The Walls of Jericho Fall on .xyz

Morning Folks!!

You can only ask questions and let folks answer them as they see fit. They get the rewards if it works and they suffer the consequences when it does not.

The minute I saw the answers by Daniel Negari to the questions posed, I knew his troubles had just begun and was about to get much worse. He just dug a deeper hole. My job was to let things unfold in a natural way and they did. There was little for me to say but to step aside and watch the implosion and the fallout as his non-answers would be picked apart by you the reader in the comment section and would cause the fury that would erupt as it did. My job was not to force the issue. But I could see everything that was about to unfold as it did the moment I read the answers. My very first thought was "The walls of Jericho are about to fall."

Mike Berkens has been writing about and discovered many of the goings on including:  "NSI is responsible for over 80,000 of the 96,246 registrations. If you netted out the NSI registrations .XYZ would have somewhere around 16,000 registrations which would have placed it around number 12 on the list.”

Others like Konstantinos Zournas have exposed this from the get go and he calculates they would be in 34th place not first.

I think folks like Ron Jackson, that has been covering Negari and .xyz for a while, feel duped.

Many others had their say as well and opinions are VERY strong.

I only posed one follow-up question and it went like this: "My only question is did you know about the network solutions deal in any way shape or form?" And I got the standard NDA answer.

I think the NDA violation would have been less damaging than the fallout already suffered by both these companies. 

I thought Negari would have come here and fielded the questions and concerns. I think not doing so only hurt his cause further inside the domaining community and made the firestorm much worse and will last much longer. I have been in this business a very long time and I don't think I have ever seen this level of anger by so many different corners of the industry. They feel as if a hoax as been perpetrated on them and the anger has grown each day that it has continued.

And when it comes to Network Solutions, they have done damage akin to Moniker years ago. I think they both need to DESTROY the NDA and come set the record straight. I think the one with most exposure is Network Solutions and where is ICANN?? No NDA is worth pissing away your reputation for.

I just hope when the next gTLD tries to pull something cute, the outrage is just as great. Friend or foe. RIGHT???

Now you KNOW what HYPE looks like in the RAW form but don't think for a minute that others are lily-white. Please! The shenanigans are way over the top. My advice, stop the bullshit and run clean businesses before you are ALL linked by the belly button. So stop the clawbacks and make sure you speak out loud the next time that happens.  It did not affect me personally but I think the practice is absolutely disgusting and I will continue to bring it up.

I guess it will be a few more days before they really get to 1 million registrations.

Lastly, NO DOMAINER has ANY OBLIGATION to support ANY new gTLD whatsoever, so don't buy into that nonsense. On the other hand the gTLD's have an obligation to treat domainers a lot better than they have.  They need us not the other way around.

Coming Next: The Rick Schwartz Equation

Rick Schwartz

BREAKING!! Gtld’s Reach 1 Million Registrations in just 6 months!! Sound the Trumpets!!

Afternoon Folks!!

Gtld's Reach 1 Million in just 6 months!! Gtld's Reach 1 million in just 6 months!! Gtld's Reach 1 Million in just 6 months!! Gtld's Reach 1Million in just 6 months!! Let me repeat as you will see this SPIN on every domain blog and further. But what a load of CRAP!

The numbers are PATHETIC! The lack of marketing is REMARKABLE. Their attitude to domainers in some cases is off the hook.

Many promising millions of registrations and here we have over 125 extensions out and COMBINED they can barely get to a million after several months and NONE have even broken 100,000 mark. Well over 125 extensions and COMBINED they will have a party at a million. Whoopee! Really??

Watch daily and you will see that the MAJORITY of gTLD's have already STALLED. And this is still their debut period!! It gets worse from here not better. If they were planes, they would have already crashed and burned.

How many registered by end users that are not domainers and are not buying for defensive purposes? Trumpet that number if you can find it or figure it out. Get your binoculars out. It may be in the far distant future if at all.

