Is it TIME to Make a CLAIM against the RDNH Domain if it is not a .Com?

Afternoon Folks!!

So I had a thought. What happens after a company is found guilty of REVERSE DOMAIN NAME HIJACKING? Well I think it opens the door for a suit targeting THEIR INFRINGING DOMAIN NAME. How's that?

I believe that will hold water and maybe that is the penalty and we don't need a law. We just need to start biting back and that is EXACTLY what I will use as a strategy on the next case. Imagine taking THEIR domain using the same techniques they did except we actually have a leg to stand on as they copied US.

If they start a knife fight we have the right and the ability to go nuclear on them.

Have a GREAT Day!

Rick Schwartz

Whoopie-doo, But I Thought of it First!

Morning Folks!!

No matter what counterpart of the .com domain others get or got, I thought of each idea before they did. I love that registrations are time stamped. Imagine how much harder it would be without that?

So Whoopie-doo, but I/we thought of your idea YEARS before you had a clue about the idea yourself. So fight me/us or join me/us. I/we will win the fight and you will still end up joining me/us. Why? Because it is in YOUR best self interest and the sooner you recognize that the FASTER and STRONGER your company will grow. Or not. Because at some point it will be ME that will be competing against YOU. Or it will be me and your competition fighting you in the marketplace. So a potential asset could become a threatening liability. Is it worth the risk? Ask Borders. Ask these folks who risked their reputations to get the .com.

Like I said there are an infinite amount of ways to climb this mountain. While others tried and died, I studied it. I decided what the TIME SENSITIVE things were because in 20 years I could just imagine what would be going on trying to grab a domain name.

So I started by securing the land first. And as I acquired the land I began to lay the path for where it would someday lead to. Of course everyone laughed at the fool looking 20 years down a road they could not see 20 days in front of them. I even explained how this was a 'Unique moment in time'. Well that moment has passed and we are in for 1900 re-inventors of a once in a lifetime phenomenon that will likely never repeat itself in the same form or fashion.

And yes, many will find success there. But that success will come in different forms at different times and it will be CAPPED. They can try and change the course of the river, but they will always end up right back at .com because without .com they will always be missing THE most important piece of the pyramid. The global piece. The credibility piece.

So go .whatever.

It is not a threat, it is an opportunity that leads everyone back to .com.

.com holders, your traffic will go up with each and every success. It may be years to see that success. But you are the big beneficiary. They all work for YOU! Me! They are our visible partners and we are their invisible partners. But when they never came to the table, that was a MISTAKE!

So as an industry we are going to have to endure a lot of predators from this point forward. But we do have the power to fight back and we have the power to slay the giants and we will and have.

Most importantly, as my 20 year vision starts unfolding, and that has already begun, then I will have dozens if not hundreds of examples to point to as partnerships that have flourished and are growing and the most important ingredient was having the patience and waiting 12 years to begin that part of the journey back in 2007 when the writing was on the wall. Now going on 18 I can clearly see everything on the horizon from my vantage point. That vantage point has been tested and tested and tested and it is a keen vision most of which has already unfolded. The cake is out of the oven and the last process begins of decorating and transformation.

And when I get accused of them all being 'Parked Pages', I can point to dozens or hundreds of examples of my visions and while others pissed away untold billions of other people's money, my sites will just be gaining notoriety and you will see what an overnight success looks like and why those 'overnight successes' take 20 years to be recognized.

And do you hear those footsteps? Those are the army of domainers that know what is coming.

Have a GREAT Day!

Rick Schwartz

CyberSquatters Meet CyberF*uckers

Morning Folks!!

What should be the penalty for a Fortune 500 company that is a cybersquatter on Steroids? Going around calling US names when in fact they are engaged in THEFT?

Time to fight fire with fire. We have been called cybersquatters for many years. Now those convicted of REVERSE DOMAIN NAME HIJACKING will be known as CYBERFUCKERS! This evens the playing field! They won't like it! But now at least many companies and their legal representatives are members! Charter Members! Just like us. Except we did nothing wrong and they did.

Maybe we will upgrade their name to something more mainstream, but for now they are what they are!

They will try and muddy up the water with what is coming, but as they are EXPOSED by us, they will retreat. The next CYBERFUCKER that comes after me is going to FEDERAL COURT and I am going to show the world that there IS a penalty for REVERSE DOMAIN NAME HIKACKING!

I am going to show via a jury of my peers that when you take a CYBERFUCKER to court, you win and you win big. I wish it was me and P&G. But I will get my chance and I will take it. When these FUCKERS try and steal a domain it is more than property. They are stealing your dream, your lively-hood and when they get caught, the ONLY way to fight the is in the light of day and make sure their own customers watch it!

Don't want to be a Cyber Fucker? It's easy. Just don't engage in REVERSE DOMAIN NAME HIJACKING. If you do, you get all types of labels and names put on you. Most would just call you thieves. But I like something more colorful. Memorable. Descriptive as I can and as I did right here.

Have a GREAT day CyberFuckers! The greatest penalty of all. Circulation of your bad deeds!

I'll clean it up in a few days, but I want to be on the record of exactly how I feel about these SCUM COMPANIES and the Attorneys that they use that represent them that KNOW BETTER! They CONSPIRE to STEAL and we have PROOF! I will use that proof every chance I get and ONE DAY it will EXPLODE in their face and their PR departments will go ape shit.

And one more thing....oh let me save that for another post!

But in the meantime, here is to RELEVANCE without SEO. Always time for that!

Google reverse domain name hijacking

Google procter and gamle reverse domain name hijacking

Now I have to focus on RDNH but I prefer to spell it out so everyone understands it. I am not that lazy that if it takes 1 MILLION times to write out REVERSE DOMAIN NAME HIJACKING then I will write REVERSE DOMAIN NAME HIJACKING those 1 million times until everyone on my list has their own page!

Rick Schwartz

Horizon Publishing the latest F*CKER to be Labeled a REVERSE DOMAIN NAME HIJACKER.

Afternoon Folks!!

You all know this was coming. I had to go out and buy some more tar and feathers for these folks that many have labeled as THIEVES and I now call FUCKERS! CYBERFUCKERS from now on. For those DOMAINERS that have to go out of their way to tell me that they are sick of these posts, you ain't much better than the cyberfuckers themselves in my book. So get out of way! reported this week that Horizon Publishing, LLC of Fort Lauderdale, Florida is the latest to be labeled a REVERSE DOMAIN NAME HIJACKER!

Complainant is Horizon Publishing, LLC (“Complainant”), represented by Marc J. Kesten of Marc J. Kesten, P.L., Florida, USA and the domain name is

I guess these 'CyberFuckers' did not read my posts. Especially this one and the reason these would-be THIEVES are now called FUCKERS in my book and TODAY we have the new term of A group that will circulate to every corner of the Internet within time.

