The Cancer of Social Media Forces the Renaissance of Domain Names. I have Proof!


Morning Folks!!



A Renaissance in the generic sense is simply a re-birth a renewal, a new age of something that has been around but has been rediscovered in a new or possibly much more valuable light. At least that is the specific definition I will use for this post. Domain names are on the eve of such a Renaissance. I started seeing this phenomenon early in 2018 but clearly late last year and have posted about it in the past several months. But now it is vivid like a rainbow!



Maybe you have not paid attention or maybe you just have not realized it but there was a huge difference between Christmas Season 2018 and the start of 2019 that is completely opposite of just 1 year ago. I focus on things that change or evolve so I can recalibrate my opinion or approach if need be.



One year ago nearly all commercials on TV were trying to drive traffic to their Facebook, Twitter and Instagram pages. It was plain stupid! But they did it anyways. Sending their OWN customers to a 3rd party! DUMB!



Fast forward to now and you will see virtually NO commercials on TV promoting their social media site. I watch interviews on TV now, no more social media, they have a website.



This is 3rd post I have made about the rise and fall of social media and the dangers as well as the opportunity. Some may have laughed at me a year ago when I left Twitter. But I was just way ahead of the masses. Folks are leaving in droves and Facebook is in even worse shape!



Social media is dangerous! Not the first time I am saying this. I came one click away last night from even deleting my Linkedin page. I have even thought about removing this blog. These things may become liabilities. Opinions are looked at as facts and then something for you to be held accountable for. That's total nonsense! But it's still effective!



http://www.ricksblog.com/2018/11/social-media-is-no-longer-social-its-dangerous/#.XEw-ri2ZNp8



http://www.ricksblog.com/2019/01/social-media-will-do-for-domains-what-domainers-failed-to-do-for-domains/#.XEw-1y2ZNp8



What you say on Social Media can and WILL be used against you! That is the big lesson among so many others and we never even mentioned privacy! It does not matter how old. It does not matter how small. It can and WILL be used against you.



The ONLY autonomy we have on the Internet is your own domain name and now the masses are realizing that and that is a huge deal for truly great domain names.



Going forward many domains I have don't have the value they once had. Things change. It's a Renaissance. Many domains are perishable. They missed the big window of opportunity. Domains on the market right now that had great value and now, sorry, they don't. Examples would be Smartphones.com or CellPhones.com. They both missed the window of great opportunity. What is the attraction today? What is the interest today? There are many domains that I see that at one time I would have died for and now does not even move the needle for me.



Domains and domaining evolve. But the evolution of domaining just got the biggest kickstart I have ever seen. Akin to a blood transfusion or a couple of heart paddles. It's a REALLY big deal!



I can still find a quality .com domain for any end user for $10 in 10 minutes. So what that does is, it marginalizes the prices of marginal domain names that were low to begin with. But at the same time it raises the prices of truly great domain names. We could see a frenzy. Imagine domain names as hot as bitcoins were in 2017. I see companies upgrading their domains now as a common occurrence that will become more and more common. Location, Location, Location.



You will see personal domains and you will see Brandable and one word meaningful domains rule the day. Slogans will do well. Even if several words. But the big bucks are in short and Brandable .com domains and exact match 1 and 2 word domains. A Brandable to me has to be pronounceable. Basically inventing a new word that you can say and is easy to spell.



And there are "Franchise Domains". These domains have common prefixes and suffixes. Makes you part of something larger even if not related. You can come into domaining TODAY and focus on these and make money! But PATIENCE PLEASE!!! Play the game the right way! And of course a "Franchise Domain" can only be .com. The next best extension, whatever it is, can only garner 1%-2% of the .com value. So why are so many wasting time on third rate domains to begin with? Stop playing in the sandbox and step on up your game to the major leagues. I think this is the only business I have ever seen where folks CHOOSE to play in the minors.



And of course GTLD's will continue to die on the vine. It seems like this is becoming a common occurrence. Something I have predicted for YEARS! How many will die THIS YEAR???



