Big things to be unveiled at TRAFFIC Next Week and now it is starting to surface.
Why did we pick this time of year and October specifically to do most of our annual show since 2004? The #1 reason is because October means BUSINESS! That is when folks really start paying attention again. The financial engine of the universe starts up for the holiday season. In October things happen. Big things happen and BIG decisions are made. This is all teeing off for the season and the following year. Even the cars are mostly unveiled in October. The market goes crazy in October because of what i just started.
Last night Frank Schilling distributed a letter to his group of traffic partners. Frank takes the gloves off and offers a 'Revolutionary' change and one of the frankest writings I have ever seen from him. He is determined to break the status quo wide open and by luck of timing, he will introduce his new baby next week at T.R.A.F.F.I.C. Let me give you one tidbit. You MUST have an iphone 4 or 5 to participate. No droids at this time. He recommends that if you don't have one, you go out and buy one. I wholeheartedly agree. Here in small part is what he had to say:
'I think I’ve found the Gold folks. Something to bring you real value.. No fluff here. Something material and revolutionary. You will ultimately be the ones to tell me if that’s so. During the past 9 months, DNS has taken the first and perhaps the most important step of improving the experience for buyers, of explaining value. For the sellers we have created a process to speed up negotiation and provide greater speed and certainty around negotiation.
I’m very proud of the platform that results from our effort. We think that you will find this software revolutionary to your business – so much so that we’ve patented many elements of it. It will be free to use and open to everyone.
During this project we have revamped the inside of our ITC/DNS management interface to make it more simple and enjoyable to use and improved everything that folks liked. Even our existing partners have never had these tools, permissions or powers. Newcomers will be blown into next week when they see it. We’ve built a very elaborate, but easy-to-use application for which you will need to purchase an iPhone .. (any iPhone, 4 or 5).
We’ve coupled these two pieces with a sophisticated in-house management platform to change the way you think about your domain business. The three elements, Management interface—App—CRM System work together like a piston engine. I plan to announce these changes at TRAFFIC in Ft. Lauderdale. I have no particular reason for choosing TRAFFIC as the venue to launch this product other than the dates align with our readiness and I’ll be there as an attendee.'
As Frank does that I am reading on DNJournal.com that Afternic will be unveiling their newly designed site with all types of new bells and whistles.
I am privy to a few other introductions and a couple of delayed which could be because of the crowded field of what is going to come out next week at TRAFFIC. I also am seeing companies disappearing and melting down. It's not going to be easy from here on out and if you see what Frank wrote, you know that he too sees things far beyond the confines of domaining that are sure to affect us all in the coming year. Let's just say 'Challenging' will be an understatement.
I am on record as saying the 3 months before the election and the 3 months after the election would be some of the most volatile months we have ever seen in our lifetimes. We are in that gravitational pull right now. Just look at a world on fire.
The big puke is coming and then things will get better. Much better. Just like a stomach ache. And then it goes away.
Have a GREAT Day!