The Newest War has Just Begun. Who Will be on What Side of the Social Networking Line

Morning folks!!

Things are moving so fast now it is hard to keep up. Harder to even define. Unintended consequences are on the horizon. Pitfalls and pots of gold.

The key thing to watch in 2011 is how Social Networking manifests itself. I think this is the biggest, most massive and fastest change in human behavior and habits in my lifetime. A new normal is coming but it is still in formation. Battle lines are developing. How much is too much? What expense will it ultimately take? There are many unanswered questions and too early to even think of where it will all sort out. There is good and bad and each are vivid. That is why this will become such an issue.

In a story this weekend one of the headlines was 'Twitter and Facebook don't connect people – they isolate them from reality, say a rising number of academics.' So we are about to see a new social war to breakout. Defend or define, just more money that some can get their hands on.

And did I mention that Social Media may actually backfire on businesses? They best be careful. It can grow their business if used right or destroy it if they make some bad moves. Stay tuned. This is only the first chapter of a story that will take many months or years to play out.

Have a GREAT Day!

Rick Schwartz