If you took out all the GTLD domains that sold for a penny or were free or were stuffed into accounts, you would have many many millions less registrations and they will eventually drop anyways. Worthless is worthless. The numbers, which suck anyways, are PHONY!! Drill down and you will see what GTLD guys are feeding you is a BAG OF SH*T! They are fighting for their very survival. That means they will say and do anything. They will cut deals that paint a phony picture of success. Don't fall for it! Desperation is something nobody should fall for. Not your problem DUDE, unless you make it one.



Some Registries (not many) make money, domainers don't. Almost every sale I see is a direct registry sale or an authorized reseller like Sedo selling the registries premium names. Where are the domainers in that equation??????



I won't tell you the extension, you can do your own homework and figure it out yourself. But the fastest growing GTLD in the past few weeks/months has one issue for ME that makes it a PHONY! What is it? Not a single registration from Godaddy.!!! Not a ONE!! I Pay particular attention to which registrars have the most domains registered by certain extensions. I BELIEVE they are HOLLOW and PHONY! I am a numbers guy. I can see what's natural and what is artificial. I don't know the exact promotion nor do I have to. I just know it is artificial and unsustainable. Domainers are being played like FOOLS!



I own the .com version of many GTLD combos. I hope many startups start their new business on those GTLD's. Does not make them smart, they are not, but if they wise-up they will eventually LEARN about all the pitfalls and leaks. They will eventually learn how much that costs them in loss of sales that they will have to deal with. Smart guys will be FORCED to abandon. The dumb will just go out of business if they ignore and don't address. NO COMPANY can afford to lose sales. But there are some geniuses out there that don't think sales are important. :-)



GTLD Registries and registrars don't care about the success or lack of it with those that buy domains. They don't care about the pitfalls the end user will eventually face nor do they alert them. There is no disclaimer or warning label. They just want to sell domains. And that's ok. That's their job. My job is to expose the weaknesses that they won't.



I just have to laugh. Usually a product or service has a couple or three points of concern or weakness. Usually ones that are identified and can be controlled. They don't usually go out of their way to remain blind to them. On the other hand, it has taken me 6 YEARS and I still have yet to uncover all the points of concern and weaknesses of GTLD's. I just have to LAUGH!



Think of 2019 and 2020 as 2 years that .com domains will become inflated as prices rise. They may even skyrocket. What is happening to Social Media, Google and Free Speech will do 10x more for domains and domainers than anything domainers can do or have done for themselves. Your only job is to buy GREAT domains and match them up with the proper entity.



I blew a great one the other day. ImpeachTrump.com sold for about $3500 on Flippa. All I know is I see domains every week that sell cheap that have great value plus a DEMAND, but folks keep buying total crap looking for the second coming. Need, Want, Desire, Value.



A domain can be a soapbox or it can be the biggest company on earth. It can be invented. It can be re-invented. It can be anything you want it to be. Domains with power have value far beyond what folks understand today as we enter this Renaissance. But WE understand.



WE understand that a Sear's store has one value but Sears.com has more value with less overhead and wider audience when utilized correctly. A Sear's store may be a liability. A Sear's store costs TENS of millions to build and even more to furnish and staff.



I REFUSE to let go of my comparisons and comps. That means I REFUSE to see value the way the masses do. I see value the way the FUTURE will see value! We are so far away from peak value. But it ONLY applies to great domain names. It does not apply to marginable domains. Step up your game folks!! The canyon is going to widen and widen pretty quickly. Don't be on the wrong side.



And as someone posted right here just a few weeks ago, "A good domain is easy to remember. A GREAT domain name is hard to forget."



Rick Schwartz


Domain King Announces New Blog!!


Morning Folks!!



You get to a destination one step at a time. Your history of blogging comes one blog post at a time. It's the accumulation of both that adds up to something or brings you to a planned or unplanned destination.



Below are my original thoughts before I ever made my first blog post. If nothing else, I think you can agree, I have been true to my word. Like I wrote the words right now! That gives me great pleasure. Time is my best ally and always has been.



I want to take a moment to thank all my sponsors for the last 11+ years. Oh, never mind. I have never had a sponsor. I don't answer to anyone. I believe what I believe just like I assume my readers do. I just choose to share because mine are strong, long, deep and proven. Let the chips fall where they may. My reaction, my opinion, my beliefs will be the same, friend or foe. I search for answers and there are no property lines when it comes to thought. I never have to bend an answer to satisfy someone in the industry. Numbers and facts are the only ones I answer to. I filter out the noise.



