Branding or Sales or Branding?

Morning Folks!!


Those that have followed me know I have an issue with 'Branding' and the best way to do it and how sales is the ultimate branding. In this post from 2008 I delve into that issue and more.


Now there is also something embarrassing there as well and I thought twice before I linked to this post. But you don't win every game and the losses are important as well. But regardless of the loss, the story does not change. The reason he wanted to buy Property.com did not change.


http://www.ricksblog.com/2008/10/branding-vs-bra.html


Enjoy!


Have a GREAT Day!

Rick Schwartz




5 thoughts on “Branding or Sales or Branding?

  1. James

    Definitely one of the posts that stood out in my mind from first reading. Especially the part about the money saved on branding going towards aquisitions leading to exponential growth.

    Reply
  2. Jeff Schneider

    Hello Rick,
    The old traditional lines of branding supported by advertising has morphed into domain names being your brand. The advertizers that get this will flourish. The advertizers that use the outdated advertising will suffer or eventually jump on board.Our websites powerfull business address fits our Motto:”Pound for Pound , a superior Web Address is the most Powerful form of Perpetual Advertising any company can Buy ™” JAS
    Gratefully, Jeff Schneider (Contact Group)

    Reply
  3. landon white

    Maybe there is a”Branding Iron” here?
    News: WIKILEAKS Julian Assange talks about a platform and MAYBE”Wikileaks” would be a good stage to announce the the …
    NAME in the …
    Moniker/Oversee”Domain Scandal”
    ://domaingang.com/domain-news/julian-assange-hints-of-wikileaks-cables-on-the-moniker-employee-scandal/

    Reply
  4. Jeff Schneider

    Hello Rick,
    There can be no argument that google has enjoyed great success. They have built their success off the backs of keyword identification of Website businesses. This is their BRAND !
    You can therefore logically say that the key to success is to build your own Natural Brand by owning and controlling Natural Key Word Domain Business Addresses. What do you think?
    Gratefully, Jeff Schneider (Contact Group)

    Reply

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