by phone at (415) 263-9018 and provide the following reference in relation to this payment: 429795.

Thank you,

Client Services Team
SRS Acquiom

That brings the total sales price from Teem.com to $800k on a hand registration! That took 20 years. But one hell of a return!! And I thought this was one of my "Pigeon Shit" domains that would never sell.

Rick Schwartz


Do your Feet Stink? Domainers Take Note!!

Morning Folks!!

Now that GTLD's have been around and the shine has worn off, let's see where we are at.

So, there was a lot of excitement and BS about the new Gtld's. But let's make a comparison.

Imagine you are attracted to someone of the opposite sex. You've had a crush on them for a while. You really want to go out with them. You feel like you are in love. Finally it happens and you go out.

First they take you to a dirty and crummy second class restaurant but you overlook that. Your date is not dressed well but you overlook that. He has a shiny new car but it does not run well, it is very uncomfortable and has no A/C. But you even overlook that.

You finally get to a private and comfortable spot and then you find out they have STINKY FEET! That does it! Date is over. Crush is gone and back to the drawing board!

Many domainers fell in love and dated GTLD's with VERY STINKY FEET!!! LOL

Rick Schwartz




Stop Blaming! You Picked the Crap you Own, Deal with it!

Morning Folks!!

So, the first day I was online I received a new and impressive title. I did not go to school. I did not earn a degree, I did not do an apprenticeship. But I had a BIG and important title. I was now a "Webmaster"!  Wow! I was like the captain of this ship and I was never even in a boat! Well done Rick!!

We use the term "Domainer" in much the same way. Every slob that walks in the door is a Domainer. YAY!!

Not so fast!

You can be a baseball player but there is a big difference between Little League and the Majors and everything in between. You might value the advice of a player in the majors more than a 2 year old playing whiffle ball in the backyard. But isn't that what we have in the domaining world? Where are the credentials? It's great to have an opinion. We all do. But not all opinions are created equal.

The bottom line is when I look at the domaining community and I would count folks that I think have important advice to share and those I would say are qualified to give advice is less than 100. I would say 350 are truly professional domainers. From there you have the intermediary group that are also domainers. They make a living with domains. Some years modest, some years better. From there I think you could say you have the Servicing Group. The corporate folks that work for companies in the space but their actual knowledge and understanding of domains and their value is very limited. Some are even deemed "Experts".

Then there are a couple other groups. Not sure which is next. They are the most and the loudest. Always trying to reinvent the wheel and climb the ladder 200 steps at a time and wonder why they keep failing and falling. They are the "Pigeon Shit Farmers" and the "Shiny Object Chasers". They are like birds in the sky and they shit over everything! Thousands and thousands. They come and go faster than you can keep track of and sometimes fly in flocks.

At every level personalities will emerge. Experts are born. Failures disappear.

The list is not that hard to put together. You always have guys like Frank and Mike. If you don't know who they are you are not a domainer! LOL

But the point is there are only a handful of people in domaining I take seriously. That really really know their stuff. That have a long record of success and also sharing. Sharing is a big part of it. Many like their privacy and are not known to most. They have quietly built empires. Have fantastic holdings and are doing quite well.

But it does not matter what level you are at. Demand is down. Demand is changing. Demand evolves. What is IN demand changes. And it may change many times.

Look at fashion. Some years High Heels rein and some years not as much. Short skirts vs long. They come and go. Fashion changes. What is in vogue changes. Domainers have to understand and adapt to those changes but don't lose control just because one sector is hotter than another. Be patient!! Just like NNN had their day, LLL may be the next to rock the market. It changes!

But in understanding change you have to follow it every day or ever period. You have to have a vision of tomorrow supported with something more than hope and wishful thinking. If you chase yesterday it is an automatic loser. Use the building blocks of yesterday with the material of today. Weave them together and you might be on to something.

Good Luck!