So here is to another year of sponsor-less posting and free thinking. Whatever pressure I get, whatever blowback I get, it all happens after the answer not before. After the post, not before. And my only answer to that," It is what it is."



1450 Posts, 22,500 comments. Averaging more than 15 comments per post. Going on 12 years. Adding to those posts of 1996-2007 where I shared much of what I was discovering in REAL TIME and even then most just dismissed it and worse. I tried.



And as I read this, I may have not satisfied everyone, some you can never satisfy, but I was true to my word and I sure as hell satisfied myself. I lived up to the standard I set and that has more value to me than anything. Thanks for being part of it!






Rick Schwartz


“When the Facts Change My Opinion Changes. What do You do Sir?”


Morning Folks!!



I wake up EVERY day and "Recalibrate". That's my #1 job and that is where opportunity is. As individual entreprenuers our greatest strength is our agility. Our ability to act quickly and desicively. But that only works if you are open to new information. New information is ANYTHING that changes whatsoever. The smallest thing.



Indecision is paralyzing however companies like Sears define it! You need to be nimble in business. You can't operate at government speed. You have to act like the speed of light.



Slow to react does not work in a 24/7 environment running at the speed of the Daytona 500. The point is opportunity resides in the split seconds in between. Maybe that's too fast for your eye. Well, train your eye to look quicker. Others have and they reap then rewards others complain about not getting.



But that does not mean you change with the wind or chase shiny objects. You still need to be consistent. You have to be deliberative. You have to lay in wait. You have to wait for things to unfold and not force it. You don't hunt by chasing your prey, you hunt by waiting for your prey!



You become a marksman by practicing and shooting at targets. Then moving targets etc. Your mind has to go target shooting in much the same way. It has to be trained to see quick, act quick, don't overreact. Be precise. Aim. Be patient for the right moment and the right prey.



Point is failure in domains may have little to do with domains and more about your approach and thought process. It may be from a lack of understanding how business operates or how the masses act, react or are passive. Understanding advertising and the successes and failures of the past.



Money won't be handed to you on a silver platter. On the other hand their are platters of money and opportunity that may be crossing your path and you just don't see it. You just don't recognize it and therefore you can't act on it. Or you see it and you don't act on it. Or you don't have the money to act on it. We have ALL been there. It's the path. But a path is just that , a PATH to another place. Why do so many get STUCK on the path and are unwilling to progress? Again, we have all been stuck, it just depends how long. Some get stuck for a lifetime. Others for a moment.



Rick Schwartz


Domainers Will FAIL Trying to Copy My Success! Different Time, Different Recipe. Different Demand.


Morning Folks!!



The single biggest mistake domainers seem to make is over estimating the size of a market and the percentage of that market they can attract. Case in point in just a moment.



What REALLLLLY blows me away and also bothers me personally is so many are trying to copy what I did and my success. And as the one they are trying to copy, I am waving my hands, jumping up and down for YEARS and all I am saying is FELLAS, this is the wrong way to copy my success. GTLD's have NOTHING in common with what I did 23 YEARS ago. NOT EVEN CLOSE! So please give it up! I don't want to be connected in any way, shape or form. 



There is nothing similar. This is so much different. There is virtually nothing the same. There is nothing to copy. It's a different game, at a different time with different everything. There is a path to domaining success and NOTHING could be farther from it than GTLD's! PERIOD!! How CLEAR can I be!? How clear can 6 YEARS of evidence be? The registries made money. SOME. Domainers LOST MONEY. ALL!



Yes, a stopped clock is right twice a day everyday for eternity. That does not mean it works. That does not mean it has value. Broken clocks don't have high demand. If you don't understand the example about the clock, STOP until you do.



The guy that has .Kiwi is a very nice guy. But he got it wrong. At TRAFFIC he presented on stage and estimated 7 million registrations. I knew that was fantasy. I said so at the time and have said that many times since. There would simply be no demand. And guess what? There is NO DEMAND!