How many MILLIONS of other TLD's were registered in the same time frame? Look at that data. With no trumpets or any fanfare. Where are the headlines? Most of them to REAL end users. And when one gTLD does something bad it tarnishes all of them. Something I have said for quite some time but many just dismiss. Misdeeds by one spill over to all and I have been stating that LONG before any came to market. How you could NOT see that coming is my only question??

Those that can make a coherent argument of why they belong in the eco system have a chance and that is why I have repeatedly said I believe there is a place for the .Geos in the eco system. Still not a sure bet. But at least there appears to be or could be a rhyme and a reason. An obvious rhyme and reason. But even so, it does not guarantee adaptation and other hurdles that many like to ignore and get pissed when I point out.

The obstacles they face IMHO are almost insurmountable and  the BIG obstacles they face are yet to come.  Can a few of the 1400 break thru? YES, maybe. That means that over 1300 won't. And I don't care if the registry makes money. That has NOTHING to do with investing in their extensions. Adaptation is what counts, not their profits or their losses. Inside baseball that has no bearing on anything. Buy into the company if you think the extension is that good and you like the registry model.  But last time I looked most of us are domain investors.  Just because 1400 companies decide to print stamps does not mean they become collectibles. Chances are quite the opposite.

Kool-aid and hype. The desert is coming soon and DOMAINERS are picking up almost the entire tab and being totally abused in the process. This practice of clawing back valuable domains is just one of many unethical practices I see going on right now and domainers are not ony powerless, but these companies now EXPECT to have the domain investor PAY FOR THIER MISTAKES! Keep eating shit folks.

The exaggerations are over the top. The promises are empty. The attitude to anyone that does not fall in line is stunning.

So I decided to Pre-empt the coming headlines in case it is a surprise if everyone runs the same headline at the same time. I guess then it becomes meaningless. Gtld's Reach 1 Million Registrations in just 6 months!!

1,000,000 TIMES!

Rick Schwartz

My Interview with Daniel Negari Addressing Reported Inflated .xyz Registrations

Morning Folks!!

First of all, I have no idea how I got in the middle of a firestorm that has nothing to do with me. But here we are. Folks will use my selected words to bend things one way or another and sometimes not bend at all.  It's almost comical. Almost all my blog posts are opinion based. Very few are news based.

But putting that aside.....

I had a near 2 hour phone call late yesterday with Daniel Negari. He gave a heartfelt apology to some words he regrets he wrote to/about me. I was surprised at the words given Daniel was on my chatboard years ago (he was a teenager at the time) and we never had any issues so I accepted his apology.

Daniel Negari has been under fire for days for a host of issues from his remarks to me on, his arrogant selling technique and and the firestorm over the domain giveaway by Network Solutions., DomainIncite, and blogs everywhere includng DNJournal have many of the details and commentary. Most of these folks have multiple stories on the issue from a variety of sources and the comments and speculation only add more fuel. Some justified, some not. I think you will find all those links in these stories so just follow the bouncing ball if you need to get up to speed.

True passion by Negari is just getting ahead of reality. imo

So what happened with the Network Solutions giveaway of some 30,000 .xyz as a freebie? Who did what? My conversation was designed to answer those questions and sort out the events. You, the readers will be the judge. As always, answers may spawn new questions and I hope Daniel will come here and address them if they do. Here is the interview:


Q1 .XYZ was in the news this week when an email offer was discovered going to customers of one Registrar offering their customers a free .XYZ domain? Were you behind it?

First, I think it is important for everyone to understand the difference between a Registry and a Registrar, and the roles that each play.

A Domain Registry, like .xyz, .com, or .org is responsible for the operation of a particular domain extension. Think of it as manufacturer of a product.

A Domain Registrar is an organization that enables Registrants to register domain names. It is like a store where you go to buy a product - in this case its domain names.

The Registry Operator like .xyz, .com, or .org sets a fixed wholesale price for all Registrars.

Each Registrar (or store) then makes its own decision on the retail price it wants to charge for the different domain names (products) it offers.

We have over 200 registrars from all around the word in all languages offering .xyz domain names. I do not know the details of every promotion or marketing campaign that they are doing every day.

