Are You Mentally Lazy?? Take the Rick Test! It May Surprise you!!

Morning Folks!!

I used to be mentally lazy. I have always been physically lazy. I exercise my brain. That's the muscle I care about the most! I dig deep. I look for REAL answers not a pre-determined one. I may start with an assumption, you got to start somewhere. But you MUST adjust as you get new information. If I am looking for "North", I may start by walking any direction assuming it's North. But as new info comes in via the sun, the moon, the stars, I must adjust. I feel bad for those that just scratch the surface, drill down one layer and think their job is done. They will never find North. They live haphazardly.

Sorry, but you need to drill down deep. Layer after layer after layer until you get a SIMPLE ANSWER!!




You better drill down further than than that! 90%+ of humanity NEVER will. Why? Mentally lazy! Things start complicated. Complicated is NO GOOD! Simple is good! The KISS method. "Keep it Simple Stupid!"

Drill and drill and drill and drill until you get to 1/2 . One over two. That's simple. That's not being mentally lazy. That's drilling down to the lowest common denominator and the lowest common denominator always has the answer! The simple answer. You have to do that with everything in life if you expect to make good decisions and find great success.

I lived a life of mediocrity early on. I have seen things from both sides. I can testify to which one is better. Thinking works!! Thinking hard and deep works better! Simplifying it is the icing on the cake.

The "Great Gratz" (A person I have talked about on this blog for years) taught me something else. He taught me the most valuable lesson of my lifetime! It was around 1980. I had spent years on the road traveling from coast to coast and border to border by car. I wasted a lot of time but I was also very effective. He taught me how to be more effective to the power of 4.

The Great Gratz said, "Never cross the street unless there is a reason to do so." Hmmm. What exactly does that mean? Well for one, it said not to waste my time with those that want to waste my time. If I am going to fly from Miami to Seattle, I want to make sure I am not wasting my time or my money or my energy (remember I don't exercise. So saving my energy is important). I want to make sure I don't come home empty handed. The only way to accomplish that was to do the heavy lifting before I ever left my front door. At that point I was going to Seattle and walking away with 5 new accounts or I ain't going! Eventually I learned to do the same thing but I eliminated the jet, the hotel, the expenses and reclaimed days and days of my time!! My time!! How valuable is that??

Just don't answer, think about it!! I saved be away from my home and family for 3 days. Now I had 3 days to do other things and make more money. And since I will repeat this many times in the same week or even the same DAY, I can do this many times in a single day! Gee, I can accomplish a months worth of work without ever leaving my front door in a week and earn more than I ever have!! How cool is that? Now I have minted new mini "Me's" because I have more time to be productive. 4x the time! 4x the income! Working smarter, not harder. That started for me in the early 1980's and I have never looked back. I have worked out of my home since the 1980's and seldom have to leave my front door to make money or move mountains anymore. My broken back accelerated my learning curve. Amazing what the mind can accomplish when it has to!

That quote is how I still live my life today. "Never cross the street unless there is a reason to do so." I don't do or go anywhere until I know it is worth it. I am not interested in wasting time, money or energy. I am interested in accomplishing things. If a phone call will save me a 3000 mile trip and 3 days of my life then a phone call it is! They would have to demonstrate to me why I should leave the comfort of my home, my lifestyle, my family and my life or it ain't gonna happen. And even then, it may not happen. I will figure out a solution and a way not to travel.

Efficiency of time and effort and the reward that goes with it. I came to the Internet by identifying one single time sensitive thing as the most important and then I focused on that one thing. DOMAINS!!! I drilled down all the way. That was MY 1 over 2. It was a unique moment in time that would never ever pass again. I recognized that FACT and that was my motivation. That's before I even got to value and what a domain stands for.

That all happened from one small thought by the Great Gratz! A totally flawed human being. Drank too much, yelled too much, failed too much. We argued until we could not stand each other. Always just trying to figure out the real answer. But he was the real deal. He towered mentally over those he spoke with. They could hardly keep up with him. But I was listening to genius. I just did not know how to interpret it back then as I was 29 and he was 62. I do now! I know it since 1988 when I broke my back. I laid in bed with no way to earn a living. I had to transform myself from doing 55 trade shows a year and became an advertising company as I advertised my products instead and never left my house. (Actually a Bluebird Motorhome back then)

My 6 pack abs are in my thought process. The 10 inches between my ears. Every success and every failure a human being has is determined right there. You figure that out when you drill down. When you drill all the way down! Even if you work with your hands, your mind is the determining factor.

