Register(.)com and .Site Team up for UNETHICAL Account Stuffing!! I Don’t want your .CRAP in MY Account!!

Afternoon Folks!!

I received this email this morning and it is DESPERATE, UNETHICAL and DISGUSTING!! But it's not the first time this .CRAP model has been used to PUMP and DUMP! To inflate registration numbers just to fool and mislead domain investors and the public!!

This is one of the biggest gTLD models, STUFFING accounts with Domains nobody asked for or ordered! I have to act not to get it stuffed in my account??!! I have to opt-out?? BULLSHIT!!

Many companies will be fooled into paying renewals for years! That's a SCAM in MY BOOK! A TOTAL SCAM BY THESE COMPANIES!!

That's the gTLD world for you. Based on LIES, FAKE REGISTRATIONS, ACCOUNT STUFFING AND DECEIT. They have prayed on innocent companies hoping they don't notice this CRAP! CRAP! CRAP!!

Rick Schwartz

My First 72 Hours on Clubhouse.

Morning Folks!!

So I was invited to participate in a Clubhouse social with fellow domainers on Friday night. The modern-day "Party Line" with a purpose and some interesting views and voices.

On Sunday I stumbled into "DomainInvesting247" and before I know it I was on stage and fielding questions for 5 or 6 hours. I saw and spoke to folks I have not run into for many years. It is certainly addictive. I am realdomainking there if you want to follow me.

Since then I have been in some other rooms and have been exposed to some great stuff.

Last night I stumbled into a sales-room. I was invited on stage for a brief time. I would highly recommend domainers learn how to sell if they want to make more money with each and every sale. There was so much bonafide info that can be learned in minutes. There are rules of the road. There are ways to approach. But so much value so quickly and it can only make you $$$. Valid info by qualified folks hitting head-on sales mistakes.

Clubhouse will siphon off and suck the traffic off of Twitter, Linkedin and others. It may also spawn others doing similar things. So I look forward to the new and more fluid collaboration that is taking place in realtime 24/7. It is also therapeutic and humbling to listen to the stories and the paths folks have taken and the obstacles they overcome. Many have been homeless. MANY!! Incredible stories of success. Most people that are successful have overcome great adversity. Their stories are all unique but there is ALWAYS a common thread. The common lesson, you have to take charge of your own destiny!

So far the biggest takeaway and the biggest common thread, is staying away from losers and those that think negatively. It has been the single most common story of Rags to Riches I have heard there by DOZENS. They all divorced everyone in their life that was negative. They took control. The #1 path to success!!

A tip of the hat to all those giving and learning! Everyone from the most seasoned professionals to the novice of novices. But entertaining and educational it is.

So we will see where it leads.....Good luck to all.

Rick Schwartz

If You’re in the Right Places Real Estate is on Fire. If You’re in the Wrong Places Real Estate is a Fire Sale!!

Morning Folks!!

Next to domains my number one hobby is real estate. Just like I collect domains I collect real estate. And I noticed something this morning when I was going through the magazine called Luxury Home.

What I noticed was a change. No longer are most properties priced. Some had price upon request while a good percentage of them, more than I’ve ever seen in my life, say nothing about price.

There were few prices and here’s what’s happening. The market is so hot, and moving so fast that whatever price you put on today will be obsolete tomorrow. There is a parallel with domains too!!

I follow several markets in the United States and as much as 50% of anything that comes on the market is snapped up within the first 7 to 10 days now in these red hot markets.

For example in Asheville, North Carolina today on in the last 72 hours, 36 homes have come on the market and nine of them are already under contract.

I have never seen anything like that in that part of the country ever before. 

In Boca Raton in less than 24 hours there were 36 new properties and three of them are already under contract. 

Now the rate in Boca is going to be slower than Asheville because you have much more choice and prices that are considerably higher.

So I’m going to dig a little bit deeper and go to 7-8 days. The percentage of sales of units on the market is 50%. That’s an incredible number!

I think typically it may be 5% or 10% if that. That is not a red hot market, that’s a white-hot market. And during that time the prices have gone up.

No when I go to 15 days it jumps even further to over 60%. 

When we hit the 21 day mark The sales are at 70%

Now let’s look at a different market. Let’s check out New York City. The number one disaster in America. 720 properties were listed in the last three days a total of six or under contract.

