Need, Want, Desire, Value, Demand, Timing & Location


Morning Folks!



Sales need several elements. Without those elements there are no sales. If there is no sales there is no profit, there is no business, there is nothing. Sales don't happen on their own. You have to have the proper ingredients to make a sale. To make a spark. To ignite the will of an unknown third party.



Need, Want, Desire, Value, Demand, Timing, Location. Those are the filters that any idea, good, product or service has to pass for it to be valuable and sustainable. Maybe you don't have to have all of them, but if you have none of them, you got zilch.



And all those filters come after your audience size is determined. It's all about MATH. Targeting an audience is great, but if it is too narrow an audience, you may not have much.



In domaining, and with our domains we want to start with the largest audience we can. We don't want to narrow it down, but we do want to target. There is a difference.



Again, sales are about finesse. this time in understanding the difference between targeting and limiting.



AutoParts(.)com is wide. UsedAutoParts(.)com is wide and targeted. AshevilleUsedAutoParts(.)com starts to limit you geographically. MazdaUsedAutoParts(.)com is limited in a different way. But probably more targeted than the geo in this case.



Limiting more might be mazdabumpers(.)com So now your audience must own a Mazda, be looking for a bumper for that Mazda and realize that most bumpers are sold via the dealership, the body shop or the insurance company. Where does that leave you on the totem pole? Add "used" in front and you limit that audience more.



Do the math. Domain investing is about simple math. It's a bit of an equation if you are willing to do the digging a few layers down. On this example, it was all the outlets before them that would get the bumper business. The dealer, the body shop, the insurance company, the local junk yard. Virtually nothing might filter down to the mazdabumper guy.



However, he could have used something better than that. MazdaParts(.)com for example. Much wider even th0 heavily targeted. But the top of the tree and the foundation of the tree remain AutoParts(.)com. Your job is to figure how to climb that tree and get the largest targeted audience you can create via the domain name.



And if you are the MazdaBumper guy and instead of getting MazdaBumper(.)com you get MazdaBumper.club you are again throwing a wrench into your future by losing some of the little if any you got to begin with. Who can afford that?



And, if you can't do this math, then you have no way to actually value your own domains. It's all about math and sales.



Domaining is about getting in front of somebody else's Need, Want, Desire, Value, Demand, Timing, Location. Putting yourself in the right place, waiting for the right time and THEM!



After you do all that, you still have to have something profitable to sell. That's the key equation. How much profit? It's all related. It's a formula. It's an equation. It's just math.



So if you're not too good at math, and sales ain't your thang, and you don't study history and business basics is not your strong suit you are gonna have one hell of a time finding success in domain investing.



Rick Schwartz






9 thoughts on “Need, Want, Desire, Value, Demand, Timing & Location

  1. GotJewels.com

    Hello Rick, What about hyphenated domains?
    e.g.: Volkswagen owns The-Car.com, I own The-Cars.com Which is better and have I any chance to sell it for $XXX? Thank you.

    Reply
  2. Johan

    Great explanation Rick for how AutoParts(.)com is highly valuable. I hope beginner domain name investors write down notes for what you explained, as it’s a keystone that you should understand when investing in domain names.

    Reply
  3. Reuben

    Rick! to me your post is very manipulative. I told you time and time again that your lessons, even if they were not manipulative , will serve no purpose if the END-USER factor is not being discussed and/or seriously taken into account.

    “”AutoParts(.)com is wide. UsedAutoParts(.)com is wide and targeted. AshevilleUsedAutoParts(.)com starts to limit you geographically. MazdaUsedAutoParts(.)com is limited in a different way. But probably more targeted than the geo in this case””

    “”Limiting more might be mazdabumpers(.)com So now your audience must own a Mazda, be looking for a bumper for that Mazda and realize that most bumpers are sold via the dealership, the body shop or the insurance company. Where does that leave you on the totem pole? Add “used” in front and you limit that audience more””

    Rick!! are you telling me that the vast majority of people on this planet use the internet address bar when searching for something online? Are you really telling me that people have time to type all those long or short sentences in the form of a domain name and then type your beloved .com extension on the address bar? Or are you telling me that these sentences/keywords when typed on the search bar of any search engine the search results will automatically/systematically/mandatorily/authoritatively correspond the website with a domain containing those keyword/sentences that were typed? No search engines works like that. Unless people type all the words in the sentence without space, that is, all words in one word, and then type your beloved.com extension, which almost nobody does, search engine will show people the relevant results and that is not necessary the website with the domain name containing those sentences/keywords. And the domain extension that the website is using does not matter. AS long as the website is perceived to have what people are looking for Google will show that website in .com, .co, .web, .club.

    Can you please give the public the stats of type-in traffic versus search engines based traffic? Give this information to people so they know what you are talking about.

    Let me tell you this: the vast majority of people searching for products online do not know or understand what you are talking about. Why do you expect people to type the sentences/words/keywords related to the product they are looking for in the form of a domain name and then type your beloved .com extension on the internet address bar if they are not even sure if there is a website with a domain name containing those keywords? Are all product keywords taken as domain names and developed into websites?

    Look! the way search engines such as Google or the internet in general evolved people have no time to do what you think they would do to come your website.
    Even going to a website that you already know, that you already memorized, the vast majority of people still will go to search engine and type the name of the website without typing your beloved .com extension and they will be shown the website they are looking for, and, again and again and again, for your information, the vast majority of website do not use domain names containing product kewords. They use made up domain names or abbreviations. I gave you many examples already in the past. Hence people use search engine to search the products/services they are looking for.
    .CO, .CLUB, .WEB, or WHATEVER are not your enemies. They are not the reason why you can’t sell your .com domain names for good money. The END-USER scarcity is the reason. And your posts must be centered around the end-user scarcity.
    In fact domainers must be very thankful to God for having created some human being with excessive hope to make money with no or little effort. This is what making domaining a profitable business, though not as profitable as before because of the way search engine and the internet in general evolved. The time of selling domain names for millions of Dollars is long gone. Now you can auction your domain names and get a couple of thousands of tens of thousands from other fools, people with excessive and unreasonable hope to get rich with very less effort, not end-users in most cases, and that is being lucky. Those who insist on holding on to their domain names will be left holding bags. I will be showing you the website that will soon be launched and that will make domain names almost irrelevant.
    You can’t force the market. If the price on the market is the way it is then that is what is the price. There is nothing wrong with the market or price. Your lessons will serve no purpose if the end-users scarcity is not talked about. All these many domainers that are selling at a loss can’t be wrong. It is just a matter of luck, just like lottery, not intelligence largely

    Reply
    1. Rick Schwartz

      No Reuben, it’s you that does not have a clue what I am talking about and your long winded go nowhere answers prove it.
      You just want to be right.
      But your drivel makes my eyes bleed.

      PS: If you weren’t so lazy, and did not have an agenda pushing .crap you would see I have addressed everything you have said in previous posts. GO READ! Not sure I am going to keep posting your comments anymore.It’s all repetition and a waste of everyone’s time. ESPECIALLY MINE!

      Reply
    2. B Phillips

      Reuben… If Rick’s lessons provide no value for you, why do you take the time to read and respond? Rick has made over $50 million doing what he does as he does it? Can you share your tax returns?

      Reply
  4. Scott Brady Alliy

    pure gold

    a beginners guide to domain investing in one straightforward easy to understand lesson a solid litmus test for all domain investors and a reminder to experienced domain investors to use when considering adding domains to or deleting domain names from their portfolio

    Thank you

    Reply

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