Happy and a Healthy New Years to all my readers! My only goal is to change somebody's life or their outlook each and every day by my provocative thoughts, opinions and beliefs. On to 2019 and beyond! Drill DEEP my friends. The rewards are SITTING THERE but buried deep! Gold, Silver, Diamonds, Oil, Domains! Most of all, SUCCESS!

Rick Schwartz

PS: For more info and my writings about the "Great Gratz", Click Here!

The Story of the”Great Gratz” and how 7 Words Changed my Life at 29

The Great Gratz Part 2

What Does "Moving Mountains" mean?

The School of Thought, the Power of the Mind

Rick’s 5 Minute Sales Lesson Can Make you a Pro! Right Here! Right Now!

Rick Predicts 2019-2020 .Com Domain Stampede!

Morning Folks!!

Clarity for me comes bit by bit and then all at once! I have written about "Domain Stampedes" before. Here is my most famous post about the last stampede.

The last stampede was a clusterf*ck in 2014 when few could see the GTLD mess but it's a much bigger clusterf*ck now that all can see. That post is 5 years old. How did I do? How did you do?

But the stampede I see coming is the one I have been waiting for. Like I say, an overnight success takes 20 years in the making. Domains, .com domains, GREAT and meaningful domains are about to explode! EXPLODE!

The cancer of Social Media and collapse of giants like Sears is breathing life into high profile domains. There could be an avalanche of BIG sales in the next year. Eye popping sales. Record breakers. I want to see the day that Ron Jackson's "Year to date sales" are all 7 figures!

Now while the really good domains will be in demand, the really bad ones are going nowhere but to the drop pile! The canyon between valuable domains and worthless pigeon shit is going to be visible like never before.

You will see many companies upgrade to .com and if you thought GTLD's have been pumping for the last 5 years, just wait to see what desperation looks like over the next 5 years. It's a knee slapper!

I do believe that domains will eventually take their rightful place and their values will be understood. Even at $11 Million, was a bargain!! How much is that over the next 30 years???? NOT MUCH when you make $$$$. It's self paying!! It's FREEEEEEEEE!

The lack of trust and transparency in Social Media is the catalyst for this stampede. Is it better to have 1 million followers or have 1 million people a day come to your site?? That's a question that nobody ever asked them and they have never thought about.

Rick Schwartz

Domaining is an Individual Sport. Rick’s Simple Secret to Domaining Success!

Morning Folks!!

Today, I start my 24th year in this sport of domaining. I collect, I invest, I predict, I act, I profit. So what will be different in 2019, 2020, 2021? Keep reading. My path to success is the same as many others and still can be done right now! But my path is 1000% opposite of the majority of struggling domainers that are not doing well. Why are they struggling? I will show you and them and prove it in just a moment with the exact recipe for domaining success. So take a deep breath.

As domainers we are all in this by ourselves. The domain game is a sport like Golf. It's not a team effort! It's you against the golf course. It's me and you against the domain market. We don't compete directly except for buying. A golfer has to focus on the golf course not the leader board if he expects to win. Birdie each and every hole and you will win each and every tournament.. Focus on the other players and leaderboard, you will probably lose. Your job is to sink birdies. Your job as a domainer is to invest and collect gems. BUYING is your main job. Sales is the second stage. But you have to get the first stage right to even participate in the second.

Unfortunately we have INSIDE forces that are hurting our sport! Are hurting our investments. Are abusing the game of domaining. I don't even have to mention these companies by name, you can! And there may be too many to list. But I have written about many of them extensively over the years. But domainers are passive. They never give a crap about anything meaningful or important. But will spend endless time and effort on meaningless gossip and one upping each other.

