One Step Ahead, or One Step Behind Defines Success and Life.


Morning Folks!!



There is a choice in life if you are one step ahead you put yourself at risk sometimes, but you also put yourself in a position to be handsomely rewarded. And as that saying goes:, when you are not the "Lead Dog," the view never changes. Aka Always looking and chasing the Ass in front of you instead of setting the pace and watching the scenery change. OUR CHOICE!



Succeeding is an acquired art. For some, it comes more natural than for others. But success and winning is a repeatable recipe. But you can't repeat unless you keep all the key elements in place. The elements acquired over the years. That's why it is so easy to spot a failure so far in advance or success so far in advance. They wear this invisible billboard that only a trained eye can see.



I wish everyone great success because I believe we each have a gift and once we discover our gift, success will automatically follow IF we act and and seize that opportunity It's like water running downhill. It just happens and you can depend on it as long as you have water and the hill.



We are all slaves. Period!! If you want to eat, have shelter, and you were not born into wealth you are a slave. We don't own our own time, and we don't own our own souls, they are mortgaged to the hilt. So we are slaves to these bills. You can be a slave to renewal fees on domains and all your other recurring bills, or you can be Master of your Domain. It's just 2-ways of looking at the same thing and then putting things in order.



Be a slave to a good work ethic. Be a slave to efficiency. Be a slave for your dream idea. Be a slave to your own being, your honor, and your character, and you will be disciplined in many different ways all designed to free you of those mental chains. Slavery today is mental, not physical. If you are a slave to bad habits and wrong-minded thinking, it is you, and only you holding yourself captive. Now you have the key, unlock your mind and critically think about everything you believe and see which thoughts survive with your new found freedom.



My advice, don't be a slave to anyone but yourself and your concept and your work ethic. As a slave, it deprives you of the time and space to think and apply your own ideas. If your boss owns you, and you are not the boss, you are a slave. When you don't own your own time, you are a slave



People think of just one step as nothing special. I am here to tell you that the difference between you being one step ahead or one step behind is life changing. Simple is what makes the world go round.



Rick Schwartz




Domain Investing: The Slow Dance of Millionaires!!


Morning Folks!!



We are business people. The job of a business person is to make money. To make lots of money. To become wealthy. That's the point, and that's the goal. That's why we go to work in the first place so eventually, we don't have to work. The mortgage on our SOUL gets paid off. Losers and those that think they are morally superior will always tell you otherwise. Not only are they wrong, but they are also lying to cover up THEIR short-comings! Don't swallow their poop!



When we are young, we are basically all idealistic. It comes with the territory. We all go thru that phase, and some get stuck in it. Reality is the day you get your ass kicked and realized there is no safety net. It's all on me, and you and the rent is due! Mommy and Daddy did not spend $250k to put you through school and not find a degree of success. The degree of success, not the degree of paper. You are expected to excel. Mediocrity was reserved for folks like ME! But somewhere along the line, I discovered the difference.



I even recall when it happened. It was in stages. The first stage was the eve of my 21st birthday. But the final booster rocket came many years later, around 1993. I had a very successful home business. It was on "Cruise Control." So, I started playing "Duke Nukem" which was the #1 game of the day and at the same time blew my brains out playing options on the stock market. I got upset at myself. I never lost $65,000 in a day at that time. But that was the day I learned to lose money. Losing money is almost as important as making money. Now I have 7 figure swings in either direction as a common event. It still upsets me when I lose or when I am down. But we need to know the foul lines, and we need to know the pain of failure as well as the good feeling of success.



I listened to 4 Tony Robbins cassette tapes and everything in life changed from that moment on. Until then I was an underachiever. I still am to a large degree. But that was the day I became a man of action.



Today, I could really be out there doing things. I don't want to, I don't need to. I don't have the desire to. But few know the difference better than me between being mediocre and excelling whether applied or not. Domaining was my perfect fit, a slow lazy dance to become a millionaire. Took advantage of both of my talents. And so, I gave mediocrity a bad name. :-)



The incredible opportunity that domains offer is still mind-boggling to me. But domaining is a slow track. It evolves slowly. But so many are frustrated cuz they are out of sync and dancing too fast! I watch and what I see is foolish. Maybe folks are financially prematurely into domaining, to begin with. Maybe think about it as an annual contribution to your 401k. Let's say you can contribute $15,000. I would simply buy and HOLD. But buy GREAT domains. They are all over the place because some domainers need to sell right now. That's called opportunity.



It's like last man standing. They can't hold on to their gems any longer. So someone with a longer time horizon can and so they can get a great bargain. I see them daily. I just don't beleive in buying a domain to flip and think that's the most profitable way. It may be for some, but it's not for most. Domains are a slow dance. It's not a fast track. It's not a racetrack.



Most people don't auction their homes, they sell them. The reason being is you would get killed in most markets and maybe only walk with 20-50 cents on the dollar. So auctions don't bring in the most premium prices. It brings a fire sale price. How can you be in this business and not know or understad the difference?



The day you strictly focus on buying is the day that sales will not only take care of themselves, but you will make more money than ever. Just keep picking good domains. Good fruit. Fruit with juice. Not rotten vegetables with mold.



But gee, there are so many ways to make money with domains. You can also just buy one domain that you really believe has a 6 figure value and spend your year focusing strickly on that domain. Chances are if you did that, you could sell it in 8-12 weeks and repeat it 4 more times this year. Slow dance. Don't try to sell 100 domains, buy ONE damn good domain and focus until you sell it. If you are a good juggler, maybe 2 domains at a time. Then 3. But it takes focus and a SLOW dance.



