Morning Folks!!
Labor Day!! Start your engines!!
The #1 thing I look for is not always what I get but it certainly is my target. I have the luxury of not following my own rules as I chase tomorrow in a 'Social' way. But here is the tiny little secret that will change how you look at and buy domain names.
The simple question is: 'If I had this domain and ONLY this domain, could I figure out how to make a living from it?' That's my test. It's so simple. And when the answer is yes and the price is right, I buy that domain name. Simple. It's my guiding light. My north star. When all else fails and I have this one domain, can I make a living?
When you do that, you really can't lose. But you still have to know what a business is. You still have to have an idea. You still have to make a mousetrap that catches profit. But the first thing you need is a domain name. A domain name that when standing by itself makes a statement, is a brand and clearly says what you do.
That's the primary method behind my madness. Go ahead, tell me how wrong I am. Cherry pick names out of my portfolio that don't meet the test. Do whatever losers do and focus on anything other than the simplest way to pick a domain name and almost never lose. Oh yeah, stick with a dot com.
Let me make it crystal clear. When you use a non dot com you will always be working harder for less. PERIOD! There will always be an invisible loss of sales and profits. PERIOD! There will always be some level of confusion. PERIOD! There will always be a cloud hanging over your business that a bad decision was made along the way and until they get the .com it won't be fixed. It is a business faux paux of the greatest magnitude. Just like hard to spell domains or cutsey domains.
Sorry, but I don't look at it thru the prism of a domainer. I look at it thru the prism of the business owner, the startup, the consumer, the eyes of human nature. I look at it as how does one differentiate themselves without confusing them in a more and ore crowded playing field. No matter how many websites are out there now, millions will be added this week alone. See when everyone is on their own soap box yelling ME! ME! ME! how do you get the attention of consumers? It gets more and more difficult. As that happens the domain is what goes up in value because it is one of the biggest things to elevate you over the rest. End user that is. That is the prism I look thru. The guy on Main Street. The guy in the middle of nowhere. The consumer most of all.
More importantly, the average consumer that folks aim for are not rocket scientists. They have an average 6th-8th grade education level. The masses! So you must keep it simple. Finally, all the sales and marketing laws off the net apply on the net. Supply and Demand still runs the whole thing. Sales and Profits are still the epicenter. No sales equals no business. Need, Want, Desire.
Have a GREAT Labor Day!
Rick Schwartz
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