You Don’t Always Have to Sell. Do Ya? History

Morning Folks!!

All too often I see companies that strike gold and sellout
to the first buyer that comes along waving $$$ in their face. But why sell?? If
you hit a gusher, why not keep it? I think the hardest thing you can do is have
a successful business. And if you do have success, why get rid of it? Why sell it?

Unfortunatey sometimes this actually stunts growth and
progress. If my memory serves me right, many years ago IAC bought They bought them because imho they were a threat to (which I believe sucks and sucks really bad) and quickly dismantled it. I have seen this play out over and
over again.

Had stayed on the scene with the plan they had, we would
have all been better off. To this day, they had the single best co-branded, lead generating program that was ever on the net imo.

My traffic was growing. My earnings were growing. They were growing. They paid a $5 bounty for each signup. No BS. Each time they got a valid name and member for free it was $5. They new the value of that sign up and they knew the rest was up to them to convert. That added up to about $1300/day with my and was growing every single day. It was when I truly learned about ratios and closing rates and targeted traffic.

1 visitor in 1000 to signup was really potent traffic. Normal was 1 in 10,000 or more. The thinking at the time was the best was about 1 in 800. Well the book got rewritten by We broke not only 1 in 800. Not only 1 in 500. Not only 1 in 100. But imagine 5 in 100?? Absolutely unheard of at that time. But THIS is the spark that happens with a perfect match of a site and traffic. So while others debate, I already know and it has been proven. actually bought traffic from me after that via 'Avenue A'. They paid $60k a month. This is in the day of 'Impression Based Advertising' which basically caused the Internet bubble by selling smoke for HUGE dollars that could not convert to sales.

Then via Avenue A, they wanted to buy my Their offer was $60,000. I laughed in their face. I explained they have been buying the traffic for $30k a month, why would I sell for $60k?? To that, they stopped buying my traffic and have never had contact since.

Had these guys had the backbone not to sell, I truly beleive things would have turned out much differently and the path would have beendifferent. It could have put a stake in the heart of Impression Based Advertising years earlier.

Today, a parked page and owned by is a parked page and is still owned by me and has earned many times that $60k offer so many years ago. I always get offers, but the earning power still makes it a keeper. was a model to copy, not destroy.
Administrative Contact:
Host Master, L.L.C.
P.O. Box 25458
Dallas TX 75225

Have a GREAT Day!
Rick Schwartz

7 thoughts on “You Don’t Always Have to Sell. Do Ya? History

  1. adinfinite

    Rick I learn so much morewhen u write stuff like this. you know, stuff about your personal experience with specific examples which tie right back into the grand scheme of things. This is the way to share value without spoon feeding. I truly appreciated this post.

  2. UFO

    No, the real learning is that Rick should have used some EQ and strung that advertiser along for another 6 months with delaying tactics.
    Or said that there was another player in the market for the same traffic and pushed up his price or continued with the advertising.
    Throwing things back in peoples faces will always cost you money. Focus on the money.

  3. steve2

    I get a lot of low ball offers that I would consider if I was stupid or ignorant. Don’t be tempted by cash if your development track is solid and working.

  4. permacrisis

    Yes, but suppose offered you a cut of their listing & final value fees- into perpetuity. Do you have any idea how intensely people vilify and hate ebay, and long for a viable US competitor? Since the 2008 changes, a TON I’d bet.

  5. Jamie

    That was dumb Rick. You rubbed it in, and made the people that were giving you money look stupid.
    And you paid for it. Now you can say”I have enough money, blah blah” but that’s a non-issue since you’re no Bill Gates and are still trying to make a penny here and there trying to register BP-spill names.
    If another company was paying you $30k a month than you could have used it as a bargaining tool. So learn from Rick and do the opposite, at least in this case

  6. Michael Gravel

    Hi Rick,
    At our firm,, we see far too many sellers giving away there internet or website business to the first buyer that comes along. Its a great source of frustration for us. We encourage everybody to learn what his/her business is worth before agreeing to the first offer that comes along.


Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.