Mom Won’t See 91 but She Lived 90+ Years to the Fullest! Updated

Hi Folks,

It's been a pretty distressing couple of months. The last weeks very hard.

My mom has been in her final days and hours as I write this. (And if I decide to post this, her battle will have been over) It's my outlet. Some of the  hardest days of life are upon me and I know the next days will be challenging. But in and after the grief  I will celebrate her life. I am thankful her suffering was not prolonged.

She was born years before the depression. Lived through that era and even helped my grandfather, "The Hosiery King of Fulton Street", stay in business after he went out of business and slowly built it back up using my mother as the go between since nobody would sell direct to him anymore. Everytime my mother would pick up the goods and each order larger and larger and at 12 she was the biggest buyer with nobody knowing it was actually my grandfather until he was back on top and all was forgiven.

My mom was amazing. In all of my life not one person ever had an ill word to say about her. I guess that stuff skips a generation is my only answer I have for me. But she won everyone over and did it instantly.

She was one of the millions of "Rosey the Riveters" during WW2.  She never applied for a job in her entire life that she did not get. She was a bookkeeper, sales person and also the Head Hostess at one of the largest restaurants in South Florida back in the 70's and 80's.

Just a few months ago I was able to make this blog post about my mom's 90th Birthday. A few weeks later she was the star of the show at my 60th birthday party. As late as August she was still driving. Scary, but still driving. Today she lost her battle. We have been lucky that she did not have a lot of suffering. She stopped eating weeks ago but would have cravings and we were quick to make sure she got what she craved. Her last big meal was her favorite. Lobster. She has been eating lobsters since I am a kid and would clean that caucus until it was barely a skeleton. Even on her death-bed with the aid of the caretaker she was able to put down one more 2lb'er.

She passed early this afternoon. Everyone said she was a "Battleship". A true survivor. Breast Cancer, Lung Cancer, Ovarian cancer, Lung Cancer again. Several strokes, heart problems and still loved every second of life.

She lived for Sunday breakfasts with our small clan of 7. A 20 year tradition. But the last 2 weeks she could not even make it out of bed to join us in her dining room. We knew then we were on borrowed time. Matter of fact, Sunday, the first Day of TRAFFIC, was the last time we actually had breakfast together. I am so glad I made that extra effort to make it that day.

So we have been preparing, however you are never prepared. I am just so fortunate and thankful that I had my dad in my life until I was 44 and my mom until 60. I know how many others don't have that great fortune and I have never ever taken it for granted. But going to bed tonight will be different from any other in my life.

mom Mom 3 years ago and 3 weeks after skirting death.


moms90th Mom this past April as we celebrate her 90th


920542_10152809744905514_1043667793_o Mom and me in May at my 60th Birthday




Momanddad Mom and Dad Circa 1993

scan0020 Mom at 21.

Love you and miss you! :-(


11/08/2013 Update. The service and Funeral was today at 10;30AM. Below is the Eulogy that was given:


It’s hard to talk about our mother, Estelle, without talking about our father, Hy.  They were a pair.  A matched set.

Our father Hy died in 1997, but as long as our mother was with us, he was too.  Now that she is gone the loss is twice as hard to bear.

They both grew up in Brooklyn. Our father grew up on the streets.  Our mother Estelle grew up on a financial roller coaster with her two brothers, Elliott and Lionel.

Her father and mother, Benjamin and Molly Kosloff, started businesses, closed businesses, lived in grand apartments, ran from creditors, and made and lost minor fortunes.

She even helped our grandfather get back into business during the depression. Ben was known as  "The Hosiery King of Fulton Street", until he went broke. After he went out of business he slowly built it back up using our mother as the go between, since nobody would sell directly to him anymore.

Every time our mother would pick up the goods, each order was larger than the next. At 12 years old she was the biggest hosiery buyer in Brooklyn! Nobody knew it was actually for our grandfather until he was back on top, then all was forgiven and he was once again “The Hosiery King.”

Ben was fearless.  He had escaped from Czarist Russia after being drafted into the Russian Army for a 40 year term, so business for him was a piece of cake.  He knew nothing about engines and barely knew how to drive, but he once opened an auto repair shop.  That particular venture ended badly.