That’s nearly unmeasurable.  Less than 1/10 of 1%. Disaster! Prices are plummeting!!

It’s great for bargain hunters however depending which way things go it may or may not be a bargain. What it is is a bloodbath! It’s a race to the bottom. It’s a race to who could cash out first. It’s not a race you want to be involved in. Desperation for many!

Right now there are 1340 properties in New York City that are on the market for over $5 million. Very few pending. I found one I just happened to click on 381 days on the market.

Is there opportunity there? Yes but we don’t know if the opportunity is just beginning or there is much more opportunity to come?

Let’s face it, New York is broken. It’s broken! It may take a long time to fix. It’s not attractive to pay over 60% of what you earn to somebody else. Not only isn’t it attractive, but the way I look at life if you give more than 50% of your earnings to the government you are a slave my definition. You’re no better than a junior partner in that deal. NONSENSE! So between that and the pandemic, they are fleeing New York City in numbers that nobody has ever seen before.

When you buy now you buy through someone else’s circumstance.  They want to get out. They need to get out. They may sacrifice all of their equity to get out. New York City is a market of circumstance. But chances are the circumstances are going to get more severe as more and more people flee. Hundreds and hundreds and hundreds of new units are flooding the market there every single day. It’s a disaster!

Spotting trends is one of the most important muscles that you need to build as a business person. You have to notice things that are different and are changing and are doing that in a dramatic fashion.

There is slow moving opportunity and there is fast moving opportunity. I have just shown both. Real estate in general is slower moving but right now it’s anything but.

Prices are skyrocketing. The cost of new construction on inferior lots is 2 to 3 times higher than homes that are existing and are in prime locations. That’s due in large part to new costs and those New Yorkers that are fleeing to Florida and used to paying prices from 5,000,000 to 90,000,000.

The more they make the faster they are fleeing to places like Florida. That is driving prices up. But not just up skyrocketing up!

Homes are going up 5%, 10%, and 15% a week! They won’t be able to build fast enough. And they’re not just coming from New York. For the first time, they are fleeing California and heading for Florida as well!

What does that mean? Well it means there are two things that could happen. The homes that are definitely overpriced will either come down in value and existing homes will go up in value and they will meet in the middle or the new homes will actually fetch those prices and existing homes will go up even more!

Now there are downfalls and pitfalls with all of this. When folks start to make obscene amounts of money whether it’s in stock market, bitcoin, real estate, domains or any other thing and it’s very widespread, that can be dangerous.

Think of it this way, if everyone was very wealthy and nobody had to work who would actually do the work? That’s the danger!

But in the meantime, you reap as much as you can and hope it’s enough because that steamroller of inflation is coming our way and it’s coming our way in a very big way!

And then of course I’m gonna have someone asked me what that has to do with domains? And my answer will always be you can’t be a SUCCESSFUL domain investor without being a business person. A business person has their eyes on multiple sectors. They look for changes. Any changes.

You have to be economically fluent. You have to understand the difference between a recurring bill and an income-producing asset. You have to learn about not overextending yourself and being in a position where you are stuck or at the mercy of others or time itself.

Domaining is about people and populations and audiences. Business is about people in population and audiences. They are directly related to a degree where it may determine your success or your failure.

Domains are about population centers. Cities and towns are about population centers. Buying power and value is about population centers. Swampland has no population. Domains have to be able to attract large audiences. They need to be targeted. Domains are about math. If there is nobody in the "Domain Audeince" what do you have?

When the audience flees places like New York City and the population declines and few are replacing that population, you have a recipe for a major crash! On the other hand when you are in an expanding population area and your audience is growing so are the prices.

So here you have a vivid tale of two cities or 2 areas and the dramatic difference that is usually not visible with the naked eye. Never close your eyes to big shifts like this. Possibly the most dramatic shift I have ever seen in my lifetime! There is a word for that.......OPPORTUNITY!!

Good luck to all!

Rick Schwartz

DomainKing’s 2-Minute Guide to Domain Name Valuations!!

Morning Folks!!

I get asked for valuations on domains on a daily basis. Multiple times. Sorry folks, that’s one thing I don’t do. I don’t do valuations. However, I am starting to call out Pigeon Shit domains when I am asked in public.