Now I am sure all you THIEVES don't like that. But I don't know a SOUL on the planet that likes a thief, so I am UPGRADING you to fuckers! Why? READ WHY HERE!

Both client and attorney are GUILTY!

So Mr. Attorney, you know you had no legal or moral leg to stand on and instead of honoring your oath, you get enlisted as a CO-HIJACKER to STEAL! It is one thing to defend a guilty party it is an entirely different thing when AS AN ATTORNEY YOU ACTIVELY PARTICIPATE in what will be a CRIME someday and is attempted THEFT today!

“In bringing its Complaint and as discussed above, Complainant overtly disregards facts and law which should have been well known to Complainant prior to filing; namely that the at-issue domain name domain name was registered about six years prior to Complainant having any possible trademark interest in the OPULENCE mark(s),and that it is black letter in all but very specific circumstances a UDRP complaint must fail when the complainant lacks trademark rights at the time the at-issue domain name was first registered.

Since Complainant, through Counsel, knew, or should have known, that its Complaint should, and likely would, fail but nevertheless choose to file the Complaint anyway, the only purpose for doing so must have been in the hope that the reviewing panel would overlook Complainant’s lack of rights at the time the domain name was registered and erroneously rule in Complainant’s favor. Alternatively, Complainant may have filed its losing Complaint to intimidate an unwitting domain name’s owner into making a favorable deal with Complainant, rather than risk an unfavorable decision where he or she would get nothing. Filing a complaint for either of these purposes represents an abuse of the UDRP process.”

I have 38 such cases so far and this resource has 129. Each win will discourage the next would-be hijacker. A tip of the hat to all owners below that fought and a big congrats to the attorney that represented them! I will list any and all cases as I learn of them. In time we hope decisions like these will will make the next IDIOT think twice before they attempt to STEAL something they have no legal or moral rights to. We now OWN YOUR REPUTATION and we will circulate!

And a special tip of the hat to John Berryhill who is the leading RDNH attorney in the world. I am counting and will post how many wins he has recorded on behalf of his clients. I would guess about 1/3 of all decisions. So if you are up against Berryhill or Neu or Goldberger, or Keating or a few others, good luck! You'll need it. Save yourself a great loss and embarrassment and WITHDRAW your case and send the other party their expense money and then get down to this thing we call 'Capitalism' and NEGOTIATE!!

Otherwise you get to be labeled what 'I' want to label you as and you will be tagged with that DESERVED recognition each and every time a new client does a search to find the good, the bad and the ugly. Want to know which group 'Fuckers' will end up in.

The PUBLIC now OWNS the reputation of each of these companies. They are now BRANDED in the most despicable way and so all the $$$ they spent to familiarize us with their products just got a mighty damaging blow.

And with each conviction I will be a bigger PRICK than the post before UNTIL this crap stops and will begin the tedius job of making REVERSE DOMAIN HIJACKING a CRIMINAL offense as we move forward.

If you are on thin ice, and found out to be GUILTY, you and your company will be listed right here and in all future blog posts and interviews relating to this and I reserve my right to use your attempted theft at every chance I get. Let the PUBLIC decide who is the THIEF! Who is the party found GUILTY of REVERSE DOMAIN NAME HIJACKING! Each case will be included in the book I am writing as well. The Grand daddy of RDNH. Here is my post on this very big win against Márcio Mello Chaves, aka Márcio Chaves aka Marcio Chaves.

The Complainant is G.W.H.C. - Serviços Online Ltda., E-Commerce Media Group Informação e Tecnologia Ltda. of Sao Paulo, Brazil, represented by Almeida Advogados, Brazil. Found guilty of Reverse Domain Name Hijacking

But in even a bigger case, Complainant Procter and Gamble Represented by Keating Muething & Klekamp PLL. Procter and Gamble is a Reverse Domain Name Hijacker.

Case #1 is our Friend Scott Day of Digimedia who won a $100k+ judgment against GOFORIT ENTERTAINMENT, LLC who IS a REVERSE DOMAIN NAME HIJACKER.

Case #2 Media Rain LLC engaged in Reverse Domain Hijacking

Case #3 The Complainant is Prime Pictures LLC of Dubai, United Arab Emirates (“UAE”), represented by Law offices of Vince Ravine, PC, United States of America (“USA”). Reverse Domain Name Hijacker

Case #4 The Complainant is Collective Media, Inc., New York, United States of America, represented by Lowenstein Sandler PC, United States of America is a Reverse Domain Name Hijacker

Case #5 The Complainant is ELK Accesories Pty Ltd. of Preston, Australia represented by Pointon Partners, Australia is a Reverse Domain Name Hijacker

Case #6 Globe Media International Corporation is a Reverse Domain Name Hijacker

Case #7 Kiwi Shoe Polish Company, The Complainant is Mess Enterprises, San Francisco, California, of United States of America, represented by Steve Clinton, United States of America is a Reverse Domain Name Hijacker

Case #8 The Complainant is Goldline International, Inc., represented by Spataro & Associates is a Reverse Domain Name Hijacker

Case #9 The complainant is a Swiss company, K2r Produkte AG of Haggenstrasse45, CH 9014 St. Gallen, Switzerland is a Reverse Domain Name Hijacker

Case #10 The Complainant is Limited of Burwood, Victoria, Australia represented by Corrs Chambers, Westgarth, Australia is a Reverse Domain Name Hijacker

Case #11 The Complainant is Proto Software, Inc., New York, New York, United States of America, represented by Byron Binkley, United States of America is a Reverse Domain Name Hijacker

Case #12 The Complainant is Trailblazer Learning, Inc. dba Trailblazer, Caledonia, Michigan, United States of America, Self-represented by Brett W. Company COO, Caledonia, Michigan, United States of America is a Reverse Domain Name Hijacker.

Case #13 The Complainant is Dreamgirls, Inc., Tampa, Florida, United States of America, represented by Christensen, Miller, Fink, Jacobs, Glaser, Weil & Shapiro, LLP, Los Angeles, California, United States of America and have been labeled a 'Reverse Domain Name Hijacker'.

Case #14 The Complainant is Consejo de Promoción Turística de México, S.A. de C.V., Colonia Anzures, Mexico, represented by Bello, Guzmán, Morales Y Tsuru, S.C., Mexico is a Reverse Domain Name Hijacker

Case #15 Complainant in this administrative proceeding is Windsor Fashions, Inc., a California corporation with a principal place of business in Los Angeles, California, United States of America. Complainant is represented in this proceeding by Abraham M. Rudy, Esq. and Julie Waldman, Esq., Weisman, Wolff, Bergman, Coleman, Grodin & Evall LLP, Beverly Hills, California, United States of America. They have been labeled a 'Reverse Domain Name Hijacker'.

