Please read this story and see what is missing and what is misguided.
"Execs conceded that the much-heralded redesign of its home stores had not fared well, and had a negative impact on same-store sales. The retailer plans to restage those departments with a more balanced assortment of traditional and modern goods, including good, better and best price points. Some merchandise will also be arranged by category rather than brand."
As they continue to bleed and continue to "Regroup" for the umpteenth time, NOWHERE in the article does JC Penny say word one about their website business. Maybe instead of rearranging the damn furniture, they need to toss the furniture, forget the staging, close a bunch of stores and get in the black with an online strategy before it is too late.
Their lunch is being eaten by EVERYONE! Even Sears and they think moving the furniture around will save them?? REALLLLY?? That ain't the problem DUDES! Your problem is getting folks in the stores to begin with and more importantly, your online store. THAT is the challenge and they are fighting the wrong war. DUH! DUH! DUH!
I have not been inside a JC Penny's store in a decade. I walk thru Sears because it is the easiest place to park when I go to the mall which is not very often. Always spaces at the end! So I walk thru Sears never spending a Penny! (YUK). It's not cuz I don't like their furniture. Maybe I just don't like the outdated overpriced crap they sell and the lousy service. Ditto for Penny's.
Is it possible we are seeing collapse of a 111 year old company? Along with Sears, they represent the "Retail Boom" that happened to nearly parallel domaining just over 100 years ago. But while they enjoyed 100 years of glory, they keep reinventing themselves until there is nothing left to reinvent.
It's getting to the point that we are not talking about "Ifs'. We are now talking about "Whens". When will stores like this basically collapse? They are racing against the clock and history itself and have not even begun to get in control of their out of control business and market shares. A bad Christmas season could seal the deal. They may survive for a few more years, but they are on the decline and their futures are bleak. They are the "Nursing Homes" of retail as they continue to decline and become less relevant.
Just one mans opinion!
What does this have to do with domaining? Domaining is BUSINESS and if you don't understand BUSINESS then domaining is that much tougher for you to succeed. Some better choices in DOMAINS and a domain strategy may have been the life-preserver a company like this could have used to sustain itself and survive another century. Instead of rearranging the stupid furniture, maybe there was another choice not even on their radar.