Here is what I do know:

Regardless of whether a registrar charges $100, $5, or gives the domains away for free, I get paid the ENTIRE wholesale price, which is the same price that every registrar pays.

Q2. Did you as a registry give away free domains?

No. The Registry Operator is unable to “give away” free domain names. I never even saw the email that the registrar sent to its customers until I discovered it on the blogs. As a Registry, I can only suggest an MSRP for a Registrar to display. However, a Registrar does not have to use that price.

Just like the price of .com, it is up to each Registrar to set the retail price of any domain registration.

Q3. Do you set the price that the registrar charges for a domain extension?

No, I do not set the price that a Registrar charges for a domain extension. That pricing is determined by the Registrar only.

Q4. Do you know the retail price that each of your registrars is charging for a .xyz registration?

No, I do not know the exact price that every Registrar is charging.

On all of our Registrar outreach materials we have suggested $9.99 retail pricing for .xyz domains, however, it is the up to the Registrar to determine the retail price that they offer to registrants ($14.99, $50, $9.99, etc…).

Q5. So what you’re saying is that a registry is like a manufacturer of a product. Let’s use Coke for example. So if Coke sells a 2 liter bottle to stores for a wholesale price of $.50, it is up to the store to set the price that they want?

That’s correct.

So if a store purchased a bottle of Coke for $.50 they can charge $1 or $5, $50 or sell it on a buy it get one free basis or give a bottle away for free.

As the registry of .XYZ like the manufacturer of Coke, I am paid my full wholesale price regardless of what the store or retailer sells it for

Here is another example. A gas station may purchase a bottle of Coke for the $.50 wholesale cost. Then when a customer fills up a full tank of gas, the gas station will give the customer the bottle of Coke for free. The maker of the bottle of Coke cannot control how the gas station owner prices the bottle of Coke. Again, in this example, xyz is like the manufacturer of the bottle of Coke.

Q6. In your first blog, you mention that .xyz is your “Gift to the World”. To many domainers this came off as arrogant. What were your intentions with this phrase?

I admit I am not the best writer, and sometimes I am not able to express my feelings on paper. By no means was I trying to sound arrogant, and I understand how some readers may have read into this. My goal with .xyz was to allow anyone, around the world, to purchase an affordable and generic domain name for any purpose. By opening up the .xyz namespace with no restrictions, no variable pricing, and a small amount of reserved domains (about 1,000-2,000), I feel that .xyz is the first new gTLD to allow for mass appeal and a worldwide audience.

That is what I mean by our “Gift to the World”.


You can draw your own conclusions as it is not for me to say one way or the other. These were the questions posed and his answers. Nothing more, nothing less.


Rick Schwartz

Selling Premium Sub-Domains vs. Selling gTLD’s

Morning Folks!!

When I get to Vegas I am going to transform what I do and many others as well.

I said in the past that the gTLD's will help leasing domains and sub-domains.

We're here!

So yesterday the process started for me to start many new businesses.

Want It will be for sale next week., You name it.

Prices will be anywhere from $9.99  a YEAR to $999 a YEAR.

Neil Sackmary is building that system as we speak and my hardest job is going thru my domains to find the best candidates.,,

They could buy But WHY?? I sure could make a case that is more confusing and harder to remember than Especially since the gTLD folks have to TEACH the world about "Dots".

Shoe.Department will come out. It' called a choice and I think I can take my share.

Shoe.Department,,,,, ShoeDepartment.countrycode

It's competitive!!!!

Real content and real seo make these viable.

And by employing Neil's UGLY ASS bidding technology, I can accept a lower offer that I already load in and it will go right to the cart and checkout without negotiation.

So I take a domain that makes very little annually on PPC and I REINVENT it into a BUSINESS.

Then I repeat with as many domains that are sub domainable as possible.

The gTLD's have laid that groundwork and I can go toe to toe with them selling wise and make my case and then the consumer or end user gets to decide.

The system being built can activate your subdomains within seconds.

It beats being STUCK or chasing shiny objects. Building UP is what they do in GREAT locations.

