The 20 minute sale vs the 20 year sale. Behind the Sale

Morning Folks!!
There are many ways to make a sale. Cash sales are made, done and each go
their separate ways. That works well in 99% of the cases. That's what makes the
world go round. Simple, give me money, I'll give you 'X' and everyone is happy.

But I also like and focus on 'Formula sales.' Those sales take time to
construct. Those sales require a formula that offers benefits to both parties.
Those sales last for many years because there is a residual that can last a
lifetime. Those sales are best for category killer domains but in no way limited
to them.

How do you get to one of those deals? First, by saying 'No' an awful lot
and not wasting time with folks that are unqualified. A legitimate inquiry has
certain elements in it. EVERY sale I have made with domains had this element.

Think for a moment how you would approach someone if you really wanted
their domain. There would be things you would say and do in your email to convey
your sincere interest in a way that you would get a positive response. When
these elements are missing, the email is a waste of time to even answer. I
answer less than 1 in 10 inquiries. Just because you receive an email does not
obligate you to answer it. Many folks waste time answering garbage. Learning to
tell the difference will allow you to free up a lot of time and time is our only
natural resource.

Most of my deals are never 'Done.' :-) They are living and ongoing. These
deals are very complex. It is not unusual for the lawyers to take several months
to hammer at all the details. Plus they do get hammered out or I have no problem
walking away. The contract is a pre-nup. It has to be PERFECT! Why? Because the
surest way to lose a prime and valuable domain is with a bad contract. Some
folks even have that as the end game. All they want to do is get that domain in
limbo and then make a legal claim. So the contract is more than important.

The buyer of is a candy company that understands what the can do to grow their business. The instant respect he will get when
his company strolls the candy show in Chicago in just a few weeks will be worth
being there to watch. They are not the biggest candy company, but they now will
have a piece of the puzzle that can change that. So no, it is not Hershey's.

Have a GREAT Day!

Rick Schwartz