My Entire List of First Quarter Domain Inquiries. Minnows vs Whales

Morning Folks!!

Here is the combined results of all inquiries for the first quarter of 2011. I have left the duplicates intact so you can see which domains get offers each month and the ones with an 'asterisk' are multiple inquiries for that specific domain name. was the only domain that I received multiple offers during each month. and were tied for #2.

These are basically unsolicited offers as I don't have my domain names listed for sale anywhere with a price. Most come from whois.

Offers are like fish. The small ones you take off the hook and throw them back. Even on my parked pages at for example, my domains are not offered for sale. 'Lease This Domain as Low as $1000/month Please contact us for more information.'

The minnows are swimming by. But I am not fishing for minnows. I am fishing for whales. I am fishing for record setting catch. I am certainly not fishing for domainers. Don't take offense. I just don't sell wholesale. I sell retail and I sell retail only. Of the 12 domains I have sold, 4 have made national/international news. The other 8 averaged more than $125,000 per sale. Even some of those were SACRIFICED because I was out there turning theory into reality. You don't make a headline turning down a deal. You make headlines when you do the deal. Something that was FREE had now transformed itself into some of the most valuable property in the world.

The 20 year plan would land me in 2016 as when domain names will BEGIN to reach full potential. That period will likely last 20 years or more. Likely much more. But we are not immortal and for most, it won't matter what happens in 50 or 60 years. The earlier you make the $$$ the longer you have to enjoy them. You just have to understand that a Ferrari is way cooler to have when you are 35 than when you are 85. Something just a bit sweeter there if you know what I mean.

Frankly, I am insulted when it comes to domain values. Domains have MORE value than the physical property. At LEAST base the foundational costs on what a real world storefront would cost and all the associated expenses. Laugh. I could care less. It will happen in the 5 year period I am talking of now.

When it hits PAR......we can talk. Until then, there is not much to say. Just take 10 minutes and sit down with a spreadsheet and add up all the costs. ALL of them. Tell me how much even a modest store would pay in all those expenses, fees and such. Until folks do that, there is no reason to do anything.

And when it hits PAR, I will give you a barrel full of reasons why the domain is worth much much much more. Your ticket to the world stage. Your ticket to a dream. Your ticket to do anything with little to hold you back. Your ticket to fame and fortune. So just because it takes time, does not mean you have to give in or give up at THEIR calling.

Have a GREAT Day!

Rick Schwartz

********************************************************** (All NNN I own)**********************

16 thoughts on “My Entire List of First Quarter Domain Inquiries. Minnows vs Whales

  1. John

    If domainers want to think of domains as real estate Rick just laid it out.
    Business owner can pay $1000 a month to lease office space and sell to a limited geographic area or they could lease a domain for $1000 a month and sell to the world.
    Business owner wins.
    Domainer keeps asset.No websites to build and maintain. Just change the name server.
    Imagine 100 of those. Don’t have a premium portfolio, lease them out at a lower rate.
    The domain community should be looking at this, as should the marketplaces.
    If a company such as SEDO were to offer a lease option – imagine the recurring profit. Hell, if domainers leased their domains for $20 a month it would still be a lot more than parking.
    Great post Rick. You will be coming back to this in a few years with an I told you so.

  2. Keldon

    I agree totally…..the general populace, corporate America, and Madison Avenue has not completely woken up yet, but you can feel their”feelers” all over us domain investors and some select few have woken up and stepped up to the plate.
    They should seize the opportunity while prices are still down because it’ll never be the same in another handful of years.
    I’ve kind of been thinking by 2014 we’ll see the explosion of interest start to happen.

  3. Cue

    Right on point.
    I still wonder why some continue to talk about investing in real estate. Have they not seen what has happened the last 4 or 5 years in real estate? And still dropping.
    I firmly believe owning a domain will become mainstream as the labor force slowly realizes the economy as we knew it has permanently changed.
    Technology will continue to replace the workforce and leave more and more unemployed for long periods of time – until they figure they need to build their own business (website) in an effort to control their own destiny.
    Time will tell.

  4. alt.bin

    1000$/month is not much for some of these domains that are possibly worth millions
    do you lease a lot of domains Rick?


    Hey Rick,
    I’m curious how many of your domains are currently being leased and how you handle the transaction. I’ve read several posts about the risks since the customer could do things to potentially put the name at risk how do you minimize such risk? Did you have your lawyer prepare contracts? Thanks for any insight.
    Matt @

  6. Michael Hallisey

    That is a great idea leasing! Give the end user a chance to try out the domain without spending to much money and at the end of the year they can buy the domain or walk away! I am going to be writing some people of domains I want!

  7. Rafi

    In the physical world, there’s something called goodwill, and the domain name is your brand and not your office space. You can say the web server is your office space.
    Now considering that a business is built around a brand (and brand is built around a business) what happens to all the brand-building exercises (back-links, reviews, bookmarks etc)once the lease period is over. I would rather expect Rick to pay me for building a brand around his domain.

  8. johnny shoes

    What you refer to are essentially leasehold improvements, undertaken by a lessee to tailor the property to his business needs during the time of the lease period.
    In the physical world, the value of such enhancements to retail/commercial storefronts accrue to the owner after the lessee vacates the property.
    Leasehold Improvement -“Upgrading made by a lessee to leased property. Examples are paneling and wallpapering. These improvements revert to the lessor at the expiration of the lease term.” – Barron’s Accounting Dictionary

  9. Rick Schwartz

    I tried to spark this conversation back in 1996 but I was burned at the stake. Glad to see the parallels being articulated now. It’s all heading this way. Started more than 15 years ago and has never retreated. Only difference, today the conversation is serious with both sides making points as it should be.

  10. Michael Hallisey

    I guess the one fear would be that, if you got the website making money and at the end of the year the domain owner does not want to fallow through and sell you the domain. I know you can write up a contract but I wouldn’t know the laws of some other country. If everyone was honest it would be an awesome idea! Is their a company that you can trust to handle a deal like lease to own?

  11. Anthony David

    Did anyone consider the risk to the developer developing on a domain he doesn’t own? Huge time and financial resources are poured into major website developments. As time goes on pages from the website will be indexed in the search engines, all pointing to that domain. What if the domain seller wants to increase the lease to extraordinarily high amount. What situation would the developer face? He either pays the ransom or moves his site to a new domain and essentially starts from scratch. Since he doesn’t control the domain, he wouldn’t even be able to set redirects to the new site. All his old content is moved to a new domain and will probably be categorized as duplicate or plagiarized content. I’m not saying leasing a domain wouldn’t work but I say the domain owner holds all the keys in this business relationship.

  12. Fredo

    The contract of the domain lease would need to be limited in time (ie. 12 months) and have an option to either purchase the domain at the end of the leasing period or renew the lease with a limited percentage of increase (similar to renting a property, where the landlord can increase the rent annually by the percentage of inflation). There is also a risk on the domain owner side if inappropriate content is being publisher on the site.

  13. Jason

    For an average domainer, leasing can be risky. It seems there are many companies who don’t even understand a domain name. For example, I offered a domain name of a product a company sells. The lady said we don’t use that name, our name is XXX.
    Another company noted that we don’t need traffic: however, one of our sites is not getting good traffic. We’re not looking for anything like that to improve our business. Besides, we don’t need to point a good generic coin domain to our site. A lot of objections.
    What if you lease one of your domain names out to a company at $1,000 a month, and then a good offer comes in on the domain? What if the business leasing the domain is doing well with the site? Do you pull the plug and sell the domain to an end-user making you a good offer?


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