In July 1943, after Hy enlisted in the Army, Estelle and Hy got married and headed to California.  While Hy was an electronics instructor in the army, Estelle worked in an aircraft factory helping to build B-17 and B-29 bombers.

Women like her were immortalized as “Rosie the Riveter.”  Through the years she also worked mostly in diners, and restaurants (the Kosloff family business) and in the 1970’s was Head Hostess at the Round Table in Hallandale. One of the Miami area’s largest and most popular restaurants.

Estelle gave birth to, and raised, 3 sons during her marriage, Leslie, Michael and Richard. 3 tries at a girl and no dice.

Estelle was a one guy woman, and Hy was a one woman man. They were happily married for 54 years, up until the day of his death they lived a passionate and sometimes volatile love affair.

Estelle’s defining characteristic, was her relationship with her husband, our father, Hy. They had a partnership based on trust, accomplishment, and a passion that didn't dim, even on Hy’s dying day.

On the last day of his life, Estelle walked into his hospital room, and our father spoke his last words, "I love you!" Then he gave her a little grin.

After Hy died Estelle’s life revolved around her three sons and her Granddaughter, Jackie.

She lived for our 20-years of Sunday breakfasts when the whole family would get together, and she was always ready for a dinner invitation or a party.  Joe’s Stone Crab anyone?

There was no-one we know that didn’t like Estelle. Ever! She was a classy lady, a devoted friend, and always had a kind word for everyone.  All of you that knew her know that she really cared about you.  It wasn’t an act.

She had a strong sense of family and was devastated when her brothers, Elliot and Lionel, died.

The only time she was combative was when someone wronged someone in her family.  Then the fierce force of a Jewish Mother’s determination took over.

Our mother loved life and lived it with passion.  She was a beautiful women and she dressed the part. Everyday, she got all dressed up, put her make-up on, and was ready to go at a moment’s notice.

Up until this past August she was still driving and living an independent life on her own terms.

Not that you would get in the car with her. That thought is enough to put the fear of God in you….assuming you survived the ride. As late as last week she insisted that not only could she still could drive, but she was a good driver. Florida is a safer place today.

We know she was 90 years old, and it’s easy to say she had a great life and it was time, but believe us, she did not go willingly.  She wasn’t done yet.  Maybe another 90 years would have been about right.

Don't be fooled by our tears. We cry for us, and you ... we already miss our mother. We have an empty space in our souls. But we celebrate her life, and remember her with both love and envy.

To the three of us, she was not only Mom.  She was also our best friend. The first person we called with good news. The first person we called with the bad news.  The person that was always there for us, regardless of whether the news was good or bad, and that gave that news meaning.

Our job is to honor her each and every day as if she was standing right there.

When we were kids, we used to crawl into bed with our mother and father, and they would tell us the story of the handsome prince and the beautiful princess that fell in love, and lived happily ever after.

Back then we thought it was just a story. But, when we grew up, we knew that it was true.

So, mom and dad, we will try to carry on your legacy with grace and dignity until we see you again.

144 thoughts on “Mom Won’t See 91 but She Lived 90+ Years to the Fullest! Updated

  1. Bill Roy


    Take time mate. I still can feel the hugs and kisses off my Mum and Dad even now, so you will from yours I am sure.


  2. Homero A. Gonzalez

    Rick, I am very sorry! I will have her in my prayers, and you and your family. Its a sad day. There are no words I can write to console you. We are just here with you. Be strong!.

  3. Leonard Britt

    You will always have the memories and the things she taught you. Condolences…

  4. Kassey

    Thank you for sharing with us the story of a strong and wonderful lady very important in your life. You’ve been blessed to have a good mother.

  5. shanecultra

    My condolences. She left you the best inheritance anyone can get. She left you the legacy of getting to see a great example of a good human being.

  6. Bob Olea

    Rick – I’m so sorry to hear of your loss. She sure seemed like an amazing woman! In time the pain of loss does fade, and the good and cherished memories remain….

    Trudie and I send our condolences out to you and all of your family.