Below you will see the domainer genius that took a week of his life and registered 200,000 .Kiwi domains back in September 2016 and 2 years later dropped nearly every one of them. Probably the rest will be dropping this year. What a colossal waste of time, money and effort! The definition of a failure on every front. This is just an easy illustration. It was repeated hundreds of times with different extensions and different domainers. WAKE UP!!



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15,000 left in the zone file. Of those 12,000 are parked. You are looking at a dead extension walking. That's with 15,000, 400 gtld's have LESS with 300 of those with under 10,000. These are not viable extensions and when we talk INVESTING......are you kidding??



Let me repeat! What REALLLLLY blows me away and also bothers me personally is so many are trying to copy what I did and my success. And as the one they are trying to copy, I am waving my hands, jumping up and down for YEARS and all I am saying is FELLAS, this is the wrong way to copy my success.



My success starts and ends with .COM! And one day domainers will wake up and realize that their success starts and ends with .com too!



Rick Schwartz


My First Ever Review of all Top 10 New GTLD’s. PLUS The List of 350++ New GTLD extensions that will go BYE BYE!! The Birdie in the Mine is DEAD!!


Morning Folks!



The top 10 new GTLD's control 55% of all the registrations. Leaving the other 45% to split among more than 500 others. Do you realize how bad that is? Honestly, do you?? It gets worse when you consider how useless these top 10 extensions are. And they are all bleeding unless they have a penny promotion or some such thing.



#1 .Top.....Should be on Bottom. Godaddy has ZERO .Top regs.



#2 .xyz.....From nearly 7 Million registrations by way of Stuffing Netsol accounts and penny sales. Google could not save. Now down to 2 million.



#3 .loan.....Out of nearly 2.2 Million registrations, Godaddy has a total of 848. And with their ONE REGISTRATION yesterday, Godaddy was tied for most productive beating out 78 other registrars including 12 that had domains drop (489 was top drop) and all the others with zero.



#4 .Club.....What can you say? These guys work the hardest and smartest and still can't make a dent. Zone file shows 1.163 Million. Seems they have been around 1 million for years now.



#5 .online.....Showed some interest and early hope but appears to be diminishing. Godaddy is the #1 registrar, but lost 894 just yesterday. It rounds out the top 5 as the only ones with 1 Million or more regs.



6 .site.....Steady growth but Godaddy only has 5% of all registrations.



7 .VIP.....Flatlining and going nowhere but down.



8 .shop.....Tailing off after peaking in early November.



9 .ltd.....Peaked at 730k registrations. Down to 468k now. Nearly 80% parked. Meaningless!



10 .work.....Pretty steady growth. May have peaked. Godaddy is #2 registrar but with only 6.3% of the registrations.



More and more of the biggest GTLD proponents are finally admitting their disappointment in GTLD's. There is no denying the failure at this point 6 years into it. Epic failure. Deserved failure because it was done for all the wrong reasons. It was based on a LIE!



As I predicted here and only here, so many new GTLD's would "DIE ON THE VINE"! You ain't seen nothin' yet! Are you keeping track?? While a handful have fallen in 2018, HUNDREDS more will follow. MANY in 2019. It's physically impossible not to and even the ones that don't die on the vine won't make it viable. You have 400 extensions with less than 20,000 registrations and they are losing more than they are gaining day after day. How long does that last before the numbers destroy you?



Yesterday only 22 of the top 100 gained registrations. 2 of the top 10. So, 78 of the 100 lost and their number was HUGE in comparison!!! 70% drops, 30% regs. Yesterday about 30,000 new registrations and a whopping 99,000 deletes.



The next 100 had 72 losing and 28 gaining. However the GRAND TOTAL of gains was 221. That's 221 spread over 100 extensions!! 2.1 per day average! But the drops are at 2300. 10x more!!! Losing 2.3 a day! . About 47,000 drops and about 27,000 registration. Many are going BYE BYE!



It gets even worse! I am going to PROVE that at least 350 extensions and probably more will either DIE ON THE VINE or be taken over by another registry. Other registries are not buying them because they are good, they buy because of their own problems. Trying to save face themselves. NUMBERS DON'T LIE!! PEOPLE LIE! Consolidation is coming. Massive consolidation. Will end up with a handful of companies controlling all the GTLD's as many run for the hills. GAME OVER!!



