The School of Thought. The Power of the Mind!


Morning Folks!!



I hate to exercise. I don't believe in it. I think it does more harm than good. I think the fitness industry is basically bogus. All my friends get injured in the gym. Some pretty bad. Yes, I know you don't agree. But I don't care. I still won't exercise.



Do you remember Jack LaLanne? He was called the "Godfather of Fitness". That was before there was a "Fitness Industry". He talked about nutrition when most folks did not know what a calorie was. 



There were 3 national channels back in the 1950's and if you were in New York area there were 2 or 3 more local channels. There was no TV at night! It was BLACK SCREEN! Then around 5AM the "Test Pattern" came on to test the signal and tone. That would stay on until 5:30 and then Jack LaLanne would start the TV day on one of the local New York channels. I remember having to adjust the "Rabbit ears" so the picture would not be "Snowy". 



Jack was a weightlifter but had only one prop on TV, one machine, just one all in one. Remember what it was? It was a kitchen chair! Why? Because everyone had one! It was a pure show and he wanted eyeballs to sell ads to his sponsors but had not tapped into the direct fitness market because there was none at that time. He learned later on tho. From fitness guru to fitness selling whore. (with all respect and love!)



Walking, swimming and sex are arguably the best exercises. But not many people make money if you walk or get it on. They make more money if you believe this $12,000 all in one is better! lol



But that has nothing to do with this blog post. Let's talk about exercising the brain. the mind. The thought process. The decision making ability. Those are the 6 pack abs I like to focus on. 



For me it started back in my early 20's. In those days I drove an average of 300-400 miles per day for YEARS. I had a lot of time to think. There was no cell phone. No Fedex. No laptop. Oh yeah, our computers were 3x5 index cards. I was too lazy to fill them out or keep track. I was always in a hurry! I was unprepared and unprofessional. 



I would drive from Dallas to El Paso. There was not much in between. 635 miles of nothing! The exits in west Texas could easily be 50 miles apart or more. I would spend 1 day in El Paso and then start the 797 mile trek to Los Angeles. I would drive over 1400 miles in just a couple to 3 days with an 8 track! Listen to Crosby, Stills Nash and Young, America, Seals and Croft, John Denver. Gives a young man a lot of time to think. Think DEEP!! NO DISTRACTIONS! Something I didn't do much of in High School and even less in college. But now I was in life itself and I had to figure things out to survive and thrive.  All I knew is If I did not make $100/day, I would be sleeping in my car.



That is when and where I became a thinker. I had the time to drill down deep to find answers. I used to simply scratch the surface and look for the answer I wanted. But as I would drill down I would find evidence that the answer I wanted was not reality.  As a 23 year old, reality is never that easy to swallow. It's like reading the fine print of life! 



Ever see a car ad and you can get a brand new Mercedes for $149/month. It sounds great if you are naive. Then you read the fine print. $5000 down and trade in worth at least $5000 and, and, and. And it's only good on the ugly green one with the blue stripe!



Everyone I know is always in a hurry. But when you are in a rush, that is in direct conflict to good decision making and thinking. That thought process takes time and focus.



Some people think small decisions are insignificant. WRONG!! WRONG!! WRONG!! The smallest decision can also be the biggest and I can prove it!. 



The smallest grain of sand can bring the biggest engine to a screetching halt!



That's a fact! So when you apply that to decision making and YOUR own personal destiny, it may be life changing! So NEVER EVER dismiss a small decision especially if it has the ability to impact something else. 



Getting to the airport at a certain time may be a small decision. But if you did not leave enough time for something unexpected and you are late and the plane takes off and the next flight is in 2 days and then you miss your 21 day African Safari that you already paid for and your vacation is all messed up and you don't get another one for a year and you would have met the girl of your dreams.......



The "Great Gratz" once told me a great way to approach something. He said, "When you are in a hurry, NEVER RUSH!" in other words. Take a deep breath and be deliberate even if you are late.