  7. Gnanes

    Sorry about your loss Rick. May the love of those around you help you through the days ahead.

  8. RK

    Sorry to hear about your mom. May God bless her in heaven.
    I can feel it…I lost my mom 22 years ago.

    I pray for you and your family.

  9. Chris

    I am glad you have so many good memories of Her to look back on, that is a gift to cherish. My condolences….

  10. Fatih

    My condolences Rick

    God bless her.My mom died when i was 25.You are right you never are ready.

  11. Ian

    Sorry for your loss, Rick. Sounds like a tremendous lady and it is obvious in only a few short sentences that you get much of your entrepreneurial spirit from her and that she will be very missed.

  12. Ms Domainer


    Your Mom sounds like she was quite a feisty lady.

    It doesn’t matter how old a parent is, she is family, and family is everything.

    My thoughts are with you, and your family, Rick.


  13. Jason Thompson

    As you know I lost my father in April Rick. These things are never easy, but your mother is in a better place now. Cherish the memories and continue to reflect. You’ll get through this tough time with the support structure she helped build for you. My condolences during this time.

  14. Harry L Shields

    Rick, we are thinking of you in this time of great loss. Just knowing that she does not have to suffer anymore should make you feel somewhat better. I can tell you that the feeling of loss will never go away, but the fond memories will make it easier. God bless you and your family.

  15. Mark Hershiser

    Thanks again for reminding me how valuable what I have is, I am going to call my Mom right now and tell her how much I love and appreciate her. My condolences Rick…

  16. Aaron Strong

    I pray that you and your family are comforted now and in the days ahead…..Having lost my precious Mother to cancer, I feel your loss and pray for you.

  17. Sergiu Strat

    I’m sorry to hear that Rick. Great people should always be remembered. Is the most beutifull thing to do for beloved ones. My grandfather lived 95+ years and he was an out-of-this-world person. It takes time to really understand how much we’ve learned from people like them. I wish you to be strong! May her soul rest in peace.


    Accept my condolences, with a bear hug, king…

    “…breakfasts with our small clan of 7. A 20 year tradition”… priceless!

    We are all ready to celebrate her life with you. You cheer us up nearly everyday; your encourage us everyday. The only way to top that, is for you to remember that we all, in one way or the other, love you, Schwartz. May God give you, and the clan the strength, and wisdom to handle everything, just like she would want you to…


  19. Jim Holleran

    my condolences, my thoughts and prayers go out to you and your family Rick. RIP to your mom.

  20. Scott Haven

    So sorry for your loss Rick. It’s never easy, even when we have time to prepare. She’ll always be with you. Don’t forget that. You’re in my thoughts and prayers.

  21. Shaun Pilfold

    Sounds like a great Mother and lady Rick. My condolences to you and your family.

  22. NEIL

    Many, many tears for your Dear Mom, Rick.
    I am sure that everybody is with You.
    Condolences to you and your family.

  23. michael berkens


    Judi and I are very sorry for your loss.

    We were glad to meet your mom you look just like her

    She lived a full life and left a lasting mark in you.

    Stay strong and take comfort in the great memories you have

  24. Mitch Giangobbe

    I am sorry to hear of your loss. My deepest condolences to you and your family.

  25. Observer

    I am very sorry to hear about the loss of your mother. Please accept my condolences.

  26. UFO

    Yes, condolences. My grandfather died last week, but when one of your parents dies its much much harder.

  27. theomahaguy

    I lost my mother when she was 92. I had taken care of her in my house the last 6 months of her life and during that time finally got to know her more than I ever had growing up. You had the good fortune to have shared her company each Sunday for 20 years. Precious times that you will be thankfull of as the years pass. God bless you and your family. Sorry for your loss.

  28. Scott Alliy

    You were blessed to know something I never did a real mom. May she rest in peace knowing she was loved by many. Helen lost her dad not long before TRAFFIC. Best to you and your family.

  29. Alexander

    Sorry to hear that, Rick, my condolences to you and your family. Take care and God bless.

  30. Howard Neu

    That was a beautiful tribute to one of the most beautiful ladies that Barbara and I have had the privilege of meeting on many occasions. She always had a smile for everyone she met. Our sincerest condolences to you and your brothers on your loss.