And yeah, it won't work for all your domains, but if you picked well over the years, then it should work for enough of them.

We all get to choose how we spend and invest our time. This is my choice for the future and hopefully I will demonstrate why.

And eventually the base domain like itself or itself becomes a directory for those that have subdomains as a bonus. Free traffic for life.

Rick Schwartz

SPOILER ALERT…..Surprise Bonus for TRAFFIC Attendees!!

Evening Folks!!

So.. the big surprise bonus for guests is that we have been collaborating with the .VEGAS team to have Oscar Goodman there and he will appear and sign copies of his fantastic book for our attendees.


We had hoped this would be a surprise for next week, but the secret has gotten out, so I'll just go ahead and let the cat out of the bag...  The legendary Oscar Goodman will speak and do a special book signing of his hardcover book "Being Oscar: From Mob Lawyer to Mayor of Las Vegas" for attendees on day 1 of the conference.


The .VEGAS folks were gracious enough to provide copies of the book for a special signing, and Oscar will share his charm with the audience for a brief speech.

Before any announcements get lost in the noise from this extended weekend and the focus of honoring our troops for Memorial Day, I wanted to make some announcements for next week's TRAFFIC conference.

As we lead into the unparalleled networking and business opportunity that TRAFFIC brings, you may have noticed some amazing additions in content.

Of course there is the TRAFFIC party, and we have excellent cuisine and location with the Bellagio, PLUS Howard Lefkowitz of fame keynoting which will be outstanding, and we have Neil from GETITFIDO who will bring you some new powerful MONEY MAKING TOOLS!. But wait, there is more...  I wanted to get another last-minute surprise out ...  because there is a lot more about to happen for next week. The schedule is never done until showtime.

I have been working hard with the team at TRAFFIC - we have been toiling and assembling a fantastic content lineup, from the Sherpas to new TLDs, and the excitement over industry trends.

I hope to see you there, and have a great weekend.

Rick Schwartz

Meeting of the Chiefs LIVE from T.R.A.F.F.I.C. 2013. The Birth of

Morning Folks!!!

So what goes on at T.R.A.F.F.I.C.??

Below is the link for the entire "Meeting of the Chiefs" segment last year and a preview of the 10th anniversary video that is currently in production.

In 2013 the snippet between the 1 hour and 25 second mark and the 1 hour 10 minute mark may be very interesting for many of you and demonstrates how history is made at TRAFFIC. Was this the birth of

The sales we know about are only a FRACTION of what is really happening and sometimes you got to pull hard as you see me do to get that vital info. This video seems to reveal that there are quite a few domain name sales that are in excess of the $15 million and $20 million mark that are unreported and well under the radar. Listen to their words and their reactions. Read between the lines and you will see many things.

Password is TRAFFIC-2014


Rick Schwartz’s Neil Sackmary May Shake The Domain Industry to the CORE!!

Morning Folks!!

It has been YEARS since a new monetization program has come out, but the industry may be shaken to the core and I want to be on record before that event unfolds. An END-USER designed a system over the past 10 years for in-house use and found himself right on the doorstep of the domain  industry.

You see, is NOT a one trick pony. Or in this case, DOG!

Most companies have one or 2 things they can offer you. They have EIGHT ways as listed below and some are really important. You are about to get very excited about what you do again and Neil Sackmary is the guy I believe that is going to change how you view your domain assets.

1. They offer "Pay for Product" since 2005 but have only used it privately. Why? Because they are END USERS that have found out secrets withut depending on Google and are coming into the domain industry via the BACK DOOR to share it.

2. They have PPC since 2007. But have only used it privately as per above.

3. They have L.O.Y.D. Which is Left of Your Domain. That means they can SELL your subdomains on the fly. THIS IS HUGE!! Especially interesting for gTLD's and Neil Sackmary will reveal what he revealed to me. FANTASTIC!! Works especially well with Geo gTLD's. Instant CASH!!

Sell subdomains for 99 CENTS and make millions. gTLD guys are opening this door and some gTLD's could find some gold if they understand this revenue stream that Neil will share. The guy has VISION!!! Something missing in the landscape right now as everyone is chasing every shiny object there is.