But then I added a few things to the Great Gratz! I saw his shortfalls and why he needed to learn that.  My additions include Postponing s decision if you are being pressured. Sleep on it when you are not sure. But then also know the difference calamity can make and prevent being in a hurry to begin with!! That's why I am always early. I would arrive sometimes a day early as an insurance policy against "CALAMITY"!



I am not a fast runner. But my mind will outpace the fastest.



I don't have the strength to lift even 100lbs. But my thought process can move mountains.



The obstacle course runner uses his or her great overall strength and physical ability to overcome the challenges that lay ahead in a measured course. My mind uses that strength and ability to overcome the obstacles and challenges of life and the course never ends. 



The true champions we worship and know do both. That means I am only working at 50%. So I better think harder, faster and smarter to even have a chance to compete. That was the day in life that I realized what made great athletes great. What made Olympians a cut above. It was their minds. Their minds control their bodies.  Their minds directed their bodies. 



Now it's true that some just had raw physical ability and their minds shall we say were less developed. But even many of those wired that way eventually were able to harness that strength and re-direct some of it to the mind. 



When I write, my job is to provoke! Provoke thought! Provoke your mind into action. Provoke enough thought that it would force you to read and comment. If I fail to do that, I have failed you, the reader. 



If I come over and just kick you in the balls I am going to provoke a reaction 100% of the time. But MY JOB is to kick us all in the mind! It's much harder to provoke a reaction. 



And that is what selling is. To provoke a reaction. The fitness industry are experts at provoking a reaction and marrying it with an emotional reaction as well. The gym equipment, that's just their vehicle. Their MINDS are making money! Salute! 



The human mind is perhaps the most powerful force ever known. It is capable of achieving great and unbelievable things and the power to destroy everything in its path! Controlling that engine is a full time exercise. The mind is everything.  



Rick Schwartz



PS: I met the "Great Gratz" when I was 29 and he was about 60. He died about 10 years ago. He taught me how to do things in a big and meaningful way. But by observing him in action I also learned his weaknesses and how not to do things. I am grateful for both! RIP Bill.


How much is a Domain Name Worth Per Square Foot?? Fasten Your Seat Belts Folks!

Morning Folks!!

The real estate market is based on a square foot price. Prices range from perhaps $50/foot or less in places like Detroit and rural areas to over $10,000/foot in places like Manhattan and even more in places like Hong Kong or Singapore.

But what's the square foot price for a domain name? I think you would need a MICROSCOPE to even see it!

Mattress Firm HAD 700 stores until this year when they started to close them all. Why? Online stores ate their lunch. Put them out of business. Outperformed and out delivered them.

How much did it cost to run 700 stores vs a $10/year renewal????

How about Sears? THOUSANDS of big box stores. How is that microscope. Can you measure it yet? Imagine if they closed all their losers 20 years ago and focused on Sears.com and/or generics and had an actual Internet strategy.

I look at the value of a domain name thru a different lens. I ask different questions. I make different comparisons. I see a different picture.

Who would think a microscope and domain name have anything in common?

Why is something that is OBVIOUS to me (and hopefully most of my readers) with the naked eye still invisible to the end user in ways that would transform their businesses?

If you could go back in time wouldn't you try and shake up Sears and the rest?? Would their destiny be the same if they took the path I have suggested vs the path they took and lost everything??

ToyRus, another example. How much per Square foot were they spending? Gone!

They all went extinct and so many more to follow because they spent MILLIONS and BILLIONS when less than a PENNY would do!

How much is a PENNY a square foot if you can cover the entire world?? But it's MUCH less!

May need a "Hubble Microscope" to crunch these TINY numbers!

The way I look at the universe, nothing is more powerful than a great domain name in full and universal use. Amazon vs Sears. Which side of the Telescope or Microscope should we look through??

It's a CHOICE! Just cuz the masses of  CEO's have not figured it out yet and some schmucks literally ran 100 year old companies right into the ground, does not mean WE have to be dumb too. The demise of Sears should be a movie for all to learn from. Who would you blame? Let's start a list!

