I think that "What if" is an important question to ask if you are looking at the COMPLETE picture. What if my competition can market online better than my company? What if their costs for a new customer are lower than mine? What if they spend 100% of their budget online and I only spend 20%? What if I am losing market share?
"What if".......What if Ford owned Cars.com? Perhaps their financial condition would be better?
The POINT of all this.......What if you are hiring folks that are missing the BIG things? What if your CEO got $150 million in annual salary plus bonus and your company lost money? I just love the NEW MATH!! Reward FAILURE!!?? You want me to buy into THAT?? I wonder how all the dead guys I talked about earler would feel about that?
That's when "What if" turns into "No Way!"
Go down the following list. Many of these companies have already been posted by you folks as you are one step ahead of me. Ask some "What if questions. What if they did not secure the domain name? What if their competitor got it? What if you just are WRONG about the importance of GREAT domain names? What if it was a unique opportunity in time and you would never get a second chance to make the right decision?
See I think it is one thing to have just missed something. But in the light of all the evidence what if your company is being run by folks that are still missing it?
Have a GREAT Day!
Chips.com Intel inc
Vitamins.com Puritan's Pride
Vitamin.com Nature Made
Plants.com Stokes Tropical
Pens.com National Pen Company
Trashcans.com Dawn Concrete and Stone products
Saddles.com County Saddlery.com
Burgers.com Carl's Jr
Label.com Bradley name plates
Bottles.com Custom Bottles
Talk.com Cavalier Telephone
Buttons.com JHB International
Carpets.com Al Abdullatif Industrial investment company
Brush.com Braun Brush Company
Salads.com Foxy Fresh Vegatables
Costumes.com Rubie's Costume company
BreadMachine.com Krusteaz Continental Mills
TreadMills.com Woodway Inc
WheelChairs.com 21st century Scientific
Worldmaps.com The Map and globe store
Visit.com Citybreak inc
Tennisshoes.com K Swiss
Plate.com Kenilworth Steel
Flag.com Aradyne flags
DentalCare.com Procter and Gamble
PoliceBadges.com Berben Insignia company
Sweepers.com contract sweepers and equipment
Word.com Merriam Webster dictionary
Dish.com Dawn soap
Open.com American Express
Coat.com Burlington Northern Coat factory
Beds.com Select comfort
Toothpaste.com Proctor and Gamble
shoes.com = brown shoe company
IceCream.com Edy's IceCream
Sauce.com Ragu spaghetti sauce
Soap.com Hill Manufacturing
Coffee.com Peet's coffee
Bikes.com Rocky Mountain Bikes
cnet.com owns some great ones such as:
Disney owns many. Here are a few.:
IAC has many known and many not so known. Here is just a few.
Gifts.com (formerly with ReadersDigest)
etc. etc. etc