Case #16 Complainants are Scandinavian Leadership AB and Mindo AB of Uppsala, Sweden, internally represented. They have been labeled a 'Reverse Domain Name Hijacker'.

Case # 17 and he Complainant is Albir Hills Resort, S.A. of Alfaz del Pi Alicante, Spain, represented by PADIMA, Abogados y Agentes de Propiedad Industrial, S.L., Spain. They have been labeled a 'Reverse Domain Name Hijacker'.

Case # 18 The Complainants are ÖZALTUN OTELCİLİK TURİZM VE TİCARET LTD. ŞTİ. of Istanbul, Turkey, Allstar Hotels LLC of New York, Unites States of America and Mr. Metin ALTUN of Istanbul, Turkey, represented by Istanbul Patent & Trademark Consultancy Ltd., Turkey. They have been labeled a 'Reverse Domain Name Hijacker'.

Case # 19 Complainant is Tarheel Take-Out, LLC of Chapel Hill, North Carolina, United States of America (“U.S.”), represented internally. They have been labeled a 'Reverse Domain Name Hijacker'.

Case # 20 The Complainant is, LLC of Florida, United States of America (the “United States” or “US”), represented by Flint IP Law, United States. They have been labeled a 'Reverse Domain Name Hijacker'.

Case # 21 found for the complainant in 2009 but in 2012 the courts rules that theCity of Paris, France was guilty of 'Reverse Domain Name Hijacking' in a landmark case that resulted in a $125,000 judgement against the city.

Case #22 The Complainant is Sustainable Forestry Management Limited, a company incorporated under the laws of Bermuda, with its principal place of business in London, United Kingdom. The Complainant is represented by its general counsel, Mr. Eric Bettelheim. They have been labeled a 'Reverse Domain Name Hijacker'.

Case #23 The Complaintant is Airpet Animal Transport, Inc. represented by Mark W. Good of Terra Law LLP, California, USA. They have been labeled a 'Reverse Domain Name Hijacker'

Case #24 Complainant is Personally Cool Inc. (“Complainant”), New York, USA. They have been labeled a 'Reverse Domain Name Hijacker'

Case #25 Complainant is Coöperatie Univé U.A. of Arnhem, Netherlands, represented by Novagraaf Nederland B.V., Netherlands. 'Given the circumstances, the Panel finds that the Complaint was brought in bad faith, in an attempt at Reverse Domain Name Hijacking, and constitutes an abuse of the administrative proceeding'

Case #26 AINS, INC. (“Complainant”), represented by Janice W. Housey of Symbus Law Group, LLC, Virginia, USA. The panel concludes that the Complaint was brought in bad faith in an attempt at Reverse Domain Name Hijacking.

Case #27 Complainant is Tiny Prints, Inc. (“Complainant”), represented by CitizenHawk, Inc., California, USA 'Complaint was brought in bad faith and that, accordingly, Complainant has attempted to engage in Reverse Domain Name Hijacking'

Case #28 Complainant is Enki LLC (“Complainant”), represented by Eric A. Novikoff, of California, USA. 'This is a frivolous proceeding which should never have been filed by Complainant. Accordingly, the Panel finds that Complainant is guilty of Reverse Domain Name Hijacking'

Case #29 Complainant is State Fund Mutual Insurance Co. represented by Peter G. Nikolai, of Nikolai & Mersereau, P.A., Minnesota, USA The Panel finds 'Complainant has engaged in Reverse Domain Name Hijacking.'

Case #30 Complainant Procter and Gamble Represented by Keating Muething & Klekamp PLL. Procter and Gamble is a Reverse Domain Name Hijacker

'It is impossible to believe that the Complainant, who employs ultra-sophisticated marketing methods, was not aware that the disputed domain name, <>, had been registered and used by other entities for some years when the Complainant introduced its SWASH product line in 2009.

The entire Panel finds it more extraordinary still that in its Complaint the Complainant represented the SWASH brand to be a worldwide brand of longstanding with multi-million dollar sales, stating that over the last 4 years alone the brand had gained sales of over USD 40,000,000. When this was challenged by the Respondent, the Complainant was forced to admit that the brand had only been on the market for 4 years, that sales had been restricted to the USA and that sales over those four years had totaled underUSD 60,000.
Had the Respondent failed to respond, there is a very real risk that the Panel, relying upon the 1993 International registration and the substantial sales volumes claimed for the brand, would have found in favor of the Complainant. This Complaint fell very far short of what the Panel was entitled to expect from a Complainant of this stature.

In all of the circumstances present here, the Panel finds that the Complainant has abused the process in an attempt at reverse domain name hijacking in contravention of the UDRP Rules at paragraph 15(e). The Panel majority also finds the Complainant has attempted reverse domain name hijacking because it must have known that the Respondent did not know of (nor had any reason to be aware of) any relevant trade mark rights in the SWASH name when the Respondent registered the disputed domain name in 2004.'

Case #31 Complainant is 3DCafe, Inc. (“Complainant”), represented by Danielle I. Mattessich of Merchant & Gould, P.C., Minnesota, USA. The panel finds 'Complainant acted in bad faith. The Panel therefore makes a finding of reverse domain name hijacking.'

Case #32 The Complainant is X6D Limited of Limassol, Cyprus, represented by Bracewell & Giuliani LLP, United States of America. 'The Panel therefore accepts the Respondent’s allegation that the Complainant is using the UDRP as an alternative purchase strategy after the acquisition of the disputed domain name failed. Therefore, the Panel finds that the Complaint was brought in bad faith, in an attempt of reverse domain name hijacking: The Complainant knew or should have known at the time it filed the Complaint that it could not prove that the domain name was registered in bad faith.'

Case #33 The Complainant is Webpass, Inc. of San Francisco, California, United States of America represented by Law Office of Richard J. Greenstone, United States of America.

D. Reverse Domain Name Hijacking

Paragraph 1 of the Rules defines Reverse Domain Name Hijacking:

“Reverse Domain Name Hijacking means using the Policy in bad faith to attempt to deprive a registered domain-name holder of a domain name.”

The general conditions for a finding of bad faith on the part of a complainant are well stated in Smart Design LLC v. Carolyn Hughes, WIPO Case No. D2000-0993 (October 18, 2000):

“Clearly, the launching of an unjustifiable Complaint with malice aforethought qualifies, as would the pursuit of a Complaint after the Complainant knew it to be insupportable.”

These conditions are confirmed in Goldline International, Inc. v. Gold Line, WIPO Case No. D2000-1151 (January 4, 2001) and Sydney Opera House Trust v. Trilynx Pty. Limited, WIPO Case No. D2000-1224 (October 31, 2000) (where the condition is stated as “the respondent must show knowledge on the part of the complainant of the respondent’s right or legitimate interest in the disputed domain name and evidence of harassment or similar conduct by the complainant in the face of such knowledge”), which in turn cites Plan Express Inc. v. Plan Express, WIPO Case No. D2000-0565 (July 17, 2000).

