A Domain Name Should be Worth at least what it Costs to Build a Failing Sears Store!

Morning Folks!!

I believe domains are so damn cheap! Multi-million dollar domains are CHEAP! Regardless how others view it, I view it totally different. That makes my value different. When others laughed at me for believing I could sell my domains for 6 and 7 figures, I just went out and did it. And I did it OVER and OVER and OVER again DOZENS of times. WHY? HOW? Because I see things differently.

I ask questions and make real world comparisons and parallels. I don't use estibot FOOL!

I ask "How much does it cost to build a single Sear's store?" Or any store? How much rent? How much money outfitting it. Electric, trash, insurance, security, maintenance. I could go on and on. All that for a 25 mile radius vs a WORLDWIDE radius.

Don't like my example? Tough! It's how I value and how I sell. So go ahead, leave millions on the table if you like or if you even are in that position.

A REAL Domain Name Investor buys prime and is not afraid to overpay! Yes, overpay. I would rather overpay for gold than get a bargain on shit! Pigeon Shit!

Because overpaying today is still a bargain tomorrow when you focus on great domain names.

A domain name remains the greatest bargain ever known to man. The greatest equalizer ever known to man. I would imagine more total money has been pumped out of the Internet than Gold or oil out of the ground or will eclipse it in the future. Everyone can have their own oil wells and their own gold mines! Just got to make the right connection, with the right domain and look at it in different ways! My way of looking at it is probably more profitable than most and I am not going to change! I have proved the value of domains every step of the way in face of a world of naysayers and crap like Estibot!

Rick Schwartz

11 thoughts on “A Domain Name Should be Worth at least what it Costs to Build a Failing Sears Store!

  1. Paul K

    “..and is not afraid to overpay! Yes, overpay. I would rather overpay for gold….”

    Its funny but a few years ago you mentioned/wrote the same thing and I always hear your voice in back of my head when bidding on some names. Thanks.

  2. Bruce

    I agree 100%. Over 20 major retailers in 2018 alone are closing shops and sticking with their online stores. They save millions in expenses, which shareholders love. Buying a 6 figure or 7 figure dollar domain when you compare the costs, is a no-brainer.

    Over the last 10 years, all of my holiday shopping was done online.

  3. rick

    I agree with this but sadly most large businesses do not.
    I have owned so many great domain as does Rick.
    It seems unfathomable that the largest companies do not buy them for a few M. That is nothing. They spend ten times more each YEAR on marketing. Even if they did not have an exact use, the cost is immaterial. I am not talking about marginal domains either. ETFS.com, Pizza.com. Animation.com. Diet.com and many others. Sure I have sold some but not most.

    1. Michael D.

      It takes two to tango. If you can afford to hold them forever and stand your ground on your valuation, you take the risk they may never sell. For the rest of us mortals who have to move inventory or those who don’t want to die with their domains, we have to work with buyers and negotiate prices they are willing to pay.

    2. JG

      The petroleum industry is a very competitive industry worth trillions of dollars, yet one sees that petroleum.com is still available for sale when one goes to the website. In other businesses such a prime generic descriptive domain name would have been snatched up a long time ago and with a great deal of competition for it.

  4. Mikeh

    I remember when Donuts took the registry reserves off the .parts domains, Sears was an active buyer in many of the tool type extensions. The money they had to play in the 90’s, and they scoffed at the internet, and it is funny in 2016 they were chasing .parts domains. It is just a very sad American tragedy. Eddie Lambert is going to gut this company like a fish, there will be nothing left.

  5. Jay

    when I see “domainers” desperate to sell domains for chump change I just shake my head. These people need to get out of the domain business because they are dragging down the industry. Sell Herbalife or Avon door to door for gods sakes but leave the business already!

  6. Jose

    I believe that we do not really value what we have the domainners, we believe that it is worthless and then with time I realize that I have a registered treasure (.com) that I did not think it was interesting and did not remember because I had registered, I search the internet and make comparisons of the keyword at the end of a month of study you conclude that you have a great value of gold and give a high value to have a margin of maneuver to negotiate or if you receive an offer get the figure that have thought as a limit of value.

    One day try to find “insurance” and find a three letter extension free and register immediately, this has given a value of more 7 figures, this have the Broker and not get as high as a domainer to negotiate with interested investors or buyers.

    Happy Day.

  7. Jeff Schneider

    Hello Rick,
    And the hits just keep on coming. Thanks for sharing your visions. We from day one saw the universal economic dynamics of (.COM Equimoditty Platform Assets)and their superior Economic Benefits. Many prime .COM Platforms are perfect Tax Shelters that are or have the potential to be the Next Multi-Billion $ Internet Powerhouses. The upper crust properties are more than worthy of Equity Ownership% and Stock Options to boot! for the real Potential Powerhouse Platforms.
    They are the most valuable Economic Cash Cows ever Created. Just ask Google who built their whole Business Supremacy off the backs of these amazing Financial Instruments. JAS

    Gratefully, Jeff Schneider (Contact Group) (Metal Tiger) Former ( Rockefeller I.B.E.C. Marketing Intelligence Analyst/Strategist) (Licensed C.B.O.E. Commodity Hedge Strategist) (DomainMaster)https://www.UseBiz.com


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