Breaking! Biggest SOB in the Industry. But Which Industry? Which SOB?

Morning Folks!!

Since some consider me the biggest SOB in the Industry I wonder how many other SOB's are out there? My guess is a whole lot. At every level. In every office. In every family. In every situation. Every day. You tend to be an SOB to some when you protect what you love.

So I am happy to announce that the nicest guy in the industry (Mike Berkens) and the biggest SOB in the industry have teamed up to buy SOB.COM. An 'LLL' domain with traffic that means something and was cheap by today's standards at just $45,000 and negotiated by Andrew Rosener of who did a great job bagging this asset.

Those $$$ just seem a whole lot safer in domains than in my bank account. In 5 years that money will be worth much less in buying power than it is today while this domain will maintain value and increase with the tide at a bare minimum. That's before it is even activated.

Mike an I have several other domains that we have accumulated over the years. But this one I liked the instant I heard it. So from one SOB to another.....Have a GREAT Day!

Rick Schwartz


21 thoughts on “Breaking! Biggest SOB in the Industry. But Which Industry? Which SOB?

  1. Max

    nice price for a nice name.
    but i think the seller may be ‘sobbing’ now after reading your post

  2. Bill Roy

    Now that is a GOOD buy. :)
    Only question really I have is how did you get it so cheap? I would have thought such an acronym would have been double that, especially if listed for sale at T.R.A.F.F.I.C. ;)

  3. Domain Lords

    I see no one lining up to get on this one ‘king’. Good money wasted, IMO. Good luck. U the ‘king’.

  4. Gazzip

    “Those $$$ just seem a whole lot safer in domains than in my bank account.”
    True, there is no such thing as a safe bank anymore.
    Compared to all the SOB’s in Banking, Finance, The Fed, Wallstreet, Politics, Governments and the so-called”Legal System” you’re practically an Angel :)
    Congrats to both of you

  5. Bitch

    Funny how being an SOB isn’t always a bad thing. And while I could never be an SOB it is only because

  6. ScottM would be a good name for a lawyer, maybe one who sues insurance companies, I can already see the commercials”… if you want a tough SOB to protect your rights and fight with your insurance company visit”! Congratulations Rick and Michael, great domain and price you got it for!

  7. UFO

    I thought you’d stick with, it seems to be pretty encompassing, generic even. (lol..;)

  8. Andrew Rosener

    Congrats Rick & Mike. is a killer domain and you got it at the right price!
    But come on Rick, you could at least give me some credit for negotiating the sale for you & Mike and brokering the deal.
    Not even a link back?
    Give me some love brotha…


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