The Complainant knew when it filed the Complaint that the registration of the disputed domain name preceded by several years any rights that the Complainant may have acquired in the mark WEB PASS. Indeed, the Complainant annexes a printout of the WhoIs registration to the Complaint, and that printout indicates that the domain name was created well before the Complainant’s first use in commerce of its mark. In this Panel’s view, this is sufficient to find reverse domain name hijacking. See NetDeposit, Inc. v., WIPO Case No.D2003-0365 (July 22, 2003) (finding reverse domain name hijacking because “Respondent's domain name registration preceded the Complainant's creation of its trademark rights”).

The Panel finds that the Complainant has attempted Reverse Domain Name Hijacking.

Case #34 Complainant is Bin Shabib & Associates (BSA) LLP (“Complainant”), represented by Jimmy Haoula, United Arab Emirates.

The panel finds that Complainant has failed to present any evidence to support its claimed rights in the disputed domain name. It only provided an application for trademark registration which does not establish any enforceable rights under the UDRP. It did not offer any evidence to support a finding of common law rights in the disputed mark. Also, the Panel finds that Complainant knew or should have known that it was unable to prove that Respondent lacks rights or legitimate interests in the disputed domain name or that Respondent registered and is using the disputed domain name in bad faith. Based on the foregoing, the panel finds that reverse domain name hijacking has occurred.

See NetDepositVerkaik v., D2001-1502 (WIPO Mar. 19, 2002) (“To establish reverse domain name hijacking, Respondent must show knowledge on the part of the complainant of the Respondent’s right or legitimate interest in the Domain Name and evidence of harassment or similar conduct by the Complainant in the fact of such knowledge.”); see also Labrada Bodybuilding Nutrition, Inc. v. Glisson, FA 250232 (Nat. Arb. Forum May 28, 2004) (finding that complainant engaged in reverse domain name hijacking where it used “the Policy as a tool to simply wrest the disputed domain name in spite of its knowledge that the Complainant was not entitled to that name and hence had no colorable claim under the Policy”).

Having failed to establish all three elements required under the ICANN Policy, the Panel concludes that relief shall be DENIED. The Panel further finds that Complainant engaged in Reverse Domain Name Hijacking.'

Case #35 The Complainant is Adjudicate Today Pty Limited of Mona Vale, New South Wales, Australia represented by Moray & Agnew, Australia. The domain, Futureworld Consultancy (Pty) Limited v. Online Advice, WIPO Case No. D2003-0297 states that a finding of Reverse Domain Name Hijacking may be made if the Complainant “knew or should have known at the time it filed the Complaint that it could not prove that the domain name was registered or used in bad faith”. Given that the Complainant would have been aware that the Respondent had a more than negligible adjudication business in Australia at the time the Complaint was filed, the Panel is of the opinion that the Complainant knew or should have known that it could not prove that the disputed domain name was registered in bad faith. Therefore, the Panel finds that this is an instance of Reverse Domain Name Hijacking.

Case #36 Complainant is Edward Smith (“Complainant”), represented by Kuscha Abhyanker of Raj Abhyanker P.C., California, USA. “the Complainant filed its trademark application shortly after it was unable to acquire the Disputed Domain Name from the Respondent on acceptable terms. 'The panel finds that failing in this effort, the Complainant undertook to use the Policy to acquire the Disputed Domain Name.” “The panel finds that the Complaint has attempted reverse domain name hijacking in violation of the Rules.”

Case #37 Complainant is Vortal Group, Inc. (“Complainant”), represented by Roger N. Behle Jr., of Behle Law Corporation, 575 Anton Boulevard, Suite 710, Costa Mesa, CA 92626. 'Moreover, the Panel finds that filing a UDRP proceeding - which on its face can be qualified as frivolous - without any basis to do so should be construed in the present case as harassing. Here, Complainant admitted it knew that the domain name was registered prior to its using the at-issue mark in commerce. When, as in the present case, Complainant is unable to show trademark rights through use or otherwise which predate registration of the at-issue domain name, then it becomes impossible for it to prevail. In the case before the Panel, there is no way that Complainant could have reasonably expected to prevail and its counsel should have known better.' Vortal Group, Inc. is a convicted Reverse Domain Name Hijacker and 'counsel should have known better'

Case #38 Complainant is Horizon Publishing, LLC (“Complainant”), represented by Marc J. Kesten of Marc J. Kesten, P.L., Florida, USA.
Horizon Publishing, LLC of Fort Lauderdale, Florida is the lastest to be labeled a REVERSE DOMAIN NAME HIJACKER by the governing body.

My hope is this is the last RDNH case I will ever have to post. The reality is this post will be re-posted EVERY SINGLE TIME there is a case of RDNH. Every time and now maybe some value based companies will think twice before flirting with this tactic and come to the bargaining table un good faith instead of being labeled forever with bad faith. The net is written in INK!

THOU SHALT NOT STEAL! Stop trying to steal and start doing BUSINESS! Feel free to repost FAR and WIDE!

Rick Schwartz

Mr. President….Are you Still an Idiot? Who is the Chief Exec Moron at the Table?

Morning Folks!!

Funny thing. I can go on the street and find any NORMAL person and tell them just TWO stories about domains, the power of domains and the value of domains and they completely understand it in less than 10 minutes. I tell them about and I tell them about They instantly grasp what it is we do and why a domain is so important and valuable.

But CEO's, Presidents, VP's, they require DECADES. So if you don't know and understand that, you will be very frustrated.

Let's think like a moron thinks and see how far it gets us.

Mr. CEO....'The factory is on fire!!' Mr. CEO says, 'go to accounting and see if fighting the fire is in the BUDGET this year.' So you already see why we are dealing with morons because that was basically the answer they had to a unique opportunity in time.

Of course that illustrates things so easy. But it is far worse. Because before you go to accounting you need to have a meeting about it. Then you have to call in several different parts of the organization. Legal has to be there, sales has to be there, accounting has to be there.

Hey morons!! Go home idiots! The factory just burnt down and your job with it.

So the common guy on the street is laughing his ass off right now and the ceo's are spitting fire at me. Idiots! You blew it! I can prove it. You will have no real response other than some CRAP about it not being in the budget. So guess what?

We fixed that too. Maybe they could have leased and DISCOVERED the GOLD MINE that it is!

So without further delay, let me bring to you one of my single most famous blog posts that I have ever written. From April 12, 2007. And as you can see I am still ruffling some feathers.

Morning Folks!!