Of the next 100 there were 35 that had gains. Those 35 had a total of 270 between them. However they also had 975 drops. They are all going BYE BYE!



The next 100 had 27 gaining and 73 losing. The gains had a total of 119 registrations vs 900 drops. They are all going BYE BYE!



The next 100 had 19 gains and 81 losing. The total gain was 62 TOTAL registrations spread over 100 extensions and the drops were 328. They are all going BYE BYE!



This discussion is not even about the extensions themselves. We are just talking NUMBERS and GRAVITY!!! The merits of each is the next layer and believe me, that won't help save them. That will just guarantee their demise before we even talk about the HUNDREDS of other pitfalls. If a domainer does not see the pitfalls, they ain't looking very hard or very seriously.



I started writing about this "Stampede" a very long time ago. 5 years ago as a matter of fact this month. If they read that and then read "The Rick Schwartz Equation" (also from 2014) they will see just who got what right and how wrong the NOISE was! How about my 20th Anniversary post devoted to GTLD's? Dare they read and compare?? Or will those folks keep whistling part the graveyard?



How many bought into this bag of crap. They all got fooled and scammed! Swallowed their crap, Hook, Line and stinker. And I don't feel sorry for the gullible. Tho I feel bad that they wasted their families money chasing nonsense. Chasing yesterday. Trying to repeat something that was not only not possibly repeatable, they changed the entire recipe and expected the same result. That's INSANE!



The LONG DREADED GTLD DETOUR IS NEARLY OVER AND DEAD! HOPE THOSE EXTENSIONS ALL ROT IN HELL!!



Rick Schwartz


Mixing it up with Smart People or Arguing with the Dumb.


Morning Folks!!



I love mixing it up and arguing an interesting point with someone smart. They may bring up points I never thought of and hopefully I do the same for my arguing partner. Maybe "Argue" is the wrong word. But that's what you do in a courtroom. You argue your points. You may even be the "Devils Advocate". It's an important trait to learn in life.



But with a constructive argument the goal is to find either the truth or the best way or the best answer. It considers all fallout. All benefits and all circumstances. It's not an argument of anger, it's the argument of PROGRESS!! Searching for something unsure of.



Now if your goal is to win these arguments, YOU LOSE!!! The goal is to INFORM and EDUCATE!! It can even be heated. But again, not from anger, from the joy of climbing the mountain of thought and finding a treasure called "The answer".



Now compare that with arguing with a passive aggressive DUMMY! All you get is anger and fallout. Pure uncontrollable anger. Why? They don't like what you think! They don't like what you say! They don't like how you say it! They focus on winning and winning usually starts with some put downs instead of facts. Emotion based arguing. It's not constructive arguing and therefor it is dumb. And those that choose to partake in that you just assume are dumb too.



So, don't argue with the dumb, just ignore them. They are toxic people. Those are the folks to avoid in life. Let them argue with themselves.



I like business arguments. I want to discuss the merits of anything in hopes of making the best decision on everything. People should not agree on everything. But the one thing they should agree on is to get as much info and facts as possible before making a decision on anything. That happens via argument that leads to agreement.



Rick Schwartz


Privacy and/or No Whois is costing Domain Owners Privacy and/or No Whois is costing Domain Owners Money but it’s Making BROKERS & Registrars Money! DUMB!!!


Morning Folks!!



I wrote about whois and privacy just last week. How DUMB can domainers possibly be?? I mean really?? I don't get it! Whether it is privacy or all your domains are no longer public it's YOUR choice. I can't even think of anything dumber a domainer can do.



If your info is not publicly listed in whois it may mean you no longer control the sale of YOUR own domain name depending on your registrar and your landing page. You may have effectively handed the keys over to each and every broker or registrar! You are keeping them in business and making $$$. Are you all BRAIN DEAD?? You may as well give your keys to facebook or twitter. It's insane! They have a new revenue stream and you don't!



Like a restaurant that is not on Open Table, does not do takeout, does not do delivery and is closed on weekends! And then complains about lack of sales and leads? DUH!!! Anyone need a CEO CROWBAR??



