Morning Folks!!

If you have read Mike Berken's Blog yesterday you will know that there is a serious secuirty problem in the domain industry and it can't be ignored and swept under the rug any longer.

Identity theft, impersonation, and if one victim is correct, there is a thief among us, someone with a lot of knowledge about the domain industry, how the business works, who the players are.

Thanks to Mike Berkens and Dr. Christopher Hartnett, the danger that Domainers face everyday has been exposed and new ways of protecting and securing our assets will be brought out by a panel of experts, including Dr. Christopher Hartnett, Registrars, and security analysts. Also it is a PERFECT time to address this to Congressman Stearns. It is time to stop the slimeballs who prey on honest Domainers and take control.

Have a GREAT Day!
Rick Schwartz

UPDATE: This is just the dirty little secret that so many DON’T want to talk about. Mostly registrars and auction houses. They NEED to be part of this panel. They NEED to be out front on this. They NEED to do more. They NEED to listen to their own customers or somebody will come and SWOOP them away!Domainers have certain responsibilities as well.To partake in this very important discussion. Please email me to be included in South Beach.

How to Make Money Out of Thin Air in a Desert. It is all About Approach!

Morning Folks!!

To be successful in domains or in anything you do there are certain things you must achieve. When I approach a project it is a “Mission”. In an earlier post this week I talked about losing time when you start a project or mission while others all are so focused on the $$$ that they sabotage themselves right into failure.

I gave a 10 step process to help you gain success in nearly anything you do. When you get the basics right, the BIG things right, then failure is subdued into submission. Just folks are always in a rush to do it. And wrong or right is just a passing thought. They always say.....'I'll do it right next time' as they get on the trail to suffer another failure.

I get the BIG things right and no detail is too small or ignored. That means improvements and updates and revisions are continuous but not paramount. They never stop but the BIG thing MUST be right or the little things don't count. So I watch a lot of folks wasting time with details when the main item is a no go. Perfection takes time, patience and employing what you learn every time you learn something new. Then testing and see how if may affect something else for the good, the bad or not at all. But only after you get the BIG thing right.

I look at every project like this. I start in a desert and my job is to make water appear. When that water appears my job is to make it run thru my haphazard pipeline and get to the other side. Just a trickle is all I need. Nothing more. A trickle. No matter what the flow, I need a trickle to start. There may be many leaks along that haphazard pipe, but I have the luxury of TIME once I get that water from point a to point b. Most others are working on perfection but perfection does not count unless you get that water to trickle.

I then know that each day as I fix that pipeline to perfection, that I will increase the flow on the other side. I don’t care that I lost 100 gallons the day I made it work. I care that I constructed a pipeline that when my improvements are made it will carry millions of gallons of water.

All in the desert. That’s how folks create money. Out of thin air. Ideas. Buying low selling high. Buying junk and knowing it is gold. No desert in the domain business. Much easier. Realize how easy it is and perhaps that will break some of the chains that have harnessed you until now.

Have a GREAT Day!

Rick Schwartz


Is Desperation coming in 2011? The Cash Flow Desert Hits! How to Have the Edge and Win!

Morning Folks!!

If you have paid attention to what I have been saying about the economy you also know I believe that 2011 will be the toughest year so far. It takes years for the current situation to trickle down. That is what is coming and a lot of desperation may be weaved within it.

I already hear you saying, “There he goes again”. Well think of me as a weatherman. If I told you that a torrential rainstorm was coming tomorrow, you just may opt not to wear those $500 shoes you just bought. That is all I am doing. Alerting you to the economic weather and how it affects us.

Truly you don’t have to be a rocket scientist to understand that cash flow is the 2000lb gorilla in the room. I don’t care who you are or how much you make, if the cash stops flowing, you may collapse and choke before you know what hit ya.

So if you look at history the spigots started softening in 2007. When we hit New York TRAFFIC in Fall 2008 the crash was just happening. But that crash takes YEARS to trickle down to us. Years.