Do you remember a few days ago I said I would 'Ruffle some feathers.' Well that is a promise I can keep with this post. Get ready for some flapping and chirping on a grand order. is one of my favorite stories because it illustrates the stupidity and failure the majority of Corporate America and Madison Ave have achieved. It is a clear indictment of not only them missing the single biggest opportunity in any of their careers, but 12 years into it and they have yet to figure it out. As I said in point #7 of my April 5th post, the guys that started these companies are rolling in their graves. The people entrusted to run these companies have for the most part failed them.

Now this is not universal. In some cases they did figure it out and I will list a few below. They make my case stronger not weaker. The question is why did some figure it out last century and why are the majority still not figuring it out so far in this century?

Let's start with this undeniable premise. Before you ever plug in a GREAT domain name it is capable of getting type in traffic, it starts gushing from the moment the domain name goes live. Again, may be widely known to domain owners, but possibly not to the folks that would be best served either owning your domain or at least buying the traffic on an exclusive basis. The 'End user.'

How much traffic a domain gets is on a domain by domain basis. A domain like will likely get somwhere close to 200,000 new visitors every day of the year. A domain like gets 500 visitors each day but that is up from 60 last year. gets 1000-1500 each day with spikes during holidays. There are many domains that get 1000-25,000 daily visitors and some much more. The reason this natural resource is so important other than the obvious value of a targeted visitor, is the growth factor. If you have zero traffic and you double it you still have zero. Anything other than zero and you will have the wind at your back. Just remember one important point. Word of mouth advertising is still the greatest advertisng medium ever known and online it is even more evident and more valuable.

Hyatt_2Here is the story. Earlier this year my partner Howard Neu and I met with the GM at the Hyatt Grand Central Station in New York City to book the T.R.A.F.F.I.C. domain show and live domain auction there for this June. He wanted to understand domain names. So he began to ask some questions.

I used as my example. I asked isn't it interesting that with all the hotel chains and all the execs and folks paid to beat the competition that EVERY single person in the hotel business failed and they failed BIG TIME? He was puzzled and looked at me like the old RCA dog on the old lp's. But that was actually a good start cuz it meant he was paying attention.

Imagine if Hyatt had gotten Instead of you being 1 of hundreds of hotels listed including all your competitors and paying for each lead or each booking Hyatt would have received ALL the leads. Would that not increase sales? Would that not increase market share?

Step in Madison Avenue. These folks are sooooo hooked on 'Branding' that they forgot the REASON they brand is to INCREASE SALES. So their REAL job is to increase sales. THAT is ultimate branding. Having your product everywhere. Funny how in time they have LOST SIGHT of that basic core contract. So Madison Avenue failed the hotel industry as well. IMAGINE, of all these high paid execs at all these companies and not a single one could figure it out. Figure that if they own a domain like they would be a leader in their sector. But they are all so hung up on BRANDING that they would rather IGNORE a reservoir of new business. New business snatched directly from the competition.

Even before it was attached to a business plan or went online was going to be a million user a day site because it had a substantial traffic base. My guess would be that a domain like that would have gotten somewhere between 25,000 and 50,000 new visitors every day since the moment the domain went live. I guess the corp guys and Madison Avenue saw no value in having their call centers receive 9 to 18 MILLION added calls a YEAR. 9 to 18 MILLION calls that Hyatt would not lose to Marriott or Westin or Hilton or Holiday Inn or Ritz-Carlton or the other way around. They EACH had a chance to lock out the other hotel chains and they ALL missed it. They spend millions on a superbowl ad with results that can't compare and cannot even truly be measured. They let InterActive Corp (operator of and Barry Diller beat them by disrupting the entire travel industry and for that they will pay dearly for decades to come.

And of course if Hyatt or Hilton or any of the others marketed there is no way to even imagine how many tens of millions of leads would have been discovered. Leads that they get FIRST CRACK at getting. First crack at a new customer. First crack at a new reservation. This has no value??

Until folks face the greatest failure of their careers and learn from it they first must see and understand that failure. I don't want to beat these guys up. Really I don't. I am sad to report that 12 years into this and they STILL have no clue just how bad they failed. With 20/20 hindsight you would be hard pressed to find a hotel executive to say they screwed up by not getting hotels .com. What the hell is wrong with you folks??

Johnson and Johnson figured it out. They own and a LOT more. See how they OWN this sector. How they CONTROL this sector. How that have positioned themselves to lead the next 100 years just like they have lead the past 100 years. THEY GET IT!! Then think what would be the consequences if their competitor got it!

Bank of America owns THEY GET IT!

Barnes and Noble own THEY GET IT!

Kraft owns THEY GET IT!

JC Penny owns THEY GET IT!

Calvin Klein owns THEY GET IT!

So these corporations and their Madison Avenue ad execs deserve recognition. I have a list of about 100 companies that GET IT. I give these folks a tip of the hat. They are probably yelling 'Shut up' at the screen so not everyone figures it out. LOL

Now let's look at a disaster.....and a failure by the same counterparts

CampbellsCampbells owns The competition (Knorr) owns Somebody SCREWED up there! They DON'T get it and by the time they figured it out....TOO LATE! How much do you think it will cost Campbell over the next 50 years not having that domain? I would invest in Knorr. They have SHARP people there and they may unseat the leader just like 1-800-flowers gobbled up FTD. That is one of my favorite stories of not keeping up. Here is a business (FTD) that OWNED the sector for 100 years and here comes 1-800-flowers and the tiny fish gobbled up the GIANT fish. The ONLY way Campbells will get is buying the other company. But they better do it NOW before it goes the other way! Knorr is owned by Unilever.

Imagine if 1-800-flowers did not own Would not that have been a MAJOR screw up? Well if you can see it is time to apply it to your own sector and see if you pass or fail. The key to all this was that it WAS a 'Unique opportunity in time' because a domain like could have been bought a few years back for LESS than the price of a SuperBowl commercial. Today I bet some chains pay the price that could have run many commercials. And what do you think the price of is today?? Do we count in hundreds of millions or billions? I think the latter if you could even get to that point.

So the hotel industry and dozens of other industries and their Madison Avenue agencies DON'T GET IT! They are soooo stuck on branding that they just can't GRASP that in the virtual world you can have more than one door. You can have more than one front door. You can market in generic ways. You can do lots oif things you can't do in the real world.

Regardless of all this. Their #1 jobs is to INCREASE SALES. Branding without increasing sales is not branding at all. Branding without using every tool is not building brands it is destroying brands. Branding is a buzz word that means little. SALES is what pays the bills and the salaries. Here they missed the #1 opportunity to increase sales, take market share, grow their business at the expense of the competition and they just sat there and talked about branding and to this very MOMENT still don't get it.

That my friends is a sad indictment of where we are. They are so busy slapping themselves on the back that they BLEW IT! They failed. They continue to fail. To me, this is the single biggest and clearest illustration of their total incompetence.