And then you complain about sales!? Really???? This has to be the #1 dumbest thing I have ever seen domainers do and there is a LONG list in my 23+ years!



Rick Schwartz


Defining a Truly GREAT Domain Name. Rick’s 5 Minute Guide!


Morning Folks!!



When it comes to my outlook on the value of a great domain, few have stuck to their guns like I have over the years. But there are reasons for that far outside the goal lines of domaining. That's just the surface to me. Buy let's drill a bit.



There are certain domains I would not sell without a piece of the action. They are akin to the flawless diamond. Rare and unique flawless diamonds. In demand and important diamonds. Diamonds that are large. Diamonds that represent and identify. Diamonds that no others have.



Originally my idea was simple, I bring the domain to the table, 50% and other entity brings it's knowhow to the table, 50%. Ok, did not work that way. That equation most likely won't work in MOST cases. It will in some cases.



What is the value of perpetual income? How many perpetual income streams can you create? How do you recognize a domain that fits in this class to begin with?



How do you recognize a domain that fits in this class to begin with? Let's start and end there. That's the single biggest challenge domainers seem to have. Most are no diamond experts and they should be. At this stage of the game those domains should be recognizable to the naked eye at a GLANCE. A glance at a list of 100 or 1000. It should jump out like a freight train. If that does not happen, and you are not making $$$, why are you here?



Domains are about advertising and branding and memorizing easily, and word of mouth or making a point, or having street cred in the eyes of consumers NOT techies. Drill down to see the importance and value and the vehicle it provides. There are more variables. Think of ALL of them.



And some truly great names may be invisible to the naked eye. In time advertisers will use FUNNY domain names to advertise. You'll see.



Yesterday I saw 2 different commercials by 2 different companies (possibly the same entity advertising the same credit card product) but you could see they were possibly TESTING two domain names and 2 commercials or they were competitors. Maybe you know. But the commercials seemed like they were done by same company . One was a generic 2 word, CompareCards.com and and one was a brandable, Nerdwallet.com. Maybe they are going to measure the different results!! They are testing. THAT IS THE WAY YOU DO IT!! BRAVO!! If true! That space also has KreditKarma.com.



So you have many entities advertising and competing. That's a big tipoff. There is something worthy of drilling down.



Ya know, when I talk about Sears or Malls or anything outside domains and domainers and sales prices, most domainers don't pay attention. They should! Their eye glaze over They are so busy talking to domainers that they have a domainer mentality. Good for you but not smart.



You need a consumer mentality. You need a manufacturing mentality. You need a retail mentality. You need a wholesale mentality. You need a business mentality. You need an end user mentality. You need a historical mentality. You need an attorney mentality. You need to be a student of Human Nature. Instead so many are stuck in either a pond or even a cesspool with other domainers and can't see the forrest thru the trees.



You can flip mobile homes or mansions. One is VERY hard and VERY unrewarding. The other is so easy and rewarding you wonder why everyone does not do it!? So if you want a truly GREAT domain name, STOP buying mobile homes and STOP listening to other domainers that have an agenda. How do you figure that part out? BE SMART!



Remember, the #1 game in domaining is not buying domains, it's buying time to afford to keep those domains until the proper buyer comes along. Domains have to be part of a revenue engine or you need a day job to support your babies.



A GREAT domain will end in .Com. A GREAT domain will be easy to spell. A GREAT domain will mean something whether it is short or long. A GREAT domain has so many attributes that it blows me away that PIGEON SHIT rules most portfolios. A GREAT domain can be a phrase that people know and can remember. But the GREATEST domains are one or two words. Matter of fact, DNJournal.com has only ONE reported sale of anything more than 2 words since at least 2015. UsedCarsForSale.com and sold for $100k. In 2014 there were two sales of 3 word domains. Going back to 2006, I found only NINE other 3 word domain sales.



To recap, their has not been a 3 word domain make the top 100 list since 2015. In TOTAL from 2006 thru 2018, we are talking about 15 total domains more that 2 words to make the list. Only ONE with 4 words. That said, even 2 worders are not in as much demand as they were in past years. However they still retain great value when they mean something! Nouns, Verbs and Adjectives!