Domainers have been terrible stewards of their collective assets and common interests. They have not protected their sport or their livelihood effectively. Our biggest business enemies are from business practices and ethics within the industry. The threats from the outside world are virtually non existent. Except for Reverse Domain Name Hijacking (RDNH). And that is becoming more rare. And most domainers could care less about RDNH because nobody ever wanted one of their domains so much they would try and steal it. So the more RDNH you have to defend, the more your portfolio has value and demand. What's the ratio? 1 in 1000 domainers with a domain brought to WIPO? 1 in 10,000? It does say something!

Where to from here? Who cares? It does not matter. There is nothing collective about domaining but the sales price of the last big domain sale and then the pending debates whether it is a bogus sale or not. It's just all so predictable and without constructive direction.

We are planet domaining and we are heading nowhere as we spin thru space. The damage done to this industry from within is more than I could have ever imagined and IMHO, beyond repair. Window's of opportunity closed. So many closed and so few even seen.

Domainers only value to each other is selling each other domains that they should be selling to end users. Look, if your domains are not end user quality then of course you sell to the first person that comes along because of desperation, circumstance and quality. But only one person on earth can put you in that position. So my only question is why?

Yes, tell me about your lack of funds. How about your lack of thought? Your lack of understanding and lack of deliberation? If I had one bullet in a gun and I was hungry I better AIM REALLY GOOD or I am gonna STARVE! I can't afford to WASTE that bullet just like you can't waste money on Pigeon Shit. BUT YOU DO!! . SO AIM!! Make SURE you hit the target. You got one shot to get it right. So target something of value that others would want. That's called DEMAND!

So you can dine on Pigeon or dine on Pigeon shit. Yeah it's YOUR fault if you play the sport the wrong way! So go ahead, lash out at ME for YOU buying CRAP! YOU have the ability to change your destiny whenever you choose. But I am pointing out EXACTLY why so many are floundering and not getting the result they want and expect and at the same time giving you the FIX! WHAT THE HELL ELSE DO YOU WANT??

Sorry, other domainers are not your friends. They are a distraction. Nothing more than sharks in a tank rooting for your demise regardless of the smile or the pat on the back. A golfer may give a high five after a competitor makes an eagle, but if he takes the lead by 2 shots, internally they wished he did not make it! It's human nature.

Many domainers post crap about a sale with no domain name and some $x,xxx price. Useless information and with no value other than to make them feel good and you feel inferior. That's the nonsense most swallow. I laugh at the foolishness of it.

Buy each domain like it is the difference between eating and not eating and you will change your destiny. Have a goal of buying just a couple nice names a month. It's about quality, not quantity.

Want to dabble in GTLD's?, Then be smart about it. Ask the right questions. Look at it via the eyes of others. Stop closing your eyes to all the pitfalls. But if you are in dire financial shape, you have no business buying anything other than .com.

And raise your game!. Doubling your $$$ for a domain is not good unless it is one of your first 3 or 4 sales! You do that for a commodity that sells easily and rapidly. Domains are not liquid. Therefore 2x is for fools and newbies. If it isn't worth 10x to 100x or more of what you bought it for, why are you even wasting your time and money? The sport is simple. But you have to be disciplined, determined and you have to be focused. The best way to do that, is realizing this is an individual sport and other domainers are not going to help you to do any of the things I described. Start focusing on the domains themselves. THEY are your friends!

And as far as money....Well you can't play the stock market unless you have a nest egg. You can't buy a house without a downpayment. You can't lease an apartment without first, last and a security deposit. You can't play golf without golf clubs. Each sport and each investment and each move forward in life requires MONEY or a creative thought process! Buy a domain on time. Finance what you can afford. Plenty of domainers will jump at that opportunity. Oh yes, you can BUY from a domainer, just never ever sell to one! If you are smart, you start small and grow on a constant basis. Time takes time! Stop rushing what you can't rush.

Happy 2019 and onwards to 2020 and my 25th year in the Sport of Domains! The new sport of Kings!

Rick Schwartz

The World’s Financial and Political Squeeze is on! Fasten your Seatbelts!

Morning Folks!!

Do you know how many TRILLIONS of dollars have been lost since my 2 late November posts warning of the possible problems? Apple down nearly $500 BILLION in value. That's stunning!!! They have plenty of company. Many others lost $100 Billion or more in value. It's not over!

