Twas the Day After Christmas 1993??

Morning Folks!!

On December 26th 1995 I had a mission. It was a mission already in progress. In about August 1993 I had just lost $65,000 playing the options market in one day. Back then I was just recovering from being flat broke a few years before so this was stinging loss. I was playing Duke Nukem and trading options. My home based business was purring along. But I was far from being productive.

Then I listened to about the first 4 or 5  Tony Robbins cassettes and I stopped. Never have finished all the others. I have them right here. But there was really no need. I got the message. So I got up off my ass and started trying various new things to make more money and secure my future.

That was late 1993 when OJ was the headline all day, everyday. The trial was to start on January 24th 2004. So I decided I was going to utilize one of my vanity 800 numbers 1-800-4A-WATCH. But I needed a product to sell. So I came out with the "OJ Watch". I commissioned a retired cartoonist from the New York Daily News to draw the cartoon below. The size was about 8.5 x 11 and I had it reduced down to the size of a watch face. I then contacted a guy in Hong Kong that made only the face dials for watches to produce the dial. I found another guy in Hong Kong that made quartz movements. Another guy that made leather straps there. Had the parts delivered to the movement guy, and he would assemble and ship.

Believe me, the story lasted longer than the business. But I will continue. So I tell the artist to make a picture of OJ and surround it by the known elements in the case. The knife and the bloody glove. The Bronco and the chase. I named it "Crime Watch by Crimex".



I get my very first shipment of watches at like 3PM one day. At 4PM I see a commercial for NBC Nightly News saying Mike Jensen is doing a story on all the OJ merchandise that is coming out and that an entire cottage industry was happening. So I called NBC and by 5PM they actually had a camera crew at my house and at 6:40 it was on the news and it showed the watch and my first full-page ad that I put in the flea market magazine  and they showed my 800 number 1-800-4a-WATC. There was no "H" on the camera shot. But it did not matter, people figured it out. My phone and all 6 lines lit up like a christmas tree and we were in business.

So I sold them by the dozen for $99.  I sold them retail for $20 each. Well that lasted about 6 weeks. Then on January 24th 1994 I got a "Cease and Desist" from their lead attorney. I almost crapped my pants. I folded faster than a card table. Back then OJ was powerful and had $$ even from a jail cell. So I settled quickly and that was the beginning and end of "Crime Watch by Crimex". 6 weeks. I still have the cease and desist letter somewhere. But I did sell quite a few of them.

Originally I was going to make the minute hand and the second-hand one with a bloody glove and one with a knife. But I thought that might be a bit over the line. Especially when the media convicted him before there was even a trial and I was still trying to figure it out. I watched every minute of every day during that trial. Fascinating.

So I made no money there but I was so energized from being able to create something from nothing and doing it so quickly and doing it without leaving the comfort of my home. That became my mission. How to I make not only a living, but become financially secure and independent without leaving my front door? I had just made the template.

By May of 1995 I had started the process of activating my 800 adult numbers. Like 1-800-MAKEOUT that still earns revenue daily. By August I had starting receiving checks that could pay for a monthly car note. By November I received a check for nearly $8000. I was stunned. I took those dollars and I bought a Gold Rolex. I was really proud to take those extra funds and buy something symbolic. I would wake up at 6AM each morning and that baby was the first thing I would put on in the morning. It gave me great motivation. It really cost nothing. It paid itself off in spades because it made me feel really good. I still own it.


I Retired it in 1999 for a Rolex Masterpiece which is the watch I most often wear today except for my "Special Occasion" watches.

I have found watch collecting to be a fairly safe way to invest and enjoy at the same time. So if you buy a $100,000 Patek, chances are you can sell it and not get hurt too badly. It may even appreciate in value. On the other hand, if you were to buy a $100,000 diamond and had to sell it on the open market to a jeweler because you had to liquidate it and you did not have the luxury of time to find a retail buyer, that $100k diamond has a "Street Value" of $16,500. Not even a new car goes down that much, that quickly. I aways determine true face value as what is it worth if you have to sell TODAY.

Getting back to 1995.....Little did I know that it would be just another month before I registered my first domain name. And when that came and it revealed itself to me, I just had 1 goal. Make at least $1 Million a year, every year for the rest of my life and even beyond. Build a virtual engine that would produce a lifetime of income. Income was the key and income was the goal. Steady streams of income. Virtual engine because I could add more domains and increase the size, power and financial output of that engine. Or I could take some away without disturbing the other moving parts of the virtual engine.

