My Belated Annual July 4th Post. A confused Industry.

Morning Folks!!

I have made a July 4th post as long as I can remember online. I started writing this a couple weeks back along with several other thoughts and posts that were never finished or just decided not to publish. There is so much to say right now. So much confusion and second guessing. I re-evaluate things every waking day. New info, could mean a new result or just fortify what you believe even stronger.

Let’s just admit most of us have A.D.D. (Attention Deficit Disorder) and I think I can prove it. First of all we would likely not be domainers as we would be satisfied with just one domain name. We would be satisfied with perusing just one project. We would be happy owning one business. Shall I go on? Call it what you like, but as unfocused as we are, I think I am seeing even less focus as folks begin to doubt themselves., their futures and their own beliefs because they just don’t have the inner strength not to be swayed by their peers or the masses.

Domains are becoming very important and moving to center stage as I always knew they would and have said so repeatedly over the years. Almost decades! However many Domainers are weak and throwing in the towel. The numbers say 80% will give up before finding the success they so dearly wanted to find. Budgets are stretched and domain investors are forced to become domain flippers.

I see the weekly auction numbers like you do. It mostly shows weakness. $1.4 million this week, $1.2 million next week, $1.5 million the week after. To me, shows weakness. Not because of the numbers or even the number of sales. But the prices and the reasons that are forcing that sales. BILLS! OVERHEAD! MORTGAGES!

Domain Investors have been overrun with all types of other folks making a living off domains. That’s not a bad thing unless you don’t recognize and understand that. They have different agendas and goals with a lot of overlapping. Overlapping does not mean to ignore the defining lines and the various sectors and many new sectors to come. It means to understand them, use them, be one of them if that is your calling. But don't ignore anything.

For years I have talked about type ins and am always abruptly interrupted with a chorus of different views minimizing traffic. Well sorry, this game IS about traffic. Maybe not all domains, but you need a BASE of domains with traffic to support those with value that can’t support themselves. Those that ignore this continue to struggle more than any other group because they are missing a key piece of the puzzle and play the game with a huge handicap.

The entire PPC system is based on type in traffic!! Not based on seo traffic. The seo was just a way to abuse and take advantage of the system and Google allowed it for some DUMB or monetary reason. So if you don’t use ppc you are forced to be a flipper. It’s kinda funny for me. I entered domains and the Internet and the first place I ever posted was on a board with a bunch of folks flipping Mobile Homes. It was the same group as I see today on domains except the cost of doing business with domains is lunch money. They quickly removed my posts and tossed me out with the garbage for simply suggesting they could substitute this thing called domain names and do the flipping faster and make loads more money. I think Serge may be the only one that actually remembers because he was there and he too had his posts removed.

The industry is weak today as sales are forced. Forced to pay the bills. And when you are forced to sell, you have to sell your best. Junk is hard to sell. Sometimes you can’t even give it away. for example. Nobody even wants the carrying charges or can afford them. Not even domain flippers and that says it all. Besides, why pay more for something proved to be inferior and pay 2x or 3x as much? But step away. Domain names, especially .com are stronger and more powerful than ever!!! The masses are just beginning to realize the importance and power and so many domain investors just can’t quite see the end of the tunnel. Don’t give up! We are almost there. Land ho! Land ho! This is the START not the end. Do everything you can NOT to sell you unique assets. Values are going to explode! And if .whatever does not lead to the promised land, they will explode again and even more so.

I have been enjoying the clarity of what is happening and what is to come. If you look at things as a snapshot, then fear comes. When you look at it as an evolution and a revolution, a huge smile comes. I feel JOVIAL!! I also feel bad for those that either don’t believe in themselves or don’t believe in their domains. That had to do it “Their way” regardless of the results.

If you are being FORCED to sell domain to survive, something is wrong and so many are in that situation including some large companies in the space. But look, we all see things differently and all I can do is share the way I see it and if what I share rings true, then hopefully understanding will come along with it.

I watch folks and domainers chase what happened yesterday. What a waste!! You don’t chase yesterday folks, you set up shop on tomorrow and have them pour you a drink. You don’t CHASE, you WAIT! Because if you wait, it means you got there before them and you know they are coming. If you chase, that train already left the station and it may be never before the next train comes.

So if you positioned yourself well, sit back. Take a deep breath. 1000 doors of opportunity are about to flood the market. And just like metal, there is gold and tin and a market for each. Many won’t be metal at all. Clay and they will break apart the moment they are touched.

So clarity and excitement and fulfillment all at once. As I mentioned on my email last week, there have also been a few constants. At the core are the 350-500 domain investors that came from every walk of life from all points of the globe that refuse to give up their vision. Have minds as varied as the stars and are bonded together by something we ourselves can't even explain. We are explorers with varying booties of treasure. None the same, but many alike. We have nothing in common and everything in common.

So for those that think it is over, let me tell you a tiny secret. It has yet to even begin. We are at Babe Ruth valuation not Derrick Jeter. Don't know or understand the difference?? Then don't waste your time disagreeing with me, invest your time and learn why I am right! Because sales is the driving force, understanding and great need will happen. SALES!! New Clients. Growth. But it won't be in your time frame, it will be in their timeframe. All we can do is accelerate and bend how long it all takes. Need, want and desire will be the path to the future and following the money will tell you the answers. Consumer money is smart. Investor money is not as smart. Type ins are the consumer speaking. It's the holy grail whether you want to accept it or not and it is going to determine the fate or success of almost every non-brand extension to come.

Thanks for reading and here is my post from July 4th 1998. Times changing?

Have a GREAT Day!

Rick Schwartz