At least come to the point where you slap your forehead and say....'Oh my goodness, how the hell did we miss that?' Until you get to THAT POINT, there is really little else to say. Defend yourselves all you want. Somebody go do a spreadsheet and show them what it would have looked like today if they did not miss the biggest opportunity they will EVER have to increase sales.

Barry Diller and IAC (InterActive Corp) figured it out when they bought and you geniuses will be paying THEM for the next 100 years because you guys FAILED! And you will continue to fail until you can see how badly you messed up. Go take a look at THEIR spreadsheet.

Luckily there are other related domain names. Ooops, owned by Travelocity. Too late! Do they charge commission too?,,, you guys on Madison Ave. and Corp America getting the picture yet??? Instead of having an income producing ASSET on your ledger you have an EXPENSE!!! DUH! A significant expense. You can either 'Get it' or call me names. Go ahead, give it your best shot. Nothing you can call me can cover up failure of this magnitude. NOTHING!

I rest my case!

Now I know you hear the frustration in my words. 5 years ago you would have had to peel me from the ceiling. But it is not as bad as it seems. I do see a light at the end of the tunnel. I do see a dialogue developing. I just really wanted to be on record and 100% clear of how I see it. I hope this filters up, down and sideways throughout the Corporate world and Madison Avenue. Start with Donny Deutsch and let it circulate down to Main Street.

To dismiss any of these first few posts would just be perpetuating a 12 year failure to understand how a GREAT domain name can grow your business, lead to greater market share, and if you fall asleep at the wheel be prepared for someone to come and disrupt your entire industry no matter what industry you are in.

Have a GREAT Day!

Rick Schwartz, Campbells and Hyatt are registered Trademarks


“Morning Folks!” and”Have a GREAT Day!” From My Mind and Heart to Yours Since 1996.

Morning Folks!!

And with this I continue a journey that has survived several other homes and mediums for 'Good Morning Folks!' and 'Have a GREAT Day!' Today officially turns 6.

But why is this particular post so important? Because when those that don't take to me and my style go back and read my words and see the consistency of which I approach things, I hope to earn their respect someday. I hope they can see the value in doing what I do.

The hardest part of ANY journey is the first step. Starting something. The easy part is finishing it when you approach things in a forward leaning and productive manner. 20 year plan? Really? Go away!

Well, I have not gone away. I have been consistent and I have been focused and I still have my eyes on the 20 year prize that I started out on this journey to obtain.

Jonathan's Board in 1996 1997-1999 1999-2000 2000-2001
Ricks Board 2000-20005 2007-Present
Linkedin Joint Venture Group 2013

And so it was on April 9, 2007

I have not even re-read this post but as I pasted it I found a LIE I told you and so let's set the record straight.

'I promise to shorten these posts'

ok, I lied. Was not intentional. Danny Welsh did not help either. ;-)

ok, I better re-read the post below and see what else I screwed up.

And the balloons did arrive courtesy of Owen.

Ok, reread it. You decide if I nailed it! You decide if I did what I said I was going to do. You decide if I have earned my wings. :-) Grand Opening!!

Happy Grand opening!

What? No balloons?? Where's the marching band? When the first mall opened near my home in the late 50's or early 60's my mother brought home 2 gold fish for showing up during the grand opening. It's been a long time since that has happened and I am sad to report I have no gold fish for you today. However I do think I have some gold to share with you. Gold that will be with you for the rest of your life and gold that I hope you will share. I don't sell this gold by the ounce. I give it away by the truck load. We'll just have to agree to meet up on another day for the fish.

Some may call my gold 'Fools gold.' They are entitled to do that. But I will tell you that they were wrong about yesterday, wrong about today and the evidence shows they will be wrong about tomorrow as well. My mission is to begin the conversation with those outside the domain industry as to why domain names are an important part of any marketing strategy. Perhaps THE single most important part. It is the foundation of what we do. I will ask folks to leave their prejudices and misconceptions about domain owners at the door because we have NUMBERS to talk about. Stunning numbers compiled over more than a decade and while others were swept out of the game during the collapse, we as domain owners, survived and even thrived. So domain insiders please stand by. I will need your assistance presenting those numbers. Then we will compare those numbers against traditional parallels.

The first few posts were an attempt to lay a foundation. A starting point. I hope folks that come here for years to come read these initial posts first as it will help to explain where I am coming from. I hope folks will point others here that need to quickly get up to speed about what a GREAT domain name represents. I will try and define what a GREAT domain is and how to spot them.

I hope you will allow me to continue to lay this foundation over the next few weeks before I attempt to address current conditions and where I see us all in the next 10 years. This blog is not for everyone. Believe me I will say something that you won't agree with and is gonna piss you off. So what do you want me to do? Not tell you what I truly believe? Sugar coat it? BULLSHIT you?
NO WAY! You get it direct and unfiltered and if it provokes a passionate debate, then the GOAL should be find the best answer and look at as many possibilities as possible without getting stuck in the gunk. I believe good people with good hearts will find common ground even when they disagree.
Life is all about making good decisions. Lee Iaccoca said something to the effect that if you can gather 75% of the facts, you are in a position to make a good decision. I have used that as a rule of thumb for many years. I think EVERYTHING in life is based on EVERY decision we make. The smallest decision can be the biggest and vice versa.

What I hope to accomplish is let you see what makes me tick so you can see what I see. Let's be blunt. 6 billion folks on the earth and only a few hundred really saw this incredible opportunity that is now a worldwide industry and growing under the radar faster than anyone has any idea of.

It's about saying out loud what you dare to believe and dare to dream and dare to achieve. So much of all of our successes comes from how deeply we believe in something. Passion without being obnoxious. All I can do is share what I see, why I see it and what I saw in the past that has unfolded like a well thought out portrait and why that is directly related to the future.

I came to the net and domains with a 20 year plan. That always raises some eyebrows. But it was with this 20 year plan in mind that I have always moved forward. That plan is now more than 50% complete. All I can say is I underestimated just how big and important the domain channel would become and how fast that would happen. It's also frustrating as hell that it moves so slow on a daily basis. My mission has been to accelerate the inevitable because our time here is short and undefined.

So I hope you will bear with me as I try and paint a picture that folks from every corner of industry can come to and grasp and understand and respond and embrace. I hope folks that need a fast track education on domain names will be pointed here. It's free for anyone that wants to listen and see what I see.
I promise to shorten these posts once I create the foundation I think it will serve us well for years to come. But one last thing. If you look to your left you will see some of my domain names and websites. I think it will be fun to change the last domain from time to time. Today's domain is '' Today it is a parked page. The power of a domain is that tomorrow it can be anything I want it to be and the flow of fresh new eyeballs that come there every day will just see something else. There is obvious room for VAST improvement on But that is a domain to be developed on another day. Today's domain is and I want to thank you for coming!
Have a GREAT day!
Rick Schwartz

And Speaking of A 1999 Private Letter to My New Attorney Howard Neu. Circa 1999

Morning Folks!!

