That is a serious question that would be met with eye-rolls. "Who is your Social Media
If you are silly enough to conduct your business on social media, you better have a seasoned representative on duty 24/7. If not, you are negligent and, much worse!
I don't need to know squat about Social Media to point out the important pitfalls as well as opportunities. But a strategy is key. Having a personality is key. Having someone totally competent is key. A warm body will put you outta business.
It's all common sense. Common business sense. Common sales sense. Common sense not to be lazy. There is always time for lazy once things are set. I am living proof. You have to come and identify each and every element or elements lacking if you expect long term success.
So just like a popular restaurant may have a known host or hostess that they know and trust and have the authority to make things happen, Social Media NEEDS and must have those same attributes and personalities if you use the platform effectively and want constant and long term success.
My expertise is looking at ANY situation and clearly seeing
Early on in
The next thing was background color and font color and font size. If you think there is no difference, find another career. We are not talking 1% or 2%. We might be talking 50%. So important to learn these things and experiment.
The next was placements of the links so folks would click on what the OWNER of the site wanted them to click on. Herding traffic is a big part of website flow and monetary success.
Some would get angry at my suggestions. Ok, they win.
I can tell you that most companies need some fresh eyes RIGHT NOW to look at their sites let alone getting social media right. Most sites could double their sales just from fixing the mistakes that they have right now and don't know about and probably don't even care. What a dumb way to run a business.
But hey, the Internet is the Intersection of the smartest, the dumbest and the most foolish. Those groups don't play well with each other as is on display 24/7.