The domain industry is much smaller than you might think. If
you define the people you will see that after a certain number, folks come from
“Central Casting”. The time wasters and folks that do this as a hobby or part
time that have worthless domains and just take up room and time. I won’t be
making any new fans with this post. Here is the breakdown as I see it:
The entire domain Industry is about 2000-3000 but that
included employees and other allied folks that are not actually domainers. So
if you take those folks off then we are down to about 1000-1500. From those you
would have to peal off the part time guys. That would bring you down to about 500-650.
Then to break that down further, you would ask how many of those do this full
time and make over $100k a year? Now we are down way under 500. Maybe 250-350. Probably
less. That’s it my friends. I think the industry comprises about 350-500
domainers and then the rest are sponsors and employees of sponsors and then all
the rest. What would you say the breakdown is?
You can’t be all things to all folks so you have to choose
what and who to focus on. When I sold product at a tradeshow and I had 100
people in front of me, my job was to blow away the 95 that would waste my time
and energy and get to the ones that wanted to do business and place an order right now. Weeding out the crap
is the difference between success and failure. Between your time being valuable
and your time being wasted. TIME is our only natural resource. So I learned a
way to segregate folks. If made the buyers happy and pissed off the rest. Ok,
fine. I would get up and bark:
“BUYERS ON THE LEFT, NON BUYERS ON THE RIGHT, CASH UP
That would usually get a chuckle from the crowd and then they knew in an instant that I was not kidding. I would grab an invoice, a clipboard and a pen and then I
would shut up and start writing. I had no time for the 95. I was focused on the
5. Once I was done with the 5, then maybe I would look for #6. It was the
difference between making money and talking about making money.
That is deep in me and
even shows itself at TRAFFIC. I don’t want the other 95. I want the 5. I want
the 50. In this case, I want the 350-500. The ones that have made it and the ones that have the passion in their belly to get there. The others are just time wasters from
Central Casting. They will never make you a penny. How valuable is your time? How much of your precious time are
you willing to waste, piss away, never get back? For me, let them call me rude,
arrogant, let them call me whatever, but the ultimate rude is somebody that wastes your
time and energy. The time wasters of the world are a huge segment. Their gravitational pull is strong. Is your will to avoid BS and time wasters stronger than their will to waste your time? Are you man enough or woman enough to be rude and declare yourself free of time wasters in this life? Do you even know how to spot a time waster? Then take the TIME to learn as that will be TIME well spent. It will pay dividends that can be counted in minutes, hours, days, weeks, months and years. That does not even count the benefits you will get by never wasting your time with those that live just to waste it. The benefits by investing your time wisely. You are not here for your health. This is not a disco. This is business. Those that want to do business, grow their business, do great things for them and their families, don't waste their time with those that don't.
Today is September 1. It marks the beginning of the business cycle. The beginning of what most would agree may be the most important business cycle in our lifetimes. The stakes in the coming months is very high. Go back and read what I wrote last Fall. The stuff nobody believed. The stuff that has actually happened and is happening. Most thought they were immune. Most would have been wrong. Your time has never been more valuable. If you don't see and understand that, read this post again. Take a day off. Take a week off. Take off as much time as it takes to figure this out as we are going to enter a period of pain and prosperity. What will determine which side of the fence you are on is how you played the game unil now and the adjustments you are willing to make. Time wasted is money lost and life we will never get back.
Have a GREAT Day!