I don’t even do valuations on my own names for the most part. Why? First of all the value of a domain name is extremely fluid. Possibly more fluid than any asset or investment I’ve ever seen in my lifetime. I decide on valuation at the time of inquiry.

But more importantly, it’s not my job and I don’t want that job. As I have stated many times before, I have two buckets when it comes to domains. Domains that have potential great value and domains that have no value and never will. So simple!!!

Once it makes it into the value bucket, then I weigh the possibilities and probabilities of that happening. Is it a clearly stated domain that meets all of the criteria that I have been posting about these last few days with these blog posts? It Has to filter through those benchmarks for me to put it in the first bucket of value.

Now let’s be clear, only a few go into the valuation bucket. Thousands and thousands going to the bucket of pigeon shit. The bucket that has no value. Liabilities are not assets. They are BILLS!!

But if I can collect a few in the valuation bucket, which is not easy to do by the way if you’re doing it the right way, then you sift through those and see which one might be the one above the others. So focus on the top domain in the valuation bucket and if you can afford all of them, you can buy all of them. If you can’t afford them all just pick the one that has the most value and the most versatility. But it MUST meet the basic criteria I have laid out. If you’re not meeting all or most of the criteria you’re simply on the wrong path. Here's my valuation for domains that DON'T meet my criteria......-$9/year. Just take 9 dollars out f your wallet and toss it.

Domains are taking their rightful place in the Internet ecosystem as we speak. It took a long damn time! Around 35 years and we’re still a ways away from the price but boy are we getting close!!

I have said this for many many years, decades in fact. We are the land barons of the 21st-century. If you did your job well, we hold the most valuable real estate ever known to mankind. The only thing between the potential valuation and today’s valuation is time. We all have to be sensitive to time however being sensitive to time does not mean giving away unique assets for lowball price is.

Links to related articles:

If you get thru these 5 articles and still don't have a grasp for domains, or don't find anything of value or you simply dismiss it all, then enjoy your journey to nowhere. Sad but true!! Off-course and lost in space. Good luck with a soft-landing!.

Rick Schwartz

The Main Point is Main Street. Lesson #1 of Domaining, Marketing, Traffic, and Future Audience.

Morning Folks!!

The size and value of your audience decide your future before you do. Targeting an audience is the key to the success of any business, organization, or even charity.  A profitable audience. (Not a domain I own or even looked up) has value. It's obvious because it represents commerce. If it's not obvious to you, find a job. It has an audience. That audience has the potential to be increased and specifically targeted. (Not a domain I own or even looked up) has value. It does not pass the radio test, but still has value. That audience has the potential to be increased. But probably has less value than MainStreet. (Not a domain I own or even looked up because I made it up as well as this non-existent person) has NO value and never will. NO AUDIENCE!! In 1 MILLION years that domain won’t have value. It’s a Liability not an asset!

Most domainers have the majority of their domains that will never have an audience. ZILCH!! NO CHANCE!! Those are all liabilities. Just bills!

We are talking tens and probably hundreds of millions of worthless domains. Worthless because they are not capable of getting an audience. And when I hear SEO guru's and every answer is the same about optimization, I have but one word.....BULLSHIT!!

Domaining is about getting memorable, meaningful, and important domains. If they are not, that's not domaining. That's not domain investing. That's not anything but a waste of time, money, and energy. SEO really has nothing to do with domain investing. It's nothing you talk about until there is a profit-making site attached.

So the MainStreet test is just another test that should be added to the test of my last post.

Do I have to explain those names? Will people misspell them? Will they easily forget them? Will they be able to tell others? Can content be matched to that domain that is intuitive? Is that content profitable? Is there a market for that content? Is it confusing? That's a lot of filters but a domain that I buy MUST meet ALL those standards and more! If I am doing it, why aren't you?? That's the path to success. To find domains that have the ability to be a successful business. And I focus on domains that have face-value. That has obvious value and uses. That has 1 and 2 words. WORDS!! WORDS!!

If you are ignoring this stuff or want to vehemently disagree.......I can't help you. Nobody can! These are simply the most basic, most important, and most imperative hurdles a domain name must pass if you want to filter out pigeon shit.

