Let's REALLY get into it today. Let's really set the line in the sand. Let's understand why MOST businesses fail. Let's think differently and get a different result. Do you see what we see? Do you see WHY we see it? Well you will after you read this. You will understand what we see. At least you should.
BY Danny Welsh
“Why should I consider domain leasing?” seems to be a question Rick and I hear often from companies offering to buy one of our domain names….most of whom simply do not have an existing “category” business or new “category” idea that is at this time BIG ENOUGH that leasing Category.com is a better alternative than buying any other domain name.
“What makes you think end users will accept domain leasing?” seems to be a question Rick and I hear often from domain name owners…most of whom simply do not own domains that are at this time OF THE CALIBER that leasing them is a better alternative than buying any other domain name.
don’t care about due diligence
and frankly, most businesses FAIL.
Thousands upon thousands of businesses just getting online for the first time in the next few years will be happy to pay $8.99 for a www.domainname.crap wrong-extension non-.com domain name from registrars that pay upwards of $30.00 per CLICK to Google just to get that prospect to find the registrar’s website when searching for a “domain name” at a search engine (thereby revealing themselves as an internet marketing “newbie”)…never realizing that the registrar would GIVE THAT VALUE-LESS ALTERNATIVE-EXTENSION DOMAIN NAME AWAY FOR FREE to get the lifetime customer in the door to buy all kinds of other products and services.
Thousands upon thousands of businesses just getting online for the first time in the next few years will be happy to pay $8.99 for a www.domainname.co from the GoDaddy registrar and will find out down the road…that by doing so they’ll lose money, lose customers, and work harder instead of just work smarter AND harder to achieve greater business success faster (and they’ll be PISSED when they realize that GoDaddy themselves KNOWINGLY set their customers’ .co-using company up to FAIL online)
Thousands upon thousands of businesses just getting online for the first time in the next few years will be happy to pay $8.99 get a completely FREE www.companyname.google (or its equivalent) domain name along with easy free email and file hosting, not realizing that their desire to get “free stuff” will cause them to sign away their destiny to succeed in business to the whim of the golden god of the 21st century that really only wants your advertising dollars (and doesn’t lose sleep over whether or not your business actually MAKES SALES).
The companies that make the www.wrong.choice for their domain name will play not to lose…and not all but most of them will EPIC FAIL, and this will just be another reason why among the myriad reasons why in fact MOST businesses— online OR offline— fail to get off the ground and become profitable.
So go ahead and if you’re in that 80% according to the SBA that couldn’t be bothered to make decisions for the future profitability of your company based on evidence, go elsewhere than reading the hard truths here because we can’t help you.
However, if you’re here reading and learning because you want to get the best NICHE.com domain name available for your niche category…you’re exactly who I want to talk to directly.
You may have just heard about “domain
yet more and more every week, business owners like you
wanting the BEST domain name they can possibly get for their
business idea or existing company are already
seeing domain leasing as a win-win.
15-20 years ago folks like you didn't know what a domain name WAS (and unfortunately if you want a great one today…you’re realizing now that someone else already owned it 15-20 years ago…in most cases that person is one of a group of folks I call “the 500” and if you didn’t realize it, these approximately 500 or so domain investors own the majority of the eRealEstate on the net worth building a website and company on).
10 years ago many wouldn't have believed they NEEDED a website more than an online brochure, much less a special domain name better than their made-up company name brand.
Today, you know differently right? Looking to make SALES? Keep reading….
5 years ago many would have laughed to hear a $1000/mo lease price for something where an 'alternative' would cost $8.99 outright.
In the last few years, and increasingly each week that passes…the businessman wanting to take his company global online with FAST RESULTS has begun educating him/herself about what makes the internet tick and what contributes to multiplying profits.
Last year— you would have Google searched and found less than 1000 results for a search of this simple offer proposition:
“This GREAT Domain Name May be Available for Joint Ventures or Lease”
Now you’ll find how many?
It’s because increasingly both domain name owners not proactively developing their best eRealEstate and the companies that want to do so…are BOTH seeing domain leasing and lease-to-own deals for an a true WIN-WIN for both parties.
Hell, just this past month you may have read the news about the Las Vegas tourism/visitors board leasing LasVegas.com as their brand instead of the inferior VisitLasVegas.com domain name and internet brand they had previously been using.