My Post #1 from November 21st about Critical Mass hitting the Internet

Post #2 from November 23rd about Black Friday turning into Red Friday

Just one year ago I announced that I was leaving Social Media starting with Twitter and followed by Facebook. Those decisions were pretty far out ideas. Fast Forward to today. These platforms are hemorrhaging users like me and you at a very fast rate. The dangers are now obvious to the masses. That was not true 1 year ago. I discuss here why Social Media is Dangerous!

Tech is going to have to suffer some disruption. They have hit critical mass. The planet is inundated with their devices. Do you really need the latest new iPhone? Do you really need to replace your laptop? Do you think the average Joe can survive with one several years old?

Now the problem I see is about to be compounded. 2018 was a FANTASTIC year for business. Historical in fact. But the market looks forward. With that fantastic year comes fantastic amount of taxes. And here is the BIG problem! Big taxes are due when wallets have taken a major haircut. That is going to HURT! Choppy waters ahead!

The market is not reacting to the shutdown imho. It's reacting to more things than I can list and that is an even bigger problem. What you are seeing is a deflation across the board. It's akin to a plane that sometimes nosedives. I doubt we are done and of course it could not come at a worse time. The Christmas season. That will pour some water on that fire! Malls and chains are already in trouble and this will accelerate their issues big time!

It's hard to be optimistic when we have dysfunctional governments and societies The world is in chaos like never in my lifetime. The window of opportunity to regain control is slipping away by the day. Uncertainty rules from Paris to London, to Berlin, to Washington and beyond.

Business has entered into politics. Not too smart! While Nike may have had a big day yesterday, that was for the 2nd quarter before they waded into issues. Their 3rd and 4th quarters are not going to be as sweet! The crash of Facebook should have been evident early in the year. Snap? Are they even viable?

The point of all this is we are going through an historical shakeup. A worldwide realignment. To be honest, it is shaping up to be WW1 issues all over again. It's that close to spiraling out of control. Things are changing faster than I can write this. But if you are not familiar with history then this will all be nonsense to you!

But again, that brings opportunity in different forms. So spend some time during the next couple weeks to really think DEEPLY about the fallout and the direction and the new doors that will open as others close theirs.

The big one that I see is that discretionary spending by big business which until a few weeks ago would have likely been at record levels for 2019 are in jeopardy and probably off the table with the losses suffered and that it is so widespread. Will that have an impact on high end truly premium domains? YUP!

Rick Schwartz Sale Now up to $1,150,000. Another Check!!

Morning Folks!! is a domain that keeps on giving like an ugly duckling sprouting into the Golden Goose. Last night I got another email from them. They have ANOTHER $173,000 in holdback money that I will be getting in 2019. That brings the total deal to $1,150,000. It is now my most lucrative hand registered domain name ever. $35 in 1998. 

That means I doubled my money more than 15 times in 18 years. And that does not include PPC revenue over the years!

$35, $70, $140, $280, $560, $1020, $2040, $4080, $8160, $16,320, $32,640, $65,280, $130,560, $261,120, $522,240, $1,044,480, And that still leaves $105,000 and change!

And here is the complete list of things you could have put $35 in during 1998 and have a bigger return. 

Stocks? NONE! Bonds? NONE! Real Estate? NONE! In fact, the only one I could find would be Bitcoin. But even bitcoin you would have had to buy it at 10 cents or below. 

There was and has been no better investment and ROI than domain names. GREAT and even MEDIOCRE domain names that all end in .COM!!!!!!!!!!!!!

The domain itself was sold for less than 10% of that final figure. The remainder came from my 1.5% equity play! It also notches another 7 figure domain sale for me. I have lost count!

In 1996, I said I would never sell a domain for under $15k and I was laughed at. In 1999, my minimum number went to $50k and the laughter was louder. In 2001 my minimum for a domain was $100,000. And it has remained that ever since. With the exception of a couple domains I sold strictly for the tex benefit.

I don't quote $15,000 anymore. Not $50,000 anymore. Not $100,00 anymore. In FACT, my lowest price going forward will be $250,000. And let me state clearly, it does not matter what the domain is. It is about the demand for that name. The importance. The overall market.

To me, it's the comparable value to opening a real world business. You can't even buy the land for $250k. 10 years RENT is $250k. 10 years of employees manning the store is more than $250k. My point is even at $250k, the domain name is CHEAP when you compare. And just because many domainers are WEAK and are FOOLS and use ESTIBOT does not mean I have to be one too! 