Even a brandable has to be spellable. How many MONTHS did it take to go out of business?? WTF was that?? They spent TENS of millions on Kathy Lee Gifford and endless commercials everywhere advertising a name nobody could spell or remember or even meant much. Everywhere! Until they went belly up and broke! They blamed it on Covid! Here's a memo from me to them, had nothing to do with covid. Had everything to do with a PIGEON SHIT domain name! They failed before they started. And remember, almost all failure happens at the start! The start of the Internet is the Domain Name and many times, that will dictate your success or failure before you take your second step!!!!

Rick Schwartz

ENOUGH! Just Cuz A Domain with a Keyword Sells Does Not increase the value of your Domain!

Morning Folks!!

I am so sick of domainers running around trying to sell any domain or register any domain that has a keyword in it from a recent domain sale. Talk about chasing shiny objects!!

Domain sales to end-users will rarely spawn similar sales! The reason is there was a specific use. Just because a company buys one domain in a sector does not mean they want to buy any others. They don't!! Nor does it mean that your domain has any more value than it did yesterday.

Domains are unique. Sales are unique. Need is unique. Their purpose is unique. Stop wasting your time trying to duplicate unique! I am not going to buy your domain just cuz it has a keyword of a recent sale or is in the same sector.

In the last 1000 emails from desperate domainers, do you know how many I bought?? ZERO!! Stupid, worthless names with a keyword that does not even match the other words. So stop wasting your time sending me crap. I am no longer even answering these emails. (Not that I ever did)

And if you spam me on Twitter, I am no longer going to remain silent. Besides blocking you, I am now calling out your pigeon shit domains so everyone knows it's pigeon shit. Worthless crap that can only be sold to a domainer dumber and less experienced than the current owner!

If you buy a domain and someone can't build their dream on it, don't buy it. PASS!!

Let's be clear, it isn't that domainers can't afford good domains, most domainers would not know a good domain if it smacked them upside the head. They pick and register worthless CRAP and the first thing they try to do is sell their worthless crap!

There is a tried and true path to successful domaining. It's not hard when you have the right mindset. If you have to drop domains because you can't afford to carry them, that's the definition of a wrong mindset.

If you are methodical and follow a simple path that works, you will grow your business and be able to afford better and better quality domains.

If you are flipping crap for $100, $250 and $500, we are in a different business. In real estate you have mobile home flippers and Real Estate agents. They are far from the same. Flippers are far from being sophisticated. A real estate agent can flip a mobile home, a mobile home flipper would be way over their heads trying to sell mansions.

Domaining is not a business to simply make a living. Domaining is not a business to be a schlepper. Domaining is about taking advantage of great opportunities! Being able to see and seize those opportunities. Even part-time and passively.

Do I buy domains every day? Hell no! Why? Because there are not enough valuable domains that will come to market on any given day. I can go weeks or months without buying. But when I see a domain I like, I am on it.

This year I have bought 3 domains so far. Probably the first .net I have ever bought on the open market, $310. I like so I grabbed it for $1099. And I liked and paid $5605. It's rare for me to buy a non .com. But I like it because it follows the rules I set below.

Do I have to explain those names? Will people misspell them? Will they easily forget them? Will they be able to tell others? Can content be matched to that domain that is intuitive? Is that content profitable? Is there a market fo that content? Is it confusing? That's a lot of filters but a domain that I buy MUST meet ALL those standards and more! If I am doing it, why aren't you?? That's the path to success. To find domains that have the ability to be a successful business. And I focus on domains that have face-value. That has obvious value and uses. That has 1 and 2 words. WORDS!! WORDS!!

Domains are about WORDS! has no value no matter what some SEO guru tells you! WORDS!!

I never look to sell. I simply look to add to and round out my portfolio. The sales will come!!!!!!!!!!! Do your job and sales will come. If you buy crap, wtf do you expect??

If you are struggling, those are the filters that will help you. That will guide you. That will make you money! And those that try and minimize those attributes have portfolios of Pigeon Shit! I don't know a single SUCCESSFUL domainer that ignores those points. But I know tens of thousands or more that do and they are all BROKE!! They drop domains to pay for the others. That's a failure. That should never happen. This is from poor budgeting and picking piss poor names that mean NOTHING!!