Need, want, desire, value, and now there is upgrading. There are natural "Step-ups." Companies that can easily upgrade and switch to a higher jetstream. That's the group to focus on and watch. Those are the rising stars that you want to match up with. Be in front of.



My job since I got online was simply to earn at least $1 million per year and do it each and every year. But it was a slow dance. It was a 365-day marathon made up of 365 heats. My focus was just moving forward and achieving specific small goals each and every day, week, month, quarter and year. One foot in front of the other with a sense of urgency but also doing it in a relaxed and enjoyable manner as if it was a full-time vocation vacation, intertwined with life and working to fill in the gaps. Amazing how productive one can be by working calm.



The same domain that you are hawking all over the place and end up selling for $400 or $4000 may be worth $400,000 to somebody that actually wants to buy it and has a need. So dance fast and make $400 or $4000 or learn to dance slow and understand that, that same domain is worth much more when you learn to dance slow.



Fast dancing is excellent, but you are in the wrong club, and you are on the wrong dance floor. The rewards in domaining go to those that are patient and truly understand value. The slow dance to becoming a millionaire in domaining is not selling, it's targeting and understanding sprinkled with some sales ability. Targeting in advance, the need, the want, and the desire. Demand will take care of itself when you have quality and demand will put you out of business when you don't. Value only counts in 4 eyes. The eyes of the buyer and the eyes of the seller. And when those eyes meet, the value is set.



Rick Schwartz




Prediction: Why Bitcoin $1300 is Coming.


Morning Folks!!



I have been telling Berkens that I think that eventually Gold and Bitcoin will be priced at the same level. So that means that bitcoin $1250-$1300 is on my horizon. When? Well, I think bitcoin will be going down as we approach April 15th and tax time. I see no reason for it to go up after that and so I see it declining for the remainder of 2019.



I have been out of bitcoin for over a year. Way before the BIG crash. It was a perfect storm in late 2017. Bitcoin got caught up in Christmas, and we saw a phenomenon. Things like that don't often repeat itself. But we all witnessed something extraordinary.



There was still demand for bitcoin for Valentine's Day 2018. Even for graduation time 2018. How do I know this stuff?? I just do. There is n question. It's just an invisible phenomenon that can be seen when you have a trained eye of what to look for. Some think BIG buys drive up prices when it may be quite the contrary. One person buying 1000 coins may not even move the needle. 1000 people buying 1 coin each can send the price to the moon, even if the price is hollow. That's just the way it works. The increase came from SMALL buyers. Guess what?? The small buyers are all gone and the big buyers are on to the next big thing and it ain't bitcoin or any crypto coins. They have their own stable of .Horse. lol



But that's all over now. Bitcoin for Christmas 2018? NOPE! That was a fluke in 2017 and won't even be a thought for 2019. We all witnessed something unique. That's why studying business history is key to YOUR success! It's the onramp to the next big thing. Don't ask what the next big thing is, DISCOVER IT!!!!!



I watch bitcoin "Climb Lower"every time there is an upward spike. That upward spike usually dissipates and then loses ground. Not good!



Bitcoin has a place and a use. But the frenzy is over, and I don't see it coming back unless we have WW3 or there is some significant instability. As a currency, it will stay, but I don't believe it will ever be $20,000 again. I don't even see $10,000. I don't even see $5000. We watched a phenomenon, and now that is just part of history, the history of business. It minted many millionaires and some billionaires. But it also created millions of losers. Bitcoin for them has the most value as a tax deduction. Bitcoin = .com and everything else = GTLD's the way I look at it from the get-go. The problem and the difference was the lasting power. Bitcoin may have been the shiniest object ever!



May go down in history with tulips. The demand is down and I just don't see a bright future. There was a moment and people made fortunes. Moments don't last forever. It was real and you had to participate and take a risk to make $$$. But IMHO, that opportunity is over. And as far as other coins, good luck! Just another money grab. There is always room for Coke and Pepsi. Hertz and Avis. Nike and Addidas. Apple and Microsoft. Study business and there are always 2 great rivals. Rarely, but sometimes a 3rd or 4th. Ford and Chevy. Mercedes and BMW. Toyota and Nissan.



Consolidation usually eats up the smaller and the weaker. Of course, things can change. But look at Venezuela. That would be a perfect place for bitcoin and a boom. But does not seem to be happening. Stay tuned. But I believe Gold and Bitcoin will eventually be priced the same. They both represent something similar. However gold has more uses, but bitcoin will be easier to spend. They are the same to me, but things can change. Governments and currencies can collapse. Bitcoin is a monetary instrument that is the single biggest threat to governments and countries. So I still the importance, just don't see the value because we witnessed a stampede. A Frenzy. It was cool and great and fun to watch! Best thing since the Pet Rock. It was the Hula-Hoop of finance. Hula-hoops are still around, but the frenzy ended 60 years ago.


NEXT!!



Rick Schwartz




98% of Domain Investing has Nothing to do with Domains.


Morning Folks!!



Domains are NOTHING but a mere vehicle. If you sell cars, computers, apple pie, or clothing or anything else, THAT is your vehicle. It's the horse that gets you from one place to another in an economic way. You start with nothing or little and end up with a lot or at least more.



So what is the other 98%?? That is about BUSINESS. You need to have a keen understanding of business. Business is based and built on BULLSHIT! Yup, Bullshit! So if you are some purist and you don't know the difference between Bulshit, the truth, and a lie, you don't belong in business. Business has a middle name and it's called "Bullshit." If you don't embrace nd understand this, become a teacher.