Not for 1 year. Not for a few years. But for a lifetime. Now it did not happen on day one. The goal did, but that was all that was there. It would be  not until later in 1996 that I began to hit pay dirt. And it was not until the summer of 1997 that the gushers started. And it would be January of  1998 I finally realized my goal. I did not even know it until Lee Noga tapped me on the shoulder and said. "Hey Mr. Millionaire." It took a while to sink in.

So today marks the last day of my 18th year and then tomorrow marks the start of my 19th year. A 20 year plan not only intact, but on the mark, on time and even grander than I ever imagined. I have witnessed a revolution wider and bigger than any change in the history of mankind since fire. And fire took a lot longer to circulate.

Rick Schwartz

22 thoughts on “Twas the Day After Christmas 1993??

  1. Harry L Shields

    Another classic post from the “Domain King!” With your permission I’m going to start working on the title song for your life story movie. Might as well title it Domain King. Enjoy the holidays!

    1. Rick Schwartz

      Sung to the tune of Kung Fu Fighting, I used to pay adult webmasters $50 for any domain that they found and i would register as a finders fee. I would payout $500 on a Saturday night.

      Everybody was domain hunting, those fingers typing fast as lightning…..


  2. BullS

    Kung Fu Fighting– oh yea!!

    Me and every Asian kid knows that song by heart.

    Huhoooooooooooooo kick your assy!!

    After listening to that song, I can take on anybody right now.

  3. Amazing Larry

    …I trade options.
    Rick, would you care to elaborate on that trade…on that day in August 1993 that you lost 65K…i’m curious. would love to know the trade.

  4. Amazing Larry

    ….Was that an all-in cowboy directional bet, prior to a quarterly earnings report…that day you lost 65K?
    …do you still trade options? or play/trade the stock market….or are you more of a conservative investor now?
    …Do you manage your own stock portfolio,or have an adviser?
    …what are your market returns, relative to the S&P 500 benchmark?
    …I don’t mean to be pry or anything, but I just get my kicks about trading talk.

  5. john zhou

    The story is a really Xmas gift! A time line need to be corrected, was not Jan 2004 , should be Jan 1994 , how possible rick start to sell a oj watch at Jan 2004 !

    Happy holiday dear friends!


  6. Steve R

    I was thinking of selling some Rick Schwartz watches on the internet. His hands revolving around all that cash; 1million, 2 million, 3 million, 4… I think we have a winner.

  7. Pat w

    WOW & WOW — One Totally incredible Story Rick — Many Bets — Many People — Many New Ideas — Many Plans — The Good & The Bad — And Nothing stopped you — you just kept going and made sure you did things Your Way !!!
    Merry Christmas & have a Great 2014 New Year and thanks much for sharing this gem…

  8. Tamara

    Sniff..pure poetry. I love reading stories about the climb from the bottom to the top. Merry Christmas Mr. Schwatrz :)

  9. Tom Twitty

    Great story and history.
    I started dominating in 1994 after the S&L crisis of which I was included. Loss of
    14 business and a mixed use waterfront project worth over $25 million at age 50. We jumped on Ginseng and then INK&IDEAS and took on the editorship for the American Prisoner of War org. Magazine. I launched them on-line and up-graded the Mag to 4 color with a 30k circulation. was then created to document Bio’s / Memorials for Vets. So on and So on until today we only hold a few hundred .com’s we think can provide an excellent retirement income. Enjoy your Blog Rick and thanks for the dedication to the industry.

  10. N. Mutonyi

    I tell people I walked across the Atlantic from Africa in order to get to America, the land of opportunity. But this story definitely beats mine by several hundred miles. The idea of turning something positive out of a situation that captivated the nation with the majority only spilling tears over something that was out their control was sheer genius. But again, we are talking about a guy who single-handedly invented the internet, with a little help from a decent supporting cast!! Thanks for sharing Rick! May 2014 bring even more rewarding opportunities.

  11. Altaf

    Hello Rick,
    Better late than never. I am not sure if you review your old posts and any new comments. I do as I enjoy yours & that of other folks’ creative & good comments to learn always something out of it. Thanks for telling us your past, how you did rise. And that is the way great people rose to the highest peak of their fortune, fame, glamor, character, habit, and many more essence in life.
    You are one of those who created history. One day mankind will remember you for your contributions. So keep on writing your real story & how all these happened to motivate today’s and that of tomorrow’s entrepreneurs. It will ignite faster than light, we do hope. We will come back and see if you missed my new comments on an old post. Have a Nice New Year 2014 & blossom all with yours…! Gratefully, Altaf


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