Rick Schwartz

Game of Musical Chairs and the Failing Domain Game

Morning Folks,

When I talk about domains I am mostly talking about INVESTMENT QUALITY domains and not any other sector. But the term gets a little muddied up over the years. Domain Investors don't control the industry any longer as they once did. There is no real domain  investor show anymore. Shows are presented for the benefit of those trying to sell you something and that is fine! Just don't be fooled or misled.

Ever played "Musical Chairs" when you were a kid? If not, go look it up.

The so called "Domain Industry" is made up of mostly Musical Chair Players. These are the folks flipping worthless domains to folks that know nothing about domains. That is the #1 sector of the entire "Industry". I don't care if it ends in a .com or a .horse, worthless is worthless. The thriving industry of nothingness!

So as we play musical chairs someone will always be left holding the bag and lose. In this case you have thousands of these level players. They are loud, obnoxious and meaningless. They have their crap listed everywhere and spam their brains out. Their only hope is finding someone with less common sense then them. And believe me, that's a REAL challenge at that level.

An epic domain cleansing is about to hit the beaches of the "Domain Industry". They chased shiny objects and swallowed bags of shit presented to them by "Expert Speakers" all with an agenda for 5 YEARS!! That bag of shit is about to explode and when it does, it will be messy and costly.

This is not the "Domain Industry". This is the industry of "Pigeon Shit" traders.

Just like those chairs that keep disappearing, domainers will disappear at a rate that even Houdini would raise an eyebrow to. The jig is up and when it becomes the Mortgage/Rent vs Domain Renewals, it won't even be a close call.

Rick Schwartz

Domains are far from Dead. Can’t say the same thing about Domaining!

Morning Folks!!

Great domains will be in demand for as long as we can see and probably much further. Just like a phone number or a physical address the domain name is here to stay. Domains will still be alive when we are all dead!

As for "Domaining", that's an entire different story. If it were not for know-nothing newbies, most companies in the space would have nobody to prey on. Most domainers I know are doing everything they can to liquidate. The pioneers want out. But even with their gems it is simple why demand is down.  As I have said repeatedly, the future is about ONE domain, ONE project, ONE need, at a time. The days of mass registrations by existing companies is over!! The only ones buying multiple domains are domainers and most of them are going broke and going broke fast cuz they keep buying pigeon shit.

They don't make an announcement when they disappear. They slither away into the sunset never to be heard again.

I laugh at folks that don't think you can hand register a domain. A business can find a suitable domain name in MINUTES that would pass ALL my tests. I don't care if it is 5 words! The key is being MEMORABLE!! Easy to remember and easy to spell and easy not to be confused when advertised on the radio. Problem is domainers don't understand this.

The big disconnect in domaining is how many folks that call themselves domainers have never had a business before. They don't understand business. They don't understand sales. They don't understand selling. They don't understand marketing. They don't know the difference between a staple and a fad. They are myoptic. They can't see past their own hands or their own needs. They don't have the ability to see the needs of others. They are short-sighted and narrow-minded people that chase what happened yesterday but have no vision for the future.

Domain tradeshows are better for traveling around the world for the discounted business expense than actually going to the shows. The same faces selling the same things at each and every show. When was the last domain trade show that .club was not a speaker at? The answer, 2013. It's all self serving crap!

If I could pick one word to describe the domaining industry and domainers. it would be DESPERATE! Getting worse with every passing day. Soon we may be seeing "Tupperware" style parties as they prey on lower and lower level subjects to sell to. Oh I forgot, many of you never even heard of Tupperware or how they marketed their product.

Just like history has history, business has history. I study business history. I study business trends. I study Sears and Walmart and Kmart and Amazon and you name it. I follow them and I watch them.

When I had my in-home business before domains I copied the biggest companies in the world. I followed their lead. Nobody even knew my "World Headquarters" was in a 10x10 bedroom. I presented myself as a fortune 500 company by copying what they did. Copying how they would make a brochure. Copy their professional newsletter. Copy their marketing tricks. Copy everything of value and make my company look big! That was how I got into 800 vanity numbers. I just copied big business. Same with Domain Names.