4.  They have S.P.O.B.O. which is really interesting. You put a price on your domain or any item. Let's say $1000. But there is also a button for "Make an offer". If they make an offer and the offer is within the preset parameters you create, it will EXECUTE the sale in real-time.

5, 6, 7, 8, . Even more tools to make you money that I am still wrapping my head around.

The first users here will come EXCLUSIVELY from T.R.A.F.F.I.C.. and it may be a while before it filters down. Neil started these programs as an end-user for himself 10 years ago. What he is offering has the potential to change the landscape of the entire industry. An industry that has been dormant since 2007 is about to come ROARING back. He will excite you and that will transform what we all do.

And yeah, a LOT of folks in the industry have a right to be VERY concerned. They are coming to eat the lunch of many companies that have been getting fat off of domainers. Now it is time for domainers to get fat again.

And you might want to ask WHY he did all this? Well he did not want to be DEPENDENT on Google!!!!!! Something I have been preaching for a long time and here is a very successful end-user that figured it out himself and found himself being the lead sponsor in his "Coming out party".

I have been on the phone to Neil for many hours this past week and I am telling you he is gonna Rock the House and some folks are going to love him and others are going to have NIGHTMARES!!!

Prepare to make money again WITH your domains not SELLING your domains. That is going to shake things up right there!

Read that again!!!

Prepare to make money again WITH your domains not SELLING your domains.

I think the post show buzz will verify everything I have said here.

TRAFFIC an EXPENSE?? Really??? Only if you go just to party and not keeping your eye on the ball.

T.R.A.F.F.I.C. means B.U.S.I.N.E.S.S. and just PROVES where OUR FOCUS ALWAYS IS!!

Trailblazing and creating new opportunities that translates into MORE MONEY! We keep our eye on the ball by being 3 steps ahead of the future and not chasing after it.

btw, did I tell you about their "Traffic Splitter"?


Rick Schwartz


The TRAFFIC agenda will be done TODAY as I populate the very last panel below which will be a VERY frank discussion about the gTLD's. Both sides. Not for shrinking violets. ;-)

2:45PM-3:45PM  You heard their pitch. Now what? Michael Cyger of will moderate this provocative panel. We all have friends involved with the new gTLD's and we don't want to say anything negative, but our top-tier group of outspoken domainers will get past that and logically handicap the rollout of all the gTLD's. Plus, they'll discuss which ones have the most likely chance of wide adaptation and increasing values. How long that will take. Then go a step beyond and measure it against traditional extensions and the time vs return and risk vs reward ratios. Not all gTLD's are created equal. Some think these gtld's will be on fire yet others think they will fizzle out. We can only look at it from both sides and then wait for the future to reveal the ultimate answers.


Domain Industry Call to Action

Good Morning,

Grab a cup of coffee. This will take about 10 minutes of your time.

Please read the very important call to action letter below that Michael Castello penned in behalf of domain investors and the domain industry. It is well thought out, passionate and much-needed. Howard and I support it 100% and ask for your support as well. The effort is about protecting all domain owners.  Whether they have 1 for their family business or 1000 as an investment.

Michael Castello
Castello Cities Internet Network, Inc.

