More than domains sales, I have had “Significant” domain sales. Meaningful sales. Sales to build on. Sales I could point at to make my case for future sales. My sales. But my goal was not to sell any for 20 years. In that, I failed. But I needed to build a foundation as part of that 20 year plan to be taken seriously and therefore raise the value of all domains. Not just my domains.
My first sale was eScore.com to Kaplan Education in New York who is a powerhouse in the education field. It was widely reported by the media starting with the NY Times. That was 1999 and 6 figure sales were not common.
My next sale was that of Men.com. This was a very rare 7 figure sale in those days and it came at a time where the bubble had burst and this gave new life to the industry. The sale was reported worldwide in hundreds of major publications and TV. It was a monumental sale of the day.
246.com, my first NNN sale has gone to IAC.
iReport.com was one of my best sales. It took about 6 months to complete. Their opening offer was $10,000. I said no to CNN many times on the way to a $750,000 cash sale. The biggest sticking point, making it public. They did not want to be laughed at for spending so much for a domain name. I assured them that would not be the case.
After a few meetings, they gave in as I would not sell without that single concession. It was worth another $750k to me in publicity and to build future sales on. This domain was the epitome of the Internet. A soapbox like no other. Today, iReport.com is in every country in the world and is one of the most recognized citizen journalist sites ever. The sale that keeps on giving to me and everyone else in the industry.
Candy.com bought in 2005 and sold in 2009 for $3M plus royalties off the GROSS. I believe this to be one of my most valuable domain names. The total value of this deal is unknown, but my projections come in at an additional $2M-$3M. So this deal will eventually be worth $5M-$6M. I also have a clause in the contract that gives me a sizeable bonus should Candy.com be sold in the next years. That would be the biggest part of the contract if that would happen. (More on that in a future post)
PunchBowl.com to MyPunchBowl.com for an undisclosed amount and shares of stock. Another sale with an open ended value.
So of my 15 sales, 5 of them have more significance than just a sale. 2 of them will be spitting out dividends many years after the sale. Some like OnlineCasinos.com I have to keep private. But even if I break my silence, the penalty would be having to buy the domain back. OK!!! LOL.
In the future I will be even more choosey about the deals I make. They will become even more meaningful. It will happen for one major reason. The way I see things unfolding. The way Donald Trump would do it if somebody with an idea for a piece of his land. What deal would he carve out? Now just because this mindset was not “ripe” 15 years ago does not mean it won’t be ripe soon. Very soon. Within 5 years.
Sure, they all laughed their asses off at me for what I do and what I believe. But the laughter subsides as the deals come. Each of those sales above are partially made to silence that laughter and turn it into folks that want to understand more. Whether they understand or not won’t sway me off my path and what I see and what I will do.
My record will speak louder than the loudest naysayer in town. Then a town of naysayers. That was what I believed in 1995 and that is what I believe today. What pisses people off the most is that I have been able to stick to my path and what I see unfolding regardless of the laughs, prods and all the rest. It makes them crazy that I won’t vary off my path. Year after year they laugh and I watch the goal get closer and closer.
As they say, “He who laughs last, laughs best”.
In the days ahead I will post about the seeds of my first NINE FIGURE deal. Even 50% of the choir won’t see it or believe it. But at least they know not to laugh.
Have a GREAT day!