While everyone is wrapped up in gTLD's, I think the bigger story may be getting missed. Online gaming is becoming legal and that will fuel the Internet more than anything on the horizon.
"Nevada's law limits digital play for real money to poker, but there's plenty of enthusiasm for the game. Ultimate Poker dealt its first hand on April 30 and had dealt 10 million by Aug. 1, the company said in a statement last month. In addition to saturating casinos with signage, Ultimate Poker's strategy includes significant direct marketing."
The entire Adage Story is here.
We are talking about one entity. One state. One tiny corner of the world.
Is the "Facebook Casino" coming? Amazon? Wal-Mart?