The point is domaining 2018, 2019, 2020 and beyond are simply going to be seriously different. Long gone are all the guys boasting about their 250,000 name portfolios. I remember when that was all the rage. I would ask one simple question and it was like "Stump the band". "What is your single best domain?" Followed by a lot of stuttering.

Domain bloggers are down to a tiny handful of about 9-12. A once thriving domain blogging community is GONE! Further evidence of the decline of domaining. Many of those just report auctions or results with no commentary. Don't expect it to get better!

How much is a domain worth? How much would it cost OPEN and OPERATE a physical store in the real world for 1 year? For 3 years? 10 years? How wide an area can you service? That's your basis, not crap like Estibot or any other valuation model. They don't even use a tool like that in Real Estate!!! If they did, it is laughed at. It's a FAKE!! They spend time doing comps! Real research and comparisons.

Would I get into domaining today? Absolutely not! Can you still make money with domains? Absolutely. But when you buy a domain at least realize that the money invested is buried and it will be buried for a very long time. There is no cashier. They are not liquid. You own it and there is less than a 50/50 chance you will sell it in YOUR lifetime.

Rick Schwartz


You Sell Domains by Focusing on Buying Domains.

Morning Folks!!

I just never ever worry about selling domains. That has been my mindset since 1995. I ONLY focus on buying domains. But I try and focus on domains that would appeal to many.  As I stated in 1996, "This is a unique moment in history". It still is. Towards the end of that cycle? Yes!

All domains are unique but not all domains are in demand. You can't sell something that has no demand. Has to do with gravity! SIMPLE!!

So I watch domainers buy domains for all the wrong reasons and when they can't sell them they go broke. Don't buy to sell. Buy to accumulate and let them grow into trees not a blade of grass.

10 good domains in a portfolio trump 100,000 domains that don't mean anything and don't stand out.  You are looking for DIAMONDS not GLASS! Gold not tin. Water not dirt. Learn the difference or stop wasting your time, money and effort. You are working too hard and not getting anywhere.

I should not complain. Many of the most valuable domains I bought were from domainers and others that had no clue of the value of what they had. That is why YOU need to put a REAL and PROPER value on your domains and stop looking at fake tools like estibot or ANY automated valuation. They are all fake and bogus. Only for FOOLS! It's impossible to value a domain that way. It's a unique asset!! Assuming they have any value at all. Let's face it 80%+++ of the domains out there are real crap. They are worthless.

Rick Schwartz

.App making a Splash. Moving from #525 to #13 in just months! Rick Invests!!

Morning Folks!!

This spring .App was released by Google and it has steadily moved up the charts and poised to be #13 as they have more domains in the zone file than the 3 right in front of them and they have no drops as of yet.

Why is .App doing so much better than most other extensions? Well there is a long list and if you are a domain investor you would have created a list. I am sure some can add to my quick thought up list.

  1. 3 letters. They did not reinvent the wheel

  2. It refers to something specific

  3. The specific thing it refers to is a huge moneymaker

  4. There is actually need, want, desire and demand

  5. There is steady growth

  6. It is backed by Google

  7. Thought of by Google

  8. Godaddy is the #1 Registrar which indicates end user adoption.

  9. You can make your fortune with an App and many have.

  10. It's the only GTLD that Rick Schwartz actually took a risk and invested 6 figures in

  11. It's 1 of only 2 new GTLD extensions that Rick Schwartz would even consider investing in

  12. The renewal rate will likely be higher than most other if not all other GTLD's

  13. There is a rhyme and a reason for end users to use, adopt and notice .App

  14. Until .Web comes to market, .App will remain a steady grower.

  15. Most other GTLD's mean nothing, are nothing and will always be nothing but worthless. Bills not assets. Liabilities.

That said, .App is still a big gamble. But if you go into a casino to gamble, at least pick the best casino and look for the best game at that casino. Then look for a table full of end users. But just like any casino, you have to go in prepared to lose every penny in your pocket. Plus in domaining you lose with renewals as well.

I am no fan of Google, but they may have a winner with .App.

Rick Schwartz

Links to my 3 other .App Posts. Maybe time to re-read them!