    Reading your tribute reminded me of my Mom who was lost to cancer at the age of 60 some 34 years ago. I still get a lump in my throat thinking about her. She was always my biggest fan and strongest supporter, no matter what I did. For the rest of your life, you will remember your Mom’s smile and how she always loved you and supported you.

    No matter how long you live, in the overall scheme of things, life is short and all you leave are memories of the good times (and maybe some bad) that you share with others. Your memories of your Mom and Dad will last a lifetime.

  31. Jared Nyaberi

    Rick, I am so sorry for the loss of your loving mother. I lost my mom in December of 2009 and I know how it feels. You are a strong man and I pray that your family stays strong together, during this difficult time. I encourage you to cherish all those great memories and good times together. May God continue to bless your family.

  32. George Hong

    Rick, I am sorry for your loss. May you take comfort in knowing an angel is watching over you.

  33. Wayne

    So sorry to hear of your loss…prayers are with your Mom and yourself, family and friends.

  34. Ze

    Your mom brought you to us. The domain community is eternally grateful and we’ll keep her in our thoughts. Stay strong.

  35. vinsdomains

    Sorry to hear Rick. My condolences. Loosing a loved one, especially a parent, is one of the hardest things that life brings. Ninety years old is a remarkable life and I can only hope your days will be filled with treasured memories until you see her again!

  36. Jagan

    Everytime time I saw her picture at your site it was very nice to see your family. She did a great job raising her kids. Sorry to hear about your loss. My deep condolences.

  37. Ramahn

    wow, beautiful lady. I am sorry for your loss Rick. God bless you and your family. A loss, but also celebration of her life and legacy and that she is in a peaceful & much better place.

  38. Tim Davids


    Always thought it was cool you including your mom in some of your posts. Some guys would be all business. You clearly loved her which is all the tribute I’m sure she ever needed

  39. Scott Smith

    It’s difficult to lose your loved ones. Kudos to you and yours as you celebrate her life and legacy.

    Kindest personal regards,

  40. DonnyM

    Rick, So sorry for the loss of your mom.
    She sounded like an amazing mother and individual.
    What an incredible life she had.


  41. Mr. T.

    My condolences RIck. Extremely touching tribute. A truly special relationship, you’re blessed.

  42. Daniel Ballard

    Hello Rick, although i usually never comment here, i just wanted to also give you my condolences regarding your Mom. Stay strong

  43. Mike King

    It is obvious that your Mom has been and will always be deeply loved by you, from your first to your last breath. Take comfort in knowing that the fond memories you both have shared will forever be a part of who you are.
    TopDog Domains/Tampa

  44. teri

    Your mother sounds like an incredible woman. How blessed your family was. Thoughts to you and yours.

  45. skydomains

    Please accept my heart felt condolence. However a life lived to the fullest is a life well lived. You moms life should be celebrated. May God give you and your family the fortitude to weather this storm and the grace to rejoice her life; a life well spent.

  46. Christian

    I’m very sorry to hear of the sad news of your Mum passing Rick, be strong.



  47. Danny Pryor

    Words are so inadequate right now. Condolences on the passing of your mom, Rick. You have been very fortunate to have a woman like her in your life. The story of Fulton Street is very inspiring and brought a smile to my face. It explains the source of your instincts and your drive.

    In the coming days, the waves of emotion will be difficult (they already are, no doubt – I’ve been there), and you will rediscover the life that is around you. I believe we all share your sorrow and your joy.

    Thank you, Rick, for trusting us to share this moment. My heart goes out to you and your family.

  48. Anthony

    Condolences Rick. It sounds like your mum lived life to its fullest, I hope that is some comfort

  49. Jim Sickorez


    I know what your going through as I lost my dad on November 29, 2012…My thought are with you and your family and hopefully in the days and weeks ahead you find comfort in all the great and happy times you we’re able to spent together…You hit the nail on the head by not taking it for grant and making the extra effort…Life’s too short…Be well…

  50. steve

    She had a great life. Great person. I lost my dad this year to. Knew it was coming but doesn’t make it any easier.