I take strong positions on things and that ruffles the feathers of folks with different agendas. You are domain investors, you should never be the victim of the agenda of someone trying to profit off you! Don't be used! I have nothing to sell you, but I am happy to share what I have learned in 25+ years as a successful domain name investor and a serial entrepreneur for 50 years! I look at things differently. Success requires that!

If you are on a limited budget, DO BETTER by learning about the attributes of a valuable domain name!!! GOOD LUCK TO ALL!

Rick Schwartz

.xyz and .icu the gTLD .whatever Leaders Both CRASH!! The King reviews the Top 10 gTLD’s

Morning Folks!!

The Movers and Fakers™ It's a race to the bottom. A race of survival. A demolition derby. The big loser......unsuspecting "Domain Investors" and CHEAP startups making bad decisions and getting a start on the wrong leg.

Both .xyz and .icu hit about 6.7 million registrations as a high. .xyz hit their high of 6.7 Million and change in December 2016. .icu hit their high of 6.7 Million domains registered in March of 2020. Each has now shed over 3 Million domain registrations since their "Respective" highs.

And we are far from done. .xyz still has 284,000 upcoming deletes and .icu has a whopping 1 million more deletes coming on the heals of a whopping 3.2 million drops since last March. .xyz has 2.94 domains left in the zonefile and .icu about 2.3 million.

The two gTLD leaders are sinking! But wait there is more. When you peal back the onion, the largest domain registrar in the world has less than 10% of the .xyz regs and when it comes to .icu 192 total domains registered.

The next high flyer that is crashing is .Top. After hitting 3.8 Million registrations in December 2018, they have managed to drop 2.2 million names and are now sitting under 1.6 Million with 244,000 still to be deleted. Just 1.33 Million in the zone file.

That's a meltdown by any measure!

To me, these are all "MOVERS and FAKERS!" That's my PROFESSIONAL and PERSONAL opinion soley based on my knowledge of NUMBERS!

Then you have .site. After hitting its peak of 2.14 Million regs in late September 2020 it has been downhill. Now 1.7 million Registrations with 261,000 upcoming deletes. 1.253 Million left in the zonefile.

Next up is .vip. After reaching a high of 1.5 Million registrations, it now has a little over 1 Million with 127,000 upcoming deletes.

Then of course we have .Club. They have done more outreach and marketing then all the other stinkers combined. But even with that, they have truly struggled to maintain 1 million registrations. They have 1.1 million domains registered with over 60,000 upcoming deletes. A far cry from the 7 million originally promised.

.work is up next. Sitting in 10th place. They hit a high of about 750,000 names in November 2020. Now sitting at 566,000 in the zonefile.

.app hit their high just in late January of this year with 771,000 names registered. Today at 716,000 in the zone file.

But there is a little bit of a bright spot. Of the top 10 gTLD losers, there is one not doing bad! .online has been the healthiest. Hitting their top just days ago on February 1 of 1.95 million registrations. The growth has been steady. Today they have 1.7 Million in the zonefile with 129,000 deletes.

.shop is a little choppy and not as strong as .online but with over 800,000 registrations and only 33,000 upcoming deletes, it shows signs of life. But don't confuse "Signs of life" with something worthy of investment.

Now of course numbers don't tell the whole story but only a total fool would ignore more than HALF the story!

These are the top 10. The leaders. The movers and shakers or as I refer to most of them as the "movers and fakers™"!

I am a numbers guy. Have always been, will always be. Numbers don't lie, PEOPLE LIE!! It appears they have had more deletes than registrations now. Isn't that a wonderful place to be for "Emerging Technology"?

I am a lone voice and of course I get LOTS of pushback from a multitude of different groups, companies and domainers. But while they whine, I just state facts and numbers. Its all right HERE!

And while they will attack me personally, what they can't do is attack the facts. I am sorry the numbers are not convenient for them. TOUGH! The 7 years of pointing out many of the pitfalls instead of overcoming those pitfalls. They have never directly refuted my points because there are too many to choose from. They pick 1 or 2 and IGNORE a hundred others because they have NO ANSWERS!! What I have predicted has unfolded as predicted. What they predicted, never happened then fell apart and never materialized! It's all on record!

Sure, dotcom is dead is the chant from folks losing their shirts. 51% of the universe uses a dotcom domain extension the world over. Almost 100% of the fortune 500. Follow the leaders, don't follow the losers! Good luck to all!!