People bullshit. Salesman bullshit even more. You don't know the difference between Bullshit and a Lie? Really? Bullshit rules business but lying is never acceptable. Huh? Too complicated? Then that is a symptom of being naive. If you are naive, you should not be in business.



Business is something you study and learn from. Business is one word......SALES! No sales....No Business. So if you don't like sales or selling, you don't belong in business.



Business is copying the success of others in a dignified manner. You start with what they have and improve and build on it. That's business. If you make an inferior copy and charge more, that's bad business.



Business is history. If you want to succeed in the future and you are not willing to study business of the past, you don't beleong in business.



The rules and elements of business are almost universal. They fit no matter the product or service. There are only a certain amount of variables and even less amount of variable variables.



The success I see by myself and most others are based on certain principles. Business principles. So I could write 50 pages, never even mention a domain name and THAT is where ALL the secrets of domaining lie. Intertwined with business.



If you are allowing politics to interfere with your business, you might be thinking "Capitalism" is a bad thing. If so, and you also don't understand the difference, you don't belong in business. You should become a teacher. There is no businessman that should be against capitalism unless they are corrupt or worse. Capitalism is the reason we are all here today. There would be no domaining without Capitalism.



So, if you don't understand advertising, don't understand selling, don't understand math, don't understand capitalism, don't understand history, don't understand BULLSHIT, don't understand the reading capability and memorization capability, don't understand word of mouth, don't understand marketing, don't understand the radio test.......WTF are you doing trying to be a domain investor?? It won't work well unless you are a really quick study and I have not seen one of those folks in many years.



Buying GREAT domains is about understanding and studying business and history and then putting it thru the lens of the future. Buying GREAT domains and owning GREAT domains is something to rest comfortably with. I may have only sold 2 or 3 of my list of 25, but that does not mean the others have no value. They just have not found the right home. Isn't that MY JOB as an investor? I am sure anyone would have sold that list for $12 Million. So I am such a schmuck for selling only 3 off that list for $12 Million. And if you listen to morons, they can only point to the ones not sold after 20 years. My ONLY goal was NOT to sell domains. I think I could sell that list by noon. But when you understand the things I describe in business then you understand VALUE! And domaining is about VALUE!



A 30-second-spot on the Superbowl is over $5 MILLION. The condo's on Central Park selling for over $200 Million. Tiffany's in New York has a $20 Million LEASE of their store. Every domain investor gets to set their own value. If I was an elementary businessman I would have sold that portfolio for $500,000 and felt like a king. How do you think it makes one feel getting $12 Million and still having 22 left worth MILLIONS?? Maybe I am just a bad salesman that can't sell the others?



If you are a person that minimizes anything that is negative or ignores business leaks (some obviously don't even know what a business leak is or how it occurs) or word-of-mouth, or easy to spell as in radio test, then you are not a suitable candidate for business. And if you are not suitable for business then next logical thing to discover is you may not be suitable for domaining. You may be a great techie. You may be an olympic swimmer. You may be a chess champion. But business and therefore domains, may not be your calling.



I want everyone to become wealthy with domains. Plenty of room for everyone. I feel bad for those with the wrong mindset that are lost and on the wrong track. Start again with a different mindset, direction and knowledge and drop all your liabilities. I don't sell cuz I can't get my price. Most others can't sell because there is not a fool on earth that wants their crap. That's the difference in domaining!



I never bought a domain looking to flip and never will. I buy domains with great value or potential great value. My job is to hold out for HBU. That's called BUSINESS and everything else you hear is called BLLSHIT! Bullshit is the language of business. Just look at all the new GTLD Bullshitters! But some have crossed the line and outright lied. Just because some don't know the difference, That's on them and their wallets.



Rick Schwartz


First 25 Domains I bought from 3rd Parties and the Actual Prices I Paid. Never Published Before! $267,500


Morning Folks!!



I don't care if people know what I paid for my domains. What I buy for and what I sell for have NOTHING to do with each other, and if a buyer were even to try to use that as a bargaining chip, it would be the end of the negotiations. I know most want to keep that info close to the vest. I don't.



This is an adult post. If you can't handle adult issues or adult domain names, then please pass on this post. But it does have historical and valuable information.



These 25 domains ate nearly every penny I had, but it also was the engine that earned tens of millions of dollars without adult content and changed my life in ways I could not even dream of. Little did I know at the time just how life changing those purchases would be.



Remember there was no aftermarket. I had to hunt these folks down one by one. From the introduction to the sale. There was no escrow.com. So, they were all paid on a leap of faith. No contracts. Contracts would lose me more domains that I got because I was not the only one out there fighting for these and a contract would waste valuable time that I could not afford. Besides, I think emails are pretty strong when used in court. It shows intent and much more.



I only sold 2 on the list. Of course, if you were to ask know-nothings the first thing they would accusingly ask is "What have you sold lately?" But they are not smart enough to ask what were the past and current earnings. And of course, those geniuses would have sold all of them for CHUMP CHANGE! They would have bought and then tried to flip to double their money and never learning about the millions locked in those domains.



And since I have not sold them, I am not a good salesman, and of course, none of the ones remaining have any value right? I wish they could teach me the right way. Twenty years and only managed to sell two domains. It was a little over $10 Million and if we counted the $25 million those two domains earned via PPC it adds up a bit more. Then, of course, most of the other domains earned a few dollars. Sexo.com earned over seven figures. Ass.com earned much more.



And there was no mainstream back then. But I took my earnings and bought those mainstream domains because I new one day mainstream would devleop and would dwarf adult.



