They are starting to pay attention to sales and traffic and making money. According to this Fortune article, that just came out minutes ago, a BIG portion of Mobile traffic is worthless. Imagine that. Worthless traffic? Where have I heard about that?? Oh yes, I started writing about worthless traffic back in the 1990's and about every few days soince then. Long wait with this Pina Colada on the beach. But they are coming.
"A study by Trademob, a German mobile-marketing company, found that 40% of all mobile clicks are either accidents (buttclicks, perhaps?) or fraud. And mobile-ad click fraud is apparently growing fast, the company says. At the start of the year, fraud accounted for 10% of mobile-ad clicks. Now it accounts for 18%, according to the study"
I make money from Facebook, but Facebook does not make money from me and are still trying to figure out how to make money ON me.
But this email I got that I have plugged in with fictitious city name to protect the privacy emailed me the following and it is straight from the end user:
"I recently opened a restaurant in "Mid Size City USA". Wasted $6k on a social media expert to get 600 fans. Half don't live in the market.
Spent $1500 on MidSizeCityRestaurants.com and get 1,000 plus uniques a month from active local restaurant seekers."
That's first hand evidence that I got just the other day. Real world testimony that trumps all the BS you hear.
It's all about "Targeted Traffic" and SALES from here on out and the game is changing.
Have a GREAT Day!