Those that have followed me know I have an issue with 'Branding' and the best way to do it and how sales is the ultimate branding. In this post from 2008 I delve into that issue and more.
Now there is also something embarrassing there as well and I thought twice before I linked to this post. But you don't win every game and the losses are important as well. But regardless of the loss, the story does not change. The reason he wanted to buy Property.com did not change.
Have a GREAT Day!