come one project, one need, one domain at a time. So you can't come to an
industry auction and expect end user prices. Each auction house is doing what
they can and each domainer must do what they can if they want to bring the end
user to the table. It takes legwork and it is not easy to do.
Nothing makes me happier than to buy a really prime domain name. But we have to
be real. If I want to sell candy.com to a wholesale audience I can't ask a
retail end user price. I can try and get millions for Candy.com from an end
user, but if I am going to wholesale the domain to domainers, I have to get very
realistic on the price. It's a different arena.
somebody off. When I bought Property.com I got the stats. Not exact. But I saw
there was life. While everyone else is worried about 2x, 3x, 10x, I bought the
domain with x in the HUNDREDS of years. Literally. No joke. Because stats are
just one element in my valuation. In time I got it down to under 100 years. Then
down to 80 years. 50 years, 25 years. 10 years. 7 years. In the future it could
be annually and perhaps less than that.
Don't tell me what to factor in or how much weight to give it. That is why so
few really have a handle on valuations. I see domains selling for $100k that
should sell for $1k and I see domains for $1k that are worth $100k.
those thoughts. They are purposely there. This is the beginning of a discussion
and a massive change not the end. I reserve my right to append to this post and
amend. All I know is we can do much better and as an industry it is time to
demand it. Just like reality hit the real estate market, reality will hit the
domain market. You can own all the crap and really walk away with nothing. You
can own one great domain and build an empire.
results. I don't have all the answers. I can just throw on the table as many
elements as possible and start domainers and auction houses thinking. So the
spirit of this is to share how I see it to anyone who is willing to listen.
Willing to try a different way because there is strong evidence that we are
getting off the trail. Too may elements are either missing or are just over the
top. It isn't about having a 200 domain auction. It is about having 200 domains
that are qualified to be auctioned. Better to have 125 quality domains then to
force 200 and know 75 are junkers like that 53 Chevy.
I wanted to get this off my chest for a long time and this was the right time to
do it. The most meaningful time.
Have a GREAT Day!