So GREAT domains have one or two words. Great domains DO NOT have 3 or more words except in rare cases. "Geo" names and ones that may start with "Free".


Now that does not mean a 3 word domain does not have value. It just probably does not have GREAT value unless it truly means something special or common phrase. I own ShopTilYouDrop.com. But it's a common phrase. Has some value and has demand which means I get offers. But I focus on 1 an 2 word .com domains. That's my bread and butter. Tried and true.



Listen, the IDN guys were and are much smarter than me. Really. They and techies have a much broader and deeper understanding of the Internet. I am just the common man using the Internet.



Even the GTLD guys I assume must be much smarter than me. They have money to burn, I don't. Not only can they pick the winner in a 1000 horse race, they can go on to pick the winner of the winner in an infinite collection of .whatever and then they are so smart they can figure out and rely on the demand for that particular domain of that particular extension that FEW even know about. WOW!!! I am IMPRESSED!!!! Pure Genius!! (with a few pitfalls that they don't want to talk about and turn a blind eye to)



Focus on one and two word domains that mean something or are brandable but they MUST pass a set of guidelines that YOU form yourself. If it does not pass YOUR TEST, pass on the domain.



My list includes: Easy to spell. ALWAYS! Easy to communicate without confusion. ALWAYS! .COM ALWAYS! One or two words. ALWAYS.



There are other factors. Size of the audience. If all you have targeted were domains for the domain industry, to sell, you targeted a TINY sector. Good luck with that. The audience, the size of the market. The size of the market that is still up for grabs. Is it an emerging market? A saturated market? A competitive market?



How much do they advertise? Where do they advertise? Who do they advertise to? What is their advertising budget? Is the budget growing? Is the sector growing?



I talk about digging deep and drilling down. This is all part of the process. And the more expensive the domain, the more you drill down. These are MY processes that I still use and have never varied from. This is the path I use. This is a safe way to buy domains. This is the way to always have domains that others want and are in demand. This is how I sleep comfortably at night knowing I have assets that are among the world's most sought after! Buying one domain at a time when I see one worth getting.



Did I mention is MUST be a .com name???? Not sure. I am very inconsistent and very forgetful. Well, in case I did not mention it, stick with .COM ONLY!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!



Rick Schwartz


A CEO Guide to Getting your Head out of Your A$$ for 2019. Complete with Crowbar!


Morning Folks!!



I like "Home Grown" CEO's. Not a huge fan of "Hired" CEO's unless you are Lee Iacocca or Jack Welsh. Don't know the difference?



Here is a hint. I like CEO's that have been with the company since inception or has been promoted many times to get to the top. Not a fan of CEO's by headhunting. It may be a necessary evil for growth etc, but better choose really well.



I guess what I am trying to say is I don't like "Carpetbagging" CEO's. The ones with a company for a very short time. 3 years or less. Mostly 2. I guess it takes the board 2 years and double digit sales declines to figure out they hired a moron.



Remember the Proctor and Gamble CEO?? How about the Sears CEO? Put in his own bid. Interesting! Who is your least favorite CEO? Most favorite? Great choices for most favorite. Branson, Bezos, Cuban, Musk, Gates, Jobs? Ford? Edison? Carnegie? The list goes on and on. But the loser list, the illustrious loser list, goes on and on and on and on much much longer but most are not very famous.



So for all those CEO's and Board members everywhere that are clueless and destroying good brands and companies faster than I can write this, here is a CROWBAR, the rest is up to you! :-)



*Please note: Instructions for crowbar use should be read before insertion. Failure to do so may void crowbar warranty. Do not share crowbars. Call our hotline for any related issues. 1-800-ITS-STUK or if you are outside the USA, call 01-305-CROW2GO



:-))))))))))



Rick Schwartz


It Does Not Matter WHEN you got into Domaining, It Matters WHERE you are Going!


Morning Folks!!



Plenty of people were in domaining YEARS before me! They got domains for FREE!! That FACT never ever ever affected how I look at domains. Never ever did I say I can't do this or that because I came in late! YEARS late! But so many TODAY do! So many in 2000 did! in 2005! Name your year! When you are wired ass backwards that is the resulting flawed thinking process. You want to argue and be right?? Go ahead!! Tell me all the reasons you must lose and not win.