June 1997 thru January 1998
livebabes.com$2,200.00
orgies.com$1,750.00
getlaid.com$4,000.00
co-ed.com$3,500.00
oral.com$14,000.00
voyeur.com$15,000.00
pornstar.org$375.00
pearlnecklace.com$375.00
eatpussy.com$1,500.00
liveteens.com$325.00
livestripshows.com$325.00
sexo.com$10,000.00
vagina.com$6,000.00
booty.com$1,000.00
nymphos.com$5,000.00
webwhores.com$1,000.00
ass.com$12,500.00
men.com$15,000.00
porno.com$42,000.00
virgins.com$8,500.00
xxxvideos.com$900.00
bitch.com$2,500.00
whore.com$5,000.00
horny.com$40,000.00
slut.com$75,000.00
$267,750.00


Rick Schwartz


The Sky That Never Fell. Progress Never Hurt the Market, It Reinvents it!


Morning Folks!!



Ever notice most so-called experts are clueless? Who deemed them experts when they never get things right? They may be "Professional Experts" because they are social climbers that hang with the Kool Kids. Those are folks that know very little, but they play a part and pretend to know what the hell they are talking about. Most don't have a clue. How many times do you have to be wrong before you lose your title of expert??



Experts come in every field and every walk of life. Some even in the domain business. You can probably name a few right off the tip of your tongue. The pretenders.



They say things according to what the Kool Kids like and want them to say. Puppet and Ventriloquist. Countless in domaining over the years. I call them "Intellectual Body Snatchers".



But to understand what goes on in domaining you have to be acutely and keenly aware of the motives of everyone you speak or listen to. If you don't do that as a habit, you are basically getting into the car of a man with candy when you were 3 years old. Maybe it's time to grow out of that trait or at least recognize that trait when you see it.



Advertising was "Weaponized" decades ago. The Beef industry vs. the Poultry industry. That was the first one I ever recognized and is still invisible to most humans.



Another famous one was Las Vegas Vs Orlando and Disney. Those are the top 2 destinations in the USA and each tried to hurt the other. It's been going on for decades. Billions of dollars are at stake each and every WEEK! Maybe, DAY!



The Insurance industry fights with humor. I like that! They sell sizzle with a little steak.



McDonalds advertises by inspiring as does Nike and others.



The single worst offender may be The National Weather Service. Back in the 1980's they changed their software and ever since then their predictability levels have gone down 75% or more. Want the weather, the Farmers Almanac from 200 YEARS ago has a better predictability rate. There are national motives and local ones. Misinformation moves millions of people to plan perhaps not to go to the beach cuz they say it will rain. That keeps people and MONEY in the city. That's called a MOTIVE!



There are silent wars and there are loud wars.



AT&T vs Verizon is an example of a loud war. Other companies go after each other. Hertz and Avis for example. But that was before weaponization of advertising.



But now let's get to Jobs and Progress. Progress never lost a job. It reinvented and created new and better and safer and more rewarding jobs. It has done that throughout history. It may displace some in the short term. It will enrich in the long term. It always has and always will.



The point of all this is to illustrate some of the invisible crossfire that is and has been happening all around us. You can choose to be aware of all this or not. But as a business person, as a domain investor, as someone looking to better their lives, these are important things to develop not ignore.



When you can see what can't be seen with the naked eye, you will find an opportunity. Lots of opportunities. They will cross your path all the time. It's another dimension! Oh, I forgot, they don't teach that to you in College. They can't. How can they teach what they don't know and don't see? Higher education?? Maybe not!



And that is why on the days or weeks or months that I decided to find a great domain, there is always one to be had and millions not worth looking at. But the good domain jumps off the page. They stand out from the crowd. Domain trophy hunters recognize them in an instant. Have Berkens, Shilling, Rosener and myself look at a list of 1000. Bet we would pick the same 3 domains almost every time. Allow the masses of domainers to do the same thing, they will won't pick the same ones.



The latest shiny object is marijuana domains. There will be some of value. But let's say 1 million of these names have been registered. Maybe 10 million. So many domains start with "420". Less than 100 have value and even less will be bought by end users. You better have something really good. Just cuz it starts 420BLAHBLAHBLAH.com does not give it value.



I have some of these type domains. GetStoned.com for example. Which leads me to "Prefixes" and "Verbs" and "Nouns." "GetWhatever.com" is a domain "Vein." You can put "Get" in front of so many words, goods, and services. Same with "Visit." It's a franchise within a franchise — Visitmiami.Com, VisitRome.com, etc. So I would rather see a newbie or others drill down on those that ARE still around than wasting time and money with silly and confusing new GTLD's with no circulation.



Again, this is simply history repeating itself in a different form but with far greater rewards. I have about 15 domains starting with "Get". My first one was GetLaid.com. I guess you know where my mind was at. I immediately saw the great potential online to get laid.



I completely missed the "Visit" franchise. That was a good one!! I had to settle for visit domains using .co and not .com and since there was no demand for .co, I let them all drop and, YEARS later they are still sitting there for registration.



Here is some more history in 2 unrelated fields. Pilots vs Doctors. The ONLY reason we have our health care crisis TODAY is because of WEAK DOCTORS back in the 1950's that acquiesced to the insurance industry instead of having the BACKBONE to stand up to them. Compare that to pilots. To this day a pilot can and WILL refuse to fly a plane that is either unsafe or go up in unsafe weather. The Pilot has the final call. That's a BIG and very important difference and outcome. One group had BALLSm and the other did not!



When you REALLY want to find answers, whether you like what you find or not, simply FOLLOW THE MONEY! Who gains, who loses. You will then be able to unmask motives and define the real situation, not the one painted for you and composed for you. And when/if they get angry, BINGO!!! You just hit a nerve and that means you just got SMART!



