Domain Investing: The Slow Dance of Millionaires!!


Morning Folks!!



We are business people. The job of a business person is to make money. To make lots of money. To become wealthy. That's the point, and that's the goal. That's why we go to work in the first place so eventually, we don't have to work. The mortgage on our SOUL gets paid off. Losers and those that think they are morally superior will always tell you otherwise. Not only are they wrong, but they are also lying to cover up THEIR short-comings! Don't swallow their poop!



When we are young, we are basically all idealistic. It comes with the territory. We all go thru that phase, and some get stuck in it. Reality is the day you get your ass kicked and realized there is no safety net. It's all on me, and you and the rent is due! Mommy and Daddy did not spend $250k to put you through school and not find a degree of success. The degree of success, not the degree of paper. You are expected to excel. Mediocrity was reserved for folks like ME! But somewhere along the line, I discovered the difference.



I even recall when it happened. It was in stages. The first stage was the eve of my 21st birthday. But the final booster rocket came many years later, around 1993. I had a very successful home business. It was on "Cruise Control." So, I started playing "Duke Nukem" which was the #1 game of the day and at the same time blew my brains out playing options on the stock market. I got upset at myself. I never lost $65,000 in a day at that time. But that was the day I learned to lose money. Losing money is almost as important as making money. Now I have 7 figure swings in either direction as a common event. It still upsets me when I lose or when I am down. But we need to know the foul lines, and we need to know the pain of failure as well as the good feeling of success.



I listened to 4 Tony Robbins cassette tapes and everything in life changed from that moment on. Until then I was an underachiever. I still am to a large degree. But that was the day I became a man of action.



Today, I could really be out there doing things. I don't want to, I don't need to. I don't have the desire to. But few know the difference better than me between being mediocre and excelling whether applied or not. Domaining was my perfect fit, a slow lazy dance to become a millionaire. Took advantage of both of my talents. And so, I gave mediocrity a bad name. :-)



The incredible opportunity that domains offer is still mind-boggling to me. But domaining is a slow track. It evolves slowly. But so many are frustrated cuz they are out of sync and dancing too fast! I watch and what I see is foolish. Maybe folks are financially prematurely into domaining, to begin with. Maybe think about it as an annual contribution to your 401k. Let's say you can contribute $15,000. I would simply buy and HOLD. But buy GREAT domains. They are all over the place because some domainers need to sell right now. That's called opportunity.



It's like last man standing. They can't hold on to their gems any longer. So someone with a longer time horizon can and so they can get a great bargain. I see them daily. I just don't beleive in buying a domain to flip and think that's the most profitable way. It may be for some, but it's not for most. Domains are a slow dance. It's not a fast track. It's not a racetrack.



Most people don't auction their homes, they sell them. The reason being is you would get killed in most markets and maybe only walk with 20-50 cents on the dollar. So auctions don't bring in the most premium prices. It brings a fire sale price. How can you be in this business and not know or understad the difference?



The day you strictly focus on buying is the day that sales will not only take care of themselves, but you will make more money than ever. Just keep picking good domains. Good fruit. Fruit with juice. Not rotten vegetables with mold.



But gee, there are so many ways to make money with domains. You can also just buy one domain that you really believe has a 6 figure value and spend your year focusing strickly on that domain. Chances are if you did that, you could sell it in 8-12 weeks and repeat it 4 more times this year. Slow dance. Don't try to sell 100 domains, buy ONE damn good domain and focus until you sell it. If you are a good juggler, maybe 2 domains at a time. Then 3. But it takes focus and a SLOW dance.



Need, want, desire, value, and now there is upgrading. There are natural "Step-ups." Companies that can easily upgrade and switch to a higher jetstream. That's the group to focus on and watch. Those are the rising stars that you want to match up with. Be in front of.



My job since I got online was simply to earn at least $1 million per year and do it each and every year. But it was a slow dance. It was a 365-day marathon made up of 365 heats. My focus was just moving forward and achieving specific small goals each and every day, week, month, quarter and year. One foot in front of the other with a sense of urgency but also doing it in a relaxed and enjoyable manner as if it was a full-time vocation vacation, intertwined with life and working to fill in the gaps. Amazing how productive one can be by working calm.



The same domain that you are hawking all over the place and end up selling for $400 or $4000 may be worth $400,000 to somebody that actually wants to buy it and has a need. So dance fast and make $400 or $4000 or learn to dance slow and understand that, that same domain is worth much more when you learn to dance slow.



Fast dancing is excellent, but you are in the wrong club, and you are on the wrong dance floor. The rewards in domaining go to those that are patient and truly understand value. The slow dance to becoming a millionaire in domaining is not selling, it's targeting and understanding sprinkled with some sales ability. Targeting in advance, the need, the want, and the desire. Demand will take care of itself when you have quality and demand will put you out of business when you don't. Value only counts in 4 eyes. The eyes of the buyer and the eyes of the seller. And when those eyes meet, the value is set.



Rick Schwartz