How often do you test and experiment and change parking companies or other
ways to monetize with the traffic you have? Do you just leave your traffic at the same place month after month? Maybe even year after year. Show me someone who does not test and I will show you someone that is making much less than they should.
years ago and I have never stopped. Ya know how you expect higher prices for the
same merchandise at different stores, well parking companies are the same. You
have to know which ones will eat your traffic and not spit out revenue. The
variance in payouts is staggering. It is not uncommon for it to be 2x, 3x, 4x
and even more. Some companies consistently pay lower. Some just on certain names
or categories. Some pay higher. Do you know which ones?
anything you can make on ppc and many times anything you can do yourself. Now
that the net is getting more sophisticated and end users are beginning to
understand that a million visitors with no sales is not as good as 5 visitors
with 1 sale. So while PPC is not what it was, the end user is finally worth
contacting. The point is you can never really rest. You need to watch those stats and you need to understand that your day job is squeezing as much revenue out as possible. How much money are you leaving on the table?
Have a GREAT Day!