Courses are being taught in classes about domain names by people that have never been in the domain industry, and nobody here has ever heard of them. How is that possible? How can that even work? WTF are they teaching them?? Wouldn't WE like to know? And imagine if they are teaching your kid, while you are spending $250k to put them thru college to be guided by people with a lack of experience and credentials. I sure as hell would be concerned. More concerned about that than "Progress" hitting the job market.



When I was in school they were scared that all the computers would put humans out of work. Can't we agree that the "Experts" got it ass-backward? AGAIN! Computers created more jobs and opportunity in places where there was no opportunity for a million years! It provided the greatest financial boon in the history of mankind. It may be up there with Fire, the wheel, electric, the phone! The experts are IDIOTS! Kind of like consultants. They are always between jobs!



When you study history in different forms it creates a blueprint for the future. That is the remedy for chasing yesterday. Don't chase tomorrow, you can untangle things and predict tomorrow with a fair amount of certainty. Then ACT!



Rick Schwartz


Domains are About Math. Division Creates Smaller Audiences & Smaller Value.


Morning Folks!



I think one of the problems and one of the biggest things domainers ignore is the size of their audience. There are 7 Billion people on the planet. But who and how many folks you target is the key between success and failure and when you divide too much, you get really close to ZERO!



I talked about the .Kiwi guy. He overestimated his market. Why? Because he forgot to divide! Since more than 6.9 of the 7 billion DON'T live in his neck of the woods, he never took that into account.



So let's start dividing domain's value and I will end with an example. The 7 billion is automatically 3.5 billion because half the world has no buying power. ZILCH! It may be a lower number than that.



But let's say you focus on the USA. 350 million. 1/10 of the 3.5 billion. We get there by division. So we focus on the 350 million now. 100 million of them have no buying power. Whatever they use and consume are provided by the 250 million. So the USA is the focus even if it is for an item for the 100 million.



So, I saw this domain today on auction. LibertyLake.com. Sounds good. Looks good. Let me see if there is such a place. Yup. Liberty Lake, Washington. Population 7700. So as a Geo domain, not so good. Is it as good as SaltLake.com? Well, probably not. Salt Lake is a metro area with 1 million people. BIG difference and a big difference in value.



Now in this example, I see something also brandable. So from that lens, it has more value than from the geo lens. Liberty Lake can be used as a variety of brands. Brands are a long shot. But they can hit big. It may be a few hundred years or more waiting for the ONLY one.



The MAIN thing I look at when weighing the value of a domain is the size of the audience, the value of the product that the audience is interested in and the profitability of that good or service. That's my basic equation. There are many other factors. That is the "Top of the Pyramid". If you get the top 3 elements wrong on ANY decision in life, you will get it wrong. PERIOD!



If you sell badges and you only sell badges to a group that has 100 members, and they buy one badge when they join, you have a hobby not a business. If you sell badges that are universal and can be used by many groups and organizations and clubs and all types of audiences, you have something much different.



I meticulously go thru each and every data point. Good, bad and ugly. What I never ever do is refer to the size of the market. Real Estate is a trillion dollar industry. Who cares?? It's meaningless. It's a footnote. It does not even rise to the level of a data point. So when a domainer or any businessman LEADS with a FOOTNOTE, I automatically know they are on the wrong path. It may be something of interest, but carries no real weight unless you have this formula in place where you can syphon X% directly from the top.



The audience is the KEY data point. Size, value, qualifications, profitability, competition, sources, location, etc. Then you drill down to the next layer of questions. The ones that pertain directly to you. How much of that can YOU harness? If Real Estate is a trillion dollar industry and you harness no sales, that trillion is meaningless. It's foolish. See what I mean?? It's about what I or you can produce. When you talk about the volume of an industry, it says you are doing $0 in my book.



The great domain name gets you into the party. But not all parties are created equal. So first you have to find the right party in the right place and have the right item to provide them. But then the rest is on us. We have to sell and we have to have the skills to sell and exploit the market or the party. If you don't understand business basics and certain things there, it does not matter the size of your audience. When we suck, we lose.



I can have 100 customers go to a car dealer. One salesman will lose every single one of them. Another might close every single one of them. They both had the same opportunity and they both had the same audience. But one pissed away the gold that came and the other guy got the gold. They both did equal work. One was rewarded the other made zilch. Isn't it time to WAKE-UP??



Maybe the guy that blew thru 100 customers just asked "Are you going to buy a car from me right now for $30,000." Of course they all said no. But in a way, isn't that what a domainer does? He buys a domain and 30 seconds later he has it posted EVERYWHERE! Desperate and Foolish.



Compare that to the other salesman. He will introduce himself. He may offer some info to start a conversation. He might ask some questions. He may find out things that become helpful in making the sale. He provides a sense of security because he seems knowledgable and confident and seems in no rush. He's not pushy. Voila, he casually makes the sale. No fuss, no muss. The other guy is too busy complaining how bad business is. The other guy is just not good and belongs in another job or he is just a fool that will never learn. The definition of being stuck.



So, on one hand, it is the size of the audience and the other it is how you work that audience. How you understand and approach that audience.



And we can look at it a different way. Two used car lots right next to each other. one guy selling and the other guy struggling. This happens in every industry. It is universal.



The size and profitability of your audience is the key driver of domain value. If that good or service can then be easily sold on the Internet, it has more value. Value comes in so many different forms. That is why Estibot and Godaddy and any other outfit that uses an appraisal tool is folly. And if you are a domainer and you use those tool, you are a FOOL! If you rely on these tools in any way, shape or form, you are in the wrong business. Don't take my word, just look at your bank account.