That said, I have called Sears leaders the "Ivory Tower Boys" since I was 21 and calling on them. They sat up in their tower in Chicago and had an attitude you could smell all the way to Miami. I am so glad it is Sears that went belly up. Sears and their arrogance, now DEAD! They sqaure footed themselves to death!

Rick Schwartz

.App Heading for a Top 10 Spot on List of Crappy GTLD Losers!

Morning Folks!!

The turtle always wins the race and the turtle in GTLD  domaining land is .App. The growth is slow, steady, healthy and backed by Google. The last time I wrote about .App it was #16 heading for #13 and today it is heading for #12 as the .Men continues to melt down.  .Win is also in meltdown mode. 1.3 Million at the peak to less than 500k today and crashing.

The top 10 GTLD's control 55% of ALL registrations. That mean that 45% of the pie is SHARED among the other 500-600. Get it??

And of the top 10 you have the most .CRAP! .Top leading the way. Over 14% share. The top 10 have more registrations by far than the other 500-600 combined.

Now let's name the top 10 normal extensions that the average person on the street may be able to actually name and see where we are:

.com

.net

.org

.edu

.tv

.us or their local country code

THAT'S IT!!! I can't say I have ever seen anything else ever advertised on TV or magazines. Maybe .info.

These are the only ones I personally know off the top of my head and I have been doing this for 23 years. These are  the ones that are advertised. These are the ones on billboards and buses. This is what society recognizes. Ask a stranger. That's when you will understand REALITY!

I do see .xyz in use. Mostly by spammers and adult models. But they are in use. I don't think normal companies will engage in .xyz for the long run as the negative reputation grows. Resale demand will be limited with a low ceiling at best.

.vip is flatlining. From their graph of registrations it is my opinion that they have a few guys with a LOT of domains and it is not a widespread customer base. So a crash can occur there imho.

.online seems to be the strongest of the top 10. First of all Godaddy is #1. However I have many "online" domains. I have had very little interest in them over the years.

.shop was looking promising but it is now starting to show weakness.

.ltd, I don't see long term demand. Maybe when Ford made their LTD car back in the 1970's. Another extension that appears to have peaked and has a few domainers that plunged and bought a lot. We will see as they drop. Godaddy has 8000 out of 600,000 registrations.

.loan has 2.2 million registrations. Godaddy has 857 of them. I rest my case.

.club puts away. But those guys WORK! They speak at every trade show. They sponsor meetups, they work it! But even with a full court press over 5 years, they are still only at about 15% of promised registrations. And they have significant overhead with their marketing. Registrations that peaked at 1.5 million are now down to 1.1 million. Godaddy has about 25% of those registrations. They have struggled to keep their numbers over the 1 million reg. mark.

If the .com guys are struggling to sell their assets, and they are, and bitcoin $$$ are GONE, and MOST GTLD's are held by DOMAINERS, do you really think there is enough oxygen for survival as we go into year SIX and SEVEN??

They all want to copy .com but not a one copied it right! How many times did I write about extensions DYING ON THE VINE?? How could ANY of my astute readers not see this coming?

It's a bloodbath that will play out with 1000 cuts. I hope they come out with 1000 more new gtld's!

I ask a simple question: Which new GTLD's could actually run and pay for and AFFORD several Super Bowl ads to breakthrough?

It's a KNEE SLAPPER!

.App, .Web and both are still 100-1 shots. But when you are in a sea of 10,000,000-1 shots, them are good odds my friends!

Rick Schwartz

Crypto CRASH! Bitcoin Now down OVER 80% since just a YEAR Ago!

Morning Folks!!

If you don't LEARN from history you WILL repeat history. Last year at this very moment Bitcoin was the hottest gift and commodity on the planet. Fast Forward to this year and it is as cold as it was hot. This morning dropping to a bit over $3600.

The bloom is off the rose and if you think Bitcoin is bad, just imagine how all the other coins are doing. OUCH!!

Is it over? It may be. Personally I think it may end up around the same price as gold at around $1200. So there is a long way to the bottom. Crisis is the only thing that may bring bitcoin back. Other than crisis, the demand is just not there.

