With 900 Horses, How many Winners do you Need to Pick?

Morning Folks!!

So Let's just say for a moment that these are the current top 20 extensions. I am sure I have it wrong because I included a couple that came to market with great fanfare. Remember the hype on .ws? "World Site". How are those babies doing today? How many of you invested in .ws and made money?

.com, .net, .org, .info, .biz, .mobi, .me, .tv, .us, .xxx, .co, .ca, .de, .co.uk, .eu, .cc, .in, .ws, .es, .mx

So let's further agree that with 900 horses in the race, it is not our job to pick 1-900 in the right order. At the track, it you get the top 2 right you get the daily double. If you get the first 3 right, you get the trifecta. Both pay very well because it is not easy to do.

So how many do you pick if you want to "Dabble"? I think most would agree that the top 10 are where one might one to focus their efforts IF they are going down this road. But even 20 as listed above. Are those 20 all meaningful to you?

Me? I would just worry about trying to pick the winner. Because if that is my focus, chances are they will be in the top 2 or 3 anyways.

So 900 horses at the gate. Many are just not thoroughbreds no matter how you slice it. I think we can agree on that as well.

So wouldn't a savvy investor at least start by eliminating those horses that have no chance of being in contention?

20 Slots in the race for the top 20 extensions. So instead of these guys making wild assumptions about a range of things that are not in their control, they might start by explaining why they are in the top 20. And if they are not in the top 20, why are they wasting our time? And money?

Their focus is out of focus.

With limited strings on some gTLD's does that make for a viable extension? Commercially viable? Investor viable? Long Term? Short Term?

If valid questions and points scare a gTLD, RUN!

These are all valid. These are all questions an investor SHOULD ask. Should know.

So anyone trying to put US on the spot is way off the mark! It is their job to convince us. It is not our job to be convinced. As an investor we would be morons not to be skeptical. They have to overcome the hurdle, not us. So ask them, "Why is your extension going to be 1 of the top 10?" I mean top 10  of the new ones and who knows where they will find their home in the overall list above and the hundreds beyond.

And this is a train. A falter by one could affect others. Missteps, misstatements, and even having JUST TODAY DomainIncite.com report an advertising shut down with 1 and 1, plus stupid and unresearched stories like this one from Chicago Grid that thedomains.com covered in today's news. Each with unknown and uncertain consequences. None that are good.

Rick Schwartz