So, you want my domain? I will sell it for a PENNY! But that equity better be worth millions!

How do you do a deal with equity?? DEMAND IT!

My biggest equity stake remains at 12.55%. The company is a monster now. I am not at liberty to tell you their volume, but it is stunning!

I also have shares of my which is now owned partly by Party City. They have been growing at a fast pace and have major deals in place with Disney.

What's next? I don't know. I will say that is my #1 domain for inquiries this year. I won't be selling that baby without equity! Estibot has it at $83,000. We will see who has the closer valuation in time! Here is a hint. It ain't Estibot!

But 99% of domainers would grab that $83,000 in a heartbeat. Not me! WHY???? Because I KNOW and I UNDERSTAND, VALUE! I won't leave THAT MUCH money on the table! I'd rather pass than be a fool! My money is SAFE owning domains like this. I have no problem holding a great asset! was created on December 25, 1995. One day before I got my first domain. It was bought by me from a 3rd party. I paid $5500 and also got and in the deal. That's why I don't worry about selling EVER!

Lastly, I don't care if folks know what I paid for a domain name. I know many domainers do. That's from weakness. What I paid has no bearing on value or sales price. NONE!

Rick Schwartz

Johnson & Johnson Aborts Their Own .Baby GTLD! LOL

Morning Folks!!

You can't make this stuff up. According to, Johnson and Johnson had an abortion with .Baby and so .xyz takes over another dead extension. "DIE ON THE VINE!" Where have I heard that?

So this adds another failed GTLD to the list that seems to be growing faster and faster! The consolidation you will see in the next 12-36 months will be stunning!! I would predict that 90%+++ of ALL new GTLD's will fail and be taken over by one of 3 or 4 companies. Those companies probably trying to become big enough to be looked at as a takeover. 

J&J paid over $3 MILLION for a worthless extension. SCHMUCKS!!! It PROVES that Baby.COM is worth MORE! FAR MORE!!! They still own that!!

And speaking of SCHMUCKS, Estibot has valued at $192,000. REALLY ESTIBOT???? They are HARMING the domain industry and resales with their useless and uneducated CRAP!! Any domainer using ESTIBOT as a baseline is a SCHMUCK!! If you have to use ESTIBOT, you are NO domainer! This is a tool for BUYERS to shake your ass down! Don't let them!

When will I stop talking about GTLD's? When they are all DEAD AND BURIED! Of the 549 active new GTLD's, over 400 are NOT VIABLE!! They can't even pay their overhead! Their ONLY HOPE is consolidation and to be bought out for PENNIES on the dollar!

There are 500 new GTLD extensions that are going to DIE and be worthless! But keep buying that crap! Keep losing money!

Between Crypto, GTLD's and the stock market, there are a lot of domainers in a whole lotta pain. Self-inflicted pain! 

And don't listen to these guy claiming that had a great year! Yeah, when you go from $15k a year to $40k a year they think they are on fire! 

This was a FOOLS GAME from day one and I am stunned by all the FOOLS! But don't listen to me and don't listen to those trying to sell you THIR CRAP!! LEARN ABOUT NUMBERS! Learn about marketing! Learn about Critical Mass. Learn about History!  Just LEARN!!!

Stop being GULLIBLE!! That should be the middle name of the domain industry. GULLIBLE!! Because 95% of domainers sell their domains to other domainers. By definition that means they either sell to those that know less than them because they have worthless domains or sell to those that know much more than them and make more than them because they are leaving $$$,$$$ on the table. NOT SMART. 

How would I rate the state of the Domain Industry? POOR! Not because of lack of sales, but because of lack of direction and continuity and importance. The Industry has no purpose and stands for nothing.

On Wednesday I start my 25th year as a domain name investor and collector. I came to domaining alone, I will leave domaining alone. We are each on an individual journey. Other domainers won't make you money. They COST you money! Stop listening to those with an agenda. That's the definition of GULLIBLE!!

Gullible: easily persuaded to believe something; credulous. having or showing too great a readiness to believe things. gullible, naive, too trusting, easily taken in, impressionable, unsuspecting, unsuspicious, unwary, unquestioning. inexperienced, unsophisticated, unworldly, wide-eyed; wet behind the ears.

