Rick reveals a Top Secret. Can a Commercial Increase the Value of a Domain Name?

Morning Folks!!

What is my direct relationship to Travelocity? Well
there was really none until recently and much more today. Travelocity is making
me bonus dollars and increasing the value of one of my domain in the process.

One of the very first domains I ever bought is still one of my
favorites. It is the type of domain that is pretty interesting because it is
universal. Some may call it a brandable, I just look at it as a promotional
domain name. So Travelocity starts running a new campaign showing they are
different than Priceline and Orbitz because they have “
Top Secret
”. They go on to repeat that phrase 3 times during the 30 second
spot. “Top Secret Hotels”, “Top Secret Hotels”., “Top Secret Hotels” to very
large audiences. No, I don’t own TopSecretHotels.com. BUT……I do own
TopSecret.com and the numbers are increasing. Traffic is up 5 fold and I can
only hope they keep running the commercial more frequently and for a long time.

Positioning yourself and positioning your portfolio for the future can
pay huge dividends in time. Long live the Gnome!

Have a GREAT Day!
Rick Schwartz

18 thoughts on “Rick reveals a Top Secret. Can a Commercial Increase the Value of a Domain Name?

  1. seu

    are u always looking to profit off someone???
    Can u even create a business of yourself, you are One other TypoSqautter???
    I had respect for you, BUT YOU ARE SICK PIGEON.
    good bye Pigeon.

  2. andy

    Seu, Rick is hardly typosquatting on this one.
    As he said he has owned TopSecret.com ( a very nice domain) for many years.
    The travelocity ad campaign is merely boosting the traffic temporarily, thats not typosquatting it’s called a slice of luck.

  3. steve

    TopSecret.com is regfree at best. Now if it was TopSecret.info you would have something.
    pigeon Steve

  4. Mike

    There must be a Spanish commercial mentioning moda de lujo because I am getting a ton of traffic and don’t know why.

  5. Jeff Schneider

    Hello Rick,
    Yes it is amazing what a little amount of advertising will do for a BRAND.
    Wow as I am commenting I am reading some comments and I cannot believe my eyes when I see a reference to a subclass extension as being the hot Address.I guess the greater fool factor in our Industry makes for a bigger market I guess? I am consistently amazed at other peoples realities. WOW

  6. CashDomains

    It’s always nice to discover that someone else’s ad dollars are feeding your domain. I’ve had this happen a couple of times, but I always wished it would last longer ;)
    I’d really like to know one thing, Rick: what’s up with the chick at the top of your site? She looks like she’s being tortured….

  7. IQ Test

    @ Jeff Schneider, I am always amazed at people like yourself who dither through life unable to detect sarcasm or irony.
    steve even gave you a clue. he signed off ‘pigeon steve’
    rofl you dimwit!
    well done steve
    btw, seu you are hilarious also
    genuinely made me laugh
    quality domain Rick. love it

  8. Frankie Aladi

    How long have I been away?
    Rick what is causing this recent cases of anymosity towards you?
    I still subscribe to the school of tought that says”he who pays respect to the great paves way for his own greatness”
    Back to the issue at hand, topsecret is a first class reg and it always amazes me how some miss the lesson and focus on somethigh else.

  9. mike

    that’s great, thanks for the post. I guess we should pay more attention to commercials from now on :)

  10. steve cheatham

    Good one Rick. It happens almost monthly around here. Gotta watch those metrics to find these gems.

  11. Amanda

    Gotta love free advertising! It’s nice when things work out like that!

  12. Dan

    ahh yes, the power of subliminal messages.. just makes me gravitate to it.. hypnotic!


Leave a Reply

Your email address will not be published. Required fields are marked *