> Forgive me if I am long-winded here. I have some ideas that I want to share with you. Rick, Howard and I think alike and agree in how we see the Internet and domain names.
> I've been involved with the ICANN Business Constituency for many years and, like you, was against the new gTLDs when first proposed. I could go on with reasons why I felt they were not needed and how ICANN has proceeded in approving them, but we now need to take a fresh look for our industry at large.
> The new gTLDs are here, and I have resigned myself to them while seeing a silver-lining, which I believe is going to be very helpful to our industry.
> In my opinion, domain names are the key to individual freedom and survival for the future Internet. For a small entry fee, domain name ownership gives an individual the ability to own his or her place in the virtual world.
> When I was a recording artist, the one thing that would make or break my musical success was distribution. The ability to move music to the consumer was controlled by just a few companies. The Internet is likewise a global distribution network that everyone now has access to. Anyone can move an idea or product to any and all parts of the world. It is incredibly powerful and it allows single individuals to compete on a grand scale previously dominated by large telcos and corporations. It is my opinion that powerful Internet companies like Google, Facebook, Apple, and other "umbrella" corporations, have slowly shifted the perceptions of regular Internet users in regards to direct navigation in order to make domain names less crucial.
> The URL(Address Bar) is something we all own but is also held captive by those that produce browsers. In 1994, the natural impulse for me was to use the Address Bar to navigate wherever I wanted to. I found colleges were online, and I could simply type in the Address Bar and their website would pop up in front of me. What power, what freedom, to steer my magic carpet ride wherever I wanted. It was still barren land and it needed individuals with a vision to help build it.
> Knowing that replicating the real word into the virtual world would take time, I saw the impatience of the public and businesses which resulted in the Dot Com Bubble. Since then, search engines have become very powerful because a user could always find a web page result while a web address did not always resolve to a working website.
> After twenty years, almost every brand or keyword now has a viable, trusted website. The problem is that Google and Facebook have become the main way people navigate to these brands. The people of the virtual world bought into services provided by these walled gardens, giving Google, Facebook, and now the U.S. government, much more control of our navigation and information. I see a monopoly that in the past would have been regulated or broken up. I see what appears to be an alliance between the government and these companies that is benefiting them and in turn, controlling the web community. I believe this upends the scales of democracy.
> What I've noticed:
> For many years, Apple's Safari browser directly defaulted to the dot com when someone typed a keyword into its address bar. Now, after Steve Jobs has passed on, Apple no longer directs keywords to dot com, and those same keywords redirect to search results and advertisers. Steve Jobs understood the opportunity that domain names offered everyone. At one point in the past few years, Google nearly removed the address bar entirely in their Chrome browser in favor of their search bar. They even asked ICANN to consider resolving DNS to just "keywords" (which would have rendered gTLDs unnecessary!). Thankfully, ICANN turned them down, saying it would break the DNS(Domain Name System). Instead, Google moved its search bar right next to the address bar, and ultimately took control of the Address Bar. Google was changing the way people used the Internet. Much like CompuServe and Prodigy in the 80s, the Internet is reverting to a series of "intranets" that are owned by large corporations. Individual freedoms and inherent rights are being trampled on. Where are the leaders "for the people" in the virtual world to bring balance? What now are WE to do?
> Domain names empower people. We could say domain names ARE people; they are that important. Everyone should have the opportunity to own a domain name and be unfettered in how they use it. Peer-to-peer (P2P) is liberty, but domain names now need protection from those entities which are diminishing their influence. The domain industry and the ICA(Internet Commerce Association) have a unique opportunity to take this plight and forge a positive result.
> Along with all of the ccTLDs, the new gTLDs make the domain name pyramid much bigger, which gives the domain industry a greater virtual signature. Everyone who promotes the domain industry is an "asset. The new gTLD registries will likely spend millions of dollars to make the public aware of the importance of domain names. They will be doing the heavy lifting, and the more the public talks about domain names, the better the balance between individual users and powerful corporations. We can coalesce to work together.
> I've suggested to the board of ICA an agreement to the "Understanding of Personal Empowerment" that I believe companies like Apple, Google and Facebook could agree with. It is in their best interests to show that they are helping domain names (i.e. individuals) and not trying to reduce their influence. Power from domain names IS power to the people. The timing is right for the domain industry and the ICA to work together to preserve direct navigation.
> If we can't agree on this protection, then I believe ICA should lobby Congress to put in place regulations that will protect domain name owners. We need numbers; those numbers are also voters. In the future, everyone will need a domain name or virtual place of residence. What we do now will help the future users of the Internet find greater mobility and advancement.
> Best wishes,
> Michael Castello

Rick Schwartz
Howard Neu

We are hoping all factions of the industry join to support this effort. It is bigger than any personal or past animus between any parties in the industry. It is not perfect but we continue to improve it and I will post the updated version in the days ahead. But being STUCK is really no longer an option.