So the average person has bills that exceed their income. However many had savings and assets and were able to fill in the gap relatively comfortably until NOW!

Enter 2011. That is when the “Suffocation” truly begins. For some in happened in 2008. They were over extended, had little cash reserves, were all in….and then…….BUST. Caught flat footed in an economic storm they never saw coming. THEY SHOULD HAVE SEEN IT COMING!! Those folks are gone and you won't be hearing from them for a very long time. You don't know who they are because they don't make a huge announcement that they lost everything.

Even if you don’t see it coming you have to always progress with a certain degree of caution. Not every day is a sunny day. Not every deal works.

So what I see is almost everyone getting weaker month, by month, by month. That depends how much cash reserves you have. How much assets you have. Most importantly, which assets are liquid. Which assets are not depreciating. Which assets are really liabilities.

Then of course are those liabilities. The anchor that can sink the biggest no matter how big you are. The bigger you are, the harder you fall. That comes from the liabilities and they can fold a business like a house of cards faster than you can imagine.

So here we are on the eve of 2011. If you have read what I have said over the years you will know that this is when it is time to START being concerned. They may have saved the institutions, but they sure as hell have not done a thing for you and me other than to hand us the bill.

That BURDEN is coming. The unrest in Europe will soon spread to America. If you think you can be all business and not pay attention to politics and current events, that may have worked most of our lives, I don’t see that working anymore.

So 2011 we march into. Most will continue to get weaker. Have less money. Do less things. Take less risk. But you never have to settle to be part of the “Most”. You can be smarter. You can pay attention. You can be aware. You can use the weakness to gain strength. But you can’t do any of this if you don’t understand where we are economically, historically, politically.

My gift has always been being able to see around the corner. See further and understand some very simple things that have HUGE impacts that most people miss and if I were to articulate it few would agree. But it keeps proving itself to be accurate. Very accurate for many years. I see what I see and I interpret it. That allows me to walk in between those storm clouds when I want and get rain when I want. To navigate and miss the worst part. Like having a radar system while others just look at the sky. That would be an edge that if used correctly would pay dividends in one way or another.

Nobody is immune to cash flow problems. Soon it could turn into an epidemic. All I know for sure is that you have to work 3x has hard now and you still won’t be back to 2007 for a number of years.

Those that have experienced these downturns before do have an edge. If you saw it coming in 2007 you have an edge. If you have prepared, you have an edge. If you have your bills in check, you have an edge. These times are about “Edges”. Those with the edge……WIN!

I hope this post, gives you an edge.

Have a GREAT Day!

Rick Schwartz

TRAFFIC Discounts Extended Until 5PM TODAY! Surprise Guest! Trade a Domain for a Ticket

Morning Folks!!

The largest TRAFFIC since 2008 is just 2 weeks away!! Never have we had such a tightly wrapped, high powered attendee list like the one for Miami. 300+ MOTIVATED domainers will meet in Miami for what will live on as one of THE events ever in the domain business.

As I mentioned, still working on a big surprise. Not definite, but still moving forward. Should we get this special guest, I guarantee he won't be boring and guarantee he will be met with a lot of excitement. Let me just say that this may be the greatest single marketer since PT Barnum himself.

Howard and I know this is for all the marbles. We have had a year to work on and plan this event. It will be like no other. Eat, drink, be merry, make MONEY, do deals, expand your business and your horizons. It's not to late to reconsider coming.

The hotel room block is SOLD OUT! They are still taking reservations but a $50/night increse will be happening any moment. So last chance.

Lastly, if you have more domains than dollars, Rob at epik.com will trade a domain name for a ticket to TRAFFIC. I don't know how you beat that and many folks have already taken advantage of this deal.

There you have it. The next post I hope to make an announcement about the speaker I referred to above. Wish us luck. This is a big dog!

Have a GREAT Day!

Rick Schwartz