Good Morning Folks!
In 1996, which was my first online Christmas, traffic from a normal day was down 90%. In 1997 it was down 85%. But a sizeable increase. Eventually it got to where Christmas Day and Christmas Eve would combine to average about 50% off. So you would basically lose one full day of traffic.
Last year was much better. Traffic last Christmas was down somewhere in the 15%-20% range. Here we are in 2010 and while the numbers may be a little soft, they are hardly noticeable. Which sets up the future where Christmas Day could actually be a new positive. This year Christmas Eve was just off 5%. The lowest margin ever off normal traffic. At one time travel meant you could not be online. Today, travel may mean just the opposite.
Christmas day itself was off about 8% from normal. Quite a difference over the years and we may be just 1or 2 years away from actually seeing an increase in traffic on Christmas.