The .co deal is going to have a LOT of unintended consequences imo. Today will be the first time folks even hear about it. 99.99% of folks on the planet don't know it exists. Some MAY know tonight. THEIR reaction, lack of one or even anger will decide many things.
Anger? Don't underestimate that possible backlash when MILLIONS of businesses find out their .co has been grabbed. They might not be happy campers.
Registrars may have their own set of problems if the average guy thinks he is getting a .com and ends up with a .co. But that is small and manageable.
One thing for sure, the lawyers are going to be very busy and the crossfire will be like nothing we have ever experienced. No press release can cover what everyone knows is about to happen. All hell is about to break loose.
If you ask 'Was this foreseen?' Then I say yes. Will it matter? I guess that is the gamble everyone is taking. But this could create quite a backfire if things go south. Many questions even if a great success.
Either way, congratulations to all and good luck. We are going to be in for an interesting ride no matter how it unfolds. Let's hope domainers don't get bitten in the ass with this like some businesses will be bitten in the ass with Social Media. This will rip the scab off the 'Cybersquatter' debate and may have ripples that go further than .co as over reaction is certain to follow.
It is not about what we think. It is about how the average guy perceives it and that is predictable but unknown at this moment. It may not be known for a while as it has to 'Ferment' in people's minds and their positions evolve. That evolution could go either way. But strong head winds would not be surprising at all. And crosswinds will be frequent and even more unpredictable.
And for the hundreds or even thousands of .Whatevers.....This canary in this mine may be your future destiny. Without the crosswinds, without the controversy and without a SuperBowl commercial.
Have a GREAT Day!