Yup, sounds like the GREAT majority of domainers! The last thing these folks will entertain is reality! Gullible people will get mad at me for pointing it out but they won't get mad at those that take advantage of them in the first place. That does not make them too smart! They define gullible and all the emotions and calamity that go with it!

Rick Schwartz

The School of Thought. The Power of the Mind!

Morning Folks!!

I hate to exercise. I don't believe in it. I think it does more harm than good. I think the fitness industry is basically bogus. All my friends get injured in the gym. Some pretty bad. Yes, I know you don't agree. But I don't care. I still won't exercise.

Do you remember Jack LaLanne? He was called the "Godfather of Fitness". That was before there was a "Fitness Industry". He talked about nutrition when most folks did not know what a calorie was. 

There were 3 national channels back in the 1950's and if you were in New York area there were 2 or 3 more local channels. There was no TV at night! It was BLACK SCREEN! Then around 5AM the "Test Pattern" came on to test the signal and tone. That would stay on until 5:30 and then Jack LaLanne would start the TV day on one of the local New York channels. I remember having to adjust the "Rabbit ears" so the picture would not be "Snowy". 

Jack was a weightlifter but had only one prop on TV, one machine, just one all in one. Remember what it was? It was a kitchen chair! Why? Because everyone had one! It was a pure show and he wanted eyeballs to sell ads to his sponsors but had not tapped into the direct fitness market because there was none at that time. He learned later on tho. From fitness guru to fitness selling whore. (with all respect and love!)

Walking, swimming and sex are arguably the best exercises. But not many people make money if you walk or get it on. They make more money if you believe this $12,000 all in one is better! lol

But that has nothing to do with this blog post. Let's talk about exercising the brain. the mind. The thought process. The decision making ability. Those are the 6 pack abs I like to focus on. 

For me it started back in my early 20's. In those days I drove an average of 300-400 miles per day for YEARS. I had a lot of time to think. There was no cell phone. No Fedex. No laptop. Oh yeah, our computers were 3x5 index cards. I was too lazy to fill them out or keep track. I was always in a hurry! I was unprepared and unprofessional. 

I would drive from Dallas to El Paso. There was not much in between. 635 miles of nothing! The exits in west Texas could easily be 50 miles apart or more. I would spend 1 day in El Paso and then start the 797 mile trek to Los Angeles. I would drive over 1400 miles in just a couple to 3 days with an 8 track! Listen to Crosby, Stills Nash and Young, America, Seals and Croft, John Denver. Gives a young man a lot of time to think. Think DEEP!! NO DISTRACTIONS! Something I didn't do much of in High School and even less in college. But now I was in life itself and I had to figure things out to survive and thrive.  All I knew is If I did not make $100/day, I would be sleeping in my car.

That is when and where I became a thinker. I had the time to drill down deep to find answers. I used to simply scratch the surface and look for the answer I wanted. But as I would drill down I would find evidence that the answer I wanted was not reality.  As a 23 year old, reality is never that easy to swallow. It's like reading the fine print of life! 

Ever see a car ad and you can get a brand new Mercedes for $149/month. It sounds great if you are naive. Then you read the fine print. $5000 down and trade in worth at least $5000 and, and, and. And it's only good on the ugly green one with the blue stripe!

Everyone I know is always in a hurry. But when you are in a rush, that is in direct conflict to good decision making and thinking. That thought process takes time and focus.

Some people think small decisions are insignificant. WRONG!! WRONG!! WRONG!! The smallest decision can also be the biggest and I can prove it!. 

The smallest grain of sand can bring the biggest engine to a screetching halt!

That's a fact! So when you apply that to decision making and YOUR own personal destiny, it may be life changing! So NEVER EVER dismiss a small decision especially if it has the ability to impact something else. 

Getting to the airport at a certain time may be a small decision. But if you did not leave enough time for something unexpected and you are late and the plane takes off and the next flight is in 2 days and then you miss your 21 day African Safari that you already paid for and your vacation is all messed up and you don't get another one for a year and you would have met the girl of your dreams.......