Learn math and stop depending on 3rd parties with motives to educate you about domains. You have to have some GUT INSTINCT in anything you are going to be successful in or any career. GUT! That is not something you learn. It is something natural or acquired. They can't teach that in college. Nor can they hand you a diploma that says "Dr. of Common Sense". This stuff is so simple, no wonder geniuses can't figure it out!



Rick Schwartz


The Historical Wisdom and Ignorance of Humanity.


Morning Folks!!



This is not a domain post, this is a life post so, please indulge me. As a domainer and as a businessman and as a human I spend a lot of time just thinking. Thinking is my #1 job. It's something hard to control, and few see because it is invisible.



So yesterday I was thinking about all the strife in the world today. Things in jeopardy. Mostly our freedoms and safety and how we are repeating the history of what we fought 2 World Wars over. Then something came to mind and, I figured I would share it.



"The wisdom and ignorance of humanity. Each generation passes on two things to their children. They pass on wisdom and, they pass on ignorance. Just look throughout history, and you will see it applies 100%. As children, our job is to figure out which is the wisdom and which is the ignorance. Hopefully, we pass on the wisdom because we sure as hell are going to pass them on plenty of ignorance."



Maybe this thought has been around for 1000 years. I don't know. But that's my 1 over 2. Boiled down to the simplest and lowest "Common Denominator." It's a thought born from within but not sure if it is a unique birth or it has been around for ages.



I spend a lot of time in life just thinking, researching, crunching numbers and ideas and population groups looking for and discovering common denominators. Sometimes the smallest and sometimes the largest. But I do this all day long with each and every issue or decision I face.



On the Internet, the #1 common denominator is the domain name. And when you drill down, you find out that the common denominator is a .com domain. At least in the USA and that is almost always my focus. Why? We are ferocious consumers.



Most things have a common denominator, and when you realize it, it usually comes with a fantastic and sturdy answer. It can boil down the most complex to the simplest, that is the goal of a Common Denominator. It's a crucial and vital tool. Akin to a hammer for a carpenter. I could not live life without it.



Rick Schwartz


Largest Domain Name Registrar in the World Needs Hubble Telescope to See/Find GTLD Sales!


Morning Folks!!



This post is going to change someone's life today. Maybe more than one. It's a post that will make a grown man cry when they have an aha moment.



Type-ins are the holy grail of domaining from at minimum a historical standpoint. Now PLEASE understand that does not mean a domain without type-ins have no value. What it does mean if you have a portfolio and you have NO type-ins on any domains, wtf are you doing?? If you were digging for oil and and you had 1000 wells and not a single well pumped an ounce of oil are you still an oil man?? Maybe. But a broke one for sure.



Let me give you a little history lesson. There was a substantial reason that .com became an investment and why it was so valuable and THE REASON was END USERS and TRAFFIC. PERIOD! That is what drove investment and drove value to begin with. Even domains with no traffic could evolve into ones that did. I proved that as I was buying mainstream domains. I chase tomorrow, I never chase yesterday. But when I chase tomorrow I can articulate a host of valid reasons and those reasons have a history of coming to fruition.



Now traffic today still and alway will have value. Value. Value! That's the #1 point of investing in domains. VALUE! Face value. That means if you collect dimes and you can buy a dime for 9 cents, you won't lose money. If you buy the dime for 11 cents and you think it has value the risk is too low to pass up. On the other hand if they want a $1000 for that dime, you better KNOW WTF you are doing. You better have a plan. You better know you stuff? Know why?? You may have just lost $999.90.



For me a type-ins can be as lille as 1 or 2 or 5 or 10 a day. It does not take much. But it is the #1 qualifier in VALUE. It PROVES that you are not the only idiot on the planet of 7 BILLION to think of it and type it in. Gee, that means it may mean something to someone or to many. The more the merrier.



Now of course if you have a portfolio with NO TRAFFIC you are going to jump up and down and disagree. It always happens. Go ahead. You are allowed to be wrong. Been hearing this for over 20 years. "All the good domains with traffic are gone." Well, no they are not. It's just your own bullshit that you believe and swallow and too dumb to spit out. YUM!



Type-in domains are born and they are for sale. If you would focus on tomorrow you might see type-in traffic being BORN! Don't believe it. Then you really should look for a new career.



So, now lets fast forward to GTLD's. What LAUNCHED .com domains to have GREAT value was traffic. Traffic was the earnings that PAID for buying the next domain. There was no aftermarket. GTLD's are ass backwards, they tried to create an aftermarket before there was even any value or market to begin with. And ooops, NO TRAFFIC of significance.



According to DomainNameWire.com: Paul Nicks, VP & GM for GoDaddy's Aftermarket, the world's largest registrar, had the following breakdown in domain sales for 2018. NUMBERS DON'T LIE!! PEOPLE LIE! (Especially when they are trying to sell you a bag of smoke)



"92% of sales are .com, followed by 2.6% for .org, 1.5% .net and 1.4% .co. Avg. selling price of $2,268 for .com. .Com and .Org number of sales were up YoY; .net and .co were down."



So if my math is right that adds up to 97.5%. That leaves a whopping 2.5% of sales divided among 350 some odd country codes and about 550 new GTLD's. Got that telescope out yet? Don't worry, you won't need it. The only thing you will see is INSIGNIFICANCE!! Something with no meaning.



This is on a large and grand scale. I think it also proves the point I have made for decades about .net being weak and an orphan extension and that even .org had more demand and more meaning.