Rick Schwartz

I Don’t SELL Domains. I INTERVIEW Potential Suitors!

Morning Folks!!

The value of a domain is related to the PURPOSE of that domain. Purposes are specific. The key to value is the SPECIFIC PURPOSE!

Purpose comes with a value. So when I interview a prospect, it's about purpose. If their purpose is to make no money, my purpose is to run! If their purpose is to make $1000/month, my purpose is not to engage. That's why it is ALL about the conversation and not the price. Price is a LOSER!!!!

They have a purpose, I have a purpose. Mine is extracting maximum value and my value is directly related to their purpose. If I have a square block in Manhattan, I can sell it to a guy that wants to put a house there with a large garden. I could sell it to a guy that wants to open up a parking lot, but that said, I am waiting and looking for a guy that has the purpose of building a skyscraper. The land did not change, the only thing that changed was the purpose. The purpose is how you get to value. I am looking for folks with BIG and PROFITABLE purposes. Others, NEED NOT APPLY!! I am NOT compelled to answer or negotiate with anyone other than the PURPOSE I am looking for. I DON'T SELL!!

I don't sell domains!!!! I INTERVIEW potential suitors to see if their PURPOSE has high financial merit. PERIOD!! I don't sell. I have to be sold! That's a HUGE difference in mental approach. It's why I get the prices I do. I look at it and see it much differently than shadow and shiny object chasers.

Buy crap, get crap! Chasing purpose where there is none is a recipe to go BROKE!!

Stop selling domains and look for partners with purpose! Need, Want, Desire, Value, PURPOSE!

Have a GREAT Day!

Rick Schwartz

DomainKing’s 10 Step Guide to Selling Domain Names!

Morning Folks!!

Sales are about Buying. Buy shit, get shit. People lose the sale at the beginning. Buying is the start. They lose the sale by what they say. SO STOP TALKING!! SHUT-UP!! Knowing WHEN to SHUT-UP is the #1 key to sales.

Some people teach the world to sing. I want to teach domainers how to sell. Not only how to sell, how to extract maximum value for your assets. YOUR job is to appraise. YOUR job is to believe. YOUR job is to compare & show the value. YOUR job is to be strong. YOUR job. DO IT!

Here are my 10 steps to be a better salesperson.

Lesson 1: If you give a price, YOU LOSE!! Ask a question don't give a price.

Lesson 2: If you give a counter-offer just because they made an offer, YOU LOSE!! You only give a counter-offer when they give you an offer inside your realm of value. Other than that, NO WAY!! They can keep making offers. NEVER counter until they are in the realm. If you have a $1 Million home and someone offers you $75,000, you don't counter. Not at $100k, not at $500k. Not at $750k. You counter when you get a TRULY BONA-FIDE offer! PERIOD! Or YOU LOSE! Why dance to their tune?? YOU set the parameters!

Lesson 3: Don’t negotiate. That’s when you turn it into a conversation. Ask a question. Ask another question. Probe. Discuss. Tell them your own profitable plans. You did buy the domain for a reason. Right?? If not, you are not buying the right names. I buy focus on domains I have an idea for and I can build a future if that was the only name I owned.

Lesson 4: Don't do REASONABLE, Don't do CURIOUS. How to handle "Curious" inquiries "I am curious about the price" 2 responses: 1. Toss it 2. Ask "Why?" That's your opportunity to get info w/o wasting your time. "Reasonable" IS a total waste of time and usually another domainer. If you are selling to other domainers, you are far from getting maximum value. Actually, you are getting minimum value. Reasonable is for losers!

Lesson 5: Don’t wet your pants. So you got an inquiry. Big deal. Don’t get too excited. Don’t jump up and down, calm down. Now is the moment to do the research on your own domain names to find the current value. I'm not going to tell you how to do that. Figure it out! A domain's value can go from Zilch to millions with new products, news, or events. Pre-pricing domains are not the best approach. The day smart glasses came to be in the news, I snapped up for $3500. I rest my case.

Lesson 6: Don’t be sucked in by BS and shiny object chasers. Let an email marinate!! You don’t need/want a “Hot” lead. You want a strong one! Strong ones don’t lose interest in 24hrs Weak ones do! When you waste time w/ weak, you lose time & opportunity.

