Common sense is the key to success no matter what you do. If you don't have common sense, you are not able to see the SIMPLE and EASY things. You can't make the easy decisions. Everything has to be complicated because you are so smart!
There is no such thing as a 1 word GTLD. There is a MINIMUM of TWO words and a consumer needs to memorize them and get them both right! On the other hand .Com is already baked into the cake and the memory banks of every human being on the planet. So there is no need to even mention the .com. It's the default.
Many commercials don't use the .com. They don't have to. It's the default. Anyone with an ounce of common sense can see that.
A genius will start with a square wheel. The guy with common sense will come along and simply sand down the edges and make it work.
So a 2 word left of the dot GTLD is really a 3 word GTLD. Way too many moving parts to remember. I know, you are a genius and you remember everything. But if you had any common sense, you would know that the masses easily confuse things. And your argument is always to minimize each and every pitfall that a GTLD has. To turn a blind eye not to one pitfall but 100's. 100's of small leaks on a ship will surely sink that ship if ignored. And that is what we are seeing. A sinking GTLD ship. BYE BYE!