We plan to spearhead this effort at T.R.A.F.F.I.C. in Las Vegas next month with an event for the ICA that will fund a very narrowly defined agenda as we will describe. We already have a 2nd and 3rd generation of Michael's letter as we strive to improve and clarify. But I think the original above needs to be posted too.

Michael Castello, Howard Neu and I with your help want to start a process that is long overdue, sorely needed and can no longer wait. I ask that you circulate as you see fit. This is all open to discussion and improvement.

I always look to history to find answers. We did not make the rules. We simply abide by them and exploit them. That is what the system is designed to do. We are actually doing what the system requires for success and for the system to work.

Many domain investors are ashamed of what they do. Many should be ashamed of what they do. There are a lot of bad domainers doing a lot of bad things and it is being compounded as we speak. Their abuses have nothing to do with us. It is up to us to draw a line and distinguish ourselves. Show some indignation when we see abuses and wrong doing. However, If you abide by the rules and guidelines, there is no shame to be had so hold your head high. I feel bad for those domainers that are not proud of what they do.

What we do has a lot of similarities to Homesteading. Maybe there are some answers there. I certainly use the history of how the USA was settled as a guideline from Day 1. Why cites sprang up where they did and why hundreds of years later there is still land that has never been developed or occupied. Ever. Are these landowners doing something wrong? Should they be ashamed? Looked down upon? Absolutely not! The average person does not look down at us.  I have never heard anything negative from the man on the street when I explain what I do. Never! They all say the same thing. "Wish I would have thought of that."

Here is the history of that important act and see if you can pull out things. It will cut both ways, but time to focus on the things that we have in common with history and build a foundation from there.

Thank you and look forward to hearing back from you with a YES and your CONSTRUCTIVE comments!

Thanks for your time, consideration and ultimately your support.

Rick Schwartz

You Can Ride a Horse, You Can’t Ride a Stampede

Morning Folks!!

Want answers? Always look at both sides and do it often. We talk about new gTLD's like this is something new. It ain't. Nobody is putting any fingers in a dyke. I love what is coming. I am looking forward to it. But one must know the difference between getting on a winning horse and getting run over by a stampede. We are witnessing what will be a stampede. A stampede is uncontrolled and comes in a fury and can destroy anything in its path including other horses in the stampede that get trampled to death.


I look for answers not pronouncements but the conditions indicate certain things that are completely inevitable. So 1000 horses don't mean anything but danger until things thin out. That is why so many are in a wait and see mode. Caution is key unless you have unlimited funds to put at risk and tie up indefinitely. I certainly don't.

It's not like there won't be plenty of inventory. And it will all come to strings and adaptation. Google and Search are the least important parts of the equation the way I see the universe. It means nothing if you are not a destination with content going forward.

In a stampede, the last horse is also the safest horse.

You at least have to answer the question of how many will survive the stampede? If you say all will, then I just don't think that is being realistic. How many and which ones will be woven into the fabric of the internet and how many will get trampled and have no meaning? I just don't know how an extension with maybe 1000 or less meaningful combination strings survives or gets any oxygen or traction in the scheme of things. So I look to those that could have wide adaptation.

Arguably is one of the very best of that extension. It sold for $310. So can it be sold for $500?Maybe. Probably. But I would first have to put the keyword "Auction" in front of all the other gtld's and at least ask myself is that the strongest and best match? I don't know the answer. Auction.Horses is actually a better choice. I mean IF we go down this road. But if you correctly brand yourself as the "lands end" in xyz, it is possible. But the odds are against it because of the dollars that would have to spend to brand.

And still, when I re-read the paragraph and look at all the dots it is a bit confusing. End of sentence missing a space? May be years before the common folks even realize it is a url. But this is just in a controlled classroom discussion. It all changes when it hits the air of masses. The stampede is coming and I remember talking of other stampedes back in 1997 and 1998 when folks were deciding whether to go online or not. That was an easy stampede to predict and we are living the outcome as the world is now online. But this stampede has nothing in common other than the stampede itself.

Rick Schwartz