Lesson 7. A Domains value is Fluid. Do the research at the time of inquiry. Put your own value on it and stick to it. Assign a value worthy of the domain name. Don’t price it out $1200 cuz the mortgage is due. Want to be a millionaire? Think/act like one.

Lesson 8: Sales is about buying. Buy shit, get shit. Most success or failure happens at the beginning. The end is simply when you find out about it but don’t necessarily figure it out. So the beginning of a sale is the purchase of the domain name itself. Choose wisely. Stop buying crap. If you buy crap, what the hell do you expect?

Lesson #9 Invest in dotcom. You invest in dotcom, you gamble (and lose) on .whatever. Stop reinventing the wheel. Stop spitting in the wind. Start smarter. The internet starts and ends with .com domains so give up the .crap and you will live well.

"You build nightmares on gTLD Domains But there's a solution... When you wake up from the nightmare, the dream is just a dot-Com away!"™ -Rick Schwartz

Lesson 10 Domain Names that are easy to spell are easier to sell. Spelling test = Can an 8th grader spell it right? Radio test = Are there multiple ways to spell or even hear wrong? Hair/Hear/Here Must be easy to remember & pass on (word of mouth advertising is key)

In Review: Part1 Lesson 1: If you give a price, YOU LOSE!! Lesson 2: If you give a counter-offer just cuz they made an offer, YOU LOSE!! Lesson 3: Don’t negotiate. That’s when you turn it into a conversation.

In Review Part 2 Lesson 4: Don't do REASONABLE, Don't do CURIOUS Lesson 5: Don’t wet your pants. Lesson 6: Don’t be sucked in by BS and shiny object chasers.

In review Part 3 Lesson 7: Value of domains is fluid. Stick to your value! Lesson 8: Sales is about buying. Buy shit, get shit! Lesson 9: Invest in dotcom. Invest in dotcom, you gamble (and lose) on .whatever. Lesson 10 Easy to spell means easy to sell.

Remember one thing, you are selling a unique asset. Act like it!

All business people need to be good in sales. Sales takes talent and you get that by practice and rehearsing. Saying the right things. Knowing when to SHUT THE F*ck up! Sales is about LISTENING not TALKING. Listen CAREFULLY. Know what to answer, know what to ignore, know what to look for, know how to answer.

Stop leaving your family's future on the table or putting your future into the pocket of others. Learn to sell. Learn to create value. Learn to be tough, not desperate. If you want to be a millionaire, you MUST think like one, act like one, and make decisions like one! This is your roadmap. GOOD LUCK TO ALL!!

Rick Schwartz

#WeakBroker: “Most potential sellers that we have worked with in the past have had a very inflated value – financial buyers pay multiples of earnings.”

Morning Folks!!

So I get a contact from a business broker via LinkedIn. OK, let's hear what he has to say. So in my normal course of business whenever I hear someone selling me something it will inevitably all boil down to ONE question from me. Just ONE! ONE! Pretty simple right?

But guess what, the weak will do anything to avoid answering just the simple one question. A simple question. One I asked 3 or 4 times w/o an answer. JUST ONE!

"First tell me what you know about domains and their value." Simple right?? Not difficult. Even f you knew ZILCH you would think an intelligent broker that even had 1/2 a brain and was not lazy and incompetent would do the SIMPLE research and give me an intelligent response.

But what did the WEAK BUSINESS BROKER say after me repeatedly asking the same simple question......"Most potential sellers that we have worked with in the past have had a very inflated value - financial buyers pay multiples of earnings." That's the weakest garbage that brokers use all day every day! It is a flashing neon forehead sign that says AVOID!!! If that's their lead, RUN!

He is devaluing my assets without knowing a damn thing about them!? He is useless and foolish! My only regret as we talk "Multiples", is that I only have 2 middle fingers 2 show him. He deserves a much better multiple and response!

Let me respond to this weak, time-wasting broker...."Most potential brokers that we have worked with in the past have had a very deflated value of themselves and what they are trying to sell - dumb buyers led by weak brokers paying multiples of earnings based on no skill to see the future. They can't see past their calculator. Nobody needs a broker for a WEAK SALE! We all have that capability at birth!"

Rick Schwartz