The "Great Gratz" once told me a great way to approach something. He said, "When you are in a hurry, NEVER RUSH!" in other words. Take a deep breath and be deliberate even if you are late.

But then I added a few things to the Great Gratz! I saw his shortfalls and why he needed to learn that.  My additions include Postponing s decision if you are being pressured. Sleep on it when you are not sure. But then also know the difference calamity can make and prevent being in a hurry to begin with!! That's why I am always early. I would arrive sometimes a day early as an insurance policy against "CALAMITY"!

I am not a fast runner. But my mind will outpace the fastest.

I don't have the strength to lift even 100lbs. But my thought process can move mountains.

The obstacle course runner uses his or her great overall strength and physical ability to overcome the challenges that lay ahead in a measured course. My mind uses that strength and ability to overcome the obstacles and challenges of life and the course never ends. 

The true champions we worship and know do both. That means I am only working at 50%. So I better think harder, faster and smarter to even have a chance to compete. That was the day in life that I realized what made great athletes great. What made Olympians a cut above. It was their minds. Their minds control their bodies.  Their minds directed their bodies. 

Now it's true that some just had raw physical ability and their minds shall we say were less developed. But even many of those wired that way eventually were able to harness that strength and re-direct some of it to the mind. 

When I write, my job is to provoke! Provoke thought! Provoke your mind into action. Provoke enough thought that it would force you to read and comment. If I fail to do that, I have failed you, the reader. 

If I come over and just kick you in the balls I am going to provoke a reaction 100% of the time. But MY JOB is to kick us all in the mind! It's much harder to provoke a reaction. 

And that is what selling is. To provoke a reaction. The fitness industry are experts at provoking a reaction and marrying it with an emotional reaction as well. The gym equipment, that's just their vehicle. Their MINDS are making money! Salute! 

The human mind is perhaps the most powerful force ever known. It is capable of achieving great and unbelievable things and the power to destroy everything in its path! Controlling that engine is a full time exercise. The mind is everything.  

Rick Schwartz

PS: I met the "Great Gratz" when I was 29 and he was about 60. He died about 10 years ago. He taught me how to do things in a big and meaningful way. But by observing him in action I also learned his weaknesses and how not to do things. I am grateful for both! RIP Bill.

How much is a Domain Name Worth Per Square Foot?? Fasten Your Seat Belts Folks!

Morning Folks!!

The real estate market is based on a square foot price. Prices range from perhaps $50/foot or less in places like Detroit and rural areas to over $10,000/foot in places like Manhattan and even more in places like Hong Kong or Singapore.

But what's the square foot price for a domain name? I think you would need a MICROSCOPE to even see it!

Mattress Firm HAD 700 stores until this year when they started to close them all. Why? Online stores ate their lunch. Put them out of business. Outperformed and out delivered them.

How much did it cost to run 700 stores vs a $10/year renewal????

How about Sears? THOUSANDS of big box stores. How is that microscope. Can you measure it yet? Imagine if they closed all their losers 20 years ago and focused on and/or generics and had an actual Internet strategy.

I look at the value of a domain name thru a different lens. I ask different questions. I make different comparisons. I see a different picture.

Who would think a microscope and domain name have anything in common?

Why is something that is OBVIOUS to me (and hopefully most of my readers) with the naked eye still invisible to the end user in ways that would transform their businesses?

If you could go back in time wouldn't you try and shake up Sears and the rest?? Would their destiny be the same if they took the path I have suggested vs the path they took and lost everything??

ToyRus, another example. How much per Square foot were they spending? Gone!

They all went extinct and so many more to follow because they spent MILLIONS and BILLIONS when less than a PENNY would do!

How much is a PENNY a square foot if you can cover the entire world?? But it's MUCH less!

May need a "Hubble Microscope" to crunch these TINY numbers!

The way I look at the universe, nothing is more powerful than a great domain name in full and universal use. Amazon vs Sears. Which side of the Telescope or Microscope should we look through??

It's a CHOICE! Just cuz the masses of  CEO's have not figured it out yet and some schmucks literally ran 100 year old companies right into the ground, does not mean WE have to be dumb too. The demise of Sears should be a movie for all to learn from. Who would you blame? Let's start a list!