Now let me be clear, I would have NEVER EVER focused on or even invested in one domain if I only focused on .org and .net. I would not be writing this blog. Nobody would have ever heard of me and chances are I would have never looked at domains as anything viable or worth my time or effort. I would have gone broke had I focused on those and many more will go broke focusing on ANYTHING other than .com UNTIL you make your first few million. And then you will learn like I did that it was a waste of time, effort and money, And their numbers are exponentially better than any new GTLD now or in the DECADES to come.



I talk from experience. I have BEEN the "Birdie in the mine." In my career I have invested over $1 Million in various extensions. 1 sale. Why? No, need, no want, no desire, no value, no market, no nothing. PRIME one word domains that if was .com would have GREAT value but because it is .net or .org or .tv or .info or .me or .mobi or .biz or .whatever, has virtually no value but MUCH MUCH worse as Godaddy has PROVEN, is there is NO DEMAND whatsoever!!! And of those, .org has the most value and recognition but very small demand.



And most of GTLD demand is domainer to domainer which renders it completely meaningless and worthless. A simple game of musical chairs and so-called "Domain Investors" will be left holding the bag.



It also shows that as I write about each extension Godaddy registrations are very thin. It's very telling when you have many millions of GTLD domains registered and the world's largest is way down on the list of almost every "High Flyer". I have written extensively about it and it certainly catches my attention as a VERY IMPORTANT fact. It tells a story. A BIG story for anyone willing to read the tea leaves and understand. It demonstrates just how HOLLOW and FAKE the GTLD registration market is. It also shows which extensions MIGHT have a fighting chance. But if you don't STUDY the numbers and you still invest in GTLD's, then it's all on you.



The chances of selling anything other than .com is just stacked against you. It's astounding anyone, let alone so-called domain investors, can't do simple math. And when they do, they see they can get 1% to 10% of the .com value, with an audience that is looking for a .com by nearly a 100-1 ratio. Can you folks do math????????????? Do you know what the chances are of selling a GTLD for even what it costs you let alone making a profit??



If I owned a car dealership and one guy did 97.5% of the business and i had 900 other dealers next to me splitting up 2.5%, and then added to that my cars are 99% less profitable, I would rethink wtf I was doing or at least MOVE!



Point is about YOUR TIME. It's about YOUR EFFORT. It's about how much TIME and MONEY are you willing to waste?? And it gets worse. Even if you found an end user starting with a new GTLD, they will eventually upgrade once they wise up. This is now a trend. Many are doing this from .net and .org or multi words to less or one words. When others see this HUGE TREND, it will say to them to BYPASS the other crap right from the get-go. Your best chance at success is their ignorance. Good luck with that as a long term strategy! PITFALLS, 100's of them, will destroy nearly every single end user into submission.



The path is simple. Take a risk, but take a smart risk. As I mentioned last week, ImpeachTrump.com sold for $3500. I f*cked up by missing it. Point is ANYONE reading this could have grabbed that and had something that would fit MY EQUATION of NEED, WANT, DESIRE, VALUE, AUDIENCE and TYPE-IN traffic! That was a domain that can and will be flipped. That's how you START in domaining. You buy a GEM first and then parlay it! So why are so many wasting their time and money on what does not work? Will never work, has been proven not to work? But at the same time ignore what does?? Beats me! Especially since there are PLENTY of .com domains of great value for BARGAIN prices.



Rick Schwartz



UPDATE:
Paul Nicks slide shows the lower entries (after the 97.5%)
.io 0.4 %
.ca 0.2%
.us 0.2%
.co.uk 0.1%



Conclusion: Not only are GTLD's No where to be found, they have proven themselves meaningless. Numbers don't like, REGISTRIES and DOMAINERS DO!


Free!! TODAY ONLY!! While Supplies Last!!


Morning Folks!!



I have never done this before and I never give anything away for free. But today is different and I want to give something FREE to everyone.



Headlines are key but they are also usually misleading. Our friend Owen Frager is a master of getting folks to click. So is the media. A completely misleading headline that grabs the reader to do one thing. Click. Hopefully READ! It works!



Hook, line and sinker or (stinker). Isn't that what advertising is about? So you give something away for free and at the same time create a sense of Urgency! Well done!! Click!



Of course I don't think I can use this headline every day. It may not be as effective tomorrow or the next day or next week. But I do give something away free with every post I make. Hopefully give something of great value. You are the judge. But you don't have to be the jury.



You can't sensationalize everything and expect to have credibility. However it did work well for decades for the National Enquirer. Mainstream simply copied what works. Guess what? It works!!



Now so that my readers don't get annoyed with me for this misleading headline I must give something of value, hopefully GREAT value to compensate for that. So here it is:



Before I was investing in domains I was investing in advertising for the products I was importing from Asia. I was forced to do that when I broke my back and could no longer travel to do trade shows. I was bedridden in my mid 30's back in the late 1980's for nearly 5 years. I lost everything (which was not much) because I was paying for shows 1-2 years in advance and I physically could not get there. I lost all those deposits and went broke. So I had to make a living from bed and I did. I learned about advertising in trade publications. Then in the mid 1990's, advertising my Adult Vanity 800 numbers. I learned a lot about advertising. Was in over 100 publications and could never find enough. Here are just a few things I learned along the way. I prefer industrial or business to business advertising and business. to begin with. I try not to deal with actual consumers or target them in any way.