  51. Ron Jackson

    That was a wonderful tribute to your mom Rick – what an inspirational and productive life she led! And how fortunate you were to have such a remarkable woman as your mother – something you clearly knew and fully appreciated as evidenced by both your words and the way you loved, cared for and cherished her. She can never be replaced but she can always be honored and celebrated for the impact she had on your life and the lives of so many others – and I know that is exactly what you will do.

  52. Arnie Katz

    I am very sorry for your loss, Rick. It sounds like she was a great inspiration in your life. Your expression of her life reveals the great love you had for your Mom. May you and your family have peace and comfort in the memories you share.

  53. John Bomhardt

    My condolences to you and your family. Wow, 90! You were so fortunate to have your mom for so long. You are truly blessed. Think about all the great memories with her :)

  54. Gaurav

    Dear Rick, I pray for peace for her soul & strength for you & you family in these tough times.

  55. Diego

    My most heartfelt condolences, Rick. You got she was proud about her son and, just for this reason, all your life and your work make sense. Cheer up, be happy and go ahead, turning every new day on a honest tribute to that wonderful woman who your mother was.

  56. Mike

    Dear Rick:

    התנחומים העמוקים ביותר

    I understand and share your sorrow. May Albert Einstein be right to consider death as an optical illusion! I’m aware of your going through difficult moments. However, as you take so much after your mother, you will continue to excel at what she excelled. You’ll continue to be, like her, an outstanding constructor in the tough entrepreneurial world. Is there a better way to cherish her very memories?

    May her soul rest in peace!

    Peace to you and all your family.



  57. Owen Frager

    Very sorry to hear this news Rick. You hid it well at TRAFFIC. Your mother sounds like a great woman and she should rest in peace knowing she got and gave 90 full years of enjoyment, a claim most others on this planet, can not stake. As a tribute to your MOM, you stand tall and proud as her legacy. And a fitting legacy it is. You will be in our thoughts and prayers.

  58. Garry Chernoff


    Thank you for sharing that moving story of your mother’s life. I’m sitting here now imagining what she must have went through in those hard, early years and how her influence made you the strong, savvy, passionate man you’ve become. Your mom and mine were born almost the same year and the similarities in their character made me relive some wonderful memories I haven’t thought of for awhile. My thoughts are with you and your mom today Rick. I’m sorry for your loss.

    All I am, or can be, I owe to my angel mother. – Abraham Lincoln

  59. Rob Chandler

    My condolences to you and your family Rick, she lived a long and fulfilling life and you were fortunate, kind and wise to remain in each others lives for so long.

  60. Michael Katz

    So sorry to hear about your loss. Nice post and pictures remembering the good times. My thoughts are with you and your family.

  61. AlanR

    Rick, my deepest condolences to you and your family! She has now passed from this dimension into another. Even though you can not see her, she will always be present.


  62. Rob

    Sorry for your loss, anyone can tell she was a great lady just by the photos. Your post was a moving tribute.

  63. Rob Carter

    So sorry for your loss Rick. I know how you feel, but have to believe she’s in a better place with no more pain.

  64. Joe Styler


    I am so sorry to hear this news. You and your family will be in my prayers as you go through this difficult time.

  65. Altaf

    Hi Rick,
    It is very sad to note the news of your beloved mother’s death. But we, all are mortal. Good news is that she lived her life to the fullest.
    Please accept our sincere & heartfelt condolence. May God rest her in peace and May God allow all of you to bear this irreparable loss. Amen!
    Altaf & Lucy

  66. domainscience

    Sorry to hear about your Mom Rick. With all the illness that she fought, she seemed like a true warrior.

  67. Dax

    Although we should be sad when someone dies, we should be happy on 90 years of life, love and sharing. Many people do not have that luck to live even half of this age. I am sorry for your loss.

  68. Tony Sheehy

    My deepest sympathies to you and your family, Rick. Your mum would have been very proud of you. Take comfort from the fact that you were a great son to her and did everything you could for her.

  69. Jeff

    My condolences. This is really a touching story, both happy and sad like life is. She looks like the great mum of a great man.