That said, I have called Sears leaders the "Ivory Tower Boys" since I was 21 and calling on them. They sat up in their tower in Chicago and had an attitude you could smell all the way to Miami. I am so glad it is Sears that went belly up. Sears and their arrogance, now DEAD! They sqaure footed themselves to death!

Rick Schwartz

.App Heading for a Top 10 Spot on List of Crappy GTLD Losers!

Morning Folks!!

The turtle always wins the race and the turtle in GTLD  domaining land is .App. The growth is slow, steady, healthy and backed by Google. The last time I wrote about .App it was #16 heading for #13 and today it is heading for #12 as the .Men continues to melt down.  .Win is also in meltdown mode. 1.3 Million at the peak to less than 500k today and crashing.

The top 10 GTLD's control 55% of ALL registrations. That mean that 45% of the pie is SHARED among the other 500-600. Get it??

And of the top 10 you have the most .CRAP! .Top leading the way. Over 14% share. The top 10 have more registrations by far than the other 500-600 combined.

Now let's name the top 10 normal extensions that the average person on the street may be able to actually name and see where we are:






.us or their local country code

THAT'S IT!!! I can't say I have ever seen anything else ever advertised on TV or magazines. Maybe .info.

These are the only ones I personally know off the top of my head and I have been doing this for 23 years. These are  the ones that are advertised. These are the ones on billboards and buses. This is what society recognizes. Ask a stranger. That's when you will understand REALITY!

I do see .xyz in use. Mostly by spammers and adult models. But they are in use. I don't think normal companies will engage in .xyz for the long run as the negative reputation grows. Resale demand will be limited with a low ceiling at best.

.vip is flatlining. From their graph of registrations it is my opinion that they have a few guys with a LOT of domains and it is not a widespread customer base. So a crash can occur there imho.

.online seems to be the strongest of the top 10. First of all Godaddy is #1. However I have many "online" domains. I have had very little interest in them over the years.

.shop was looking promising but it is now starting to show weakness.

.ltd, I don't see long term demand. Maybe when Ford made their LTD car back in the 1970's. Another extension that appears to have peaked and has a few domainers that plunged and bought a lot. We will see as they drop. Godaddy has 8000 out of 600,000 registrations.

.loan has 2.2 million registrations. Godaddy has 857 of them. I rest my case.

.club puts away. But those guys WORK! They speak at every trade show. They sponsor meetups, they work it! But even with a full court press over 5 years, they are still only at about 15% of promised registrations. And they have significant overhead with their marketing. Registrations that peaked at 1.5 million are now down to 1.1 million. Godaddy has about 25% of those registrations. They have struggled to keep their numbers over the 1 million reg. mark.

If the .com guys are struggling to sell their assets, and they are, and bitcoin $$$ are GONE, and MOST GTLD's are held by DOMAINERS, do you really think there is enough oxygen for survival as we go into year SIX and SEVEN??

They all want to copy .com but not a one copied it right! How many times did I write about extensions DYING ON THE VINE?? How could ANY of my astute readers not see this coming?

It's a bloodbath that will play out with 1000 cuts. I hope they come out with 1000 more new gtld's!

I ask a simple question: Which new GTLD's could actually run and pay for and AFFORD several Super Bowl ads to breakthrough?


.App, .Web and both are still 100-1 shots. But when you are in a sea of 10,000,000-1 shots, them are good odds my friends!

Rick Schwartz

Crypto CRASH! Bitcoin Now down OVER 80% since just a YEAR Ago!

Morning Folks!!

If you don't LEARN from history you WILL repeat history. Last year at this very moment Bitcoin was the hottest gift and commodity on the planet. Fast Forward to this year and it is as cold as it was hot. This morning dropping to a bit over $3600.

The bloom is off the rose and if you think Bitcoin is bad, just imagine how all the other coins are doing. OUCH!!

Is it over? It may be. Personally I think it may end up around the same price as gold at around $1200. So there is a long way to the bottom. Crisis is the only thing that may bring bitcoin back. Other than crisis, the demand is just not there.

So what do you think? Is Bitcoin done? Is Crypto done? Where will Bitcoin be trading at next Christmas?

I cashed in all my Bitcoin at the end of last year and early this year. I started buying in 2013. I won't be investing in it again.

Rick Schwartz