Shortly after the suit between Campbell's and yours truly and when I had first met Howard, I had another interesting conflict with another very large company.

In those days, domain owners just rolled over. Not me. I was going to be the mouse that roared because the Internet as a medium was meant to even the playing field and these SOB's were going to have to deal with the new reality.

I do not look for or pick these fights, but I relish them when they come. I relish them because it is these wins that protects my other domains and yours too!

'Hi Howard!!

In response to Lilly’s offer……I am confused by their lack of
understanding. Please ask them the following question:

If I am willing to spend 6 figures each on two separate
actions involving Lilly Industries to KEEP…….are they absolutely
insane and out of touch with reality to think that an offer like that is

I would have loved to see the mental process, if any,
involved to come to this? How ridiculous
and silly can a company that has been around 134 years look? I just don’t get it.
Let alone that the annual profit on is many times more than that!!

As I have said in several public forums this year……there are
companies of the last 100 years and companies of the next 100 years.

Please make it CLEAR to Lilly Industries that I am in this
for the duration. If they INSIST in publicly showing that THIS is the type of
outfit they are……they have a LOT more to lose than I do. Don’t let them
underestimate my resolve in this matter. Now not only am I dealing with a Corporate
Bully…….I now find myself dealing with Corporate IDIOTS!!

I want both of my days in court. I want the WORLD to see
this for what it is. I want my peers to understand what a terrible thing Lilly
and others are doing. If they want to settle, tell them to backoff and act in a
responsible way that you would expect such a corporation like Lilly Industries
to act.

Tell them I have taken SEVERAL polls and when asked if folks
were confused between Lilly, Ely Lilly and Lilly Industries, 500 out of 500 were
totally confused. When asked about goof off the paint remover and goofoff the
time waster, not a single person was confused.

I don’t want to be nasty and I sure did not look for this
fight……but the ONLY confusion here is on the part of 1 of those Lilly’s because
I still don’t have a clue of who’s who.

I have repeatedly said no to interviews with television and
radio in regards to this matter. On January 2, 2000, if not before, I am going
to begin to accept those invites. If this continues I want the world to know
what I know about the arrogance, ignorance, stupidity of Lilly Industries.'

They did not get any smarter over the years and came back at a 2nd bite at the apple. Here is where that is now. All traffic goes to my blog post and all is ON THE RECORD FOR THE RECORD!!!

Have a GREAT Day!

Rick Schwartz

Rick’s Magnificent Vaccine. How to REVERSE, Reverse Domain Name Hijacking

Morning Folks!!

This post below is from 2013 but with all talk of SOB's lately and pointed here, indulge me while I make an update.

First if you are here about Reverse Domain Name Hijacking the mother of all hijacking came in 2017 in the form of MY domain name Some SCHMUCK in Denmark, Frands Jepsen, did not heed my warnings. Now he is a convicted DOMAIN HIJACKER! Read the entire story right here 

So that brings me to 9/26/2017. Thank you President Trump for increasing the value of! Now it's for sale. We will trade the domain name for bitcoin. You can inquire as to how many by email.

Now back to my April 2013 post:

Some folks don't like my style. Sure, many domainers don't care about Reverse Domain Name Hijacking because they have no domains anyone would want to steal. So for them, You protect your assets and family the way you see fit and I'll do the same. Except I live in the world of reality and in reality there are still corporate bullies roaming around taking things they are not entitled to legally or morally.

I have been defending these suits as long as they have been in the business of filing them. And it is a business. A BIG business. But it is no longer going to pay off and the risk is going to more than any rational company should be willing to take.

Shortly after the suit between Campbell's and yours truly and when I had first met Howard, I had another interesting conflict with another very large company. In those days, domain owners just rolled over. Not me. I was going to be the mouse that roared because the Internet as a medium was meant to even the playing field and these SOB's were going to have to deal with the new reality.

I do not look for or pick these fights, but I relish them when they come. I relish them because it is these wins that protect my other domains and yours too! This has been a 15 year battle and I have INVESTED tens of thousands of dollars or more protecting my self and then using these cases to INSURE my other domains by defeating corporate bullies trying to take
And others

and Reverse Domain Name Hijackers.

And thankfully 38 decisions on Reverse Domain Name Hijacking by other parties that I chronicle right here, some 130 case at and then a special post for Procter and Gamble that thought they were above all this and could lie to the presiding panel.

DOWN GOES FRAZIER! (look it up, if you don't know what it means)


Now if folks don't learn from this and don't realize if they slap down Procter and Gamble that they will swat you down in the same manner when you do the same thing, they are just schmucks that will get what they deserve. So if that is YOU that I sent here to read this, then PLEASE don't be that schmuck.

But if you ARE that schmuck............think twice. If YOU are convicted of RDNH, Reverse Domain Name Hijacking, No reputation management software will erase the ink. You will be stuck with the consequences of your actions. In time that may be equal to a prison record. I will OWN your reputation and I don't want to. But YOU are calling the shots because YOU are the PREDATOR. So if this rattlesnake bites, just make sure you blame yourself and not me.

Amazingly, not one of these fuckers have ever contacted me after the decision to say congratulations. To say they were sorry. To start a constructive dialogue. To ask if we could work something out. To make a bonafide business offer. These would-be thieves would 'steal' but when they got CAUGHT, never offered to pay. Low life scum comes to mind to describe that behavior.

And when we talk about Procter and Gamble, a domain dispute I was not involved in, famed domain attorney John Berryhill had this to say abot them as reported in

'The entire premise of the UDRP proceeding was stunningly dishonest. They want the domain name for something else entirely, and concocted an utter work of fiction in order to attempt to steal it.'

According to DNJournal:

Berryhill lays out the facts that prove his points - P&G wasn't interested in the domain because of a failed product they once marketed, they wanted it for a new offering. Unfortunately they didn't want to pay a fair and reasonable market price for it, for some bizarre reason, believing it would be smarter to try to steal it. Next time you look up the phrase 'penny wise and pound foolish' on the web, odds are you will see the P&G logo illustrating the concept.

It was important enough to lie or steal or attempting both but not important enough to pay for??
FUCKERS! What do you want to call them? The domain in question '' Marchex was willing to let go for $30,000. Not exactly a shake down but an incredibly reasonable price. A domain I will state right here publicly has a high mid-6 figure value in my professional and personal opinion and I would have expected a 7 figure asking price. So $30,000???? What was the COST of the The cost of the action P&G filed? Now it cost them a lot more because this is ON THE RECORD!

