It would be the knee jerk reaction of most to believe Rings.com should end up with a jewelry store. But is that REALLY the highest and best use? Absolutely not! As we have it the value is $3.5 Million. But how can you make that same domain worth 10x that? I have the answer.
The PERFECT use for Rings.com would be for Bing.com to go after Google Circles. That's the single best use at this point in time. Imagine making that sale. Persuading folks in power to make a decision that what we have can be useful in what they are trying to achieve. SIMPLE!
Maybe showing a strategic way to a common end has value? Maybe more than you might think.
Have a GREAT day!