So what do you think? Is Bitcoin done? Is Crypto done? Where will Bitcoin be trading at next Christmas?

I cashed in all my Bitcoin at the end of last year and early this year. I started buying in 2013. I won't be investing in it again.

Rick Schwartz

Is Black Friday About to Turn into Red Friday?

Morning Folks!!

Black Friday, Black Friday, Black Friday. That's what we hear about. But what if Black Friday Turns Red? Turns into RED FRIDAY??

It may happen, and it may happen as soon as TODAY!

For Sears and Toy's R Us, It's DEAD Friday! Others, mostly brick and mortar, will be following in just DAYS! Some have held on for dear life trying to make it to today and on thru Christmas. Bankruptcy Monday is coming SOON!

A LOT of wealth came out of the markets in the last few days. The average portfolio took a very big hit. The high flyers like Facebook, Apple, Square and others got MASSACRED!

And let's not forget about the Bitcoin CRASH! Nearly $20k at this time last year, the hottest Christmas gift for movers and shakers and now trying to hold on to $4000.

Will this tighten some purse strings? You bet it will. Black Friday, TODAY, may look more like a hangover after a multi-day binger. If that occurs, we will see Red Friday and it won't be pretty. If you think the stock market is a mess now, wait until the plunge of retail sales. Then you will see a REAL plunge!

I don't know how it will go today, but it's definitely something I would be concerned about during the years ahead.

Happy Black Friday!

Rick Schwartz

Critical Mass. Has the Internet Peaked for Now? YUP!

Morning Folks!!

The biggest shift in Internet use in nearly 2 decades has occurred in 2018. The shift may be invisible to the masses but they should be vividly clear if you make your living online.

As I stated in an earlier post this month, "Social is no longer Social, it's Dangerous." So the major cratering that is occurring started there. That's ground zero for this Internet Earthquake we ARE experiencing.

General Electric, once one of the world's largest, richest and most distinguished companies is in trouble. They are selling off assets to survive.

We all know the story with Sears. Everyday for them is "Black Friday" because they are selling everything including their land and their gondolas. Bye Bye Sears.

This year there is no Toy's R Us.

The largest amount of retail closings will start happening at the end of December right into January.

And retail is just one sector. Manufacturing could wobble depending on the sector.

But I have not even reached the real problems. As a trained eye could see, Facebook is now down about 40% from their high and still going down. Same with Twitter and many others. Is it possible their best days are behind them? YES IT IS! How is MySpace doing these days?

The bean counters have been so geared to growth that they ruined many of their own products. They tarnished brands. Remember when Apple had GREAT customer service? That was what propelled them along with a great product. Now, Apple has among the worst Customer Service. Rivals other large firms in a race to the bottom.

AT&T screwed up Directv. Directv used to have great customer service. Now they don't. I am sure each and every one of you have you own stories of companies that you used to be a fan of but now, not so much.

Sony was baloney for 20 years now. But Apple may catch up if their current trend continues.

Online companies taking political stances are playing with fire regardless of the stance or the direction. Those idiot bean counters may not see it in the numbers today or last quarter, they sure as hell will see it in 2019 and beyond.

The stock market has taken a severe hit. Will this be the year the Grinch Stole Christmas? For some it will. Amazon and Google and many others have both sides of the political spectrum angered. That will have a financial impact of some sort. Stay tuned.

Just remember that just 12 months ago Bitcoin was the hottest Christmas Gift since the Pet Rock. Trading at nearly $20k. I stated many times I was a buyer UP TO $5,000. It is trading as low as $4300 in the past 24 hours. A lot can change in a very SHORT 12 months.

Ugly has not even started. There is a shift in progress and some fault lines are going to be exposed. Some may be very surprising. Fasten your seat belts.

The Internet was the last big thing that saved the financial universe. What's the next one?

Rick Schwartz

PS: Always remember that during turbulent times, some of the best opportunities present themselves.

 

The Bogus “Premium Domain List”

Morning Folks!!

