Stupid Superbowl ads may piss some off

Morning folks!!


It is not in vogue to piss away money. The days of lavish
corporate spending has been suspended until further notice. Do you put an ad
on for the Superbowl or lay off workers? THAT may have been the choice in some
boardrooms.

So now ads have much more meaning than ever before. If the
public views your ad as wasteful, they are not going to reward you. That ad may
actually cost you customers. Ego stroking ads are just not going to fly. And if
a company does go there, it better be knee slapping funny.

These are the most important ads ever. Not for doing more
business but to see if the corporate heads and Madison Ave have their heads on
their shoulders or their heads stuck up another part of their anatomy. Nobody
can afford to put on a dud and branding needs to take a back seat to solid
results. Their stockholders will be watching!

The football game is a sideshow for me this year. This is one
year where the ads are going to be scrutinized in a manner never before done. A
company could be massacred by the media if they screw up or are seen in a
negative light. All I can say, BIG GAMBLE! Good Luck!

And whichever group GoDaddy's ads ends up, a big thanks for
bringing domains into every living room in the world once again!

Have a GREAT day!
Rick Schwartz



10 thoughts on “Stupid Superbowl ads may piss some off

  1. Anunt

    Watch each ad carefully…at the end of each ad, you will notice a dot com website…NOT a .net, .org, .cc, .mobi, .info, .biz, .us, .tv, .ws…etc…BUT A DOT COM
    .com rules … all others suck!

    Reply
  2. Rob Sequin

    To anunt’
    I am willing to bet that there will be at least one non .com domain.
    I saw odds are very good that we will see one .org and then my second bet would be that a .tv domain will pop up.
    There will not be a .net .info .mobi etc.

    Reply
  3. David J Castello

    I agree, Rick, the game is a sideshow for me, too. Everytime they show one of the sponsors’ domain names ending in dotCom it’s another free billion dollar worldwide marketing”touchdown” for all of us.

    Reply
  4. Duane

    Any Super Bowl advertiser spending 3 MIO within 30 sec. and then not running there xyz.com? Which ever CEO fumbles this needs to retire or get the seat pulled out under there a..

    Reply
  5. Don M

    What I like about 75% of these commercials is that they flash the website in tiny font for about 1 second.
    So unless you have a 70 inch big screen and are very focused for that split second your out of luck. Even most info commercials are guilty of this.
    Monster.com did a good job with the font and keeping it on screen for a while. The others I don’t remember to much. With the unemployment rate probably going to 10% for some cities by June this probably was the best ROI for supper bowl commercials. The beer companies did’nt need to run anything as people are going to drink more anyway. More for entertainment I guess.

    Reply
  6. UFO.ORG

    While some companies might not use a .com in their advertisements, you can be sure if they can afford to advertise there they can afford the .com.
    They might not use a .com in the ad but odds on are that they are trying to test what sort of traffic they generate from their ad. It matters to know.
    Ad spend will (And definitely is) being checked very closely by the finance departments of all large companies, internet based adverts and the medium in general has plenty of great metrics and is provable in cost benefit analysis. Its only time before it becomes a specialist Marketing paper at one of the leading universities.
    As nike said”Nothing but Net”.

    Reply
  7. rosa

    some companies found new ways to spend less http://www.newsy.com/categories/US/
    the doritos crystal ball commercial was made by consumers as part of a contest. it seems like this sort of thing is the new way for companies to save ad money, bypass the agency and go straight to the target audience for input.

    Reply
  8. Successclick

    Hi Rick,
    Points to focus on:
    1) Godaddy ad money means”throwaway cash made on overcharging naive customers with upsell”
    2) Conundrum: Don’t encourage GoDaddy to continue their ads because they make domainers look like sleazy morons; OR, encourage Godaddy because they get domains in front of millions of people
    3) Ad companies buy domains that support their ad campaign themes, not their clients’ prodserv
    4) VW (routanboom.org) and several other companies are now using .org domains in their ads. Pick up .orgs because the public recognizes them from all the large non-profits promoting their organizations with .org domains.
    BTW, Rick, my 84 year old mom-in-law watches CNN nonstop, and keeps telling me”Stephen, your friend Ricky’s iReport.com domain is on TV again.” I should never have explained the domain business to her by commenting on your nice little sale of that domain…
    *sigh* Thanks a lot, bro. ;-)

    Reply

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