I have had a running feud with Dan Warner (pictured below trying to smooch me) for many years. Dan is just as stubborn as I am, so I would imagine our "feud" continues. ;-) Of course I would describe myself as "determined" as opposed to "Stubborn". Dan is the stubborn one! lol
See we have a disagreement about one subject and my dear friend Dan is wrong. Still wrong. Of course he held his opinion while at Fabulous. Wonder if it has changed over time? So today I decided to see if we are any closer in our thinking.
Photo Courtesy of DNJournal.com T.R.A.F.F.I.C. 2006 show in Silicon Valley
Rick, what is this feud about?
Well it is about PPC pages and folks clicking on the links.
My take is that the clicking is a report card on the parked page and the options and links it presents. Of course the bottom line payout is still the key. That aside, folks VOTE by either clicking on a link or leaving the page. If they left the page, something failed by definition.
The links they were presented with did not motivate them to click because the results were not what they were looking for. When more than 50% leave a page with type in traffic the message is they did not find anything they liked or found of interest. So 50% is the threshold for me and that is being liberal. I think anything under 66% click thru on type in traffic could and SHOULD be improved along with the scaled upward payout.
And if a page really works? Then it should get over 100% as folks may come back and choose a 2nd or 3rd link to click if the results are properly targeted to them.
I can tell you that my current overall click thru rate is around 60%. If I was not so lazy I could go thru each domain and tweak it. I could remove the banner on top of the page and then I would be at my threshold 66%. Many of my domains get well over 100%. So at least today I have some control of the results and colors and other things that back in 2006 there was no way to control.
I would imagine our "feud" continues. ;-) Dan, hope you are doing well my friend!!
What say you readers? Do you see it the way I do? How do you see it?