"Premium Domains", "Unique Domains" please! I get these silly LISTS of "Premium Domains" all day long. Well folks, if it is a "Premium Domain" it belongs by itself. Not mixed in with 100 other domains that are also called "Premium Domains". By the face of it it sounds more like you have "Premium Pigeon Shit" all wrapped up in one bundle. Trying to sell that crap before you are forced to drop them.

Do you know how stupid it looks? It looks like domainers are trying to sell pickles and hammers to the same person. To the same market. Really? Why not just add Toe Jam?

Yes, domains, ALL domains, each and every one of them is "Unique". So stop stating the obvious. It makes you look foolish.

And since a domain is unique, how you sell each one may have to be unique. The audience you seek may have to be unique.

Domains are bought and sold 1 domain at a time. And there is a HUGE difference between someone trying to sell a domain as opposed to a party wanting to buy a domain.

Happy Thanksgiving!

Rick Schwartz

And now Rick Adds ANOTHER $173k to the Teem.com Deal!!

Morning Folks!!

The gift that keeps giving. In September Teem.com was bought out and I got a SURPRISE check for $642,000. Bringing my total of the Teem.com sale to just about $800k.

I wake up this morning with another email. I guess there was a bit of a "Holdback" and I just found out I am getting another $173,000.

Bringing the total of the sale of Teem.com to $973,000.00 from a $35 hand registration in 1998.

Rick Schwartz

Internet: The ONLY Chance for Autonomy comes in the Form of a Domain Name.

Morning Folks!!

Definition of autonomous. 1a : having the right or power of self-government an autonomous territory. b : undertaken or carried on without outside control : self-contained an autonomous school system. 2a : existing or capable of existing independently

So, lets conclude that Twitter, Facebook, Instagram, Google and all the rest of SOCIAL CRAP is exactly opposite of this. Autonomy? Not even close. It's now more like a socially monitored classroom with boundaries. The cool kids with no sense of fairness nor understanding of their power are in charge and it's easy to be expelled with no other school to go to!

So any business that hand their keys and their front door over to these companies and platforms is insane. Business insanity! They got it ass backwards. You are supposed to use these platforms to trap customers, instead they trap themselves, their businesses and their futures.

There is only one way to be autonomous on the Internet and that is via a Domain Name! The higher profile name you have, the better idea you have, the better product you have are the ingredients for autonomy on the Internet. But it STARTS and ENDS with the DOMAIN NAME!

In case you missed it:

It STARTS and ENDS with the DOMAIN NAME!

An easy to remember, easy to spell, easy to brand, easy to pass on. The traffic you get from Google and Twitter and Facebook is AFTER you do all this. It is the bonus traffic it is not the foundation of your business. Because if it is, your empire can disappear faster that I can type "Told you so".

Rick Schwartz

Zak Muscovitch Gives BEST Argument EVER for the Legitimacy & Practice of Buying and Selling Domain Names

Morning Folks!!

After Verisign dissed ALL Domain Name Investors and Speculators by their blog post there was a strong response and sometimes emotional response by the domain bloggers and many others including yours truly. Domainers are angry and offended about that. Rightfully so!

Now the dust has settled and Zak Muscovitch (General Council for the Internet Commerce Association) has made a terrific response to and about Verisign on CircleID with an article published this week.

Zak's defense of buying and selling domains is as good as it gets! I will read it over and over as it is filled with PROOF that we we all do is BONA FIDE, LEGITIMATE and happening throughout history. Anyone that says anything else can STUFF IT! Nothing to feel guilty about! Nothing to even defend. We are doing something as old as capitalism is and 1000 years before that!

Rick Schwartz

Now from Zak Muscovitch:

"Domain Investors and Registrars Operate in a Competitive Marketplace

In its aforementioned blog post, Verisign made some unfortunate suggestions that domain name investors and registrars who participate in the domain name aftermarket may be considered "scalpers", and that domain investors' businesses are "questionable". The domain name aftermarket, to the contrary, is entirely lawful, highly competitive, and any profits earned are the result of successful investment in a free and open marketplace.

