2nd Bite of the Apple”Defined” for the T.R.A.F.F.I.C. Auction

Morning Folks!!

Last week I described our idea about the 'Second Bite of the Apple' to help bring some liquidity into the domain market. It was just an idea and since then we have constructed the formula and put the infrastructure in place.

We will be working with ZenScrow.com who will be providing the financing, transfer and escrow service. The info can be found here.

This service is open to all sellers and they must advise us before the auction whether they want to be included in the 'Second Bite'. If the domain does not sell for cash, a seller can elect to offer 2-3 year (or more or less) financing with 25% down and then payments over the term. If the buyer defaults the seller gets the domain back and keeps all the funds. Likely eclipsing anything they could earn over the same term. However I believe most if not all will fulfill their obligation. Either way, it is a winner even if it goes south. The buyer gets a shot at a top line domain name with a fraction of the cash needed. That buys time!

Have a GREAT Day!

Rick Schwartz

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