  70. Alan Hack


    What a wonderful son you are to care so much about your mom. You were blessed to have each other. My condolences to you and your family.

  71. Bill Sweetman

    Rick, while this is sad news you should take comfort and even pride in the fact you stayed close to your mom right until the end. So many people take their elderly parents for granted, or hold grudges, or forget about them entirely.

  72. ScottM

    Rick so sorry to hear about your Mom, may all the wonderful memories and pictures of her comfort you and your family during this difficult time. You were a great son to her and looked after her always, and she most certainly was proud of all that you have accomplished.

  73. Lynda

    So sorry for your loss. I know from experience like many here, it’s the toughest situation in life you’ll go through. The hole in your heart will always be there. But your strength will carry you.
    Take care

  74. Pat W

    My deepest condolences to you Rick — Your Mom sounded like a really great Lady and it was wonderful you had such a Beautiful Relationship as a Family and as Great Friends…
    Stay Strong Rick & Do Good !!!

  75. Omar

    Hello Rick,

    I’m one of those domainers lurking in the shadows of your site…I’ll show-up on your radar as visitor…a random nobody…just another number to your site…one of those who have never posted a word in all the years of visiting your site.

    However, I can no longer stay silent…I know this is extremely hard on you…and I am truly, truly sorry…I will pray for you and your family…I wish I could do more.

    You mentioned how amazing your mother was…her nature. I’m sure she was just as proud and amazed by you, your life, and what you do. You see, the fruit does not fall far from the tree.

    You may not be aware of how many people you directly touch with your writings…yes, you have your regulars posting comments, your friends on Domainsherpa, and your associates at Traffic, but I think the majority of people you touch will never be known to you.

    Many of us simple read, watch, and try to learn from your examples/writings. You were willing to show us the way and for that we owe you and your mother a debt of gratitude.

    May she rest in peace,


  76. successclick

    HI Rick,

    I know how you feel. My wife’s mom, who lived with us for almost a decade, passed late summer. When these things happen, I don’t think people understand how delicate and close everyone connects….

    I give you my fullest respect for your mom. Condolences and peace for you and your family.

  77. Things can get worse. Enjoy the good.

    A man gets a call from the hospital. His wife has been in a terrible accident. He rushes to the emergency room, and after 15 minutes of nervous pacing, a Doctor finally comes out into the waiting room. The Doctor tells the man that his wife is going to survive, but she will require 24 hour care, and the husband will have to bathe her, help her go to the bathroom, and help feed and dress her every day.

    The husband, realizing that his life has changed forever starts sobbing uncontrollably, while complaining about how this 24 hour care is really going to be a burden on him. The Doctor then taps in on the shoulder and says: “I’m just messing with you, she’s dead”.

  78. Lucas

    sad to read this Rick.

    Although I never met her, I am thankful to her because indirectly she has made my life better.

    My condolences to you and your family.

  79. NEIL

    Dear Rick, pure coincidence, I do work on Fulton/Schermerhorn Street, in BKLYN…
    Today it was very cold, and from my office, through the window, I forced the time to go back, seeing your uncle and aunt walking on Fulton Street.
    I told them how many tears there are here, and they said that you Mommy and Daddy are fine…
    May them rest in peace…
    Kind regards, Neil

  80. Andrea Paladini

    Hi Rick,
    I know what you are going through now, cause I lost my mom when I was only 5.
    Stay strong and keep honoring her memory the best you can.
    My condolences to you and your family.

  81. DrDomainer

    Thanks to your mom we have the greatest domain mentor. Condolences to you and your family.

  82. Rick Schwartz

    Thank you all for your well wishes. I would be lying if I said this was easy. It is not. It is akin to a hurricane. Everything is fine and then a squall come thru set off by the smallest things. The feeder bands.

  83. Nat Cohen

    What a wonderful tribute to your mother. Thank you for sharing the story of this special woman. May your happy memories of your mom ease the pain of her passing.

  84. Anita

    My deepest condolences to you, your brothers and your family Rick…. what a lovely tribute to the wonderful life she (and your dad) has lived!! You are truly blessed to have been born to such a great mom and dad. I’m sure they both will live on via you and your family members lives.


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