When throughout this year they roll out the humongous international TV and ad blitz using that superior domain name as a domain name, brand, and call-to-action for adventurous travelers worldwide to visit, do business, and play in Las Vegas…what do you think is going to happen?
Is any “Joe Blow” not reading this blog or others like it seeing the LasVegas.com commercials and ads going to know…or care…that the city of Las Vegas doesn’t technically yet own the eRealEstate land upon which the “official website of Las Vegas” is built?
How many extra bucks does the city of Las Vegas need to bring in from tourism and conventions on top of the $100s of billions the city is awash in each year already…to make whatever the landlord of that highly visible property worth whatever the domain name owner quite fairly asked when we have empirical evidence that within our lifetime the eRealEstate property LasVegas.com WILL VERY LIKELY be worth more money than any single REAL real estate property in the city of it’s dotcom namesake?
Did you follow that or was it too convoluted for you?
Here’s a hint: In your lifetime and mine, a time will come when there won’t be a single hotel/casino on the Las Vegas Strip that is worth more than LasVegas.com.
A premium .com category domain name for your product or service or audience equals instant credibility and lead generation benefits. And so much more. Who around the world will not know EXACTLY what LasVegas.com offers without yet even responding to those advertisements? It’s an instant brand…an incomparable word-of-mouth shareable idea…and a bargain at whatever price the city of Las Vegas paid to lease it.
Bravo! They are on the cutting edge again.
Love Vegas or hate the city…they know how to make money unlike perhaps any other place on Earth, and the decision you’ve just seen made here WILL be repeated again and again by many smart municipalities in the next few years to get their hands on their “CityDotCom” eRealEstate.
Anyone that seriously does their due diligence on internet marketing realizes that there is ONE BEST DOT COM DOMAIN NAME for their business idea, and the LasVegas.com deal simply proves it’s not just small business, or big business, but even within the merger of government and business where a visitors’ board operates.
And each company in 2013 doing their due diligence on the ONE BEST DOT COM DOMAIN NAME for their business idea is going to run smack dab into “the 500" – again, this is simply the name of what I call the group of visionaries that as early as 1993 bought up all the premium .com “land” under the infrastructure on which the entire INTERNET is built.
Guys Like Rick Schwartz and the other domain name owners who are my clients with JointVentures.com
If you want a GREAT .com domain name, your due diligence will lead you right to the 500 in so many cases it is SPOOKY, as you start researching to buy the domain names you want and find...again and again...that someone beat you to it. Who? Maybe me. Maybe someone else reading this among the collective brain trust of an entire industry that treats RicksBlog like a watering hole.
Doesn't matter who you find, as the next few years unfold…you will hear a response to a request to buy the domain name you want that “the 500” and those who aspire to be among them will know exactly why is quite fair and reasonable: "Not for sale, lease only!".
Domain owners have taken their powerful assets away from Google and Yahoo who were paying them very poorly and put their destiny in their own hands (WIN).
And the end user companies that covet a GREAT domain name you feel is worth 6-7 figures can try it out for 5 figures a year (WIN).
The wind at your back forever for the cost in many cases of a corporate car or two each month (something many companies big and small already LEASE).
What's not to like?
WIN-WIN is key, here.
No one is trying to "get one over" on a domain lessee.
Just like no one is taking advantage of the city of Las Vegas. It’s called capitalism, folks. And you can invest or you can gamble. Own the house, or play .craps. Your choice.
Everybody has to be happy with the deals we make thru JointVentures.com, NOT just our domain name owner clients.
Of COURSE you would prefer to own the domain name you want outright (and those are the folks that opt for a lease-to-own deal instead of a straight domain leasing deal).
I'd prefer to have been born with a million dollar trust fund waiting for me, but I've had to work for every dime of mine.
You take what you can get in life, right?
If you have your mind set on the one and only GREAT domain name that can really make your business idea or your existing company FLY…
Then don’t jump out of a plane without a parachute and pay 6
figures to acquire it, when you can pay $xxxx per month on a test drive lease.
Don’t pay 7 figures cash now to acquire it when you can pay $xx,xxx per month
to make certain your hunch is right.
It wouldn’t be priced so high, if that hunch hadn’t worked out pretty damn well for many companies who wanted THEIR one domain name…and got it, and never looked back.
Way to go, Las Vegas!
Think Joint Ventures.