Let's not minimize or maximize the Reverse Domain Name hijacking (RDNH) decision that came down against Procter and Gamble (P&G) over Swash.com back in March. But for a stellar company like P&G it is a black eye they should have never gotten.
So lets just deal with a few facts. This was what I wrote about the fallout back then.
This was my open letter to the CEO Bob McDonald that followed.
That was besides personally contacting each and every communications director for a comment without a single response.
But let's look and see what has happened in the days since. Exactly 90 days if you are counting.
The CEO, Mr.McDonald, steps down "effective immediately" at the beginning of Memorial Day weekend on May 23rd. "Robert McDonald's four-year struggle to adapt Procter & Gamble Co. to a new world of more frugal consumers and tougher global competition has come to an abrupt end."
Did "Frugal" (another word for CHEAP) include giving him or those that report to him the order to try and grab Swash.com?
But that is not all. Then just DAYS later P&G announces "Organization changes". MASSIVE changes. I then asked myself when in my lifetime did I ever see a shakeup like this at Procter and Gamble and I just can't remember one. Can you? They even picked the former ceo A.G. Lafley to get the compnay back on track. Both men in the industry for well in excess of 30 years.
Straw that broke the camels back? I guess we will never know. But it was a straw and that STAIN remains with this company FOREVER! It happend and somebody in their organization made a very costly and unfortunte mistake. A mistake that could rise to the level of ending a career.
So as domain name investors this is a case we can point other would-be hijackers to which will let them know that no company no matter how big or small are immune to a decision like this and the repercussions that come both personally and professionally. Ignorance is no longer an excuse.
Have a GREAT Day!