'Well, it's not PROFESSIONAL to call them names.' Say some. Fine when PROFESSIONALS stop LYING and trying to STEAL, I'll stop calling them FUCKERS! How's that?

Am I harsh? Hell no! When companies and other folks try to steal from me and others, it would not surprise me if we were not the only folks they did it to. Just a common sense wild guess that I am sure has no merit at all. Right?

And believe me, as harsh as I have been, wait til you see what happens to the next FUCKER that tries and overstep their legal, moral and every other rights in hopes they can get something on the cheap that they have no RIGHTS to. They put their entire company and everyone working there in jeopardy when they mess with me. When they mess with you too. When they try and steal a domain.

Look, sometimes there is a legitimate dispute. The law is seldom black and white. So I respect when there is a true point of contention and then let the chips fall where they may and no hard feelings either way. However, when common sense is thrown by the wayside and folks make things up, then we have a serious mess and I am gonna milk that baby so the next FUCKER learns before they step in the ring.

They will read this. I will point them to it. Their decision whether they want to GAMBLE not only their company's reputation but their personal reputation as well and that of the attorney handling the case. Ya know, the ones that 'Should know better'. Do they really want to do that with all this EVIDENCE for them to see?

I don't sell mercy. I give a FREE WARNING of what might happen if you decide to illegally TRESPASS.


Have a GREAT Day!

Rick Schwartz

How I Gave the Domain Name to Joe Torre Back in 1999

Morning Folks!!

So it is back in 1964. Joe Torre was the first autograph I ever got as a kid when he was a catcher visiting the Mets at Shea Stadium and with the Braves I think before Atlanta. I was a kid so it ia bit fuzzy. Fast Forward to 1999. I own Joe Torre is the manager for New York Yankee's. The 1998, 1999 and 2000 World Champions

I want to get the domain to Joe Torre. What to do? What to do? So I wrote the following letter to the New York Post. Don't think I ever heard back from the post but I did hear back from Joe Torre's folks. I asked nothing in return but they did send me a few autograph baseballs and that was more than enough.



My name is Rick Schwartz. I own about 3000 .com addresses.
The reason I am writing this is because one of the .com domain addresses that I
own is which I registered in mid 1998.

As time has gone on, the word “Cybersquatter” has entered our
lingo. I have been made aware of the subtle differences of what is and is not
allowed in reference to domain names and trademarks. The line is so fine that the courts are
clogging up with these type cases.

I also want to call attention to “Corporate bullies” that
intimidate individuals and small business people into giving them domains that
they have no legal rights to. A perfect example is the Lawsuit in which Lilly
Industries is involved in with the fight over “Goof off” is a
common word found in Websters and goof-off is a paint remover that few have
heard of. Details can be found at

Point is it is important to define the line between
cybersquatting and the rights of legitimate domain owners. In our case we have
a 10 year plan for development of our domains and now that what is and what is
not considered infringement is getting more clearly defined, I am going thru
our list to see what domains could be over that line.

While Joe Torre may be a common name, there is only one
“Famous” Joe Torre. It is in this regard that I would like to turn this domain
over to the rightful owner.

I would like the NY Post to do the honors. I figure it is
easier to get a hold of the Post than Joe Torre.

Thanks for your time!!


Rick Schwartz


Why The Internet Collapsed at the Turn of the Century.

Morning Folks!!

One of the things that surprises me the most is the lack of historical perspective so many have about domains and the Internet. Traffic, traffic flow, what works, what does not and WHY.

Are you with me so far? Does this all make sense? Are you ready to see why the Internet collapsed? This was my blog post of April 7, 2007. Nothung I had not written before but now it was in ink.

Morning Folks!!

Before we go forward we must STOP and look back. In 1999 things were popping and it seemed you could do no wrong. Surprise!
I predicted an Internet collapse back then and of course they laughed and thought I was exaggerating. It was inevitable as I weighed the mounting evidence. Just a matter of time, but few could see it coming. I saw a storm brewing and my job was to survive and thrive while others were washed away.
While I have heard dozens of reasons there was one or two CORE reasons from where I sit. One was because advertising on the net was based on 'IMPRESSION BASED ADVERTISING.' This type advertising was the root of all evil on the net imo. It was charging you for a customer whether he got to your website or not. It was more like 'Billboard advertising' or static magazine ads and folks basically paid for NOTHING. But it was based on traditional advertising formulas and that did not exactly match up with Internet characteristics. So folks would overpay and get a bag of smoke. Any rational person would do it once, get burned and never do it again.
Ahhh....bring in the 'KNOW NOTHINGS' for reason #2. The KNOW NOTHINGS did the rational businessman one better. They had 'Burn' money and they did a GREAT job burning it. They burnt it so well that advertisers actually believed in the Impression based advertising model and so everyone was so happy. Until of course the KNOW NOTHINGS ran out of money because thru all the plans and all the MBA's they never built a machine to turn a profit. They had no formula. Just some dream based on NOTHING but a fancy and phony business plan and a bunch of other people's money that they could care less about. Nobody ever told them in school that to run a successful business you need to turn a profit. That you can't give everything away for free.
So it was only a matter of time before the collapse. And I said back in 1999 that 'AFTER the crash, from the burning embers, will rise the REAL INTERNET.' And today you are witnessing the the real Internet. The new Internet based on 'CLICK THRU ADVERTISING.' With this type advertising you actually get a physical visitor to your site and you have a shot at closing him if your mousetrap (Website) works. If it works you buy more and if your mousetrap works, you will outbid your competition because you will close more sales.

Maybe you are seeing things connecting. The next thing you might ask is why is a domain owner so concerned with closing more sales? GREAT QUESTION!! You are paying attention if this is on your mind. The simple answer is I am just copying folks like AT&T. When they came out with their 800 numbers some 30 plus years ago, they trained folks for free. They had all types of schooling and wanted to help you answer the phone and do it in a professional manner so that you would close more sales. WHY?? Because then you would spend more time on the phone and your 800 bill would go up and so your sales would go up and so they would sell you a bigger yellow page ad and they would all MAKE MORE MONEY! So by explaining how to increase sales by buying TARGETED and potent traffic and having an effective mousetrap that can close more sales translates into added value to the traffic that they produce and at the same time increases the value of domain names. EVERYONE comes away a winner!
That is why the future is bright and payouts will continue to rise for years to come. When traffic was selling for a fraction of a cent my only question was 'What is the value of a click if I sell a $20 million plane?' How much is that visitor worth? I believed then and I believe NOW that a clicks value is directly proportionate to the product or service you are selling. That is directly related to the value of a domain name. That is why I STRONGLY believe that anyone selling their domain for a multiple of 'X' TODAY is short changing themselves more than they realize. Sometimes the best way to make the most money is to DO NOTHING!
Have a GREAT Day!
Rick Schwartz