  1. NEVER run an ad ONE time. It's a waste. It won't work and with lead times of 2-3 months, if it did work, it might be too late to take advantage. (Only exception is a Superbowl ad that gets free play)
  2. Run an ad for a minimum of 3x with the goal to stay in for a year or more even if you are losing money. Just breaking even is SUCCESS!!
  3. Use BOLD and CAPS where you can. It helps it to jump off the page.
  4. Better to advertise in monthly publications than weekly or daily. The shelf life on a monthly could be years. The shelf life on a daily is a day. The shelf life on a weekly is a week or two.
  5. 4 color is expensive, 2 color works almost as well For a fraction of the cost.
  6. Try to use the same basic ad everywhere to create a brand
  7. Small ads work well. A small ad running for a year that costs $1000 will out perform a full color page ad running one time that costs $10,000. Go figure.
  8. Advertise in classified section using a display ad. Cheap and effective.
  9. Start small and grow your ads. That shows success and demand. I started with one Inch ads. Doubled to 2 inches. Then 3 inches. But never went larger than 1/4 page.
  10. Make sure you are in a good position. Ads can only be on the right page. Left page ads don't do as well.
  11. Trade publications are golden. Read by many and a shelf life of many years. Same with adult magazines. Shelf life is a VERY long time!
  12. Consumer advertising is much different. You need more pizzaz.
  13. Possibly the single most important question to ask. Is the magazine paid or is it sent out for free? Paid trade publications generally would outperform free publications 3-1 or more.
  14. Track each and every initial phone call. The most important info I could extract from a new caller was where they heard about us. I would not even talk to them without that info. It was that important. How else could I prove which magazine worked and how much bang for the buck I could get?
  15. Grow your ads in the publications that do well. But there is a limit. You may find that the 2 inch ad outperforms everything else. Why? Who cares. I follow the numbers and repeat, repeat, repeat. Human nature is an interesting thing to study.
  16. The most effective and money making ad I ran was 1 or 2 inches and cost me $8.88/month and would bring me in thousands a month in NEW business.
  17. Brand your FULL Name and Logo and brand it BOLDLY! Never EVER abbreviate your own name. That's for others to do and for you to adopt.
  18. Make long term deals to lower your ad rates
  19. Make your own ads and save 15% by being an in-house agency.
  20. Critically look at your ads when published or before and keep improving it. Even small ads can take years to perfect. You mold it and polish it until it is all it can be.
  21. Copy elements of other ads in different publications run by large companies inserting your own info. Pay attention to color, placement and what part of the ad is designed to catch your attention.
  22. 21 applies to brochures, handouts and all the rest. Copy the best. They spent a LOT to figure out what works. What colors are best etc.
  23. Advertising online is much different but the goal is the same.
  24. Advertising on TV is much different but the goal is the same
  25. Advertising on Radio is much different but the goal is the same.


Add your own advice. There is so many variables and ways to advertise. Some sell the sizzle, some sell the steak. Both work!



And the #1 advertising channel is?? The most effective. The most economical. The HOLY GRAIL. WORD OF MOUTH!! Still is and always will be! Just because you are online does not change that FACT! Those that argue with that are simply fools and let me prove it.



I never heard of eBay via Google. I never heard of Amazon via Google. I never even heard about GOOGLE thru Google!! So if Google is your answer to word of mouth, you are wrong. I never found a domainer or domains site via Google. I never found Moniker or Godaddy or Directnic via Google. I did find all of them via word of mouth even tho I was on the Internet. So if everything you believe starts and ends with Google, you are lacking common sense and don't have a handle on reality.



Go look at the top 20 services or sites you use and tell me how many you found via Google???? I REST MY CASE!! Google is simply a BONUS!! Relevance is your key to Google. All the tricks in the world won't win over relevance for the longterm. DOLLARS are your key to Google.



And of course the headline is key. But in sales, you CAN'T be misleading. So you have to be clever and funny and hopefully folks appreciate it.



Cal Worthington used to ride a tiger in his automobile commercials in Southern California for decades. "Go see Cal, Go See Cal, Go See Cal" was his jingle.



Crazy Eddie in New York had a style until he was busted back in the 1980's.



GEICO, Affleck, State Farm, Progressive, Liberty are ALL about their commercials. Their humor. Hopefully if you laugh you will like them and buy their product. Insurance stinks and is boring, but they made it fun! Good Job!! They sell sizzle with a little steak.



The difference between a successful company and product may come down to one thing, your advertising. That and SALES are what CREATES the brand to begin with. Circulation creates the brand. Other people repeating your name makes the brand. Quality makes the brand. Usefulness makes the brand. The brand is something that is a residue of what you do or what you make. The brand is built day by day. with blood sweat and tears. The brand may take years to build but can be destroyed with one bad decision.



GTLD's have little circulation and it is splintered and there is no rhyme, reason or brand. Compare that to .com. The MOST SUCCESSFUL FRANCHISE IN HISTORY!! Why? Not because I said so, but because the Fortune 1000 said so. The Fortune 10,000 said so. There has never been anything in HISTORY with more advertising and it accumulates with every passing day. Recognize and embrace that FACT that has yet to be discovered by the masses or the media or even the advertising industry itself. Do you have to wait for THEM to tell YOU what should be OBVIOUS????? If you do, that's the definition of chasing yesterday. Your job is to figure out tomorrow before others do! That's BUSINESS!!!! That's OPPORTUNITY! That's the way it really works.



We can be fish and swallow a headline hook, line and stinker or we can study what works and what fails. And WHY! Studying other people's mistakes and successes are a lot cheaper than wasting your own valuable time and dollars!



That was ail FREE and the only thing misleading was "Today Only" cuz you can come back tomorrow and read it again. And possibly the"supply" which could be defined as unlimited.



Rick Schwartz