I remember the days when selling a 6 figure domain name was just a blue sky theory. Then it became reality and then fairly common place.
I remember the days when selling a 7 figure domain name was just a blue sky theory. Then it became reality and then fairly common place.
I remember the days when selling an 8 figure domain was just a blue sky theory. Then it became reality and eventually it will become fairly common place.
I remember the days when selling an 9 figure domain was just a blue sky theory. And that may or may not still be the case. Most likely any 9 figure deal came with a confidentiality clause. And for 9 figures, I wouldn't be talkin' either.
What it is about is the "Headline" and "Sensationalism".
Today, if you want to be noticed, your headline must be attention grabbing. Just like a domain name. Attention grabbing. That's why folks want them in the first place.
This post is really not about a 9 figure domain sale. But please give me a little leeway on this one and I will explain the headline and the reality of a 9 figure domain sale. Just bear with me as I tie these two things together with Hotels.com and LasVegas.com below and maybe you will see what I see. These things are ABSOLUTELY related and it will take me a few more paragraphs to put this picture in perspective.
Look at the lengths businesses go to get noticed. Locally they have folks dressed up in costumes and twirling a sign pimping one retail tax guy or a Dry Cleaners or whoever. Each doing different gyrations to stand out and be noticed. Some of it is even desperate. They may be hours away from the landlord closing down their business. They have to go to great lengths to survive.
In blogging or publishing or even the Evening News, sensational headlines is what brings eyeballs. Now how far you go determines if that comes back to bite you. If you do it too often or are overly misleading folks will get angry. Human nature. You may be angry right now. But I am trying to make a larger point and hope you will allow me a little extra room on this one to drive it home and connect it. Because it is domain related. A domain is the ultimate headline. Your name in lights! Bigger and brighter than anything Times Square could even offer.
I came to the net when there was 6 billion people and only a few million eyeballs and even fewer soapboxes. Today 7 billion and so many of us are on soapboxes for this product or that or this cause or another. The competition is so fierce. Soapboxes getting set up faster than your eyes can even count. Each day many tens of thousands of new faces get on their soap box for the very first time. Nobody is there. They talk to the wind. There is no REASON to be there and if they don't create one it is over before it starts.
Chances are we won't see a PURE 9 digit domain name sale for many years if ever in our lifetimes. Not that there are not some that are worth it.
Looking back, what is the value of a Hotels.com for example? Strip back the entire company. How much is the Hotels.com domain worth? LasVegas.com, what is the domain worth? Domains like these are the benchmark. If there was an auction for these domains today and with what we know or SHOULD know, what is the value of the PURE domain today? Hopefully there will be no arguments by domain investors that they are each worth in excess of $10 Million today without a website. But what would an auction look like given the new-found info? Given the annual costs? Given the competition? Given the size of the market?
The auction will of course never happen, but would Marriott, Hyatt, Westin, Holiday Inn, Hilton, etc finally understand what was TRULY at stake? Would folks that spent millions going after an unprooven gTLD's take a turn and go for the real prize instead?
Knowing what you know now could you not make a case that domains such as these would approach a pure 9 figure domain deal? Maybe you have others that you might substitute. Stamps.com comes to mind. Just generic domains with HUGE and immediate markets.
It's worthy of a discussion. How would the opening bid not be over $10 million and then where does the bidding end?
Food for thought. We can argue and it is all meaningless. But it is what you believe in your heart or what you don't believe.