Not So Fast Mr. Berkens! .Co Takes 2nd Big Blow. Down but not Out!

Mornng Folks!!

The idiots and morons always IGNORE my main point. Because if they actually had to argue the MAIN POINT, they would go down in defeat in the opening round. They have no answer to my main point and they will never have an answer that will hold water. So they have to distract your attention.

This is the story of Wantable.CO buying Wantable.COM for a number of reasons. Led by CONFUSION! Not Confucius idiots and morons. CONFUSION! But ahh, you are so confused!

You can listen to all types of information. Most is biased. I am not immune. So when REALITY surfaces, that speaks 1000x louder than all the nonsense in between. So open your ears. Deal with FACTS!


Last year Mr. Johnson explained a 61% loss using the domain name in lieu of This year it is story that emerged on Mike Berkens Blog. Seems went out and bought Wantable.COM via Sedo for $47,000. Am amount that Sedo was supposed to remain confidential.

The story closes with 'It looks like a huge success story for the .Co registry.'

Well not so fast Mr. Berkens my good friend. This is in fact a good story for .com and not such good news for .co. However, the POINT in all this is something I have repeatedly stated since this debate began and left the following comment on Mike's blog: Ya know, the POINT I always try to make and the idiots and morons just gloss over like the 2000LB Gorilla isn't even there. It's there baby and here is another PUBLIC sighting!

'This is the ONLY way to brand a non .com.
You MUST have the .com and THEN you can promote and brand ANY extension you like.
It does NOT work in reverse!'

So I have nothing against .co or .info or .crap or .whatever. My ONLY issue is that being CUTE without owning the DOT COM is not only the WORST business decision one can make, but I can get on stage for 3 HOURS or more and go over reason after reason after reason that you MUST have the .com version of the domain IF you promote a non .com.

So simple even a bean counter should embrace it!

But later after my comment the BUYER of Wantable.COM chimed in on the reasons. STRAIGHT from the horses mouth. These are his reasons. What he learned and discovered. HE FIXED IT!!! THAT is how you do business and I want to congratulate Jalem Getz for being a SMART BUSINESS MAN!! For figuring it out. For not going down with the ship. For recognizing certain TRUTHS because it COST HIM MONEY and lost business. He FIXED the gaping leak. Well done CAPTAIN!!!

Sorry, I am doing this 18 years. Not having the .com version of your domain going forward is moronic and costly. Look at all the folks that started as a .net and you will find that more than 75% of COMPANIES THAT COUNT have acquired their .com version.

So these words along with Mr. Johnson's words will stand taller than all the BULLSHIT we are about to be spewed at to us.

'Hello everyone, my name is Jalem Getz and I’m the president of Wantable, inc. I thought I might add some clarity to why we purchased the .com. I simply want to share our story since I’ve been an Internet entrepreneur for a long time and have always appreciated it when others gave me candid and honest information. Obviously my opinions and experiences are in the vacuum of our business and don’t necessarily apply to other companies.

First: Sedo violated our NDA by disclosing the purchase price. And, to make it worse they got the number wrong.

We actually leased the .com domain 9 months ago when we launched our website It has always redirected to the .co. Leasing the domain gave us the freedom to build a business around the .co but have the option to use the .com when and if there was consumer confusion.

What we learned: the .co is confusing to a small segment of consumers, it is also more likely to get marked as spam by Facebook and email providers. We experienced each of these issues first hand and while none were insurmountable it was clearly an issue.

Why we purchased the .com and what we plan on doing: we purchased the domain this past week, a full 3 months before our lease expires because we feel by owning the .com we can re-brand as “Wantable” and not need to include the .com or .co extension. Expect to see our website running on the .com extension within the month.

While I’m a big fan of the .co movement, and currently advise a few .co companies, I feel if given the option a company should operate under the .com before the .co extension of their brand.

I hope this adds some color to our reasoning and the information is useful to those interested.'

So folks, swallow HORSE SHIT or take it from the horses mouth! Stop ignoring facts and evidence. These companies have no agenda but building a profitable business. They shared their findings.

The Bottom line is .whatever is GREAT, but with out owning the .com, you are likely to FAIL because of confusion. And even if you don't fail, you will stunt your growth, work harder for less business and you FAIL as the CEO from not allowing this to happen to your respective companies. So be cute, but be AWARE! Because you don't have to agree with me and when you find out I was right you will be long gone!

And if you still can't figure this one out, just send IRS DOUBLE the taxes today because that is how much REAL business you are losing each year and eventually you can add 'FINAL RETURN' as your companies fail if you don't LEARN!

Have a GREAT Day!
Rick Schwartz