Just look at all the fools that were around in 2000 and told themselves it was too late. SCHMUCKS! Would you not agree now that you have 20/20 hindsight nearly 2 decades later? Or would you still be the same loser even if we set you free back in 2000 and did it right now? If you argue NOW, you would have had the same argument with me every single year. If it was 1995 you would complain about them not being free anymore and that it is over cuz domains, ONE WORD DOMAINS, are $10 a pop! It it was 2004 you would complain that Frank has all the good domains. STOP IT ALREADY!!



I have had better results than some and not as good as others. But all in all, I have had very satisfying results. And yes, I got in before many, but that has nothing to do with nothing. I love how people try and use that against me. Yeah, I saw it and I acted on it. PERIOD!



See how that thinking process is the difference between winning and losing. Between progress and being stuck. Between success and failure. You want to win the argument? Go ahead! Prove you can still be a loser every day when you wake up. YOU WIN!!! LOL



Not only did I start domaining in 1995, I restarted again from scratch in 1998 after I leased out all my domains, So I went out and repeated 1995. I was being paid $1.5 Million a year for my domains. ALL my domains. So what was I to do? I started buying more domains. And by sometime in 1999 I leased all those new domains to the same company. Now I was getting $3 Million a year. But I am not done yet. I repeated that one more time around 2005. And then starting in 2016 thru mid 2018 I started once again.



Go ahead, argue with me! Challenge me. Belittle me. But you will look like a fool doing it. Being a coward you won't post your real name and in this post, if you don't publish your REAL name or have a known moniker, I have decided not to publish your worthless and condescending comments. You people are worthless and have no value. Anyone that wants to make a point whether valid or not (usually a pointless, mean and nasty one) that won't put their own name on their own words are COWARDS! PERIOD!! It also prevents legit comments from thoughtful domainers actually wanting to engage in a serious discussion.



But I may make this a new policy going into 2019. Who needs these weasels? I and my readers have taken their crap for many years. They are bitter, angry and not making the money they need. This is their only way of feeling important. What do you think??



Unlike many blogs from News Networks, to Social Media, to tech and going on since DAY ONE , I publish everything! I don't protect my friends by removing negative comments or threads when they look like fools. When others call them out they get protected! I have seen it countless times over the years. It's an ethics and honor issue as far as I am concerned. So those blogs that pick and choose which comments to post don't have value to me. They are skewered and that means they always have an agenda. Sorry guys, IT'S THE TRUTH! They censor, I don't.



So to those that want to always complain about when they got started......STUFF IT!! LOL Your flawed thinking process is poisoning YOUR future, not mine! WAKE UP! Making money is never easy. It's never the wrong time to start on the RIGHT PATH! Got it?? Want proof? Just look at all the people that came in thru the years and found great success. Some just started TWO YEARS AGO, FOOLS!



If your ass itches, it's your fault not mine pal!! :-) Try Charmin!!! lol



It's a New Year, start it off taking those mind shackles off and stop feeling sorry for yourself. Go out and MAKE IT HAPPEN! aka, MOVE MOUNTAINS! Buy quality. QUALITY starts and ENDS with .COM not .Whatever! Square wheels make life difficult. But hey, if you like to fail and never going to where you want to go to, I can't stop you.



Any FOOL that wants to argue the point TODAY, WINS! You win. Happy? Instead of challenging ME, why don't you challenge YOURSELF! Challenge yourself to do better and think WISER! Or are you going to piss away another year telling yourself what you CAN'T do??!! I don't care either way. Does not change my life one way or the other. But it sure can change the life of many that read this and change their losing attitude into a winning one!!



Your success or failure depends on your reactions in life to life. Failure is a choice. Success is a choice. Which would you like to choose? Your reaction holds the key.



And big Props to Bobby in comments below for bringing this to my attention. The guy in 2000 saying it was TOO LATE!! LOL! Someday people WISH they could go BACK to 2020!!!!!!!



http://www.ricksblog.com/2007/11/time-capsule-se/#.XCy0sWgzbnF



Rick Schwartz