My Exact Goal for 20 Years. Selling vs. Leasing and 20 Years of Patience!

Morning Folks!!

As a rule I don't sell my domain names. 17 sales in 17 years and getting ready to announce #18 in the coming weeks. But sales is not my goal or direction. Leasing is.

So when I have a goal I state it far and wide and make it public. That keeps the pressure on me to achieve it. So here it is. By my 20 year anniversary in domains, I will have more than 100 leased domains getting anywhere from $1500 month up. I already have a number of these in place and have 4 more I am in the final stages of negotiation.

These are creative lease deals and I plan to share in the success as many as I can. and set the stage for the others that I will be announcing later this month. Most if not all with long term deals and exit strategies. Not anything different then I did in 1997 but that was another era and this is a much bigger market that took 15 more years to mature.

I have had to wait nearly 2 decades to finally employ my strategy. I had to wait for the market to come to me. To come my way. To accept my solution because that solution has been around for hundreds of years. Just the resistance to that solution has been strong until now. When I quote a sales price folks laugh. When I state a lease price folks negotiate.

Long term leasing is my way to guarantee income for as long as I can and have the base income at an acceptable level and be less affected by market conditions. Just transforming my engine from one of PPC to that of being a landlord and transforming domains to much higher and dependable income levels.

In the days ahead I will be making a formal announcement about that has been up and running for several weeks now but am still putting the finishing touches on. Eventually we may open it up to 3rd parties with category defining domain names. Category defining is the key. Would you likely see that domain name as a category header in the yellow pages? That's the key. is an in your face, old school selling piece developed by the guy I have partnered up with for this project. More to come in the coming weeks.

Have a GREAT Day!

Rick Schwartz