1. Investment Lawfully Exists in Every Marketplace

Whether in land, a catalogue of Beatles songs,[18] or domain names, investing in assets is a natural by-product of a free and open market. Domain registrants use and risk their own money to lawfully purchase generic and descriptive domain names on a first-come, first-served basis and from prior owners, and they have every right to continue to do so. Domain name investors range from an at-home mom making a casual investment in a handful of names, to a top branding agency that offers for sale thousands of domain names that were registered as a by-product of brainstorming new name candidates for clients,[19] to professional domain name investors who spend substantial money and efforts on building a portfolio and marketing it to the public. Domain names are also sold by companies large and small who originally registered the domain names for future development, defensively, or because having a valuable .com domain name is helpful for their business. Such business activities involving domain names are entirely legal, expected, and natural. There is nothing "questionable" about it. As one commentator recently put it, a domain name investor is engaging in no more "questionable" business activity than a Verisign shareholder who purchases stock in the hopes of reselling it for more than they bought it for and for whatever the market will bear.

Domain name investors risk their own capital to register or purchase a domain name with no guarantee that they will ever see a return on that investment. Domain investors compete with thousands of other market participants around the globe, seeking out desirable domains, and bidding against each other at auctions where the price is set by the market through the combined actions of thousands of participants. Many domain name investors lose money on their acquisitions, as they find that they have overpaid to acquire domain names that others do not regard as an attractive investment or which others do not want.

Investing in valuable generic and descriptive domain names is comparable to investing in vacant real estate. Both investments are made on the basis of an expectation that there will be an appreciation in value upon resale. A businessperson who wishes to open a storefront on 5th Avenue in New York City would expect that land to be already owned. Similarly, it should not come as any surprise that a valuable domain name already has a registered owner, whether it be a professional domain name investor or another kind of business, and that the owner is prepared to sell it at a market-determined price.

2. Professional Domain Investors Control an Estimated 10% of .com Domains

The best estimates are that the holdings of professional domain name investors represent approximately 10% of all registered .com domain names. The other estimated 90% of .com domain names are held by individuals, small businesses, and in the portfolios of large corporations. Those estimated 90% of domain name registrants may never interact with the domain investment community, and may never purchase an aftermarket domain name, but 100% of .com domain name registrants may soon be subject to higher registration and renewal fees from Verisign. As such, if Verisign were permitted to raise the fees for .com domain names, most of the burden would fall on the vast majority of .com registrants who are not domain name investors. It is not enough to excuse a fee increase by saying, "well, it's only a dollar or two more" that registrants are being charged, when that dollar or two more, across the entire class of .com registrants, adds up to billions of dollars in excessive fees.

3. Domain Name Investors Offer a Valuable Service by Providing Liquidity to an Illiquid Market

Domain names are notoriously illiquid investments. The holding period of domain names held by domain name investors can stretch into decades. Yet if an individual or a company wishes to immediately sell a domain name, it is the investor who steps up to provide a ready market and liquidity. If, for instance, a retiring couple who used a valuable generic domain name for their business and now wished to sell it since it was no longer needed has trouble finding an interested end-user buyer, domain name investors will often step in, bid against each other for the right to acquire the domain name, and thereby create a liquid market enabling the couple to quickly convert their domain name into cash. When Yahoo! wished to sell its contests.com domain name, it was put up for auction at a domain investor conference where the winning bidder paid $380,000.[20] Domain name investors allow domain name owners to readily obtain cash for domain names that they no longer need, or may otherwise wish to sell.

4. Domain Name Pricing and Availability Would be Little Different Even in the Imagined Absence of Domain Name Investors

Domain name investors do not set the market value of aftermarket domain names nor do they determine which domain names are desirable — the operation of a competitive marketplace does. Prices and desirability are dictated by the market. If the asking price is set too high, a buyer can choose from a variety of similar domain names available at a range of prices.[21] If a domain name is desirable, it would have been registered long ago even in the absence of domain name investment.

Verisign proposes an unrealistic scenario in which, in the imagined absence of domain name investment, valuable domain names such as Ice.com (bought for $3,500,000) or Super.com (bought for $1,200,000)[22] could be obtained at a standard registration cost of around $10 each. Even if professional domain name investors vanished, high-quality domain names would not be sitting unregistered and the owners of these domain names would seek the market value for them.

For instance, Procter & Gamble was one of the companies in the early days of the Internet with the foresight to register valuable generic dot-com domains, such as the kind favored by domain investors. When they went to sell some of their domain names, such as flu.com, beautiful.com and thirst.com, P&G;was surprised by the high value of those domains in the secondary market. P&G;did not offer those domains for sale at its cost, nor did anyone expect them to.[23] Similarly now that electrical engineer Marcelo Siero has decided to sell the domain name ee.com, which he registered 24 years ago, he is seeking a market price in the millions of dollars,[24] and who would fault him for that?

Twenty years into the evolution of the commercial Internet, and after over 100 million .com domain name registrations, there are almost no domain names of general value sitting unregistered. The net impact on .com domain name availability due to the presence of domain name investors is that domain name investors have registered millions of lower-quality, less desirable domain names that otherwise might have gone unregistered.[25]

5. Verisign Encourages Domain Investing and Has Benefited Greatly From It

Verisign, throughout its history, has encouraged people to invest in domain names and has been a primary sponsor at conferences focused on domain name investing. Verisign had good reason to do so, as domain name investors send tens of millions of dollars to Verisign annually from registering millions of domains that no one else has shown much interest in. The business most benefiting from these registrations is Verisign itself, which receives $7.85 per domain name per year while taking no risk, whereas the domain name investor often loses money on his or her investment.[26]

6. Verisign Sells Domains at Premium Prices

During the "land rush" for the Japanese[27] and Korean[28] versions of its .com domain names, Verisign unilaterally set initial prices on certain keyword domains at over $10,000 each.[29] For instance, Verisign set a premium price on the Japanese version of <blog.com>, which is ブログ.コム. This domain is currently available for first-time registration at a price of $15,000 from Name.com.[30] Our understanding is that while a portion of this price represents a retail mark-up charged by Name.com, the base price set by Verisign was over $10,000. Verisign's criticism of speculators for offering premium domain names at market prices, when Verisign engages in comparable sales, therefore appears to be extremely contradictory."

[18] "McCartney told Jackson about how he had been purchasing other artists' catalogues (such as Buddy Holly's) as a business investment.", see: http://mentalfloss.com/article/85007/how-michael-jackson-bought-publishing-rights-beatles-catalogue

[19] See http://justtheword.com/

[20] https://domainnamewire.com/2009/06/17/yahoo-sells-contestscom-for-380000/

[21] "Finding the right URL can be daunting, but with a little time and effort you can absolutely find a domain that works for your brand — and your wallet!", see https://catchwordbranding.com/catchthis/naming-tips/your-websites-url-an-expensive-com-domain-name-or-these-creative-alternatives/

[22] Source DNJournal.com

[23] See https://www.nytimes.com/2000/06/28/technology/procter-gamble-plans-to-sell-domain-names.html

[24] https://globenewswire.com/news-release/2018/03/07/1417995/0/en/EE-com-Domain-Name-Announced-for-Sale-by-VIPBrokerage-com-DomainAssets-com.html

[25] "While buying up a ton of domains seems like a great way to make some extra money, the real world results show that it is very hard to make that process profitable."; see: https://moz.com/blog/is-buying-domain-names-profitable

[26] https://morganlinton.com/hand-registering-domains-today-is-a-fools-game/

[27] https://blog.verisign.com/domain-names/launch-of-verisigns-first-idn-new-gtld-コム/

[28] https://blog.verisign.com/domain-names/verisign-launches-new-gtlds-for-the-korean-market-닷컴-and-닷넷/

[29] https://domainnamewire.com/2016/06/15/domainers-say-verisign-bungled-first-idn-launch/#comment-2239419

[30] https://www.name.com/domain/search/xn--qckyd1c.xn--tckwe


By Zak Muscovitch, General Counsel, Internet Commerce Association